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A Joint Venture of Two Giants: The case of BP-TNK
	Add	View	4 pp.	Case Author(s): Dimitrios N. Koufopoulos and Evelyn Gullett, U21Global U21 ID: AA-2009-029 Publication Date: 2009 Geographic Setting: United Kingdom, Russia Industry Setting: Oil and gas industry Courses: Managing International Business Subjects: International business, joint ventures, external environment, mergers and acquisitions, oil and gas industry, BP, TNK Description: The assessment invites students to study and critically apply some of the tools, concepts and models discussed in managing international business. More specifically, students are asked to critically identify and apply the cultural dimension models and discuss some of the cultural characteristics of Russia and the United Kingdom. In addition, they are expected to explore the advantages and disadvantages of joint ventures versus mergers and acquisitions (M&A) and recommend actions for top management to ensure the long-term success of such decisions.
Applying Information Technology and Systems to improve the services of Microsoft IT
	Add	View	4 pp.	Case Author(s): Reema Khurana and Mamata Bhandar, U21Global U21 ID: AA-2009-014 Publication Date: 2009 Geographic Setting: North America Industry Setting: Information technology Courses: Management of Information Systems Subjects: Information technology and systems, management services, global enterprise, business value, Microsoft Corporation Description: The assessment aims at making the students consider analytically the business process of Microsoft IT, the giant in IT systems. The task is to create an image of Microsoft IT so that it is considered to be a company which is sensitive to customer's valuable information and is the critical part of business for a customer's value chain. The students will also be expected to suggest ways to improve the business of Microsoft IT.
China’s Health Care Reforms: Improving Access and Quality
	Add	View	6 pp.	Case Author(s): Amy Wong, U21Global U21 ID: MC-2009-003 Publication Date: 2009 Geographic Setting: China Industry Setting: Health Care Courses: Management of Services Subjects: Service quality, value, health care Description: This case describes China's health care system and the major challenges facing its health care industry. In 2009, Beijing announced that it will spend RMB$125 billion over the next three years, building thousands of clinics and hospitals and broadening its medical coverage as part of the country's health care reforms. The reforms also focus on the delivery of service quality and the provision of patient value.
Delivering Customer Service at Marriott International: Happy Employees Serving Happy Customers
	Add	View	4 pp.	Case Author(s): Marianna Sigala and Amy Wong, U21Global U21 ID: AA-2009-003 Publication Date: 2009 Geographic Setting: North America Industry Setting: Hospitality Courses: Services management, Services marketing, Services operations, Services HRM Subjects: Services management, services operations, global HRM, customer service, hospitality industry, Marriott International Description: This assessment examines the services strategies of Marriott International, a leading lodging company with over 3,100 lodging properties in the United States and 66 other countries. Students are asked to conduct an analysis of the relationship between services management strategies and the achievement of service quality and the values of the company. In addition, students need to identify the skills and competencies required by the existing service staff to provide high quality service, with particular emphasis on multi-cultural skills, and suggest ways for continual skills development. Finally, students need to consider the role of empowerment and staff incentives on service quality as well as the importance of cross functional integration for services management, taking into consideration global human resource issues in the hospitality industry. This assessment is suitable for use in both undergraduate and graduate courses in services management, services marketing, services operations, or services HRM.
Diamonds Are No Longer Forever: Finding new ways to prosper in a weak economy
	Add	View	4 pp.	Case Author(s): Clemens Bechter and Ken Wong, U21Global U21 ID: AA-2009-009 Publication Date: 2009 Geographic Setting: United Kingdom Industry Setting: Jewelery Courses: Marketing management, International business, New product development Subjects: Diamonds, jewellery, promotion, new product development, channel development, luxury goods, Gem Diamonds Description: This assessment examines the marketing challenges faced by Gem Diamonds, a London-based global diamond manufacturer during the weak economy of the late 2000s. Students are asked to utilize their knowledge of the basic marketing mix to help Gem Diamonds develop new marketing strategies for its luxurious products. This assessment is suitable for use in both undergraduate and graduate courses in marketing management, international business, and new product development in general.
Examining socially responsible and sustainable corporate actions within business education: The case of AACSB, ACBSP and ACICS
	Add	View	4 pp.	Case Author(s): Lloyd Williams and Amy Wong, U21Global U21 ID: AA-2009-005 Publication Date: 2009 Geographic Setting: North America Industry Setting: Higher education Courses: Corporate Social Responsibility Subjects: Corporate social responsibility, corporate sustainability, change strategies, change agent roles, business education Description: In recent years, Master of Business Administration (MBA) programmes have come under assault, not politically but for its principles and values of the education process. The assault has focused on the value of corporate social responsibility and ethics as sustainable strategies in the creation and sustenance of business education. This assessment examines socially responsible and sustainable corporate actions within business education in the USA. Students are asked to propose an appropriate MBA curriculum inclusive of corporate social responsibility and sustainability that can guide the ethical leadership and management development of business learners. In doing so, students need to also evaluate incremental and change approaches to educational change. This assessment is suitable for use in graduate courses in corporate social responsibility.
Fast food at Jollibee Foods Corporation: A Financial Analysis
	Add	View	8 pp.	Case Author(s): Jason Fitzsimmons, U21Global U21 ID: AA-2009-010 Publication Date: 2009 Geographic Setting: Philippines Industry Setting: Food and beverage Courses: Finance, Accounting Subjects: Franchise, hamburgers, cashflows, finance, financials, financial ratios, cost of capital, valuation, discounted cashflow analysis, Jollibee Foods Corporation Description: This assessment examines the financial aspects of fast growing fast-food restaurant chain that has become one of the largest fast-food chains in the world. Students are asked to analyse the financial statements of the firm and develop financial projections from which they can determine a suitable valuation of the firm. This assessment is suitable for use in both undergraduate and graduate courses in finance or accounting.
Financing International Expansion at Jollibee Foods Corporation
	Add	View	4 pp.	Case Author(s): Jason Fitzsimmons, U21Global U21 ID: AA-2009-011 Publication Date: 2009 Geographic Setting: Philippines Industry Setting: Food and beverage Courses: Financial management, International finance Subjects: Risk assessment, franchise, hamburgers, cashflows, finance, financing, international expansion, hedging strategies, Jollibee Foods Corporation Description: This assessment examines the financial and other risks associated with the international expansion of a fast growing fast-food restaurant chain. Students are asked to analyse the risk associated with the decision to expand the business in two alternate international markets. This assessment is suitable for use in both undergraduate and graduate courses in financial management or international finance.
Flying like a bird with Jetpack: The new human flying machine from Inventor Glenn Martin
	Add	View	3 pp.	Case Author(s): Paul Ballantine and Ken Wong, U21Global U21 ID: AA-2009-008 Publication Date: 2009 Geographic Setting: New Zealand Industry Setting: Aviation Courses: Marketing management, Entrepreneurship, New product development Subjects: Aviation, transportation, aircraft, new product development, entrepreneurship, invention Description: This assessment examines the feasibility of launching an innovative transportation tool called Jetpack in your country. Students are asked to utilize their knowledge of the new product development process to assess the business opportunity and develop a market entry plan. This assessment is suitable for use in both undergraduate and graduate courses in marketing management, entrepreneurship and new product development in general.
Freescale’s Acquisition: A financial analysis
	Add	View	5 pp.	Case Author(s): Kent Millington and Chinmoy Sahu, U21Global U21 ID: AA-2009-021 Publication Date: 2009 Geographic Setting: North America Industry Setting: Semiconductors Courses: Accounting, Finance Subjects: Privatization, private equity, mergers and acquisitions, financial statements, Finance, Freescale Semiconductor, SigmaTel, Motorola Description: This assessment provides an opportunity to analyze the financial and strategic dimensions behind merger and acquisition activities. Students are asked to assess the acquisition of SigmaTel by Freescale in 2008. This assessment is suitable for use in both undergraduate and graduate courses in accounting and finance areas.
Getting Smart in the Smartphone Market: New marketing strategy for i-mate
	Add	View	3 pp.	Case Author(s): Ken Wong, U21Global U21 ID: AA-2009-007 Publication Date: 2009 Geographic Setting: Dubai, United Arab Emirates Industry Setting: Telecommunications Courses: Marketing management, International business, Supply chain management, New product development Subjects: Smartphone, wireless communications devices, PDA, corporate restructuring, marketing, new product development, i-mate Description: This assessment examines the marketing challenges faced by i-mate, a Dubai-based smartphone manufacturer. Students are asked to utilize their knowledge of the basic marketing mix to develop a new marketing strategy for i-mate in order to move the company forward. This assessment is suitable for use in both undergraduate and graduate courses in marketing management, international business, supply-chain management and new product development in general.
Gold-Plated Taps: A Story of Greed at the National Kidney Foundation (NKF)
	Add	View	5 pp.	Case Author(s): Wing Lam, U21Global U21 ID: MC-2009-002 Publication Date: 2009 Geographic Setting: Singapore Industry Setting: Health Care Courses: Organizational Behavior & Leadership Subjects: Accountability, corporate governance, ethics, scandals, charities Description: This case describes the scandal surrounding the National Kidney Foundation (NKF), one of the largest charities in Singapore, in which then CEO Mr. T.T. Durai lavishly spent donor funds meant for kidney patients on building his own personal corporate empire. The case illustrates the potential dangers of entrusting a CEO with too much power and the important role and duty of boards in upholding proper standards of corporate governance.
Growth Strategies for Developing Countries in the New Millennium
	Add	View	4 pp.	Case Author(s): Habibullah Khan, U21Global U21 ID: AA-2009-027 Publication Date: 2009 Geographic Setting: International Industry Setting: N/A Courses: Development economics, Economics of growth, Macroeconomics, Economic policy Subjects: Economic growth, economic development, developing countries, third world countries, growth strategy Description: This assessment gives a brief overview of the process of economic growth by adopting predominantly a historical perspective. Starting with the meaning of economic growth and development, it illustrates how growth proceeded in an uneven fashion over the past two centuries and drastically changed the living conditions of various countries. Students are asked to evaluate the importance of economic growth from their own viewpoints and suggest strategies for sustained growth for countries at different stages of development. This assessment is suitable for use in both undergraduate and graduate courses in development economics, economics of growth, macroeconomics, and economic policy.
Hewlett-Packard: Analyzing Financial Statements
	Add	View	5 pp.	Case Author(s): Sabam Hatajulu and Chinmoy Sahu, U21Global U21 ID: AA-2009-006 Publication Date: 2009 Geographic Setting: North America Industry Setting: Information technology Courses: Accounting, Finance Subjects: Financial accounting, financial reporting, ratio analysis, financial statement analysis, financial statements, balance sheet, income statement, cash flow statement, annual report, Hewlett-Packard Description: This assessment provides an opportunity to analyze and interpret the financial statements of Hewlett-Packard Co. Students are asked to assess the risk, profitability and future potential of the company from the investor's perspective. This assessment is suitable for use in both undergraduate and graduate courses in accounting and finance areas.
Improving Business Processes at Mattel
	Add	View	4 pp.	Case Author(s): France Cheong and Wing Lam, U21Global U21 ID: AA-2009-017 Publication Date: 2009 Geographic Setting: North America Industry Setting: Toys, Manufacturing Courses: Business process management Subjects: Business process, process improvement, business process management, re-engineering, outsourcing, Mattel Description: This assessment involves evaluating the scope for business process improvement at Mattel, a large US-based toy manufacturer. Students are required to conduct research into Mattel's existing business processes, identify areas of improvement, and propose a business process management initiative that can be implemented within the firm. This assessment is designed for graduate courses in the area of business process management.
India’s Enron: The Satyam Accounting Scandal
	Add	View	6 pp.	Case Author(s): Wing Lam, U21Global U21 ID: MC-2009-001 Publication Date: 2009 Geographic Setting: India Industry Setting: Information Technology Courses: Organizational Behavior & Leadership Subjects: Accountability, corporate governance, ethics, scandals Description: This case describes the events surrounding accounting fraud at Satyam — what was then India's fourth largest IT services company — and the startling admission by B. Ramalinga Raju, the Founder and Chairman of Saytam Computer Services, that he had been over-stating Satyam's profits over a period of 8 years. This is India's first major accounting scandal, and has been dubbed “India's Enron”. The case illustrates how executives in the senior most positions within an organisation can collude to commit fraud in a way that may remain undetected for many years.
Job Loss at Adam Opel AG: Responding to the Global Financial Crisis
	Add	View	3 pp.	Case Author(s): Evelyn Gullett, U21Global U21 ID: AA-2009-025 Publication Date: 2009 Geographic Setting: Germany Industry Setting: Automobile Courses: Human resources management Subjects: Strategic human resource planning, international human resource management, replacement workers, recruitment, benefits, compensation, staff reduction, employee relations, Adam Opel AG Description: Due to the recent global financial crisis, Adam Opel AG, a GM subsidiary, has threatened to conduct massive layoffs. Human Resource Management will play a key role in determining the company's future. Focus is on specifically developing a full range of recommendations on how to improve employee morale, improving staff operations, and operations across the board, while at the same time preserving a good relationship with the labour unions, as well as current and former employees. This assessment is suitable for use in both undergraduate and graduate courses in human resources management.
Kellogg Company: Creating strategic alignment with the balanced scorecard
	Add	View	5 pp.	Case Author(s): Chinmoy Sahu, U21Global U21 ID: AA-2009-022 Publication Date: 2009 Geographic Setting: North America Industry Setting: Food and Beverage Courses: Accounting, Finance Subjects: Performance management, cost management, ratio analysis, financial statements, balanced scorecard, DuPont Model, annual report, cost control, breakfast cereals, convenience food, Kellogg Company Description: This assessment provides an opportunity to the performance of Kellogg Company. Students are asked to assess productivity and efficiency of the company and construct a balanced scorecard for the company. This assessment is suitable for use in both undergraduate and graduate courses in accounting and finance areas.
Knowledge Management at Starbucks: What next?
	Add	View	3 pp.	Case Author(s): Mamata Bhandar, U21Global U21 ID: AA-2009-015 Publication Date: 2009 Geographic Setting: International Industry Setting: Food and beverage Courses: Knowledge Management, Enterprise Technology, Strategy and Management Subjects: Knowledge management, Web 2.0, knowledge management strategy, enterprise technology management, Starbucks Description: This assessment presents some background on knowledge management at Starbucks. Specifically, the assessment emphasizes Starbucks' use of Web 2.0 to further their knowledge management initiatives. Students are asked to evaluate Starbucks knowledge management initiatives and propose how Starbucks could leverage Web 2.0 to further their KM. This assessment is suitable for any postgraduate class on Knowledge Management and/or Enterprise Technology, Strategy and Management.
Krating Daeng: Devising a Marketing Strategy for the Thailand Market
	Add	View	5 pp.	Case Author(s): Clemens Bechter and Amy Wong, U21Global U21 ID: AA-2009-002 Publication Date: 2009 Geographic Setting: Thailand Industry Setting: Food and beverage Courses: Marketing Subjects: Marketing strategy, positioning, branding, beverage industry, Krating Daeng Description: This assessment examines the marketing strategy of Krating Daeng, an energy drink developed in Thailand in 1962 by Bangkok-based TC Pharmaceutical Industry Company Ltd. Students are asked to propose a marketing strategy that examines the various branding, positioning, and distribution channel issues as well as possible cannibalisation effects. This assessment is suitable for use in both undergraduate and graduate courses in marketing.
Leadership Transition: Inter-holding conflict at Porsche and Volkswagen
	Add	View	4 pp.	Case Author(s): Evelyn Gullett, U21Global U21 ID: AA-2009-024 Publication Date: 2009 Geographic Setting: Germany Industry Setting: Automobile Courses: Organizational behavior, Leadership Subjects: Organisational culture, leadership, management, conflict resolution, mergers and acquisitions, automobile industry, Porsche, Volkswagen Description: Two of the most recognised global brand names — Porsche and Volkswagen — are in dispute over who will take the lead after the merger. Although both are German automobile manufacturers, their organisational cultural roots as well as leadership styles vary. This case analyses the issues involved in this type of inter-holding conflict thinking during a majority share transaction, specifically on integrating management, leadership and cultures of both organisations. This assessment is suitable for use in both undergraduate and graduate courses in organisational behavior and leadership.
Newspaper — The Endangered Industry
	Add	View	3 pp.	Case Author(s): Kamna Malik, U21Global U21 ID: AA-2009-020 Publication Date: 2009 Geographic Setting: North America Industry Setting: Media industry Courses: e-business, Information strategy, Management of information systems Subjects: Electronic commerce, e-business, e-business strategy, information systems strategy, media industry Description: This assessment prompts the students to analyze the issues confronting the traditional newspaper industry in the wake of the digital era. Students are expected to suggest a suitable model for adopting e-business in the traditional business of news printing. This assessment is suitable for both undergraduate and postgraduate courses in e-business, information strategy and management of information systems.
Planning for Global Dominance: The case of Vodafone
	Add	View	4 pp.	Case Author(s): Dimitrios N. Koufopoulos and Evelyn Gullett, U21Global U21 ID: AA-2009-028 Publication Date: 2009 Geographic Setting: United Kingdom, lndia Industry Setting: Telecommunications Courses: Managing International Business Subjects: International business, external environment, mergers and acquisitions, organisational structure, mobile telecommunications, expansion strategies, emerging markets, Vodafone, Essar Description: This assessment invites students to study and critically apply some of the tools, concepts and models discussed in managing international business. More specifically, students are asked to critically apply the external environment analysis frameworks (i.e. PEST and SPEND) and discuss the macro environment factors of the telecommunication industry. In addition, they are expected to identify and refer to the characteristics of the Indian environment and further explore the environment based on the competitors and provide a competitors' analysis.
Selecting an IT Outsourcing Vendor for FantasticGreece.com
	Add	View	4 pp.	Case Author(s): Marianna Sigala and Wing Lam, U21Global U21 ID: AA-2009-016 Publication Date: 2009 Geographic Setting: Greece Industry Setting: Travel and tourism Courses: IT outsourcing, IT strategy Subjects: Information technology, IT outsourcing, vendor management, IT Strategy Description: This assessment involves examining the managerial challenges associated with IT outsourcing from the perspective of the client. Students are required to develop a report that suggests appropriate selection criteria for potential vendors, identifies the information required in a Request for Proposal (RFP) and make recommendations about how to manage and transition the outsourcing process. This assessment is suitable for graduate courses in IT outsourcing or IT strategy.
Tata Motors and its Global Marketing Efforts: Managing the Synergies between Land Rover and Jaguar
	Add	View	5 pp.	Case Author(s): Clemens Bechter and Amy Wong, U21Global U21 ID: AA-2009-004 Publication Date: 2009 Geographic Setting: India Industry Setting: Automobile Courses: Marketing Subjects: Global marketing, branding, competition, automobile industry, Tata Motors Description: This assessment examines the global marketing strategy of Tata Motors, India's largest automobile company established in 1945. With over 4 million Tata vehicles in use in India, Tata Motors is the leader in commercial vehicles and the second largest in passenger vehicles. It is also the world's fifth largest medium and heavy truck manufacturer and the second largest heavy bus manufacturer. Students are asked to propose a global marketing strategy that examines branding and competition in the global marketplace. This assessment is suitable for use in both undergraduate and graduate courses in marketing.
The Global Food Industry: Price trends and future implications
	Add	View	6 pp.	Case Author(s): Habibullah Khan, U21Global U21 ID: AA-2009-026 Publication Date: 2009 Geographic Setting: International Industry Setting: Agriculture Courses: Applied microeconomics, Microeconomic policy, Industrial policy Subjects: Food prices, demand and supply, price control, developing countries Description: This assessment examines the reasons for the recent surge in agricultural commodity prices and their implications for both developed and underdeveloped countries. Students are asked to make their own evaluations by using appropriate microeconomics concepts and suggest policies for stabilising the prices. This assessment is suitable for use in both undergraduate and graduate courses in applied microeconomics, microeconomic policy, and industrial policy.
The Porsche-Volkswagen Merger
	Add	View	5 pp.	Case Author(s): Amy Wong, U21Global U21 ID: MC-2009-004 Publication Date: 2009 Geographic Setting: Germany Industry Setting: Automobile Courses: Strategy and Management Subjects: Porter's Five Forces, strategy, mergers and acquisitions, automobile industry, Porsche, Volkswagen Description: After a dramatic three-and-a-half-year battle to take control of much larger Volkswagen (VW), German sports carmaker Porsche announced a merger that will add Porsche as a tenth brand to VW's stable, which already includes Audi AG, Bentley, Bugatti, Lamborghini, SEAT, heavy goods vehicle manufacturer Scania AB, and Czech manufacturer Skoda, as well as the VW brand. This case describes the context leading to the merger, the battle between the two iconic German companies, as well as the political relationships that came in play.
The Royal Flying Doctor Service of Australia: Devising a Database Strategy
	Add	View	4 pp.	Case Author(s): France Cheong and Wing Lam, U21Global U21 ID: AA-2009-001 Publication Date: 2009 Geographic Setting: Australia Industry Setting: Aero-medical Courses: Database management, Data warehousing, IT strategy Subjects: Database, database management, data warehousing, IT strategy, Royal Flying Doctor Service Description: This assessment examines the technical, managerial and organisational challenges involved in implementing a centralised database at the Royal Flying Doctor Service of Australia (RFDS). Students are asked to propose a comprehensive database strategy for handling operational data and data warehousing. This assessment is suitable for use in both undergraduate and graduate courses in database management, data warehousing and IT strategy in general.
Toyota Motor Corporation: Analyzing financial statements
	Add	View	4 pp.	Case Author(s): Chinmoy Sahu, U21Global U21 ID: AA-2009-023 Publication Date: 2009 Geographic Setting: Japan Industry Setting: Automobile Courses: Accounting, Finance Subjects: Financial accounting, financial reporting, ratio analysis, financial statement analysis, financial statements, balance sheet, income statement, cash flow statement, annual report, Toyota Motor Corporation Description: This assessment provides an opportunity to analyze and interpret the financial statements of Toyota Motor Corporation. Students are asked to assess the risk, profitability and future potential of the company from the investor's perspective. This assessment is suitable for use in both undergraduate and graduate courses in accounting and finance areas.
Using Information Technology for the Film Making Business
	Add	View	4 pp.	Case Author(s): Kamna Malik, U21Global U21 ID: AA-2009-019 Publication Date: 2009 Geographic Setting: India Industry Setting: Entertainment and media Courses: e-business, Information strategy, Management of information systems Subjects: Information systems strategy, business process re-engineering, electronic commerce, e-business, e-business strategy, Bollywood Description: This assessment is focused on the possible use of information technology (IT) for restructuring the film making process. Students are expected to apply the information systems (IS) planning models to analyze the competitive landscape of the Indian film industry as well as its processes and suggest suitable ways in which film makers and distributors can use IT for better business models. This assessment is suitable for both undergraduate and postgraduate courses in e-business, information strategy and management of information systems.
Virgin Blue: Australia’s low cost airline
	Add	View	8 pp.	Case Author(s): Jason Fitzsimmons, U21Global U21 ID: AA-2009-012 Publication Date: 2009 Geographic Setting: Australia Industry Setting: Aviation Courses: Finance, Accounting Subjects: Budget airline, aviation, cashflows, finance, financials, financial ratios, cost of capital, valuation, discounted cashflow analysis, Virgin Blue Description: This assessment examines the financial aspects of a leading budget airline group operating in the Australian marketplace. Students are asked to analyse the financial statements of the firm and develop financial projections from which they can determine a suitable valuation of the firm. This assessment is suitable for use in both undergraduate and graduate courses in finance or accounting.
What’s in it for Bollywood: Adopting technology for business
	Add	View	3 pp.	Case Author(s): Kamna Malik, U21Global U21 ID: AA-2009-018 Publication Date: 2009 Geographic Setting: India Industry Setting: Entertainment and media Courses: e-business, Information strategy, Management of information systems Subjects: Electronic commerce, e-business, e-business model, e-business strategy, information systems strategy, entertainment and media industry, Bollywood Description: This assessment prompts the students to analyze the business, technical and social dimensions of adopting e-business in Bollywood — the Indian film industry. The students are expected to suggest a suitable e-business model to make film making and distribution more effective and to justify if the time is ripe for e-business adoption in the industry. This assessment is suitable for both undergraduate and postgraduate courses in e-business, Information strategy and management information systems.
Wotif.Com: Leading the way in “last-minute” accommodation services
	Add	View	7 pp.	Case Author(s): Jason Fitzsimmons, U21Global U21 ID: AA-2009-013 Publication Date: 2009 Geographic Setting: Australia, Asia Industry Setting: Hospitality Courses: Finance, Accounting Subjects: Last-minute accommodation, cashflows, finance, financials, financial ratios, cost of capital, valuation, discounted cashflow analysis, Wotif.com Description: This assessment examines the financial aspects of a fast growing IT firm supplying accommodation and other services to the travel industry. Students are asked to analyse the financial statements of the firm and develop financial projections from which they can determine a suitable valuation of the firm. This assessment is suitable for use in both undergraduate and graduate courses in finance or accounting.


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