Marilyn Taylor & Chi Anyansi-Archibong, Editors:
Pinnacle Management Strategy Case Base
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Reebok International, Inc.: The First 12 Years of a Rapidly Growing Company
Add 11 pp. Case
J. Carl Clamp, University of South Carolina
Course Area: Strategic Management; Competitive Strategy
Case Coverage: Moderate Level; Global, Technology, Diversity, Entrepreneurship; Consumer Goods
Description:This case details how Paul Fireman built a billion dollar company in five years without investing capital in plant and equipment or incurring long-term debt until 1988. It is a classic example of entrepreneurship and the utilization of niche strategy in entering a highly competitive volatile market and rapidly capturing the number-one position in market share. Yet in the same decade, problems confronted Reebok. 1992
Setting: Large Size Firm; Athletic and Casual Footwear; Massachusetts (P&R-5/11-067)
Add 16 pp. Teaching Note
Rubbermaid Corp.
Add 17 pp. Case
1991
Add 14 pp. Teaching Note
Ryka, Inc.: The Athletic Shoe with a “Soul”
Add 16 pp. Case
1993
Add 14 pp. Teaching Note
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