This case describes the development of the first CT Scanner by EMI, a company new to the medical industry, and EMI’s entry into the U.S. market.
Source: Harvard Business School. Copyright 1983, Revised March 1985.
Courses: International Business; Management; New Product Development; Organizational Behavior; Technology
Topics: Competition; International Business; New Product Marketing; Organizational Structure
Source: Harvard Business School. Copyright 1992.
The European Communities reached a turning point when their twelve member states agreed to remove all barriers to the free movement of goods, services capital, and people by 1992. This case explores the origins of the 1992 program, its major features, and its implications.
Source: Harvard Business School. Copyright 1989.
Courses: Business and Society; International Trade
Topics: Business and Society; Economic Policy; European Economic Community; Government