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Harvard Business School Cases — Entrepreneurship
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   Odyssey Healthcare
  Add   View  27 pp.  Case
Author(s): Higgins, Robert F.; Fuller, Virginia A.; Raffat, Umer
Publication Date: 09/18/2008 Revision Date: 01/29/2010
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 809052
Gross Revenue: 3.1 mm
Event Year Start: 2001 Subjects: Entrepreneurship
Academic Discipline: Entrepreneurship
Supplementary Materials: Case Teaching Note, (810025), 10p, by Robert F. Higgins
Product Description: In January 2001, Dick Burnham, CEO of Odyssey Healthcare, and Odyssey's Board of Directors were considering selling the hospice care company to a larger provider or making an initial public offering (IPO). With 38 hospice locations in 21 states, Odyssey had been providing care to the terminally ill since its first location opened in 1996. Since then, the company had grown rapidly through a series of acquisitions, development of new hospice locations, and organic growth. Odyssey had just realized its first profitable year in 2000-recording a net income of $3.1 million - and was still a relatively young company. In addition, the hospice industry was subject to extensive federal, state and local regulations relating to payment for hospice services and conduct of operations. Burnham was unsure how the market would react to a company with such government-dependent revenue streams. Additionally, the recent collapse of the “dot-com” boom in 2000 might make it impossible to float an IPO at all given the prevailing market conditions. On a positive note, however, healthcare companies were commonly thought to be recession-proof and thus might be a sound investment in the event of a down-turning economy. Burnham had to decide if this was the right time for an exit, and if so, what the best exit would be.
   Orange: Read&Go
  Add   View  29 pp.  Case
Author(s): Eisenmann, Thomas; Stuart, Toby; Chakravorti, Bhaskar; Dessain, Vincent; Harrow, Simon; Corsi, Elena
Publication Date: 02/24/2009 Revision Date: 05/10/2010
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 809122
Gross Revenue: 53 billion
Event Year Start: 2008 Subjects: Entrepreneurship; Entrepreneurial management; Business models; Execution
Academic Discipline: Entrepreneurship
Product Description: In late 2008, Orange (aka France Telecom) must decide if launching Read&Go, an electronic newsstand built around an e-paper reader, would be successful. The case describes: 1) Orange's strategy; 2) the company's new product development process; 3) e-paper technology, which simulates the appearance of printed paper on a screen; 4) consumer demand for e-paper services; 5) potential competitors, including Amazon's Kindle; 6) business model options for Orange's service; and 7) the reactions of French newspapers - crucial content partners - to Orange's proposal.
   Baidu.com, Inc.: Valuation at IPO
  Add   View  28 pp.  Case
Author(s): Foster, George ; Piotroski, Joseph ; Jia, Ning ; Haemmig, Martin ; Gaviser Leslie, Sara ; Tung, Jennie
Publication Date: 02/05/2009
Product Type: Case
Publisher: Stanford University
HBS Number: A197
Geographic Setting: China
Subjects: Accounting; Financial statements; Cash flow; Valuation; Emerging markets; IPO; Technology; Internet
Academic Discipline: Entrepreneurship
Supplementary Materials: Case Teaching Note, (A197TN), 19p, by George Foster, Joseph Piotroski, Ning Jia, Martin Haemmig, Sara Gaviser Leslie, Jennie Tung
Product Description: Since its official launch in January 2000, Baidu.com, Inc. (Baidu) quickly grew to become the leading Internet search engine in China. After three rounds of private funding, Baidu registered to go public on the NASDAQ Stock Market (Ticker Symbol: BIDU) on August 5, 2005. This case can be used for at least three types of courses: business valuation, entrepreneurship in emerging markets, or doing business in China. When used for a business valuation or corporate finance course, the case highlights issues involved in the valuation of early-stage companies in emerging growth industries and economies. When used for an entrepreneurship course, the case highlights the opportunities and challenges of starting and growing ventures in emerging markets; it also illustrates how a start-up company can take an existing entrepreneurial idea and proven business model from another country and successfully adapt it to the home market. Three steps in this successful adaptation are: (1) leveraging its local knowledge and expertise, (2) creating a unique competitive advantage for the venture, and (3) creating an entry barrier for its competitors. In a course on doing business in China, the case highlights the strategies for business success in China and the role of culture, government, economy, legal and financial systems, and c
   Finding a CEO for the School District of Philadelphia: Searching for a Savior?
  Add   View  26 pp.  Case
Author(s): Leschly, Stig ; Leschly, Stig ; Childress, Stacey ; Childress, Stacey ; Kochikar, Purnima
Publication Date: 01/02/2003 Revision Date: 07/29/2005
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 803072
Geographic Setting: Pennsylvania Number of Employees: 21,580 Gross Revenue: $1.8 billion revenues
Event Year Start: 2002 Event Year End: 2002
Subjects: Organizational behavior; Leadership; CEO; Social enterprise
Academic Discipline: Entrepreneurship
Product Description: Following the largest state takeover of a local public school district in U.S. history, a new governing body must find a CEO to effect a large-scale turnaround in the Philadelphia school district. This case examines the context of large urban public schools and explores the educational and general management challenges facing leaders at the senior management and governing levels. Covers issues such as the politicization of urban school boards, school finance, nontraditional candidates for superintendencies, privatization and educational management organizations, improvement of educational outcomes, state-mandated testing, and stakeholder management.
   Covisint (A): The Evolution of a B2B Marketplace
  Add   View  30 pp.  Case
Author(s): Applegate, Lynda M.; Collins, Elizabeth
Publication Date: 06/29/2005 Revision Date: 05/02/2006
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 805110
Geographic Setting: United States Number of Employees: 350
Event Year Start: 2000 Event Year End: 2003
Subjects: Auctions; Asset allocation; Entrepreneurial management; CEO; Business models; Competitive advantage; Applications; Supply chain management
Academic Discipline: Entrepreneurship
Supplementary Materials: Supplement, (805111), 25p, by Lynda M. Applegate, Elizabeth Collins
Product Description: Ford Motor Co., General Motors, and DaimlerChrysler — the three original equipment manufacturers (OEMs) that dominated the automotive industry throughout the 20th century — launched Covisint in February 2000 as an industry supply chain exchange that would drive out cost and help manage the complex communications within the rigidly hierarchical industry. The Big 3 sourced entire components of cars from large Tier 1 suppliers. By limiting the number of partners and using online technologies to support collaboration and performance tracking, as well as drive out costs from the supply chain, the OEMs hoped that cycle times could be shortened and they could finally achieve a build-to-order car. A successful exchange that united the industry was vital to this vision. Covisint was founded with “borrowed” Bid 3 employees and over $250 million in funding from the OEMs. Its business model morphed several times as it raced to bring products to market and to meet the demands of its founders. The start-up burned through six CEOs in three years and now Bob Paul is considering whether to take on the CEO hot seat.
   Franchisor strategy and firm performance: Making the most of strategic resource investments
  Add   View  9 pp.  Case
Author(s): Gillis, William E.; Combs, James
Publication Date: 11/15/2009
Product Type: Case
Publisher: Business Horizons/Indiana Univ.
HBS Number: BH357
Subjects: Entrepreneurship; Strategy
Academic Discipline: Entrepreneurship
Product Description: A key decision for entrepreneurs in many retail and service firms is whether, and how much, to use franchising. If the decision is made to franchise, the actor may assume one of two “identities” or tactics: (1) the “chain builder,” who uses a blend of company and franchised outlets, and (2) the “turnkey,” who sells business opportunities but does not own any outlets. To benefit from their chosen strategy, franchisors must put resources in place to support it. We argue that franchisors use the chain building strategy to strike a balance between standardization and innovation by building resources that foster trust and encourage knowledge sharing with franchisees. In contrast, for turnkeys, a valuable set of operational routines is the critical strategic resource. To better appreciate how franchisors choose between the chain builder and turnkey strategies, we gathered survey information from 263 franchisors. Via this data, and as described herein, we learned that franchisors perform better when they invest in resources that best support their selected strategy.
   Transforming Singapore’s Public Libraries
  Add   View  26 pp.  Case
Author(s): Hallowell, Roger; Knoop, Carin-Isabel; Neo, Boon-Siong
Publication Date: 10/31/2001
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 802009
Geographic Setting: Singapore
Event Year Start: 2001 Event Year End: 2001
Subjects: Government agencies; Change management; Human resources management; Information & technology; Service management
Academic Discipline: Entrepreneurship
Supplementary Materials: Case Teaching Note, (802149), 15p, by Roger Hallowell
Product Description: The Singapore Public Library system was transformed from being mediocre at best to world class using information technology, progressive human resources management, and marketing approaches unusual for governmental agencies.
   AEC Systems Business Plan
  Add   View  8 pp.  Case
Author(s): Applegate, Lynda M.
Publication Date: 03/25/2008
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 808145
Geographic Setting: United States Number of Employees: 10
Event Year Start: 2005 Subjects: Entrepreneurship
Academic Discipline: Entrepreneurship
Product Description: This business plan, which was prepared to accompany the CommonAngels case [HBS #807149], enables students to decide whether to invite an entrepreneur to present to potential angel investors.
   Curt Schilling’s Next Pitch
  Add   View  29 pp.  Case
Author(s): Wasserman, Noam; Bussgang, Jeffrey J.; Gordon, Rachel
Publication Date: 12/18/2009 Revision Date: 06/26/2010
Product Type: Case
Publisher: Harvard Business School
HBS Number: 810053
Geographic Setting: Massachusetts Number of Employees: 70
Event Year Start: 2006 Event Year End: 2009
Subjects: Entrepreneurs; Leadership; Hiring; Leading teams
Academic Discipline: Entrepreneurship
Product Description: As his major-league pitching career was starting to wind down in 2006, baseball all-star Curt Schilling decided to become an entrepreneur. Looking to focus his tenacity and his passion for online role-playing games on a new challenge, he founded an online gaming venture, which later became known as 38 Studios. During the venture's first two years, he built a team of 70 people, including an executive team of business and industry veterans, and learned key lessons about the challenges faced by industry-changing entrepreneurs. Wanting to self-fund the venture initially, and later finding it hard to raise outside money, he put a substantial percentage of his net worth on the line to build 38 Studios. Now he is facing a critical acquisition decision that could either double his problems or help solve them.
   Savage Beast (A1)
  Add   View  12 pp.  Case
Author(s): Wasserman, Noam ; Maurice, LP
Publication Date: 01/13/2010
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 810051
Geographic Setting: California Number of Employees: 20 Gross Revenue: $0
Event Year Start: 2000 Event Year End: 2001
Subjects: Financing; Venture capital; Entrepreneurs; IT management; Legal issues
Academic Discipline: Entrepreneurship
Product Description: For several months, things had been spiraling downwards at Savage Beast, the music-recommendation company started three years before by Tim Westergren. The company's founder-CEO recently left due to pressures both at home and within the venture. Dozens of investors turned thumbs-down on the venture; salaries had been cut; and, tensions had risen within the founding team. Now Westergren, the founder who has taken over as CEO, is facing even deeper pressures as he finds out about a lawsuit filed by former employees, and he is wondering if it is time to give up on ever achieving his vision. Note: The content of this version is the same as the content in the Savage Beast (A) case (809069) but includes two directives in the text to students. At the end of page eight, the student is asked to pause and complete a one-question poll. The “page 8” poll asks “At this point, should Tim persist in trying to build Savage Beast?” Yes or No, and why. At the end of the case, the student is asked to complete a second poll. The “end-of-case” poll asks “Should Tim persist in trying to build Savage Beast?” Yes or No, and why. If you do not have polling capabilities, you should use the Savage Beast (A) case.
   Responsibilities & Rights of Family Shareholders of a Family Business
  Add   View  2 pp.  Case
Author(s): Davis, John A.
Publication Date: 01/04/2001
Product Type: Note
Publisher: Harvard Business School
HBS Number: 801264

Subjects: Shareholder relations; Family-owned businesses
Academic Discipline: Entrepreneurship
Product Description: Describes the major responsibilities and rights of family shareholders of a family owned business.
   R&R
  Add   View  18 pp.  Case
Author(s): Stevenson, Howard H.; Mossi, Jose-Carlos Jarillo
Publication Date: 11/19/1985 Revision Date: 11/15/1987
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 386019
Geographic Setting: New York Gross Revenue: $3 billion sales
Event Year Start: 1984 Event Year End: 1984
Subjects: Capital costs; Entrepreneurship; Development stage enterprises
Academic Discipline: Entrepreneurship
Supplementary Materials: Case Teaching Note, (386160), 4p, by Jose-Carlos Jarillo Mossi; Case Teaching Note, (389029), 6p, by Michael J. Roberts
Product Description: Outlines alternative mechanisms for getting into business. Shows the means by which an experienced entrepreneur can gain control over the necessary resources in order to lower the fixed costs of business entry. Provides a mechanism for discussing the role of experience, credibility, and contacts in the development of a nonbusiness venture.
   ONSET Ventures
  Add   View  30 pp.  Case
Author(s): Roberts, Michael J.; Roberts, Michael J.; Tempest, Nicole
Publication Date: 03/17/1998 Revision Date: 03/18/2005
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 898154
Geographic Setting: California Number of Employees: 6
Event Year Start: 1997 Event Year End: 1997
Subjects: Financing; Entrepreneurial finance; Venture capital
Academic Discipline: Entrepreneurship
Supplementary Materials: Case Teaching Note, (899052), 5p, by Michael J. Roberts
Product Description: ONSET Ventures, is a venture capital firm focused on seed-stage start-ups. Describes the principles and strategies the firm has developed over its life. Also presents an in-depth discussion of one of the seed-stage companies ONSET has been incubating.
   Mrs. Ebtissam Algosaibi: An Entrepreneur in the Kingdom of Saudi Arabia
  Add   View  14 pp.  Case
Author(s): Isenberg, Daniel J.
Publication Date: 06/30/2009 Revision Date: 07/10/2009
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 809166
Geographic Setting: Middle East; Saudi Arabia Number of Employees: 100 Gross Revenue: SAR 15 million
Event Year Start: 2009 Subjects: International marketing; Entrepreneurship; Entrepreneurial management; Women in business
Academic Discipline: Entrepreneurship
Product Description: Mrs. Ebtissam Algosaibi has created the leading high end jewelry company in the Middle East, Erum Jewelry, based in her home town of Alkhobar, Saudi Arabia. She believes Erum has the potential to be a world player similar to Cartier and Chopard. How should she expand Erum beyond the Saudi market? The case also deals with the new opportunities and old challenges for women entrepreneurs in Saudi Arabia and the Middle East.
   MINTing Innovation at NewYork-Presbyterian
  Add   View  22 pp.  Case
Author(s): Hamermesh, Richard G.; Kiron, David
Publication Date: 08/31/2009 Revision Date: 01/25/2010
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 810004
Geographic Setting: United States Number of Employees: 5 (MINT) Gross Revenue: $3 billion
Event Year Start: 2009 Subjects: Intellectual capital; Licensing; Entrepreneurial management; Technology; Development stage enterprises
Academic Discipline: Entrepreneurship
Product Description: Several top surgeons at NewYork-Presbyterian hospital (NYP) are receiving financial and administrative support to advance their surgical device inventions through the earliest stages of commercialization.
   J. Perez Foods (A)
  Add   View  15 pp.  Case
Author(s): Davis, John A.; Lachapelle, Kacie
Publication Date: 11/01/2000 Revision Date: 03/27/2001
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 801147
Geographic Setting: Dominican Republic Number of Employees: 50 Gross Revenue: $70 million revenues
Event Year Start: 1997 Event Year End: 2000
Subjects: Shareholder relations; Family-owned businesses
Academic Discipline: Entrepreneurship
Supplementary Materials: Supplement, (801148), 4p, by Kacie Lachapelle; Supplement, (803163), 2p, by John A. Davis, Kacie Lachapelle; Case Teaching Note, (807134), 7p, by John A. Davis, Courtney J. Sampson
Product Description: Examines the tensions that occur in family shareholder groups and how to prepare for them and manage them.
   Facebook’s Platforms
  Add   View  33 pp.  Case
Author(s): Piskorski, Mikolaj Jan; Eisenmann, Thomas; Chen, David; Feinstein, Brian
Publication Date: 03/18/2008 Revision Date: 03/19/2010
Product Type: Case (Library)
Publisher: Harvard Business School
HBS Number: 808128
Gross Revenue: $300 million
Event Year Start: 2009 Subjects: Entrepreneurship; Networking; Advertising media; Internet; Network effects
Academic Discipline: Entrepreneurship
Product Description: In early 2009, Facebook was the largest global on-line social network, with 175 million members. However, it generated relatively little revenue from its advertising programs. The case asks students to consider two options of improving the top line. First, the company could deepen its commitment to advertising, particularly by using profile data to better target ads. Second, the company could help other businesses develop new on-line applications that used Facebook Connect- a second-generation platform released in late 2008. Connect allowed members to use their Facebook credentials to log onto third-party websites and bring their on-line social network with them, which can then be used to power social functionalities on these websites. For example, CNN used Connect to help people find their friends' comments, while the Starbucks community volunteer program used Connect to “spread the word.” In the future, Connect could, for example, help friends coordinate their travel plans on Expedia. If Expedia could charge for such services, or use Connect to reduce its customer acquisition costs, Facebook could conceivably appropriate some of the value.
   DigitalThink: Building a Sales Force
  Add   View  32 pp.  Case
Author(s): Roberts, Michael J.; Lassiter, Joseph B.; Darwall, Christina
Publication Date: 03/10/1998 Revision Date: 06/24/1999
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 898193
Geographic Setting: California Number of Employees: 12 Gross Revenue: $1 million revenues
Event Year Start: 1997 Event Year End: 1997
Subjects: Entrepreneurship; Employee training; Sales; Marketing management; Sales organization; Internet
Academic Discipline: Entrepreneurship
Product Description: A broad set of issues faces a young company in the Internet-based training business as it begins to sell its product to corporate customers. Issues include: profile of attractive candidates, compensation, definition of territory, definition of quotas, and role of regional management.
   Foxwoods: Turning Data into Insights in the Hospitality Industry
  Add   View  10 pp.  Case
Author(s): Applegate, Lynda M.; Soule, Deborah
Publication Date: 02/11/2010
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 810083
Geographic Setting: United States
Event Year Start: 2008 Subjects: Entrepreneurship; Innovation; Leadership; Change management; Information & technology
Academic Discipline: Entrepreneurship
Product Description: This case describes how an IT director identified an opportunity and implemented an innovative business solution designed to enable line managers and executives to convert data to information to insights. The case also details how the company partnered with an emerging technology start-up, Netezza.
   Ashdown Contracting
  Add   View  16 pp.  Case
Author(s): Lassiter, Joseph B.; Alkhatib, Firas
Publication Date: 03/25/2008 Revision Date: 04/07/2010
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 808120
Number of Employees: 5000 Gross Revenue: $300 M
Event Year Start: 2007 Subjects: Entrepreneurial management; Leadership; Marketing; Strategy
Academic Discipline: Entrepreneurship
Product Description: This case is available in only hard copy format (HBP does not have digital distribution rights to the content). As a result, a digital Educator Copy of the case is not available through this web site. Ashdown's “growth” plan called for Mustafa Khalaf to leave his job as Chief Operating Officer (COO) of Ashdown Contracting, and to focus his attention on the growth of a separate business entity, Ashdown Pipeline, where Ashdown believed the greatest potential for the future existed. It seemed odd to Mustafa that finding a financial partner capable of providing tens even hundreds, of millions of dollars to reshape an industry was proving to be remarkably easy, while finding a single individual capable of replacing him in his old job was proving to be remarkably hard. As he flagged down a cab, Mustafa's mind wandered back to the challenge that he had been grappling with for many months: how to find his replacement as COO at Ashdown Contracting.
   StudentCity.com
  Add   View  17 pp.  Case
Author(s): Hedberg, Carl; Bygrave, William D.
Publication Date: 03/22/2005 Revision Date: 11/20/2006
Product Type: Case
Publisher: Babson College
HBS Number: BAB137
Subjects: Mergers & acquisitions; Valuation; Internet marketing; Partnerships; Internet
Academic Discipline: Entrepreneurship
Supplementary Materials: Case Teaching Note, (BAB637), 8p, by William Bygrave, Carl Hedberg
Product Description: After sixteen years of building the Web's first viable online student travel business, Mario Ricciardelli finally hit upon a business model that could generate significant income and cash flow. With their its full season approaching, Mario and his partner are taken aback when their trusted strategy adviser suggests that now is the time to think about harvesting their venture. How could they possibly think about selling when it's just beginning to get fun? Mario started his spring break travel business as a sophomore at Babson. After a number of challenges and setbacks, he almost gave up. In the late 90s he aligned with a competitor, and changed the company name to StudentCity.com. When they were acquired by a high-concept' venture-backed Web business, it appeared their business concept was finally going to get traction. Instead, Mario and Jacqui watched their paper fortune evaporate as their cash-strapped parent failed. They were able to exit with their business intact. Mario decided to take one more shot. He mortgaged his house to refinance the company, and focused all the company's efforts and creativity on owning the spring break segment. Amazingly, after two seasons with the new business model, they were on track to top $23 million in revenue, with income before tax projected to be $2 million in 2004. If they could stage that sort of turn-around in just 24 months, was it really the best time to sell?
   Siebel Systems (A)
  Add   View  24 pp.  Case
Author(s): Roberts, Michael J.; Lassiter, Joseph B.; Tempest, Nicole
Publication Date: 03/11/1998 Revision Date: 12/11/2000
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 898210
Geographic Setting: California Number of Employees: 66 Gross Revenue: $8 million revenues
Event Year Start: 1996 Event Year End: 1997
Subjects: Entrepreneurship; Sales; Marketing information systems; Applications; Implementing strategy
Academic Discipline: Entrepreneurship
Supplementary Materials: Supplement, (898211), 4p, by Nicole Tempest
Product Description: The case describes the early evolution of Siebel Systems, a sales force automation software company, focusing on issues surrounding Siebel's use of systems integrators as implementation partners and the relationship between implementation and the selling function.
   ProfitLogic
  Add   View  21 pp.  Case
Author(s): Hamermesh, Richard G.; Roberts, Michael J.; Pirmohamed, Taz
Publication Date: 01/15/2002 Revision Date: 05/05/2003
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 802110
Geographic Setting: Massachusetts Number of Employees: 100 Gross Revenue: $5 million revenues
Event Year Start: 1998 Event Year End: 2001
Subjects: Entrepreneurship; Business models; Applications
Academic Discipline: Entrepreneurship
Supplementary Materials: Case Teaching Note, (806057), 10p, by Richard G. Hamermesh, Michael J. Roberts; Spreadsheet Supplement, (808704), 0p, by Lynda M. Applegate, Richard G. Hamermesh, Michael J. Roberts
Product Description: Describes an “application software” company that has been through several evolutions — from consulting firm to applications service provider (ASP). The firm has received significant venture funding to pursue the ASP model but this has not worked, at least at the time the case ends. The company faces a choice: continuing with its current ASP business model, increasing its burn rate to convert to a licensed software model, or decreasing its burn rate to offer a more custom version of the ASP product.
   Perspective on Entrepreneurship
  Add   View  13 pp.  Case
Author(s): Stevenson, Howard H.
Publication Date: 10/28/1983 Revision Date: 04/13/2006
Product Type: Note
Publisher: Harvard Business School
HBS Number: 384131
Subjects: Entrepreneurial management; Managerial behavior; Participative management
Academic Discipline: Entrepreneurship
Product Description: Designed to highlight alternative concepts of good management and the need for entrepreneurship as a response to societal changes. It argues that entrepreneurship can be fostered or destroyed as a function of the administrative setting.
   Note on Telemedicine
  Add   View  8 pp.  Case
Author(s): Herzlinger, Regina E.; Copeland, Jillian
Publication Date: 01/27/2010 Revision Date: 03/15/2010
Product Type: Note
Publisher: Harvard Business School
HBS Number: 310075
Event Year Start: 2010 Subjects: Entrepreneurship
Academic Discipline: Entrepreneurship
Product Description: This note provides background in all the modalities of telemedicine. It accompanies the cases “Medtronic: Patient Management Initiative” (A) and (B), HBS Nos. 302-005 and 309-064.
   Firm Strategy Vignettes
  Add   View  6 pp.  Case
Author(s): Hardymon, G. Felda; Lerner, Josh ; Leamon, Ann
Publication Date: 01/07/2010 Revision Date: 03/12/2010
Product Type: Case (Library)
Publisher: Harvard Business School
HBS Number: 810087
Geographic Setting: United States; India
Event Year Start: 2002 Event Year End: 2009
Subjects: Portfolio management; Venture capital; Limited partnerships; Private equity; Strategy
Academic Discipline: Entrepreneurship
Product Description: These three vignettes present various issues around the strategy and management of a private equity firm. In one, a senior partner must decide how to manage an over-extended colleague and how to reduce the risk of the firm's portfolio; in the second, a limited partner must decide how to respond to tensions between general partners in a fund, and in the third, the general partners must decide whether to invest in an intriguing opportunity that lies outside the firm's carefully developed investment strategy.
   Blethen Family and the Seattle Times Co. (B)
  Add   View  3 pp.  Case
Author(s): Davis, John A.; Davis, John A.; Quinn, Cathy
Publication Date: 10/11/2001
Product Type: Supplement (Field)
Publisher: Harvard Business School
HBS Number: 802097
Subjects: Leadership; Corporate governance; Family-owned businesses
Academic Discipline: Entrepreneurship
Product Description: Supplements the (A) case.
   Shurgard Self-Storage: Expansion to Europe (Abridged)
  Add   View  10 pp.  Case
Author(s): Hamermesh, Richard G.
Publication Date: 02/11/2010
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 810102
Geographic Setting: United States; Europe Number of Employees: 1,000 Gross Revenue: $160 million
Event Year Start: 1999 Subjects: International business; Entrepreneurship; Entrepreneurial finance; International entrepreneurial finance; International operations; Business models; Expansion; Business growth
Academic Discipline: Entrepreneurship
Supplementary Materials: Case Teaching Note, (805080), 14p, by Richard G. Hamermesh, Indra A. Reinbergs
Product Description: Shurgard, a U.S.-based firm that rents storage facilities to consumers and small businesses, is considering financing options for rapid expansion of its European operations. Five years after entering Europe, Shurgard Europe has opened 17 facilities in Belgium, France, and Sweden. Along the way, Shurgard has encountered skepticism from both European consumers and investors about the unfamiliar self-storage concept and internal debates on how much to adapt the U.S. business model to European lifestyles. Wall Street analysts also do not value the impact that the European expansion could have on Shurgard's U.S. performance as a publicly traded Real Estate Investment Trust (REIT). As an alternative, to finance this expansion, Shurgard received a proposed deal from a consortium of banks and other investors where they would provide private equity financing spaced over the next few years plus a line of credit. In return, the investors would receive a large share of Shurgard's equity and control of its board, which could force a public offering in less than two years. The decision focuses on whether Shurgard Europe should accept the conditions and valuation of the proposed deal or seek another deal at a later point in time. Students must assess whether the s
   MySoftware (C): Becoming ClickAction
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Author(s): Spear, Steven J.; Spear, Steven J.; Tempest, Nicole
Publication Date: 03/26/2003
Product Type: Supplement (Field)
Publisher: Harvard Business School
HBS Number: 603109
Subjects: Internet; Applications; Small & medium-sized enterprises
Academic Discipline: Entrepreneurship
Supplementary Materials: Case Teaching Note, (604089), 11p, by Steven J. Spear
Product Description: Supplements the (A) case.
   MySoftware (B): Finding a New Direction
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Author(s): Bowen, H. Kent; Bowen, H. Kent; Spear, Steven J.; Spear, Steven J.; Tempest, Nicole
Publication Date: 03/26/2003
Product Type: Supplement (Field)
Publisher: Harvard Business School
HBS Number: 603108
Subjects: Internet; Applications; Small & medium-sized enterprises
Academic Discipline: Entrepreneurship
Supplementary Materials: Case Teaching Note, (604089), 11p, by Steven J. Spear
Product Description: Supplements the (A) case. A rewritten version of an earlier supplement.
   Visions of Web 3.0
  Add   View  23 pp.  Case
Author(s): Eisenmann, Thomas; Vivero, David Andrew
Publication Date: 04/14/2008 Revision Date: 05/10/2010
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 808147
Number of Employees: 25-35
Event Year Start: 2007 Event Year End: 2008
Subjects: Entrepreneurship; Business models; Internet; Web technology; Networks
Academic Discipline: Entrepreneurship
Product Description: Explores the Semantic Web, a vision for the next generation of the World Wide Web in which information is stored in machine-readable formats. While the Semantic Web would make information more easily accessible, barriers to its adoption are very high because website owners would need to re-code data and content on their existing sites, agree on ontologies for structuring information, and develop new tools for querying Semantic Web data. The case profiles two start-ups with very different strategies for exploiting Semantic Web opportunities: Radar Networks and Metaweb Technologies.
   Managing Drugs on the Forefront of Personalized Medicine: The Erbitux and Vectibix Story
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Author(s): Hamermesh, Richard G.; Kucherlapati, Raju ; Gordon, Rachel
Publication Date: 11/06/2009 Revision Date: 03/08/2010
Product Type: Case (Library)
Publisher: Harvard Business School
HBS Number: 810066
Event Year Start: 2007 Event Year End: 2009
Subjects: Entrepreneurship; Business & government; Strategic positioning; U.S. Food and Drug Administration
Academic Discipline: Entrepreneurship
Product Description: In May 2007, Amgen Inc. (Amgen) received disappointing news from the European Medicines Agency (EMEA) that its drug Vectibix, developed to fight metastatic colorectal cancer, had been rejected. This was especially surprising news given that a similar rival drug had received approval several years prior. Moreover, Vectibix had also received Food and Drug Administration approval in 2006. During additional trials, Amgen has learned that the Vectibix is only effective with the 60% of the population that has a specific gene marker. Given this development, what should Amgen's strategy around Vectibix be both in Europe and the United States?
   Valuing the AOL Time Warner Merger
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Author(s): Applegate, Lynda M.
Publication Date: 01/03/2002 Revision Date: 02/05/2002
Product Type: Case (Library)
Publisher: Harvard Business School
HBS Number: 802098
Geographic Setting: United States Number of Employees: 50,000 Gross Revenue: $33 billion revenues
Event Year Start: 2001 Event Year End: 2001
Subjects: Mergers; Valuation; Information & technology
Academic Discipline: Entrepreneurship
Supplementary Materials: Case Teaching Note, (802232), 47p, by Lynda M. Applegate, Madlen Kadish
Product Description: On January 11, 2000, AOL and Time Warner announced their intention to merge, creating what AOL CEO Stephen Case and Time Warner CEO Gerald Levin called the 21st century's first fully integrated communications, media, and entertainment company. This case, prepared from public sources, enables in-depth analysis of the value of AOL Time Warner from the viewpoint of executives and analysts before their merger six months later.
   Spotfire: Managing a Multinational Start-Up
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Author(s): Kuemmerle, Walter ; Ellis, Chad
Publication Date: 10/12/1998 Revision Date: 03/17/2004
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 899078
Geographic Setting: United States; Sweden Number of Employees: 40 Gross Revenue: $5 million revenues
Event Year Start: 1998 Event Year End: 1998
Subjects: Entrepreneurship; Entrepreneurial finance; International entrepreneurial finance; Venture capital; International operations; Applications
Academic Discipline: Entrepreneurship
Supplementary Materials: Case Teaching Note, (801191), 20p, by Walter Kuemmerle; Video Supplement, (802804), 0p, by Walter Kuemmerle
Product Description: Spotfire, a software start-up, must address the question of dividing its effort between Sweden and the United States in addition to raising venture capital, obtaining new customers, and managing early-stage growth.
   SEWA Trade Facilitation Center: Changing the Spool
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Author(s): Khaire, Mukti ; McGinn, Kathleen L.
Publication Date: 02/01/2010 Revision Date: 03/08/2010
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 810044
Geographic Setting: India Gross Revenue: INR 18.6 Million (USD 451,500)
Event Year Start: 2009 Subjects: Economic growth; Entrepreneurship; Innovation; Social enterprise
Academic Discipline: Entrepreneurship
Supplementary Materials: Case Teaching Note, (810100), 12p, by Mukti Khaire
Product Description: The case is about the decision to convert a not-for-profit organization into a for-profit company. STFC, which is part of a larger non-profit organization - the Self-Employed Women's Association (SEWA) - works to improve the livelihoods of very poor rural and urban women in India. It does so by translating traditional Indian embroidery skills into contemporary apparel and home furnishings that STFC then helps to market and sell around the world. Organized as a producers' cooperative, STFC is owned by its artisan-members. STFC is thinking of changing to for-profit status because it would enable faster and more sustainable growth by providing access to outside funds, and also allow the payment of dividends, which would further improve the women's livelihoods. The legal and financial implications of such a move aside, it is not clear that STFC would be able to withstand the changes such a transformation would entail. Most importantly, would an organization accustomed to taking decisions based solely on social benefit criteria be able to adjust to a for-profit mentality? And, would customers accept the change?
   Tennant Company
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Author(s): Stuart, Toby; Applegate, Lynda M.; Weber, James
Publication Date: 02/08/2010
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 810040
Geographic Setting: United States Number of Employees: 3,000 Gross Revenue: 700 million
Event Year Start: 2009 Subjects: Innovation; Organizational structure; Organizational design; Organizational change; Manufacturing; Disruptive innovation
Academic Discipline: Entrepreneurship
Product Description: Tennant, a leading producer of floor cleaning equipment, must determine how to create, finance, structure, staff, govern, measure and manage a new venture for developing a fundamentally new product line. In 2005, Tennant Company had developed an innovative, environmentally friendly, cleaning technology that could potentially revolutionize cleaning. Historically, Tennant was a producer of floor and carpet washing machines for industrial and commercial markets. Over time, it became clear that the technology had applications far beyond Tennant's core markets. In mid-2009, the company set up a new venture to develop the technology's promise. In 2010 this venture was wholly owned by Tennant and run by a Tennant manager. The case examines the decisions the CEO and new venture head must make to best structure and position the venture to succeed.
   Sheila Mason & Craig Shepherd
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Author(s): Roberts, Michael J.; Thedinga, Todd
Publication Date: 02/24/2003 Revision Date: 09/17/2003
Product Type: Case (Gen Exp)
Publisher: Harvard Business School
HBS Number: 803095
Geographic Setting: Virginia Number of Employees: 2
Event Year Start: 2002 Event Year End: 2002
Subjects: Intellectual capital; Entrepreneurship; Venture capital; Legal aspects of business; Applications
Academic Discipline: Entrepreneurship
Supplementary Materials: Case Teaching Note, (804015), 8p, by Michael J. Roberts
Product Description: Describes a marketing executive and an engineer who are starting a company together. Each is still at his/her former employer, and each has signed a different employment agreement that, on paper, may prohibit soliciting customers or employees. Focuses on how individuals should think about leaving their employers in general and how these specific legal agreements may impact the situation. Includes issues dealing with venture capitalists, nondisclosure agreements, and selecting a lawyer.
   Rackspace Hosting in Late 2000
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Author(s): Heskett, James L.; Sasser, W. Earl, Jr.
Publication Date: 06/09/2008
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 808166
Geographic Setting: Texas Number of Employees: 100 Gross Revenue: $25 million
Event Year Start: 2000 Subjects: Change management; Organizational culture; Business to business; Service management; Strategy
Academic Discipline: Entrepreneurship
Product Description: The leadership team of Rackspace, faced with accommodation of its service offering and dwindling financial reserves, decides to make customer focus the rallying cry of its new strategy. This short case was designed as the discussion igniter for a series of short video clips describing the shift to a more customer-focused approach.
   Proteus Biomedical: Making Pigs Fly
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Author(s): Hamermesh, Richard G.; Barley, Lauren; Graham, Ginger L.
Publication Date: 12/09/2008 Revision Date: 04/02/2010
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 809051
Geographic Setting: California Number of Employees: 30 Gross Revenue: $0
Event Year Start: 2008 Subjects: Negotiations; Licensing; Entrepreneurship; Organizational development; Strategy
Academic Discipline: Entrepreneurship
Supplementary Materials: Case Teaching Note, (809128), 5p, by Richard G. Hamermesh
Product Description: To maximize their effectiveness, color cases should be printed in color. Proteus is a healthcare start-up that has developed technology to embed electronics for computing and sensing in existing medical devices and drugs. The technology could potentially change the basis of competition in the pharmaceutical industry. The company is currently considering a number of licensing and business development deals and must choose which one(s) to pursue.
   Montague Corp. (B)
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Author(s): Berg, Norman A.; Weber, James
Publication Date: 04/27/1995
Product Type: Supplement (Field)
Publisher: Harvard Business School
HBS Number: 395143
Subjects: International marketing; Entrepreneurship; Sourcing
Academic Discipline: Entrepreneurship
Supplementary Materials: Case Teaching Note, (397026), 5p, by Norman A. Berg, Judith Maas
Product Description: Presents David Montague's evaluation of the progress so far and the basic problems that he believes prevent him from achieving higher sales. Designed as a class handout after discussion of the (A) case.
   Montague Corp. (A)
  Add   View  17 pp.  Case
Author(s): Berg, Norman A.; Weber, James
Publication Date: 04/27/1995
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 395037
Geographic Setting: United States; Taiwan Number of Employees: 6 Gross Revenue: $5 million revenues
Event Year Start: 1994 Event Year End: 1994
Subjects: International marketing; Entrepreneurship; Sourcing
Academic Discipline: Entrepreneurship
Supplementary Materials: Supplement, (395143), 2p, by James Weber; Case Teaching Note, (397026), 5p, by Norman A. Berg, Judith Maas; Video Supplement, (897503), 0p, by Norman A. Berg
Product Description: The Montague Corp. is a small company started in 1987 and owned by David Montague, age 31, and his father. The company designs, manufactures in Taiwan, and sells through distributors worldwide a high-quality “bicycle that folds.” The company offices are located in Cambridge, Mass., and the company has only five other employees, all younger than David. The company has been financed internally and is cash-rich at the present rate of growth. About 90% of sales are foreign, as is all of the manufacturing.
   MicroFridge
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Author(s): Berg, Norman A.; Weber, James
Publication Date: 08/05/1994 Revision Date: 10/09/1996
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 395027
Geographic Setting: Massachusetts Number of Employees: 50 Gross Revenue: $12 million revenues
Event Year Start: 1994 Event Year End: 1994
Subjects: Entrepreneurship; Sourcing
Academic Discipline: Entrepreneurship
Supplementary Materials: Case Teaching Note, (397025), 4p, by Norman A. Berg, Judith Maas
Product Description: MicroFridge, a five-year-old, $12 million company based in Sharon, Mass., develops and sells a unique, combination compact refrigerator and microwave oven. All of the manufacturing is done for it by Sanyo in various overseas locations. The founder and president believes the potential market for his product is an estimated 5 million homes in the “home away from home” market.
   Intuit
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Author(s): Cespedes, Frank V.
Publication Date: 08/13/2009
Product Type: Case (Library)
Publisher: Harvard Business School
HBS Number: 810018
Number of Employees: 8500 Gross Revenue: $3 billion
Event Year Start: 1984 Event Year End: 2009
Subjects: Entrepreneurial management; Sales; Product development; Sales strategy; Service management; Strategy
Academic Discipline: Entrepreneurship
Product Description: This case study provides an overview of Intuit's growth and, in particular, the sales and service initiatives that historically fueled the company's growth from start-up to a corporation. It also outlines certain processes and cultural values, as well as specific employee and leadership behaviors, that provided the foundation for those initiatives.
   Freedom Financial Network
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Author(s): Holloway, Chuck; Hornblower, Jocelyn
Publication Date: 04/20/2009 Revision Date: 04/02/2010
Product Type: Case
Publisher: Stanford University
HBS Number: E335
Geographic Setting: United States; California
Subjects: Finance; Angel financing; Hiring; Start-ups
Academic Discipline: Entrepreneurship
Supplementary Materials: Case Teaching Note, (E335TN), 5p, by Chuck Holloway, Jocelyn Hornblower
Product Description: The case follows Andrew Housser and Brad Stroh, two recent graduates from the Stanford GSB, as they search for a business opportunity and ultimately start a company in the consumer finance industry. It covers their inspiration for the business idea and their decision to initially bootstrap the company. The case then highlights some of the complexities involved in managing a rapidly growing business. Specifically, Housser and Stroh are faced with challenging decisions regarding expansion/opening a second call center and with hiring/firing and the resulting difficult conversations with employees. Finally, the case concludes with an overview of a lawsuit currently filed against the company and the founders trying to decide the best course of action for Freedom Financial Network.
   Life Journey Profile: Mark Goldweitz
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Author(s): Chakravorti, Bhaskar; Spence, Shirley M.
Publication Date: 03/17/2010
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 810112
Geographic Setting: United States; Massachusetts
Event Year Start: 1945 Event Year End: 2010
Subjects: Career planning
Academic Discipline: Entrepreneurship
Product Description: Examine the life journey of an HBS 1969 alum, in his own words, and his perspective on success.
   Life Journey Profile: Amee Chande
  Add   View  7 pp.  Case
Author(s): Chakravorti, Bhaskar; Spence, Shirley M.
Publication Date: 03/17/2010
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 810110
Geographic Setting: United States; Massachusetts
Event Year Start: 1974 Event Year End: 2010
Subjects: Career planning
Academic Discipline: Entrepreneurship
Product Description: Examine the life journey of an HBS 2002 alum, in her own words, and her perspective on success.
   Gobi Partners and DMG
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Author(s): Hardymon, G. Felda; Lerner, Josh; Leamon, Ann
Publication Date: 01/28/2010 Revision Date: 04/30/2010
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 810095
Geographic Setting: China Number of Employees: 15
Event Year Start: 2008 Subjects: Investment management; Portfolio management; Venture capital; Human resources management; Private equity; Strategy
Academic Discipline: Entrepreneurship
Product Description: Thomas G. Tsao, founding general partner of Gobi Partners, an early stage venture capital firm in China, must decide how to manage his firm's largest investment after the departure of the CEO. Tom has temporarily stepped in as CEO, but finding a replacement with the necessary technical and language skills is difficult. Moreover, the company is facing significant challenges in winning business and restructuring its own operations. Should Tom stay on as CEO? Revisit one of the candidates who had withdrawn? Try harder to sell the company? At what price? The case provides an opportunity to discuss the issue of active investment management in an emerging market from the perspectives of the many stakeholders involved.
   Zotter — Living by Chocolate
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Author(s): Khaire, Mukti; Aichinger, Stefan; Hoffman, Monika; Schnoedl, Maximilian
Publication Date: 02/22/2010 Revision Date: 04/27/2010
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 810091
Geographic Setting: Austria Gross Revenue: 14.3 Million Euros in 2008
Event Year Start: 2009 Subjects: Global business; Entrepreneurship; Entrepreneurial management; Innovation
Academic Discipline: Entrepreneurship
Product Description: To maximize their effectiveness, color cases should be printed in color. This case is about a boutique chocolate manufacturer's decision to grow. Zotter, an Austrian company that was a pioneer in the organic and Fairtrade chocolate movement, uses the traditional confit technique to make premium hand-scooped chocolates in unusual and innovative flavor combinations. Having done many novel things to educate the market about the value of premium, organic and Fairtrade chocolate, Zotter consolidated its market position within the premium segment of the Austrian market for chocolate. The company only recently started to sell its product outside Austria. However, the time- and labor-intensive manufacturing process and the high prices of Zotter chocolates limit the scalability of the company, even though the founder desires to grow. While the founder has many ideas for the firm, it is not clear which path would be optimal for the kind of growth he desires. The case provides students an opportunity to discuss how entrepreneurs create markets for novel products, and how they can consolidate their position. To demonstrate to students how entrepreneurs create markets for novel products, and how they can consolidate their position.
   Wild Oats: Sowing vs. Reaping
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Author(s): Shefsky, Lloyd; Barnett, Bob; Whitaker, Scott T.
Publication Date: 03/08/2010
Product Type: Case
Publisher: Kellogg School of Management, Northwestern Univ.
HBS Number: KEL466
Geographic Setting: United States; Colorado
Subjects: Acquisitions; Entrepreneurship; Organizational culture; Expansion
Academic Discipline: Entrepreneurship
Supplementary Materials: Case Teaching Note, (KEL467), 7p, by Lloyd Shefsky, Bob Barnett, Scott T. Whitaker
Product Description: The case highlights Mike Gilliland, who built a single organic foods store in 1987 in Boulder, Colorado, into Wild Oats Markets, a chain of natural foods stores that by 2001 had annual sales of $1 billion and stores in 38 states. The case includes a history of the natural foods business and explores why Gilliland's timing was so favorable. By the 1980s, when Gilliland got started, the natural foods business had grown and matured, consisting mostly of small specialty stores selling locally grown natural foods. Although the industry was created by the California counter-culturists, it was built into a national phenomenon by the second generation of leaders, including Gilliland and Whole Foods founder John Mackey. The natural foods industry was clubby and congenial until Gilliland sought to grow his business beyond Boulder, Colorado, expanding into four states, including California. Mackey responded by moving into Boulder. Whole Foods became the nation's number one natural foods seller by the early 1990s. Whole Foods went public in 1992, and Wild Oats, in 1996. Whole Foods's success had begun to erode Wild Oats's market share, hurt sales growth, and depress the stock price. Gilliland favored taking Wild Oats in a new direction, modeled after Henry's Marketplace, a San Diego chain that Wild Oats had purchased in 2000. Henry's approach was to offer a product mix that appealed to a broader range of people than
   Sports in Your Pocket (B)
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Author(s): Rogers, Steven; Dame, Kevin
Publication Date: 01/01/2004 Revision Date: 07/14/2009
Product Type: Supplement (Field)
Publisher: Kellogg School of Management, Northwestern Univ.
HBS Number: KEL085
Subjects: Decision making; Valuation; Entrepreneurship; Entrepreneurial finance; Partnerships
Academic Discipline: Entrepreneurship
Product Description: Supplements the (A) case.
   Sports in Your Pocket (A)
  Add   View  11 pp.  Case
Author(s): Rogers, Steven; Dame, Kevin
Publication Date: 01/01/2004 Revision Date: 07/14/2009
Product Type: Case (Field)
Publisher: Kellogg School of Management, Northwestern Univ.
HBS Number: KEL084
Geographic Setting: United States
Event Year Start: 1999 Event Year End: 1999
Subjects: Decision making; Valuation; Entrepreneurship; Entrepreneurial finance; Partnerships
Academic Discipline: Entrepreneurship
Supplementary Materials: Supplement, (KEL085), 2p, by Steven Rogers, Kevin Dame; Case Teaching Note, (KEL086), 5p, by Steven Rogers
Product Description: This case addresses several issues dealing with entrepreneurship, including identification of opportunities, valuation, and most importantly, partnership splits among founding partners.
   Sheila Mason & Craig Shepherd (Abridged)
  Add   View  12 pp.  Case
Author(s): Roberts, Michael J.
Publication Date: 03/17/2010
Product Type: Case (Gen Exp)
Publisher: Harvard Business School
HBS Number: 810114
Geographic Setting: Virginia Number of Employees: 2
Event Year Start: 2009 Subjects: Intellectual capital; Entrepreneurship; Legal issues
Academic Discipline: Entrepreneurship
Supplementary Materials: Case Teaching Note, (810118), 8p, by Michael J. Roberts
Product Description: The case describes 2 individuals who have met and are in the process of starting a company together. Each is still at his/her former employer, and each has signed a different employment agreement which, on paper, may prohibit some of the contemplated acts - i.e., soliciting customers or employees. The case focuses on how individuals should think about leaving their employers in general, and how these specific legal agreements may impact the situation in this case. In addition, the case includes issues around dealing with venture capitalists, non-disclosure agreements, as well as how to select and work with a lawyer.
   Opportunities in Business and Life after Virgin Money: Asheesh Advani
  Add   View  18 pp.  Case
Author(s): Chakravorti, Bhaskar; Spence, Shirley M.
Publication Date: 01/20/2010
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 810072
Geographic Setting: United States
Event Year Start: 2009 Subjects: Finance; Entrepreneurship; Career planning
Academic Discipline: Entrepreneurship
Product Description: Asheesh Advani is in an enviable position for a successful entrepreneur: he has sold his business and is trying to decide what to do with the next phase of his life. For the first two years after selling CircleLending, a pioneer in the person-to-person lending field, to Richard Branson, he stayed on as president and CEO of Virgin Money USA. Now resigned, he has decided to take a year off, in part to take a “great adventure” with his young family. In October 2009, as they prepare for their departure to India, he reflects on how to spend his time there and whether and how to pursue the several business opportunities that have already emerged. The opportunities present different role options for Advani — as a hands-on entrepreneur or as an investor.
   Looking for Opportunity in Adversity: Iqbal Quadir and Grameenphone (A)
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Author(s): Chakravorti, Bhaskar; Lane, David
Publication Date: 03/08/2010 Revision Date: 03/09/2010
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 810075
Geographic Setting: Bangladesh Number of Employees: 10 Gross Revenue: 0
Event Year Start: 1995 Subjects: Entrepreneurship
Academic Discipline: Entrepreneurship
Supplementary Materials: Supplement, (810101), 5p, by Bhaskar Chakravorti, David Lane
Product Description: Iqbal Quadir, a former New York investment banker, set about to bring universal telecommunications to his native Bangladesh. He was convinced that, GSM, the same advanced wireless technology that penetrated developed countries in Europe was also the right solution for Bangladesh. He assembled a critical group of partners in a venture, GrameenPhone, that included Scandinavian telecom operators, Grameen Bank, the microfinance pioneer, Bangladesh Railways as well as a Japanese investment firm. Each partner brought a different capability to the venture, but the coalition was fundamentally unstable. Quadir was facing roadblocks no matter which way he turned in his quest to assemble the venture. He came to a point where the rational decision seemed to be to abandon the venture and return to his secure investment banking job. This case highlights the role of bottlenecks and constraints in sparking innovations in business models by the creative entrepreneur.
   athenahealth: Innovating in Response to a Crisis in Healthcare
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Author(s): Chakravorti, Bhaskar; Winig, Laura
Publication Date: 06/24/2010
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 810079
Geographic Setting: United States; Massachusetts Gross Revenue: $189M
Event Year Start: 2010 Subjects: Entrepreneurship; Innovation; Strategy
Academic Discipline: Entrepreneurship
Product Description: When Jonathan Bush and his partner, Todd Park, realized that their revolutionary approach to delivering clinical care was being stymied by the inefficiencies in the healthcare system and insurance red tape, they turned their proprietary technology, athenaNet, to a new business, athenaHealth, that would help physicians manage their practice, billing and revenue cycles and maintain electronic patient records more efficiently and cost effectively using the service delivered via the Internet. Despite the success of his innovative venture, Bush faced several challenges: the company's brand awareness among physicians was still low; the company had launched a new product, athenaClinicals, while its core flagship product, athenaCollector, was still growing — and was planning a pricing innovation, athenaCommunity, over and above that. The HITECH Act passed by the Obama administration was giving a boost to the entire industry, including athenaHealth's much larger competitors, which heightened Bush's strategic dilemma: should he focus on the core and capture greater share and enhance brand awareness or should he branch out into new innovative directions?
   The HLB Turnaround
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Author(s): Applegate, Lynda M.; Chakravorti, Bhaskar; Winig, Laura
Publication Date: 11/18/2009
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 810023
Geographic Setting: Illinois
Academic Discipline: Entrepreneurship
Product Description: Ford Pearson has recently taken over as CEO of HLB, a Chicago-based product design and development firm (and once one of the largest in the business), to help turn it around after a series of crises that had seriously threatened its survival. Pearson has personally invested in the firm, re-organized many aspects of its operations and has hired a younger executive and turnaround expert, Andrew Macey, as COO to help him in the effort. Pearson and Macey have several options to consider: Should HLB raise $1 million in debt financing and focus on a turnaround or should it approach a private equity investor and raise an additional $4 million and pursue a more aggressive productivity improvement plus growth strategy? While they consider these options in September 2008, the credit markets are about to clamp shut as a global financial crisis is around the corner.
   Microsoft’s IP Ventures
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Author(s): Lerner, Josh; Leamon, Ann
Publication Date: 03/29/2010 Revision Date: 06/15/2010
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 810096
Geographic Setting: Washington Number of Employees: 93,000 Gross Revenue: $58B
Event Year Start: 2009 Subjects: Intellectual capital; Financing; Entrepreneurship; Venture capital; Technology; Private equity; Software development
Academic Discipline: Entrepreneurship
Product Description: Microsoft's IP Ventures program, through which Microsoft spun out promising but unused technologies into new companies, is a new approach to corporate venture capital. The program provides “IP for equity” and has proven very successful in achieving its main goals-improved morale among researchers who like knowing their technology is being used, improved relationships with the venture capital community particularly in Silicon Valley, and good PR. Many of the eight companies launched so far are doing well. Yet how can the program be scaled beyond its current size, and how can it structure its investments to reduce the dilution that Microsoft invariably faces, given that it does not invest beyond the technology that seeds the company initially?
   Manchester Bidwell Corporation: The Replication Question
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Author(s): Stuart, Toby; Hardymon, G. Felda; Heskett, James L.; Leamon, Ann
Publication Date: 04/14/2010
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 810097
Geographic Setting: Pennsylvania Number of Employees: 50 Gross Revenue: non-profit
Event Year Start: 2009 Subjects: Nonprofit organizations; Entrepreneurship; Social enterprise
Academic Discipline: Entrepreneurship
Product Description: Bill Strickland, CEO of Manchester Bidwell Corporation, must decide the best way to replicate his innovative, award-winning approach to curing poverty. Manchester Bidwell's approach, which provides both adult job-training tuned to fill the needs of local industries and after-school art instruction for at-risk youth, has proven highly effective over the 40 years Strickland has operated it. He wants to replicate this strategy across 100 or 200 cities, but progress has been slow. Is the current intensive approach correct, or should he change it? What would be at risk? How can he best provide his “cure for poverty” to the greatest number of communities?
   Knight the King: The Founding of Nike
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Author(s): Wasserman, Noam; Anderson, Kyle
Publication Date: 01/02/2010 Revision Date: 06/24/2010
Product Type: Case (Library)
Publisher: Harvard Business School
HBS Number: 810077
Geographic Setting: Oregon Number of Employees: 720 Gross Revenue: $31,000,000
Event Year Start: 1962 Event Year End: 1987
Subjects: IPO; Entrepreneurs; Leadership; Hiring; Marketing; Leading teams
Academic Discipline: Entrepreneurship
Product Description: It had taken Phil Knight sixteen long years to build Nike into the number one athletic-shoe company in the country. When Knight had first conceived of the company for an MBA class project, Adidas had had more than 80% market share, but Knight's marketing approach had revolutionized the industry, his company had developed several ground-breaking shoe technologies, and Nike's brand had become one of the most recognizable in the world. In 1980, the same year that Nike had knocked Adidas off its throne, Nike had gone public and Knight, its founder-CEO, still owned close to half of the company. He had led the company through dramatic changes as it evolved from a scrappy start-up to a large public company. However, now, barely half a decade later, Knight had just received the news that Nike itself had been dethroned by Reebok, an upstart competitor. Knight closeted himself in his office, faced the wall, and sat there, weak and sick and devastated for hours.
   Jamie Dimon and Bank One (A)
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Author(s): Marshall, Paul W.; Thedinga, Todd
Publication Date: 12/19/2003 Revision Date: 02/27/2006
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 804107
Geographic Setting: United States Number of Employees: 83,000
Event Year Start: 2000 Event Year End: 2000
Subjects: Entrepreneurial management; Change management; Teams; Corporate governance; Action planning
Academic Discipline: Entrepreneurship
Supplementary Materials: Case Teaching Note, (806168), 14p, by Paul W. Marshall
Product Description: On March 27, 2000, Jamie Dimon was hired as CEO to turn around Bank One. Describes the issues he faces, as he prepares to present an action plan to the board.
   Rose Hanna (B)
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Author(s): Saloner, Garth
Publication Date: 12/10/2008
Product Type: Supplement
Publisher: Stanford University
HBS Number: E327B
Geographic Setting: United States
Subjects: Entrepreneurship; Start-ups
Academic Discipline: Entrepreneurship
Supplementary Materials: Case Teaching Note, (E327TN), 4p, by Garth Saloner
Product Description: The case follows Rose Hanna and her three business partners (Richard Hanna, Bob Francis and Faye Francis) as they launch and grow a scientific instrument company, MicroSample. It covers the idea discovery stage, their decision to work together as a team, and their approach to bootstrapping the company. The case then highlights some of the complexities involved in managing a new and growing business. Specifically, the founders go through a lengthy process trying to find a licensing partner, only to then discover that the economics make much more sense for them to remain independent and sell directly to customers. Finally, the case covers the interpersonal dynamics and relationships of the four founders (two married couples) and some resulting problems and issues.
   Rose Hanna (A)
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Author(s): Saloner, Garth
Publication Date: 12/10/2008
Product Type: Case
Publisher: Stanford University
HBS Number: E327A
Geographic Setting: United States
Subjects: Entrepreneurship; Start-ups
Academic Discipline: Entrepreneurship
Supplementary Materials: Supplement, (E327B), 3p, by Garth Saloner; Case Teaching Note, (E327TN), 4p, by Garth Saloner
Product Description: The case follows Rose Hanna and her three business partners (Richard Hanna, Bob Francis and Faye Francis) as they launch and grow a scientific instrument company, MicroSample. It covers the idea discovery stage, their decision to work together as a team, and their approach to bootstrapping the company. The case then highlights some of the complexities involved in managing a new and growing business. Specifically, the founders go through a lengthy process trying to find a licensing partner, only to then discover that the economics make much more sense for them to remain independent and sell directly to customers. Finally, the case covers the interpersonal dynamics and relationships of the four founders (two married couples) and some resulting problems and issues.
   Learning from LeapFrog: Creating Educational and Business Value
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Author(s): Applegate, Lynda M.; Dede, Christopher; Saltrick, Susan
Publication Date: 09/24/2003 Revision Date: 06/20/2005
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 804062
Geographic Setting: California Number of Employees: 700 Gross Revenue: $532 million
Event Year Start: 1995 Event Year End: 2003
Subjects: Entrepreneurial management; Managerial behavior; Education & industry; Success; Brand management; Business models; Corporate strategy
Academic Discipline: Entrepreneurship
Supplementary Materials: Case Teaching Note, (804079), 14p, by Lynda M. Applegate, Christopher Dede
Product Description: Explores the success factors leading to one's company's rise to the number three ranking in the aggressively competitive toy industry. LeapFrog has made the strategic decision to exploit its educational model in two industry sectors: consumer toys and educational supplemental materials. Senior executives face a number of challenges in sustaining the company's growth. Critical to its success is LeapFrog's ability to leverage its core assets, while simultaneously closely managing its relationships with customers, distributors, suppliers, and partners across these two very different industry sectors.
   Lawrence Trihn: Venturing to Vietnam
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Author(s): Margolis, Joshua D.; Gordon, Rachel
Publication Date: 10/01/2008 Revision Date: 08/05/2010
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 409017
Geographic Setting: Vietnam
Event Year Start: 2006 Subjects: Leadership development; Ethics; Career planning; Managing careers
Academic Discipline: Entrepreneurship
Product Description: Should Lawrence Trinh pursue his aspiration of working in Vietnam — and if so, what set of principles and practices should he adopt if he encounters corruption? These are questions that reverberate for many students who wish to work in emerging markets and other contexts that pose stiff ethical challenges. Trinh seeks to combine his background in financial services with his desire to contribute to Vietnam's economic development, and he has to decide among four job offers with investment firms. But it is a complicated decision. First, none of the job offers fit his selection criteria perfectly. Second, despite growing reforms, Vietnam is still ranked poorly on indices of corruption. Third, Trinh's father (who fled Vietnam following the war) frowns upon doing anything that could contribute to the communist regime. Fourth, Trinh's girlfriend is about to start her next stage of medical training in the United States, which means that pursuing his aspiration now will separate them. All of these considerations raise three questions: (1) Is the timing right for Trinh to embark on his personal mission of contributing to the well-being of Vietnam? (2) Which job offer should he accept? (3) What set of principles and practices should he adopt that will enable him to remain true to his values, sustain his capacity to be a true agent of change, yet not undermine his ability to succeed as an investor?
   Furqan Nazeeri and the IMTrader (TM) Spin-Out
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Author(s): Applegate, Lynda M.; Delacey, Brian J.
Publication Date: 06/07/2005
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 805147
Number of Employees: 10 Gross Revenue: $1 million revenues
Event Year Start: 2003 Event Year End: 2004
Subjects: Negotiations; Simulations; Product development; Product introduction; Information & technology; Start-ups
Academic Discipline: Entrepreneurship
Product Description: Furqan Nazeeri is looking to spin out a promising set of products and technologies from an established financial services firm. Designed as an exercise in negotiation. Includes material from the original business plan, and it is possible to simulate a negotiation around key issues involved in the spin-out: timing and financing, equity distribution, asset transfer, personnel transitions and roles of key players, customer retention, CEO selection, and new board formation.
   Charles Schwab in 2002, Spreadsheet Exercise
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Author(s): Applegate, Lynda M.; Ladge, Jamie; Grover, Shuchi
Publication Date: 11/15/2002 Revision Date: 05/15/2003
Product Type: Supplement (Library)
Publisher: Harvard Business School
HBS Number: 803090
Subjects: Organizational behavior; Entrepreneurship; Leadership; Business models; New economy
Academic Discipline: Entrepreneurship
Supplementary Materials: Case Teaching Note, (803206), 12p, by Lynda M. Applegate
Product Description: Supplements Charles Schwab in 2002.
   Charles Schwab in 2002
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Author(s): Applegate, Lynda M.; McFarlan, F. Warren; Ladge, Jamie
Publication Date: 11/14/2002 Revision Date: 05/15/2007
Product Type: Case (Library)
Publisher: Harvard Business School
HBS Number: 803070
Geographic Setting: United States Gross Revenue: $2 billion revenues
Event Year Start: 2002 Event Year End: 2002
Subjects: Organizational behavior; Entrepreneurship; Leadership; Business models; New economy
Academic Discipline: Entrepreneurship
Supplementary Materials: Supplement, (803090), 11p, by Lynda M. Applegate, Jamie Ladge, Shuchi Grover; Case Teaching Note, (803206), 12p, by Lynda M. Applegate; Spreadsheet Supplement, (803702), 0p, by Lynda M. Applegate, F. Warren McFarlan, Jamie Ladge
Product Description: Details the evolution of the Charles Schwab business model, from its founding in 1975 to October 2002. The protagonist, David Pottruck, is faced with re-inventing the firm as a full-service brokerage at a time of tremendous industry instability as the industry reels from the effects of deregulation, consolidation, global economic downturn, and investor lack of confidence.
   AtHoc: Dealing with Disruption
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Author(s): Applegate, Lynda M.; Delacey, Brian J.
Publication Date: 06/20/2006
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 806073
Geographic Setting: California; Silicon Valley Number of Employees: under 50 Gross Revenue: $2 million revenues
Event Year Start: 2005 Event Year End: 2005
Subjects: Mergers & acquisitions; IPO; Venture capital; Entrepreneurs; Partnerships; Business growth; Disruptive innovation
Academic Discipline: Entrepreneurship
Product Description: Follows the growth of an entrepreneur from his early startup activities. As the company evolves from 1998 to 2005, looks at key decisions and turning points as AtHoc's strategy adapts in response to changing market environments, business opportunities, and customer needs. At the close, the company has successfully navigated several rounds of VC financing and is weighing harvest strategies and next steps.
   Alacra, Inc.
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Author(s): Applegate, Lynda M.; Sesia, Aldo , Jr.
Publication Date: 07/23/2009 Revision Date: 08/10/2009
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 810012
Geographic Setting: United States
Event Year Start: 2009 Subjects: Crisis management; Entrepreneurship; Innovation
Academic Discipline: Entrepreneurship
Product Description: In 2009, the CEO of Alacra, a venture-backed information services firm that provides customized data primarily to financial services firms, must decide how to respond to the global economic crisis.
   A Note on Corporate Entrepreneurship: Challenge or Opportunity?
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Author(s): Chakravorti, Bhaskar
Publication Date: 06/25/2010
Product Type: Note
Publisher: Harvard Business School
HBS Number: 810145
Subjects: Entrepreneurship; Innovation
Academic Discipline: Entrepreneurship
Product Description: This note provides an overview of the rationale and the challenges associated with building new businesses within established companies. It provides a framework for understanding why corporations pursue entrepreneurial ventures and the various levers that they employ. The note offers a comparison of the various approaches, with examples, and their pros and cons.
   A “Rich-vs.-King” Approach to Term Sheet Negotiations
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Author(s): Wasserman, Noam; Nazeeri, Furqan; Anderson, Kyle
Publication Date: 03/17/2010 Revision Date: 05/12/2010
Product Type: Note
Publisher: Harvard Business School
HBS Number: 810119
Subjects: Negotiations; Entrepreneurial finance; Angel financing; Venture capital; Fund raising
Academic Discipline: Entrepreneurship
Product Description: This note offers a new approach to Venture Capital term-sheet negotiations, with actionable steps based on insights from Prof. Wasserman's “Rich-vs.-King” approach to founder decisions. A core thesis of this note is that trying to negotiate all terms in a term sheet will be less effective than focusing on the terms that are most important to the specific entrepreneur in question, taking into account the entrepreneur's goals and motivations in founding the venture. In particular, terms that are higher-priority to a control-motivated “King” founder are often lower-priority to a wealth-motivated “Rich” founder, and vice versa. Thus, this note identifies the most common terms that differ in their importance to different types of founders, and provides a framework for weighing the relative importance of each potential term sheet outcome for their specific type.
   Johnsonville Sausage Co. (A)
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Author(s): Roberts, Michael J.
Publication Date: 12/23/1986 Revision Date: 12/20/1993
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 387103
Geographic Setting: Wisconsin Number of Employees: 500
Event Year Start: 1986 Event Year End: 1986
Subjects: Entrepreneurial management; Organizational development; Teams; Organizational structure
Academic Discipline: Entrepreneurship
Supplementary Materials: Case Teaching Note, (388092), 6p, by Michael J. Roberts; Case Teaching Note, (395231), 6p, by Richard E. Walton; Case Teaching Note, (491018), 5p, by Louis B. Barnes
Product Description: Describes the evolution of Johnsonville Sausage through a generation of management and from a small operation to a large concern of over 500 employees. Describes how each of the functional areas in the firm has evolved, and how its structure and systems have changed over the years.
   Jim Bender and Alert, Inc. (A)
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Author(s): Bhide, Amar V.; Lightfoot, Robert W.
Publication Date: 10/29/1996
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 897009
Geographic Setting: United States Number of Employees: 30 Gross Revenue: $5 million revenues
Event Year Start: 1996 Event Year End: 1996
Subjects: Computers; Entrepreneurship; Entrepreneurial management
Academic Discipline: Entrepreneurship
Product Description: Jim Bender has just been hired as CEO of Alert, Inc. Alert, founded in 1986 by a charismatic technologist, has accumulated an impressive portfolio of patents and leading edge technology projects in a variety of fields. The company has never, however, shown a profit and has accumulated significant losses. What can Bender do to turn the situation around?
   Dr. Cameron Powell and AirStrip Technologies: After the Apple Worldwide Developers Conference
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Author(s): Chakravorti, Bhaskar; Venkatraman, N.
Publication Date: 06/24/2010 Revision Date: 08/18/2010
Product Type: Case (Library)
Publisher: Harvard Business School
HBS Number: 810143
Geographic Setting: United States
Event Year Start: 2009 Subjects: Entrepreneurship; Innovation
Academic Discipline: Entrepreneurship
Product Description: Dr. Cameron Powell and his partner, Trey Moore, co-founders of the innovative company, AirStrip Technologies, have developed a series of apps for the iPhone and other smartphones that can help doctors monitor the vital signs of their patients anytime, anywhere. They have presented their technology at one of the highest profile tech conferences and now face a choice of focusing on the first — and only FDA approved — product targeted at obstetricians and driving its penetration or following through on the promise of their presentation and spreading their resources to build out the entire platform aimed at multiple specialties. As one of the early pioneers in delivering medical applications over the iPhone, AirStrip Technologies must contend with a major dilemma: the fast-cycle tech world's expectations must inevitably collide with the more deliberate and slower pace of product development and approval that is typical in healthcare.
   Convergence in Entrepreneurial Leadership Style:Evidence from Russia
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Author(s): McCarthy, Daniel J.; Puffer, Sheila M.; Darda, Sergei V.
Publication Date: 08/01/2010
Product Type: Case
Publisher: California Management Review
HBS Number: CMR464
Geographic Setting: Russia
Subjects: Management styles; Economic development; Entrepreneurial management; Entrepreneurs; Leadership
Academic Discipline: Entrepreneurship
Product Description: Entrepreneurial leadership is crucial for economic growth in all countries, yet little is known about the leadership style of entrepreneurs in transition economies such as the BRIC countries (Brazil, Russia, India, and China). There has been a need for research into cross-cultural similarities in entrepreneurial characteristics that would support an argument for convergence across cultures. This article investigates entrepreneurial leadership styles based on interviews with 130 exemplary Russian entrepreneurs over a recent five-year period. The results showed that a large majority of these entrepreneurs had adopted an open leadership style similar to U.S. entrepreneurs, adding support to a convergence theory of entrepreneurial leadership style.
   Chrysler Fiat 2009
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Author(s): Harreld, J. Bruce; Marshall, Paul W.; Lane, David
Publication Date: 06/26/2009 Revision Date: 08/25/2010
Product Type: Case (Library)
Publisher: Harvard Business School
HBS Number: 809165
Geographic Setting: United States Gross Revenue: $81 billion
Event Year Start: 2009 Subjects: Bankruptcy; Restructuring; Mergers & acquisitions; Business government relations; International business; Organizational culture
Academic Discipline: Entrepreneurship
Product Description: In spring 2009, Chrysler entered a prepackaged bankruptcy and exited 40 days later in a deal with Fiat, the U.S. Treasury, and the UAW that kept the automaker alive. Looking forward, what was necessary for Chrysler to move beyond the life support it had received? What was possible? Looking back, how should the company's restructuring be assessed?
   Atlantis Paradise Island Resort & Casino: Improving Performance with a New Vision and Mission
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Author(s): Applegate, Lynda M.; Piccoli, Gabriele
Publication Date: 06/22/2010 Revision Date: 08/18/2010
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 810140
Geographic Setting: Bahamas
Event Year Start: 2009 Subjects: Entrepreneurship; Innovation; Leadership; Change management; Service management; Strategy
Academic Discipline: Entrepreneurship
Product Description: Atlantis Paradise Island adopted a new vision and mission to provide its guests and employees an enhanced brand experience. The dilemma Atlantis faced was how to integrate the new vision and mission into all the brand touch points in order to improve customer satisfaction and employee engagement.
   U.S. Department of Energy & Recovery Act Funding: Bridging the “Valley of Death”
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Author(s): Roberts, Michael J.; Lassiter, Joseph B.; Nanda, Ramana
Publication Date: 06/29/2010
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 810144
Geographic Setting: United States; District of Columbia Number of Employees: 100,000
Event Year Start: 2009 Event Year End: 2010
Subjects: Financing; Energy; Innovation
Academic Discipline: Entrepreneurship
Product Description: The case focuses on the US Dept. of Energy and the $38 billion dollars of stimulus funding the DOE received to encourage clean tech. They focus on “bridging the valley of death” i.e., helping young, innovative companies finance technically risky and very capital intensive development and commercialization programs. The case focuses on two DOE programs in particular, the Loan Guarantee Program and ARPA-E. The case raises the question of why these valleys of death exist, what can be done to deal with them, and how these DOE programs are designed and implemented.
   The Guggenheims and Chilean Nitrates
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Author(s): Jones, Geoffrey G.; Tamega Fernandes, Felipe
Publication Date: 06/17/2010
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 810141
Geographic Setting: New York; Chile Number of Employees: 100,000 Gross Revenue: 2bn
Event Year Start: 1875 Event Year End: 1934
Subjects: Business history; Globalization; International business
Academic Discipline: Entrepreneurship
Product Description: The case describes the growth of Guggenheim Brothers as one of the largest mining companies in the world in the early twentieth century. Global expansion led the firm to Chile, first in copper, and later in natural nitrates, Chile's economic growth was driven by the profits from mining, especially its world monopoly of nitrates. The Guggenheims invested in Chilean nitrates after synthetics were developed by German chemists. Their strategies to modernize the industry collapsed with the outbreak of the Great Depression, during which Chile experienced the greatest fall of incomes of any country. The case serves as a vehicle to explore the devastating economic and political impact of the Great Depression on the countries of the South, such as Chile, which had specialized on primary commodities, and on mining and financial capitalists such as the Guggenheims.
   Tennant Company: Innovating Within and Beyond the Core
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Author(s): Applegate, Lynda M.; Stuart, Toby; Weber, James
Publication Date: 06/07/2010 Revision Date: 08/23/2010
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 810139
Geographic Setting: Minnesota Gross Revenue: $700 million
Event Year Start: 2010 Subjects: Entrepreneurship; Innovation; Technology; Execution; Strategy
Academic Discipline: Entrepreneurship
Product Description: Tennant, a leading producer of floor cleaning equipment, must determine the business model to use for its new chemical free cleaning technology. In 2005, Tennant Company had developed an innovative, environmentally friendly, cleaning technology that could potentially revolutionize cleaning. Historically, Tennant was a producer of floor and carpet washing machines for industrial and commercial markets. Over time, it became clear that the technology had applications far beyond Tennant's core markets. In mid-2009, the company set up a new venture to develop the technology's promise. In 2010 this venture was wholly owned by Tennant and run by a Tennant manager. The case examines the decisions the CEO and new venture head must make to best structure and position the venture to succeed.
   Leadership in Crisis: Ernest Shackleton and the Epic Voyage of the Endurance
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Author(s): Koehn, Nancy F.; Helms, Erica; Mead, Phillip
Publication Date: 04/03/2003 Revision Date: 06/16/2003
Product Type: Case (Library)
Publisher: Harvard Business School
HBS Number: 803127

Event Year Start: 1914 Event Year End: 1916
Subjects: Crisis management; Entrepreneurship; Leadership; Teams; Managerial behavior; Personal strategy & style; Human resources management
Academic Discipline: Entrepreneurship
Supplementary Materials: Case Teaching Note, (807014), 11p, by Nancy F. Koehn
Product Description: Provides an opportunity to examine leadership and entrepreneurship in the context of Ernest Shackleton's 1914 Antarctic expedition, a compelling story of crisis, survival, and triumph. Summarizes Shackleton's career as an officer in the British Merchant Marine, his work on several prominent Antarctic missions, and the competitive nature of polar exploration in the late 19th and early 20th centuries. Also examines Shackleton's planning and advance management of what he hoped would be the first-ever trek across the Antarctic continent. Details the events of this epic voyage aboard the Endurance. Readers have the opportunity to examine how, after the vessel became trapped in ice and the crew abandoned ship, the commander shifted his objectives and responsibilities from completing an historic march to ensuring the survival of all 28 expedition members. Considers Shackleton's efforts to maintain his team's morale, loyalty, and commitment in the face of extraordinary mental and physical trials during almost two years in the Antarctic.
   Joint Juice
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Author(s): Roberts, Michael J.; Wagonfeld, Alison Berkley
Publication Date: 01/28/2003 Revision Date: 12/19/2003
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 803146
Geographic Setting: Oregon; Washington; California Number of Employees: 6 Gross Revenue: $0.5 million revenues
Event Year Start: 2002 Event Year End: 2002
Subjects: Sampling; Entrepreneurship; Distribution; Marketing strategy; Product development; Packaging; Expansion; Growth strategy
Academic Discipline: Entrepreneurship
Supplementary Materials: Case Teaching Note, (804153), 9p, by Michael J. Roberts
Product Description: Focuses on Joint Juice, a start-up in the new-age beverage category. The company has a patented formula for producing a glucosamine beverage, the only one on the market. (Glucosamine is a nutritional supplement believed to help rejuvenate joints and treat arthritis.) The company has made slow progress in its initial phase, but as the case ends, it has an opportunity to go national with two of the nation's largest grocery chains.
   Johnsonville Sausage Co. (B)
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Author(s): Roberts, Michael J.
Publication Date: 10/28/1992
Product Type: Supplement (Field)
Publisher: Harvard Business School
HBS Number: 393063

Subjects: Entrepreneurial management; Organizational development; Teams; Organizational structure
Academic Discipline: Entrepreneurship
Product Description: Supplements the (A) case.
   Transforming Singapore’s Public Libraries (Abridged)
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Author(s): Hallowell, Roger; Applegate, Lynda M.
Publication Date: 10/18/2004 Revision Date: 05/16/2006
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 805028
Geographic Setting: Singapore
Event Year Start: 2001 Event Year End: 2001
Subjects: Government agencies; Change management; Human resources management; Information & technology; Service management
Academic Discipline: Entrepreneurship
Product Description: The Singapore Public Library system was transformed from being mediocre at best to world class using information technology, progressive human-resources management, and marketing approaches unusual for government agencies.
   Slingshot Technology, Inc. Supplement: Partnership Agreements
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Author(s): Applegate, Lynda M.; Collins, Elizabeth
Publication Date: 05/10/2004
Product Type: Case
Publisher: Harvard Business School
HBS Number: 804025
Number of Employees: 30 Gross Revenue: $3.9 million revenues
Event Year Start: 1999 Event Year End: 1999
Subjects: Entrepreneurship; Innovation; Leadership; Organizational development; Strategic planning; Enterprise systems; Information & technology
Academic Discipline: Entrepreneurship
Product Description: Slingshot Technology Inc. (STI) is a privately held software start-up founded in 1995 focused on identifying emerging spaces in the IT services industry and partnering with vendors selling promising but unproven technologies in those spaces. The vendors used STI to extend their system development and integration capabilities to deliver on aggressive deadlines, STI gained a steady stream of consulting and engineering work plus opportunities to identify and meet follow-on needs of the vendors' Fortune 1000 customers. Four years after the company was founded with $1,000, revenue had exploded to $1.9 million on the basis of partnerships with enterprise applications development and enterprise application integration vendors. In late 1998, the founder was pondering how to set up an innovative “software factory” to complement the consulting side of the business while ensuring that STI's knowledge assets and intellectual property were protected.
   Slingshot Technology, Inc. (C)
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Author(s): Applegate, Lynda M.; Collins, Elizabeth
Publication Date: 05/04/2004 Revision Date: 12/14/2004
Product Type: Supplement (Field)
Publisher: Harvard Business School
HBS Number: 804024
Subjects: Entrepreneurship; Innovation; Leadership; Organizational development; Strategic planning; Enterprise systems; Information & technology
Academic Discipline: Entrepreneurship
Product Description: Supplements the (A) case.
   Slingshot Technology, Inc. (B)
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Author(s): Applegate, Lynda M.; Collins, Elizabeth
Publication Date: 05/04/2004 Revision Date: 12/14/2004
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 804023
Number of Employees: 30 Gross Revenue: $3.9 million revenues
Event Year Start: 1999 Event Year End: 1999
Subjects: Entrepreneurship; Innovation; Leadership; Organizational development; Strategic planning; Enterprise systems; Information & technology
Academic Discipline: Entrepreneurship
Product Description: Slingshot Technology Inc. (STI) is a privately held software start-up founded in 1995 focused on identifying emerging spaces in the IT services industry and partnering with vendors selling promising but unproven technologies in those spaces. The vendors used STI to extend their system development and integration capabilities to deliver on aggressive deadlines, STI gained a steady stream of consulting and engineering work plus opportunities to identify and meet follow-on needs of the vendors' Fortune 1000 customers. Four years after the company was founded with $1,000, revenue had exploded to $1.9 million on the basis of partnerships with enterprise applications development and enterprise application integration vendors. In late 1998, the founder was pondering how to set up an innovative “software factory” to complement the consulting side of the business while ensuring that STI's knowledge assets and intellectual property were protected.
   Slingshot Technology, Inc. (A)
  Add   View  34 pp.  Case
Author(s): Applegate, Lynda M.; Collins, Elizabeth
Publication Date: 05/04/2004 Revision Date: 12/14/2004
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 804022
Number of Employees: 30 Gross Revenue: $3.9 million revenues
Event Year Start: 1999 Event Year End: 1999
Subjects: Entrepreneurship; Innovation; Leadership; Organizational development; Strategic planning; Enterprise systems; Information & technology
Academic Discipline: Entrepreneurship
Supplementary Materials: Supplement, (804024), 3p, by Lynda M. Applegate, Elizabeth Collins
Product Description: Slingshot Technology Inc. (STI) is a privately held software start-up founded in 1995 focused on identifying emerging spaces in the IT services industry and partnering with vendors selling promising but unproven technologies in those spaces. The vendors used STI to extend their system development and integration capabilities to deliver on aggressive deadlines, STI gained a steady stream of consulting and engineering work plus opportunities to identify and meet follow-on needs of the vendors' Fortune 1000 customers. Four years after the company was founded with $1,000, revenue had exploded to $1.9 million on the basis of partnerships with enterprise applications development and enterprise application integration vendors. In late 1998, the founder was pondering how to set up an innovative “software factory” to complement the consulting side of the business while ensuring that STI's knowledge assets and intellectual property were protected.
   Sarah Vickers-Willis: Career Decisions (B)
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Author(s): Hart, Myra M.; Applegate, Lynda M.; Saltrick, Susan; Harden, Sarah
Publication Date: 12/12/2001
Product Type: Supplement (Field)
Publisher: Harvard Business School
HBS Number: 802112
Subjects: Organizational behavior; Entrepreneurship; Leadership; Career planning; Women; Women in business; Internet
Academic Discipline: Entrepreneurship
Product Description: Supplements the (A) case.
   Sarah Vickers-Willis: Career Decisions (A)
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Author(s): Hart, Myra M.; Applegate, Lynda M.; Saltrick, Susan; Harden, Sarah
Publication Date: 12/12/2001
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 802111
Geographic Setting: California
Event Year Start: 1998 Event Year End: 2001
Subjects: Organizational behavior; Entrepreneurship; Leadership; Career planning; Women; Women in business; Internet
Academic Discipline: Entrepreneurship
Supplementary Materials: Supplement, (802112), 3p, by Susan Saltrick, Sarah Harden
Product Description: Sarah Vickers-Willis, HBS MBA 1999, faces a critical career decision: Does she redirect the Internet start-up she helped found or join in shaping a for-profit firm with a social mission? Sarah, a young Australian business executive, has always strived to “find space” for what's important to her in her career. Her career decisions began when she decided to interrupt a successful consulting career in Australia to attend Harvard Business School and continued through her founding (with three other HBS classmates) a fast-track Internet start-up. This case traces Sarah's increasing involvement with a small for-profit firm dedicated to improving the financial education of young women and ends with a decision point: Should she stay with the company she helped found, or should she move to the entrepreneurial firm with a social mission?
   Oklahoma VISION Project
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Author(s): Applegate, Lynda M.; Saltrick, Susan
Publication Date: 09/04/2002 Revision Date: 10/15/2002
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 803015
Geographic Setting: Oklahoma
Event Year Start: 1999 Event Year End: 2002
Subjects: Business government relations; Nonprofit organizations; Innovation; Change management; Technology; Social enterprise; Partnerships
Academic Discipline: Entrepreneurship
Product Description: Describes the two-year-old pilot phase of a public/private initiative in Oklahoma called the Virtual Internet School in Oklahoma Network (VISION) project. VISION was a first-of-its-kind, standards-based, vendor-neutral technology infrastructure developed to enable seamless end-to-end integration of the administrative and academic functions within a public school system. VISION promised Oklahoma's state education system greater access to information about the performance of schools, students, and teachers and a platform for improving that performance. Illustrates how the VISION partnership was built and how the VISION pilot was rolled out in nine public schools in Oklahoma.
   Nasdaq Japan: E-Merging Markets
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Author(s): Applegate, Lynda M.; Kohler, Kristin
Publication Date: 10/11/2001 Revision Date: 02/20/2002
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 802056
Geographic Setting: Japan
Event Year Start: 2000 Event Year End: 2001
Subjects: Entrepreneurship; Information & technology
Academic Discipline: Entrepreneurship
Supplementary Materials: Case Teaching Note, (802231), 45p, by Lynda M. Applegate
Product Description: Describes the design and launch of Nasdaq Japan. Addresses issues concerning the design of electronic markets, the impact of information technology on market structures and relationships, the launch of new ventures by established firms, and the cultural issues that arise when starting new ventures in global markets.
   M-TRONICS (B)
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Author(s): Bower, Joseph L.; Applegate, Lynda M.
Publication Date: 04/20/2007 Revision Date: 11/16/2007
Product Type: Supplement (Field)
Publisher: Harvard Business School
HBS Number: 807157
Subjects: Entrepreneurship; Business models; New economy; Growth strategy
Academic Discipline: Entrepreneurship
Supplementary Materials: Case Teaching Note, (398171), 9p, by Joseph L. Bower
Product Description: Supplements the (A) case. An abstract is not available for this product.
   M-TRONICS (A)
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Author(s): Bower, Joseph L.; Applegate, Lynda M.
Publication Date: 04/23/2007 Revision Date: 11/16/2007
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 807156
Subjects: Entrepreneurship; Business models; New economy; Growth strategy
Academic Discipline: Entrepreneurship
Supplementary Materials: Case Teaching Note, (398171), 9p, by Joseph L. Bower; Supplement, (807157), 2p, by Joseph L. Bower, Lynda M. Applegate
Product Description: The new CEO of a small manufacturing firm pursues growth through the launch of Entrepreneurial Subsidiaries. While the firm grows revenues from $600 million to over $2 billion in 10 years, problems surface as the subsidiaries are integrated into the established business
   The Shaw Group Inc.: Entrepreneurial Innovation
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Author(s): Applegate, Lynda M.; Watson, Edward
Publication Date: 06/30/2010
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 810135
Geographic Setting: Louisiana Gross Revenue: OPM
Event Year Start: 2005 Subjects: Mergers & acquisitions; Entrepreneurship; Innovation; Leadership; Change management; Information & technology; Business processes
Academic Discipline: Entrepreneurship
Product Description: The case describes the founding and evolution of the Shaw Group through acquisition. The case is set at the time that the company is redesigning its business processes, organization and information technology infrastructure to support aggressive growth and increased complexity.
   Stan Lapidus: Profile of a Medical Entrepreneur
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Author(s): Higgins, Robert F.; Lamontagne, Sophie
Publication Date: 12/16/2004 Revision Date: 07/27/2010
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 805087
Geographic Setting: Massachusetts
Event Year Start: 2004 Event Year End: 2004
Subjects: Entrepreneurship; Entrepreneurial finance; Venture capital; Entrepreneurs
Academic Discipline: Entrepreneurship
Supplementary Materials: Case Teaching Note, (806149), 6p, by Robert F. Higgins, Richard G. Hamermesh, Erin Seefeld
Product Description: Describes the career path and insights of Stanley Lapidus, a successful serial entrepreneur in the medical and life sciences industry. Lapidus is the founder of Cytyc Corp. (NASDAQ: CYTC) and EXACT Sciences (NASDAQ: EXAS) and is currently the CEO of his third start-up, Helicos BioSciences. Gives students insight into the skills and experiences that are helpful in building successful medical technology companies.
   School of One: Reimagining How Students Learn
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Author(s): Childress, Stacey; Weber, James; Haldeman, Matthew
Publication Date: 04/01/2010
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 310053
Geographic Setting: New York Number of Employees: 10
Event Year Start: 2009 Event Year End: 2010
Subjects: Entrepreneurship; Innovation
Academic Discipline: Entrepreneurship
Product Description: To maximize their effectiveness, color cases should be printed in color. School of One was a start-up with a new approach to learning. Instead of one teacher delivering the entire math curriculum to a class of 20-25 students, School of One utilized a technology platform that allowed several teachers to collectively oversee the learning of a larger group of students. Each student followed a personalized pathway to mastery of a set of math concepts through a mix of teacher-led instruction, live and virtual tutoring, and online lessons and games. Teachers could specialize in the concepts and instructional approaches they were best at and work with students who were ready to learn new material. The case explores the model and questions about growth and scalability.
   Milliway Capital & Martin Smith: November 2008
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Author(s): Hardymon, G. Felda; Rhodes-Kropf, Matthew; Leamon, Ann
Publication Date: 12/10/2009
Product Type: Case (Gen Exp)
Publisher: Harvard Business School
HBS Number: 810088
Geographic Setting: United States
Event Year Start: 2008 Subjects: Finance; Investment management; Portfolio management; Private equity; Strategy
Academic Discipline: Entrepreneurship
Product Description: Martin Smith, a recent MBA graduate, has just joined a top-tier venture capital firm in the difficult environment of late 2008. One of his first assignments is to review three companies in a partner's portfolio and recommend strategies for managing them. In addition, the partner also has an opportunity to invest in a long-desired company at a good price. Each company presents different potential risks and rewards, both financial and reputational, for Milliway, the partner, and Martin.
   Avid Radiopharmaceuticals and Lighthouse Capital Partners
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Author(s): Rhodes-Kropf, Matthew; Leamon, Ann
Publication Date: 09/23/2009 Revision Date: 10/05/2009
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 810054
Number of Employees: 20
Event Year Start: 2008 Subjects: Debt management; Financing; Venture capital; Private equity
Academic Discipline: Entrepreneurship
Product Description: In fall 2008, a venture lender must decide whether to make a loan to Avid, a small but promising venture-backed life sciences firm. In reviewing her proposal, Cristy Barnes considers the company's characteristics and how they differ from a typical investment. At the same time, the CEO and the venture capitalist are exploring the true costs and benefits of taking the loan, particularly in the uncertain economic climate of the time.
   X-IT and Kidde (B)
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Author(s): Bagley, Constance E.; Lane, David
Publication Date: 06/27/2003 Revision Date: 09/22/2003
Product Type: Supplement
Publisher: Harvard Business School
HBS Number: 803056
Subjects: Contracts; Intellectual capital; Patents; Entrepreneurship; Legal aspects of business; Ethics
Academic Discipline: Entrepreneurship
Supplementary Materials: Case Teaching Note, (804075), 6p, by Constance E. Bagley; Case Teaching Note, (806185), 8p, by Constance E. Bagley
Product Description: Supplements the (A) case.
 
 
   X-IT and Kidde (A)
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Author(s): Bagley, Constance E.; Lane, David
Publication Date: 09/26/2002 Revision Date: 05/20/2003
Product Type: Case (Library)
Publisher: Harvard Business School
HBS Number: 803041
Number of Employees: 2 Gross Revenue: $500,000 revenues
Event Year Start: 1997 Event Year End: 1999
Subjects: Contracts; Intellectual capital; Patents; Entrepreneurship; Legal aspects of business; Ethics
Academic Discipline: Entrepreneurship
Supplementary Materials: Supplement, (803056), 6p, by Constance E. Bagley, David Lane; Case Teaching Note, (804075), 6p, by Constance E. Bagley; Case Teaching Note, (806185), 8p, by Constance E. Bagley
Product Description: Involves a start-up, X-IT Products LLC, whose founders had designed an innovative, lightweight, and easy-to-use — yet strong — escape ladder. After X-IT had filed a patent application for the ladder in the United States, X-IT was approached by Kidde PLC, one of the largest vendors of fire protection products in the world. Negotiations to license X-IT's invention or to buy X-IT ensued. The parties entered into a confidentiality agreement, which gave Kidde's patent counsel access to X-IT's confidential patent application for the narrow purpose of reporting to Kidde whether the patent claims were weak or strong. After the X-IT founders saw Kidde representatives displaying a ladder at a major trade show that was almost identical to X-IT's ladder, X-IT's CEO had to decide what to do next. Although suing Kidde for violating the confidentiality agreement was an option, X-IT barely had sufficient cash to fill orders, not to mention pay attorney fees.
   Looking for Opportunity in Adversity: Iqbal Quadir and Grameenphone (B)
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Author(s): Chakravorti, Bhaskar; Lane, David
Publication Date: 03/08/2010
Product Type: Supplement (Field)
Publisher: Harvard Business School
HBS Number: 810101
Geographic Setting: Bangladesh Number of Employees: 10 Gross Revenue: 0
Event Year Start: 1995 Subjects: Entrepreneurship
Academic Discipline: Entrepreneurship
Product Description: Supplements the (A) case.
   RightNow Technologies
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Author(s): Sahlman, William A.; Heath, Dan
Publication Date: 11/18/2004 Revision Date: 05/18/2010
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 805032
Geographic Setting: Montana Number of Employees: 250 Gross Revenue: $35 million revenues
Event Year Start: 2003 Event Year End: 2003
Subjects: Decision making; Acquisitions; Entrepreneurship; Entrepreneurial finance; IPO; Entrepreneurial management; Applications
Academic Discipline: Entrepreneurship
Supplementary Materials: Case Teaching Note, (806189), 15p, by Michael J. Roberts, William A. Sahlman
Product Description: The founder and CEO of a CRM software start-up must decide between an attractive acquisition offer and the opportunity to go public. Discusses the growth of the company — including a lengthy discussion of entrepreneurial bootstrapping — as well as an aborted IPO attempt in 2000. The central question is whether the company will create more value by staying independent or by joining a larger organization.
   Mirae Asset: Korea’s Mutual Fund Pioneer
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Author(s): Khaire, Mukti; Shih-Ta Chen, Michael; Donovan, G.A.
Publication Date: 03/29/2010 Revision Date: 05/21/2010
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 810123
Geographic Setting: South Korea Number of Employees: 17,000 Gross Revenue: USD400,000,000
Event Year Start: 2009 Subjects: Investment management; Global business; Developing countries; Entrepreneurship; Entrepreneurial management; Personal strategy & style
Academic Discipline: Entrepreneurship
Product Description: Park Hyeon-Joo, the founder and Chairman of Korea's earliest and largest mutual fund company, plans to expand internationally. After first offering emerging market funds to his Korean customers, the company then began selling local-currency funds in India and Brazil. Now he has to decide his next steps. Should he build on his emerging market expertise and focus his business expansion in developing countries? If so, where should he concentrate his efforts — India, Brazil, China, or other countries? Or should he instead focus on expanding into developed markets through operations in New York and London?
   Creative Capital: Sustaining the Arts
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Author(s): Hardymon, G. Felda; Leamon, Ann
Publication Date: 03/24/2010 Revision Date: 05/19/2010
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 810098
Geographic Setting: United States; New York Number of Employees: 14 Gross Revenue: $3M
Event Year Start: 2009 Subjects: Nonprofit organizations; Entrepreneurship; Strategic planning
Academic Discipline: Entrepreneurship
Product Description: Creative Capital provides grants to individual artists using a venture capital model-the money comes with guidance and governance. Artists receive money as milestones are reached and also receive guidance on managing their lives and business to increase their sustainability. But as Ruby Lerner, CEO of Creative Capital, looks to the organization's next decade, how can she ensure the sustainability of this high-touch, uniquely individual model?
   Building Sustainable High-Growth Startup Companies: Management Systems as an Accelerator
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Author(s): Davila, Antonio; Foster, George; Jia, Ning
Publication Date: 05/01/2010
Product Type: Case
Publisher: California Management Review
HBS Number: CMR459
Subjects: Management styles; Entrepreneurship; Entrepreneurial management; CEO; Managerial behavior; Organizational management; Growth strategy
Academic Discipline: Entrepreneurship
Product Description: Many startup companies go through the so-called “entrepreneurial crisis” when they reach a headcount somewhere between 50 and 100 employees. At this point, the CEO and her team have to transition from a personal to a professional management style. Management systems play a critical role in managing this transition effectively. Contrary to the popular belief that the development of such systems kills the entrepreneurial spirit, startups that implement these systems are associated with faster growth, larger size, and a lower turnover of their CEOs. Venture capital backed startups are more likely to implement these systems faster. This article also examines why these systems are adopted and the different roles they play in high-growth companies.
   Digital Media Group: The Shanghai Bid
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Author(s): Hardymon, G. Felda; Leamon, Ann
Publication Date: 02/26/2010 Revision Date: 04/30/2010
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 810099
Geographic Setting: China Number of Employees: 230 Gross Revenue: $50M
Event Year Start: 2008 Subjects: Entrepreneurship; Advertising; Private equity; Strategy
Academic Discipline: Entrepreneurship
Product Description: In December 2008, Thomas G. Tsao, acting CEO of Digital Media Group (DMG), a venture-backed provider of technology and media used primarily in subways, must decide how to structure the company's bid for the advertising concession in Shanghai's 13 existing and planned subway lines. This is complicated by the fact that he is also a general partner in Gobi Partners, one of DMG's largest investors. The company is bidding against its largest competitor, which also investigated acquiring DMG a few months before. DMG has very little cash, and the publicly traded competitor knows it. How does Tom structure the bid? How does he get the money for it? How does he manage the company, given its inability to attract a CEO and his firm's need to have an exit? Lastly, how does he manage his responsibilities - to his firm, his limited partners, his coinvestors, and the company?
   Spec’s Music (B)
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Author(s): Davis, John A.; Harmeling, Susan S.
Publication Date: 03/02/2000
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 800337
Geographic Setting: Florida Gross Revenue: $60 million revenues
Event Year Start: 1995 Event Year End: 1998
Subjects: Family-owned businesses
Academic Discipline: Entrepreneurship
Product Description: Explores the reasoning behind the final decision to sell and the decision-making process that leads to the final question of “if so, to whom?” Four of the bidders are music retailers and the fifth is a Tampa entrepreneur.
   Re-THINK-ing THINK: The Electric Car Company
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Author(s): Lassiter, Joseph B.; Kiron, David
Publication Date: 02/24/2010 Revision Date: 05/10/2010
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 810105
Geographic Setting: United States; Norway Number of Employees: 100 Gross Revenue: < 5 Million
Event Year Start: 2010 Subjects: Global business; Entrepreneurial finance; Entrepreneurial management; Marketing strategy; Product development; New product marketing; Partnerships
Academic Discipline: Entrepreneurship
Supplementary Materials: Case Teaching Note, (810133), 13p, by Joseph B. Lassiter
Product Description: To maximize their effectiveness, color cases should be printed in color. On January 5, 2010, 48-year-old Richard Canny was on his way to meet the Governor of Indiana. He was reading his newly issued press release, announcing that THINK planned to start automobile production in Elkhart County, Indiana and to launch its THINK City battery-operated electric vehicle (EV) in the North American market. The announcement boldly outlined plans to invest $43.5 million in a factory that could begin assembling vehicles in early 2011 and that was sized for a manufacturing capacity for more than 20,000 vehicles per year. A proven automotive industry executive, but a first-time entrepreneur, Canny was CEO of Think Global AS (THINK), a privately held Norwegian maker of battery-operated electric vehicles (EVs) that were rechargeable through residential electrical power outlets. With this announcement, Canny was committing the company to support the broad North American launch of its line of EVs, among the very first commercially available, highway-approved safe cars in the world that produced zero greenhouse gas tailpipe emissions.
   Online Content Providers
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Author(s): Eisenmann, Thomas; Brown, Alastair
Publication Date: 11/27/2000 Revision Date: 12/07/2000
Product Type: Note
Publisher: Harvard Business School
HBS Number: 801261
Subjects: Advertising; New economy; Internet
Academic Discipline: Entrepreneurship
Product Description: Describes the business model for online content providers, companies that distribute copyright content via the Internet. Focuses on their revenue and cost drivers and on the ways that online content providers create value for consumers. Also investigates the benefits and risks of pursuing aggressive growth strategies and hybridizing this business model with others, such as online retailers and portals. Tackles other strategic and management issues such as: 1) the effects of the advent of broadband, 2) the tradeoffs involved with syndicating content, and 3) the challenges offline content providers face in moving their content online. Provides an in-depth analysis of online content providers, supplementing case studies used in an MBA elective course that examines various Internet business models. Additionally, provides a thorough explanation of the strategic decision such a company faces and a framework for making those decisions.
   Manchester Bidwell Corp. (B)
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Author(s): Heskett, James L.
Publication Date: 03/16/2006 Revision Date: 11/16/2007
Product Type: Supplement (Field)
Publisher: Harvard Business School
HBS Number: 806112
Subjects: Entrepreneurship; Entrepreneurial management; Social services; Business growth
Academic Discipline: Entrepreneurship
Supplementary Materials: Case Teaching Note, (806187), 13p, by James L. Heskett
Product Description: Supplements the (A) case. An abstract is not available for this product.
   Lehman Brothers
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Author(s): Nicholas, Tom; Chen, David
Publication Date: 02/16/2010
Product Type: Case (Library)
Publisher: Harvard Business School
HBS Number: 810106
Geographic Setting: United States
Event Year Start: 1850 Event Year End: 2009
Subjects: Financing; Entrepreneurial finance
Academic Discipline: Entrepreneurship
Product Description: In 2008, the U.S. financial system was in a state of crisis and Lehman Brothers went from a major Wall Street investment bank to an insolvent institution. It was a swift end for a firm that had its beginnings over 150 years prior. What would be the firm's legacy? And how, if at all, had its activities changed the course of American history?
   CVD, Inc. vs. A.S. Markham Corp. (A)
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Author(s): Roberts, Michael J.; Walton, Ennis J.
Publication Date: 10/13/1987 Revision Date: 10/05/1998
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 388041
Geographic Setting: United States Gross Revenue: $2 million sales
Event Year Start: 1981 Event Year End: 1984
Subjects: Antitrust laws; Entrepreneurship; Legal aspects of business; Ethics
Academic Discipline: Entrepreneurship
Supplementary Materials: Supplement, (388042), 2p, by Ennis J. Walton; Case Teaching Note, (388093), 8p, by Michael J. Roberts; Video Supplement, (393510), 0p, by Michael J. Roberts
Product Description: Describes the legal odyssey of two engineers who left their old employer to start a company that was directly competitive. The issues include employment contracts, technology licenses, antitrust, trade secrets, and confidential information. Provides a good opportunity for students to explore the legal and ethical issues which surround the concept of intellectual property.
   CommonAngels (TM) (B)
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Author(s): Applegate, Lynda M.; Simpson, Kaitlyn; White, Max; McDonald, Christopher
Publication Date: 02/02/2010 Revision Date: 04/15/2010
Product Type: Supplement (Field)
Publisher: Harvard Business School
HBS Number: 810011
Geographic Setting: United States
Event Year Start: 2007 Subjects: Finance; Investment management; Entrepreneurship; Innovation; Leadership
Academic Discipline: Entrepreneurship
Product Description: This case discusses changes in CommonAngels' investment model and organization between 2005 and 2009.
   CommonAngels (TM) (A)
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Author(s): Applegate, Lynda M.; Simpson, Kaitlyn; White, Max; McDonald, Christopher
Publication Date: 02/02/2010 Revision Date: 04/08/2010
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 810082
Geographic Setting: United States
Event Year Start: 2007 Subjects: Finance; Investment management; Entrepreneurship; Innovation; Leadership
Academic Discipline: Entrepreneurship
Supplementary Materials: Supplement, (810011), 4p, by Lynda M. Applegate, Kaitlyn Simpson, Max White, Christopher McDonald
Product Description: Describes the motivations behind the founding of CommonAngels - a group of successful business owners who provide capital, connections, and expertise to entrepreneurs who are building new ventures. In 2005, the group is considering increasing its investment focus to include a broader range of technologies, including emerging technologies (for example, Mobile and RFID technologies) and non-information technologies.
   Clocky: The Runaway Alarm Clock
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Author(s): Ofek, Elie; Sherman, Eliot
Publication Date: 11/07/2006 Revision Date: 05/31/2007
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 507016
Geographic Setting: United States Number of Employees: 1
Event Year Start: 2005 Event Year End: 2005
Subjects: Public relations; Innovation; Product positioning; Market segmentation; Product development; Marketing plans
Academic Discipline: Entrepreneurship
Supplementary Materials: Case Teaching Note, (508022), 24p, by Elie Ofek, Jill Avery
Product Description: Gauri Nanda is the creator of an innovative new product: an alarm clock named Clocky that, in addition to ringing, rolls around the room in order to force its owner to get out of bed. Beset by media attention and consumer interest but still at least a year away from the ability to debut Clocky, Nanda must navigate a series of challenges and difficult decisions in order to effectively bring her product to market. These include positioning strategies, choosing the proper channel, potential partnerships, manufacturing issues, market analysis, and PR management.
   CardSmith
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Author(s): Bygrave, William; Hedberg, Carl
Publication Date: 01/15/2006
Product Type: Case
Publisher: Babson College
HBS Number: BAB138
Subjects: Entrepreneurship; Business models; Internet
Academic Discipline: Entrepreneurship
Supplementary Materials: Case Teaching Note, (BAB638), 12p, by William Bygrave
Product Description: This case follows a classic student venture from on-campus conception in 1994, to harvest during the late 90s Internet wave, to its rebirth as a virtual business model. The enterprise began as a paper-based debit card that enabled Dartmouth College students to purchase merchandise at participating local pizza shops, copy centers, coffeehouses and the like. By the time founder Taren Lent and his partner took their system online in 1996, the Green Card' had a broad campus following, significant vendor participation, and average monthly revenue of $160,000. The entrepreneurs funded their expansion with informal investments from family, friends, angels, and a bank loan. In 1999-near the peak of the Internet bubble-they were scooped up by Student Advantage, a high-concept' venture-backed dot-com that was spending millions to build online market share in the higher-education space. Taren, who was heading up the campus card division, was astounded at how little attention was being paid to pursuing viable revenue models. When Student Advantage ultimately (and somewhat predictably), ran out of money and was liquidated, the campus card segment was sold to Blackboard. Taren Lent, however, had other ideas. He and a new partner left to start a virtual card venture focused on the higher education market. That focus would soon be put to the test by compelling opportunities that are doable, but not within their narrow strategic focus; e.g. business campuses, theme parks, and government agencies like NASA.
   A Note on Cost Reduction in Financially Troubled Organizations
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Author(s): Marshall, Paul W.
Publication Date: 06/10/2009 Revision Date: 05/25/2010
Product Type: Note
Publisher: Harvard Business School
HBS Number: 809161
Subjects: Crisis management; Entrepreneurial management
Academic Discipline: Entrepreneurship
Product Description: This note discusses methods for reducing costs, particularly labor costs, in a financially distressed organization.
   Corporate New Ventures at Procter & Gamble
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Author(s): Amabile, Teresa M.; Whitney, Dean
Publication Date: 01/23/1997 Revision Date: 06/20/1997
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 897088
Geographic Setting: Ohio Number of Employees: 103,000 Gross Revenue: $33 billion revenues
Event Year Start: 1996 Event Year End: 1996
Subjects: Entrepreneurship; Innovation; Teams; Cross functional management; Creativity
Academic Discipline: Entrepreneurship
Product Description: Consumer products giant Procter & Gamble is faced with an urgent need to revitalize new-product innovation, given its recent focus on incremental product improvements and its aggressive growth goals. As part of this effort, the company's top executives form a small, autonomous, cross-functional Corporate New Ventures team led by a young former brand manager. Operating within a conducive work environment, the team invents a systematic approach to gathering information and producing creative ideas for radically new product categories.
   A Note on the Legal and Tax Implications of Founders’ Equity Splits
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Author(s): Wasserman, Noam ; Barley, Lauren
Publication Date: 02/04/2009 Revision Date: 02/04/2010
Product Type: Note
Publisher: Harvard Business School
HBS Number: 809110
Subjects: Accounting; Tax accounting; Equity capital; Entrepreneurship; Entrepreneurial finance; Legal issues
Academic Discipline: Entrepreneurship
Product Description: This note summarizes key legal and tax issues that founders should consider as they contemplate an equity split and ownership structure. Specific issues covered include: why founders should not delay splitting the equity, and whether they should involve an attorney or accountant when they do; the importance of considering intellectual property (IP) issues when splitting the equity and the need to do so consistent with Section 351 of the Internal Revenue Code; and the need to make timely and valid Section 83(b) elections if the founders adopt vesting as part of the equity split.
   Howard Head and Prince Manufacturing, Inc.
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Author(s): Stevenson, Howard H.; Harmeling, Susan S.
Publication Date: 01/07/1988 Revision Date: 05/29/1992
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 388079
Geographic Setting: New Jersey Gross Revenue: $35 million sales
Event Year Start: 1974 Event Year End: 1981
Subjects: Entrepreneurship; Organizational management; Marketing strategy; Engineering; Manufacturing
Academic Discipline: Entrepreneurship
Supplementary Materials: Case Teaching Note, (388165), 6p, by Susan S. Harmeling; Video Supplement, (889504), 0p, by Susan S. Harmeling; Video Supplement, (889505), 0p, by Susan S. Harmeling
Product Description: Deals with the issue of an entrepreneur in a very successful company deciding whether to stay through a period of great growth or to sell. What are the entrepreneur's responsibilities to the organization, to his employees, to the public? As subtopics, the issues of marketing versus having a strong product that sells itself, patents and the legal issues involved, manufacturing problems, and a rising business in a sharply declining market.
   Covisint (B): Building an Automotive Supply Chain Exchange
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Author(s): Applegate, Lynda M.; Collins, Elizabeth
Publication Date: 06/29/2005 Revision Date: 05/01/2006
Product Type: Supplement (Field)
Publisher: Harvard Business School
HBS Number: 805111
Subjects: Auctions; Entrepreneurial management; CEO; Business models; Competitive advantage; Applications; Supply chain management
Academic Discipline: Entrepreneurship
Product Description: Supplements the (A) case.
   Business Plan
  Add   View  7 pp.  Case
Author(s): Roberts, Michael J.
Publication Date: 08/23/1988 Revision Date: 10/21/1988
Product Type: Note
Publisher: Harvard Business School
HBS Number: 389020
Subjects: Financing; Business plans; Venture capital
Academic Discipline: Entrepreneurship
Product Description: Describes the various uses for a business plan and focuses on writing a business plan to attract financing for a new venture.
   AME Learning Inc.
  Add   View  19 pp.  Case
Author(s): Eisenmann, Thomas; Leamon, Ann
Publication Date: 11/02/2009
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 810065
Number of Employees: 14 Gross Revenue: $500,000
Event Year Start: 2009 Subjects: Financing; Entrepreneurship; Business models; Business growth; Family businesses; Private equity; Strategy
Academic Discipline: Entrepreneurship
Product Description: Justin Joffe is about to graduate from HBS in Spring 2009. He must decide whether to join his father's company, Toronto-based AME Learning, as president working alongside his father who will be CEO. AME has been in business for 12 years, mostly as a small consulting firm doing financial literacy training. Recently, it shifted strategy to provide textbooks for college accounting courses. The Joffes are trying to raise private equity financing but market conditions have made it difficult and the company is at risk of exhausting the senior Joffe's savings. The case explores the challenges of creating an intergenerational working relationship and asks students to evaluate the alternatives facing the two Joffes as they consider the future for themselves and AME Learning.
   New Schools for New Orleans 2008
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Author(s): Childress, Stacey ; Benson, Scott ; Tudryn, Sarah
Publication Date: 03/24/2008 Revision Date: 11/16/2009
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 308074
Number of Employees: 12 Gross Revenue: $2 million
Event Year Start: 2006 Event Year End: 2008
Subjects: Entrepreneurship; Strategy
Academic Discipline: Entrepreneurship
Supplementary Materials: Case Teaching Note, (309080), 8p, by Stacey Childress
Product Description: Founded in the wake of Hurricane Katrina as a catalyst for the transformation of the public education system in New Orleans, President Sarah Usdin and CEO Matt Candler must adapt their strategy to respond to a continuously shifting local context. By 2008, conditions on the ground begin to stabilize, creating a new set of challenges in realizing the organization's vision to provide excellent public schools for every child in New Orleans.
   Executing Strategy
  Add   View  3 pp.  Case
Author(s): Harreld, J. Bruce
Publication Date: 03/05/2009 Revision Date: 05/20/2009
Product Type: Note
Publisher: Harvard Business School
HBS Number: 809126
Subjects: Strategy; Implementing strategy
Academic Discipline: Entrepreneurship
Product Description: This is a note to introduce the principles for effectively implementing a new strategy. It emphasizes the interdependence of strategy and execution in developing and sustaining superior competitive performance. Primarily based on the notion that strategy should be a continual activity conducted by general managers, it outlines a practical methodology for realigning a firm's executional model whenever strategy changes.
   Playing With Fire at Sittercity (A)
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Author(s): Wasserman, Noam; Gordon, Rachel
Publication Date: 01/08/2009 Revision Date: 12/07/2009
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 809009
Geographic Setting: Illinois Number of Employees: 12 Gross Revenue: $3M
Event Year Start: 2006 Subjects: Entrepreneurship; Leadership; Board of directors; Women executives; Women in business; Family-owned businesses
Academic Discipline: Entrepreneurship
Supplementary Materials: Supplement, (809010), 2p, by Noam Wasserman, Rachel Gordon; Case Teaching Note, (810120), 7p, by Noam Wasserman, Rachel Gordon
Product Description: In August 2006, Genevieve (“Jeh-neh-veev”) Thiers, founder and CEO of Sittercity.com looked over at Dan Ratner, Sittercity's vice president and her boyfriend of five years. It had taken her six long years to build Sittercity into the nation's leading babysitting web service. Thiers had begun Sittercity in 2001 in Boston as a way to connect babysitters and parents online, at a time when no one else had thought to manage care-giving connections via the Web. She had started the company right out of college while working full-time, but by 2006, Sittercity had sitters available across the country, was larger than all of its competitors combined, and Thiers still owned two-thirds of the venture. The company now had plans to add pet, elder-care, house and tutoring services in 2007, and Thiers wondered what other challenges she and Ratner would face as she continued to grow her venture.
   “Lather, Rinse, Repeat”: FeedBurner’s Serial Founding Team
  Add   View  17 pp.  Case
Author(s): Olson, Eric M.; Wasserman, Noam
Publication Date: 02/20/2009 Revision Date: 07/18/2009
Product Type: Case (Field)
HBS Number: 809089
Number of Employees: 38
Event Year Start: 1993 Event Year End: 2007
Subjects: Board of directors; Leadership; Teams
Academic Discipline: Entrepreneurship
Product Description: “Is this the right time or is it still too early?” Dick Costolo wondered as he reflected on the latest acquisition offer. He had been building FeedBurner with his three co-founders for almost four years and was staring at the details of an acquisition offer from Google. He and his co-founders had founded three prior ventures together, each of which had had increasingly attractive outcomes, but none of which had reached their full potential. The number on the table from Google was a big one. Should the deal be completed, it would be the biggest win the founding team had ever had. However, was this the right time to exit? If Costolo didn't think so, would he be able to convince his co-founders who all had different personal risk profiles? This was going to be the biggest decision in the life of FeedBurner and its co-founders.
   “Lather, Rinse, Repeat”: FeedBurner’s Serial Founding Team
  Add   View  18 pp.  Case
Author(s): Olson, Eric M.; Wasserman, Noam
Publication Date: 02/20/2009
Product Type: Case (Field)
HBS Number: 9-809-089
Number of Employees: 38
Event Year Start: 1993 Event Year End: 2007
Subjects: Board of directors; Leadership; Teams
Academic Discipline: Entrepreneurship
Product Description: “Is this the right time or is it still too early?” Dick Costolo wondered as he reflected on the latest acquisition offer. He had been building FeedBurner with his three co-founders for almost four years and was staring at the details of an acquisition offer from Google. He and his co-founders had founded three prior ventures together, each of which had had increasingly attractive outcomes, but none of which had reached their full potential. The number on the table from Google was a big one. Should the deal be completed, it would be the biggest win the founding team had ever had. However, was this the right time to exit? If Costolo didn't think so, would he be able to convince his co-founders who all had different personal risk profiles? This was going to be the biggest decision in the life of FeedBurner and its co-founders.
   3PLex.com
  Add   View  20 pp.  Case
Author(s): Hart, Myra; Dror, Judith
Publication Date: 10/11/2000 Revision Date: 10/19/2000
Product Type: Case (Field)
Product Description: A start-up team is faced with the challenge of building a senior management team with relevant industry experience. The marriage of e-commerce and the transportation logistics industry creates unusual problems in blending "old economy" employees and employee practices (compensation/equity) and company cultures.
HBS Number: 9-801-152
Geographic Setting: Cambridge, MAIndustry Setting: e-commerce/transportationCompany Size: smallNumber of Employees: 10
Event Year Start: 1999Event Year End: 2000
Subjects: Compensation; Electronic commerce; Entrepreneurship; Human resources management; Transportation industry
Academic Discipline: Entrepreneurship
   A Chinese Start-up’s Midlife Crisis: 99Sushe.com
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Author(s): Manty, Tracy Yuen; Kirby, William C.; McFarlan, F. Warren
Publication Date: 01/27/2009 Revision Date: 03/11/2009
Product Type: Case (Field)
HBS Number: 9-309-060
Geographic Setting: China Industry Setting: Gaming industry Number of Employees: 40
Event Year Start: 2007 Event Year End: 2009
Subjects: Entrepreneurship; Internet; Start-ups; Venture capital
Academic Discipline: Entrepreneurship
Product Description: Now into their third year at the helm of an internet start-up in China, Ken Pao & Bill Li were managing a totally different company (with a new name) from the one they first founded in 2006. Having changed their business model from a social networking site to an online gaming business came with new challenges. They hired almost an entirely new staff, cultivated new partnerships, and most urgently sought new funding. However, with three years of experience, they were no longer a “start-up” and now faced the ramifications of mid-life. What would it take to remain a viable competitor in China in a new industry? May be used with: (307075) The Challenges of Launching a Start-Up in China: Dorm99.com.
   A Method for Valuing High-Risk, Long-Term Investments: The “Venture Capital Method”
  Add   View  52 pp.  Case
Author(s): Sahlman, William A.; Scherlis, Daniel R.
Publication Date: 07/24/1987 Revision Date: 07/24/2009
Product Type: Note
HBS Number: 288006
Subjects: Entrepreneurial finance; Entrepreneurship; Financial analysis; Leveraged buyouts; Valuation; Venture capital
Academic Discipline: Entrepreneurship
Product Description: Describes a method for valuing high-risk, long-term investments such as those confronting venture capitalists. The method entails forecasting a future value (e.g., five years from the present) and discounting that terminal value back to the present by applying a high discount rate (e.g., 50%). Provides an explanation of this method, including a detailed discussion of the determinants of the key factors ranging from the discount rate to the terminal value. The pedagogic objective is to make students aware of the issues involved in valuing such “futures” investments. A model is provided that further elucidates the determinants of value.
   A Note on Cost Reduction in Financially Troubled Organizations
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Author(s): Marshall, Paul W.
Publication Date: 06/10/2009 Revision Date: 07/29/2009
Product Type: Note
HBS Number: 9-809-161
Subjects: Crisis management; Entrepreneurial management
Academic Discipline: Entrepreneurship
Product Description: This note discusses methods for reducing costs, particularly labor costs, in a financially distressed organization.
   A Note on Managing the Growing Venture
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Author(s): Hamermesh, Richard G.; Heskett, James L.; Roberts, Michael J.
Publication Date: 01/31/2005 Revision Date: 08/23/2005
Product Type: Note
Product Description: Focuses on the strategic and organizational challenges that confront growing enterprises and the entrepreneurs who lead them. Provides an overview of how a new venture needs to change as it passes from the initial start-up to the growth phase. Explores how a venture's leadership, strategy, and execution need to evolve to deal with rapid growth. A rewritten version of an earlier note.
HBS Number: 9-805-092
Subjects: Change management; Entrepreneurial management; Entrepreneurship; Growth management; Implementation; Leadership; Organizational behavior
Academic Discipline: Entrepreneurship
   A Technical Note on Angel Investing in Emerging Markets
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Author(s): Rodriguez, Peter
Publication Date: 08/03/2006
Product Type: Note
HBS Number: UV1001
Geographic Setting: Latin America Industry Setting: Venture capital firms
Subjects: Angel financing; Economic growth; Emerging markets; Entrepreneurship; Venture capital
Academic Discipline: Entrepreneurship
Product Description: This technical note discusses the practice of angel investing, particularly its meaning and suitability to emerging markets. Adapted from a chapter in An Executive Briefing on Angel Investing in Latin America (Batten Institute), this note focuses on business in Latin America, but the discussion and the relationships discussed are relevant and perfectly suitable to discussions of early-stage finance and entrepreneurship in all emerging economies. Additionally, the note explores the role of angel investors and venture capitalists on entrepreneurial activity and economic development.
   Abraaj Capital
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Author(s): Bozkaya, Ant; Lerner, Josh
Publication Date: 07/23/2008 Revision Date: 05/20/2009
Product Type: Case (Field)
HBS Number: 809008
Geographic Setting: United Arab Emirates Number of Employees: 150
Event Year Start: 2008 Event Year End: 2008
Subjects: Finance; Financing; Leveraged buyouts; Private equity
Academic Discipline: Entrepreneurship
Product Description: Abraaj Capital addresses issues of how to respond to the fast-growing Middle East market. Questions of scaling, institutionalization, and geographic scope are among those considered.
   Absolute Sensors
  Add   View  18 pp.  Case
Author(s): Kuemmerle, Walter; Ellis, Chad
Publication Date: 01/15/1999 Revision Date: 03/11/2004
Product Type: Case (Field)
Product Description: Absolute Sensors is a new spin-off from a scientific consulting firm. Collins and his team must address issues such as: what market(s) to target, how and from whom to raise money, and to what extent they should engage in manufacturing their products. Teaching Purpose: Valuation of business opportunity in technologically intensive industry and choosing between sources of financing.
HBS Number: 9-899-075
Geographic Setting: United KingdomIndustry Setting: sensors/technologyNumber of Employees: 6Gross Revenues: $5 million revenues
Event Year Start: 1998Event Year End: 1998
Subjects: Corporate culture; Entrepreneurial finance; Financing; International business; International entrprnl finance; Technology; United Kingdom
Academic Discipline: Entrepreneurship
Supplementary Materials: Teaching Note, (5-803-094), 19p, by Walter Kuemmerle, Alexander Berson
  Add     19 pp.  Teaching Note
For use with 9-899-075
HBS Number: 5-803-094
Subjects: Corporate culture; Entrepreneurial finance; Financing; International business; International entrprnl finance; Technology; United Kingdom
   Accidental Innovation
  Add   View  12 pp.  Case
Author(s): Austin, Robert D.; Devin, Lee; Sullivan, Erin
Publication Date: 02/08/2007 Revision Date: 05/08/2007
Product Type: Note
HBS Number: 9-607-082
Subjects: Creativity; Innovation; Product design; Product development
Academic Discipline: Entrepreneurship
Product Description: Describes the role accident has historically played in invention and discovery, and raises questions about the importance of variation in business innovation processes.
   Achieving Profitable Growth and Market Value
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Author(s): Hamermesh, Richard G.; Heskett, James L.
Publication Date: 04/05/2004 Revision Date: 05/09/2006
Product Type: Note
Product Description: Provides an overview of how a new venture needs to change as it passes from the initial start-up to the growth phase. Explores how a venture's leadership, strategy, and execution need to evolve to deal with rapid growth.
HBS Number: 9-804-157
Subjects: Change management; Entrepreneurial management; Entrepreneurship; Growth management; Implementation; Leadership
Academic Discipline: Entrepreneurship
   ACTC Customer Service Department
  Add   View  9 pp.  Case
Roberts, Michael J.
Focuses on the young general manager of a new cable TV system and on its customer service department. Jeanne LaFrance, the general manager, has an uneasy feeling about the way in which the department is being managed. She sees symptoms of what she suspects are serious problems. It takes too long for customer service reps to answer the phones, and many customers hang up before their calls are answered. There is little in the way of performance standards, measures, or controls. Yet there is not enough data in the case for students to resolve these issues. The objective is to develop a plan for learning about these problems. What are their hypotheses about the issues? What analysis would they need to do to address these issues? How would they get the data to do this?
HBS Number: 9-393-056 Type: Case (Gen Exp)
Publication Date: 12/11/1992 Revision Date: 6/18/1993
Geographic Setting: New England Industry Setting: cable TV
Company Size: start-up Number of Employees: 85
Event Year Start: 1992 Event Year End: 1992
Subjects: Customer service; Growth management; Operations research; Organizational design; Organizational problems; Telecommunications
Supplementary Materials: Teaching Note, (5-898-256), 4p, by Michael J. Roberts
  Add     4 pp.  Teaching Note
For use with 9-393-056
HBS Number: 5-898-256
Subjects: Customer service; Growth management; Operations research; Organizational design; Organizational problems; Telecommunications
   Active International
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Lange, Julian; Leleux, Benoit; Perkins, Sam
Traces the start-up and growth of Active International, the largest corporate barter company in the United States, from its beginnings in 1984 to 1998. Topics include: the fundamentals of the barter concept; use of barter as a form of financing; managing the growth of a high-growth enterprise; use of information technology to leverage resources in a high-growth situation; expansion of the barter concept to include insurance and bank loan components. May be used with: (BAB025) Barter Industry Note.
HBS Number: BAB024 Type: Case (Field)
Publication Date: 6/14/2000
Geographic Setting: United States, Global Industry Setting: barter Number of Employees: 200 Gross Revenues: $100 million revenues
Event Year Start: 1984 Event Year End: 1998
Subjects: Advertising media; Barter; Cash flow; Entrepreneurial finance; Entrepreneurial management; Entrepreneurs; Financing; Information technology
Publisher: Babson College
   Adam Aircraft
  Add   View  24 pp.  Case
Author(s): Bygrave, William D.; Hedberg, Carl ; Hamilton, John
Publication Date: 01/01/2004 Revision Date: 05/13/2004
Product Type: Case (Field)
Publisher: Babson College
HBS Number: BAB010
Subjects: Financing; Entrepreneurship; Innovation; Teams; Product positioning; Target markets; Product development; Prototypes; Strategic alliances; Manufacturing; Disruptive innovation
Academic Discipline: Entrepreneurship
Supplementary Materials: Case Teaching Note, (BAB510), 15p, by William D. Bygrave
Product Description: This case chronicles the evolution of Adam Aircraft, a highly innovative, entrepreneurial, start-up company that flew in the face of conventional wisdom in the general aviation market. Its founder, Rick Adam, had orchestrated the fabrication of two flying prototypes — the A500 twin piston and the A700 jet — at a speed of design and production that turned heads in all sectors of the aviation industry. Certification on both models was expected in the coming year — two years ahead of a number of well-funded competitors. With its third product — the A600 twin turboprop — nearly ready to fly, Adam Aircraft had become the one to watch in 2004.
  Add     15 pp.  Teaching Note
For use with BAB010
HBS Number: BAB510
Subjects: Aircraft; Disruptive technologies; Entrepreneurship; Financing; Innovation; Manufacturing; Product development; Product positioning; Prototypes; Regulation; Strategic alliances; Target markets; Teams
   Adams Capital Management: Fund IV, Teaching Note
  Add     11 pp.  Teaching Note
Author(s): Hardymon, G. Felda; Lerner, Josh; Leamon, Ann
Publication Date: 12/03/2007 Revision Date: 07/29/2008
Product Type: Teaching Note
HBS Number: 808053
Academic Discipline: Entrepreneurship
Product Description: An abstract is not available for this product. Must be used with: (806077) Adams Capital Management: Fund IV.
   Adams Capital Management: March 1999
  Add   View  21 pp.  Case
Author(s): Hardymon, G. Felda; Wasik, Bill
Publication Date: 04/30/1999 Revision Date: 11/30/1999
Product Type: Case (Field)
Product Description: On February 24, 1999, the advisory board of Adams Capital Management convened for its quarterly meeting at the firm's headquarters. One point on the agenda: whether or not to proceed with due diligence on an investment in Three Points, a maker of Internet-based team management software for softball teams. Adams Capital had developed and raised their fund on the basis of a strict set of guidelines for conducting the business of early stage venture capital. But now, with Three Points, the firm was confronted by a seemingly attractive investment that fell far outside its stated focus. Teaching Purpose: Asks the question: Can the business of venture capital be systematized?
HBS Number: 9-899-256
Geographic Setting: Pittsburgh, PAIndustry Setting: venture capitalNumber of Employees: 6
Event Year Start: 1999Event Year End: 1999
Subjects: Fund raising; Investments; Venture capital
Academic Discipline: Entrepreneurship
Supplementary Materials: Teaching Note, (5-802-017), 9p, by G. Felda Hardymon, Joshua Lerner, Ann Leamon
  Add     9 pp.  Teaching Note
For use with 9-899-256
HBS Number: 5-802-017
Subjects: Fund raising; Investments; Venture capital
   Adams Capital Management: March 2002, Teaching Note
  Add     10 pp.  Teaching Note
Author(s): Lerner, Josh; Hardymon, G. Felda; Leamon, Ann
Publication Date: 08/31/2004 Revision Date: 02/10/2005
Product Type: Teaching Note
HBS Number: 5-805-040
Academic Discipline: Entrepreneurship
Product Description: Teaching Note to (9-803-143). Must be used with: (9-803-143) Adams Capital Management: March 2002.
   Advanced Inhalation Research, Inc.
  Add   View  22 pp.  Case
Roberts, Michael J.; Gardner, Diana
Describes the early start-up phase and development of Advanced Inhalation Research (AIR), a company engaged in the development of a new drug-delivery technology. Focuses on the risks, the steps taken to manage it, and the manner in which the company was financed. Presents an offer to acquire the business, leading to the question of how to value such an early-stage company. Teaching Purpose: Understanding issues around early-stage, high-technology companies, valuation, and managing risk.
HBS Number: 9-899-292 Type: Case (Field)
Publication Date: 5/21/1999 Revision Date: 6/20/2000
Geographic Setting: Cambridge, MA Industry Setting: drug delivery
Company Size: start-up Number of Employees: 40
Event Year Start: 1998 Event Year End: 1998
Subjects: Entrepreneurial finance; Health care; High technology; Risk management; Valuation; Venture capital
   Aero Logistics
  Add   View  28 pp.  Case
Author(s): Harrington, Sean; Ellis, Jim
Publication Date: 04/10/2008
Product Type: Case (Field)
Publisher: Stanford University
HBS Number: E289
Geographic Setting: California
Subjects: Acquisitions; Entrepreneurship; Private equity
Academic Discipline: Entrepreneurship
Supplementary Materials: Teaching Note, (E289TN), 5p, by Sean Harrington, Jim Ellis
Product Description: The case follows Josh Greenberg and John Fowler, two recent graduates from the Stanford GSB, as they complete the entire search fund process. It covers the formation of their search fund vehicle, Montebello Capital, their 16-month search phase, the acquisition of Aero Logistics, the operation and growth of the company, and the eventual exit. The case discusses many of the personal and professional elements of the search fund model.
   Affinity Labs, Inc.
  Add   View  28 pp.  Case
Author(s): Lassiter, Joseph B.; Kind, Liz
Publication Date: 07/08/2008 Revision Date: 01/08/2010
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 809019
Geographic Setting: United States; California Number of Employees: 25 Gross Revenue: ~$5 million
Event Year Start: 2007 Subjects: Entrepreneurship; Entrepreneurial finance; Entrepreneurial management; Marketing; Consumer marketing; Strategy
Academic Discipline: Entrepreneurship
Product Description: In November 2006, Chris Michel left Military.com, which he founded in 1999, to start Affinity Labs, a global network of online communities. That month, Michel raised a Series A round of venture funding and established a partnership with Monster, which he had sold Military.com to. Within its first year of operations, Affinity Labs launched eight vertical portals including PoliceLink, NursingLink, TechCommunity, and IndiaOn. While the company was well ahead of its original plan to release four portals in 2007, Michel still faced a number of challenges. He had learned a great deal from Military.com and Affinity Labs' first launches, but in the case of each new community, was faced with how best to construct the vertical and attract a sufficiently large audience. While the model seemed highly scalable because each vertical used the same core technology, every sector had its unique features. In the fall of 2007, executives from Monster opened up a dialogue with Michel about selling the company or expanding their relationship. Michel wondered if the time was right to sell or if he should grow Affinity Labs further with the hope of creating a company that could command the high valuations seen recently by a number of social networking concerns.
   Ajay Bam
  Add   View  17 pp.  Case
Author(s): Bygrave, William D.; Hedberg, Carl
Publication Date: 01/01/2000 Revision Date: 02/17/2004
Product Type: Case (Field)
Publisher: Babson College
HBS Number: BAB070
Subjects: Contracts; Entrepreneurship; Venture capital; Teams; Career planning
Academic Discipline: Entrepreneurship
Supplementary Materials: Case Teaching Note, (BAB570), 7p, by William D. Bygrave
Product Description: Deals with a nascent, high-potential business that is conceived by two MBA students who have no experience in the industry where they believe they have found a niche for an exciting new product — a technology platform that enables consumers to pay for merchandise and simultaneously participate in loyalty programs using any type of cell phone. Deals primarily with building contacts and gathering resources. Also covers career choice, building a team, venture capital, and boards of advisers.
  Add     7 pp.  Teaching Note
For use with BAB070
HBS Number: BAB570
Subjects: Careers & career planning; Contracts; Entrepreneurship; Teams; Venture capital
   Al Capone
  Add   View  26 pp.  Case
Author(s): Chen, David; Nicholas, Tom
Publication Date: 04/12/2009
Product Type: Case (Library)
HBS Number: 809144
Geographic Setting: Illinois
Event Year Start: 1899 Event Year End: 1929
Subjects: Business history; Corruption; Crime; Economic depression; Entrepreneurship; Power & influence
Academic Discipline: Entrepreneurship
Product Description: In 1929, Chicago, IL mob boss Al Capone was at the height of his power. As head of the extensive crime organization known as “The Outfit” during most of U.S.'s Prohibition Era (1920-1933), Capone oversaw hundreds of brothels, speakeasies, and roadhouses which served as venues for gang-administered gambling, prostitution, and illegal alcohol sales. At their peak, yearly revenues from all of his enterprises combined totaled over $100 million. Capone's ability to operate these establishments with impunity stemmed from a combination of his political ties and a profound fear of reprisal. Capone's ascension had come at the tremendous loss of human life. Turf wars between Chicago gangs had caused roughly 700 gang-related deaths from 1920 to 1930. By some estimates, Capone had been directly or indirectly responsible for over 200 murders, the most notorious of which was the St. Valentine's Day Massacre in February 1929, a shootout that had killed seven men from a rival gang. The brutality, efficiency, and wealth of Capone's organization demonstrated the destructive forms of American entrepreneurship in the early 20th century.
   Alexander Plaza
  Add   View  22 pp.  Case
Poorvu, William J.; Segel, Arthur I.
In May 1996, Henry Bower, an asset manager for a real estate adviser, Medcem, has to negotiate the details of a lease after signing a letter of intent with a high technology company, Defentek, Inc. Defentek, Inc. is a fast-growing company with limited net worth that is dependent on the government as a government contractor. Defentek, Inc. would be taking a large block of space in a recently acquired Class A suburban office building outside of Washington, D.C., which has had a history of problem tenants in a problem market that is now somewhat improving. Henry must determine a negotiating strategy and take a position on the various issues raised by the tenant and the tenant's lawyer.
HBS Number: 9-897-066 Type: Case (Gen Exp)
Publication Date: 11/14/1996 Revision Date: 7/30/1997
Geographic Setting: Washington, DC Industry Setting: real estate
Event Year Start: 1996 Event Year End: 1996
Subjects: Leasing; Real estate
   Alison Brown of Compass Records
  Add   View  13 pp.  Case
Author(s): Amabile, Teresa; Blitz, Amy
Publication Date: 08/21/2000
Product Type: Case (Field)
Product Description: Highly acclaimed recording artist, banjo player, and jazz/blue grass composer Alison Brown has used her artistic experience and MBA-based business savvy to found a successful independent record company with bassist/husband Garry West. Representing a stellar roster of musicians from an eclectic array of music genres, Compass Records has, in its five-year history, established a strong niche in a market crowded with both major record labels and other independents. Now, faced with a rapidly consolidating industry and with major technological advances, Brown and West consider new ways to maintain business success. Teaching Purpose: To explore ways to combine entrepreneurial interests with artistic pursuits, and ways to successfully grow an independent business in the entertainment industry.
HBS Number: 9-801-089
Geographic Setting: Nashville, TNIndustry Setting: entertainmentNumber of Employees: 6
Event Year Start: 2000Event Year End: 2000
Subjects: Creativity; Entertainment industry; Entrepreneurship; Growth strategy
Academic Discipline: Entrepreneurship
   Allen Lane
  Add   View  29 pp.  Case
Author(s): Stevenson, Howard H.; Roberts, Michael J.
Publication Date: 09/19/1983 Revision Date: 05/28/1999
Product Type: Case (Field)
HBS Number: 9-384-077
Geographic Setting: New Jersey Industry Setting: Plastics industry Company Size: small Number of Employees: 10 Gross Revenues: $1 million sales
Event Year Start: 1980 Event Year End: 1982
Subjects: Acquisitions; Bids; Entrepreneurship
Academic Discipline: Entrepreneurship
Supplementary Materials: Supplement (Field), (9-384-133), 3p, by Howard H. Stevenson, Michael J. Roberts; Teaching Note, (5-385-080), 6p, by Howard H. Stevenson, Michael J. Roberts
Product Description: Describes Allen Lane's search for a business to buy. The case explores several failed attempts and the ethical, business, and tax issues that surround the acquisition business. Ends with a description of a new acquisition candidate, an independent valuation report of this business, and with Allen Lane preparing his bid.
  Add     6 pp.  Teaching Note
For use with 9-384-077
HBS Number: 5-385-080
Subjects: Acquisitions; Bids; Entrepreneurship
   Allen Lane, Supplement
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Author(s): Stevenson, Howard H.; Roberts, Michael J.
Publication Date: 02/08/1984 Revision Date: 05/28/1999
Product Type: Supplement (Field)
HBS Number: 9-384-133
Subjects: Acquisitions; Bids; Entrepreneurship
Academic Discipline: Entrepreneurship
Product Description: Supplements the case. Must be used with: (9-384-077) Allen Lane.
   AllHerb.com: Evolution of an E-tailer
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Amabile, Teresa; Darwall, Christina
Serial entrepreneur Ken Hakuta, in the second year of his latest venture, reconsiders his original strategy of maintaining an independent, self-funded, self-led company. His Internet herbal remedy company, AllHerb.com, has already enjoyed considerable success with its unorthodox approach to funding, marketing, customer service, fulfillment, and internal organization. However, with the changing e-tailing climate, and the many challenges of guiding an Internet company to success, Hakuta re-examines his options for the future. Teaching Purpose: Helping students understand the forces that shape the evolution of an entrepreneur's original vision.
HBS Number: 9-801-099 Type: Case (Field)
Publication Date: 7/14/2000 Revision Date: 8/10/2000
Geographic Setting: Maryland Industry Setting: electronic commerce Number of Employees: 30
Event Year Start: 2000 Event Year End: 2000
Subjects: California Research Center; Creativity; Electronic commerce; Entrepreneurship; Human resources management; Internet; Retailing
   Allied Equity Partners: March 1999
  Add   View  27 pp.  Case
Author(s): Hellmann, Thomas; Alphonse, Philip; Wei, J
Publication Date: 02/01/2001 Revision Date: 11/26/2001
Product Type: Case (Field)
Publisher: Stanford University
Product Description: Allied Equity Partners (AEP) provided equity-related financing to minority-owned businesses or minority entrepreneurs for the acquisition of established companies, expansion into growing companies, and start-up or early-stage financing. At the time of the case, AEP needed to raise $80 million for its third and largest fund. Its challenge was to go beyond its usual sources of funding and gain access to the more mainstream capital sources of funding that in the last decade drove growth in private equity capital commitments--banks, corporate trusts, endowments, insurance companies, and pension funds. AEP's principals knew they had to rethink their strategy to secure capital commitments to meet their $80 million target.
HBS Number: SM61
Event Year Start: 2001Event Year End: 2001
Subjects: African Americans; Equity capital; Investment management; Minority & ethnic groups; Strategic planning; Venture capital
Academic Discipline: Entrepreneurship
   Allscripts, Inc.
  Add   View  19 pp.  Case
Author(s): Sahlman, William A.; Katz, Laurence E.
Publication Date: 09/08/2003
Product Type: Case (Field)
Product Description: Describes a set of decisions confronting an entrepreneurial team that is considering taking managerial control of Allscripts, a health care venture. The company has gone through nine rounds of external financing and has changed its business model several times. Teaching Purpose: To expose students to the challenges of turning around a stalled venture.
HBS Number: 9-804-053
Geographic Setting: Chicago, IL Industry Setting: health care Gross Revenues: $75 million dollars revenues
Event Year Start: 1997 Event Year End: 1997
Subjects: Business models; Entrepreneurial finance; Entrepreneurial management; Financing; Health care; Venture capital
Academic Discipline: Entrepreneurship
   Altoona State Investment Board: December 2008
  Add   View  9 pp.  Case
Author(s): Lerner, Josh
Publication Date: 01/06/2009 Revision Date: 05/18/2010
Product Type: Case (Library)
Publisher: Harvard Business School
HBS Number: 809095
Geographic Setting: United Kingdom Number of Employees: 50
Event Year Start: 2008 Subjects: Financial management; Financial strategy; Private equity
Academic Discipline: Entrepreneurship
Product Description: Rod Calhoun, the head of the Altoona State Investment Board's private equity investment program, considered the communication he had just received. It was from Permira, the leading European buyout fund, and concerned its fourth fund, to which Altoona had made a 100 million commitment. The memorandum offered investors a chance to reduce their commitment to Permira IV. This potential offer was an attractive one, as it would allow the state pension to address its “over-commitment problem,” one that plagued many institutional investors. But the terms of the arrangement gave Calhoun pause.
   Altoona State Investment Board: December 2008
  Add   View  9 pp.  Case
Author(s): Lerner, Josh
Publication Date: 01/06/2009
Product Type: Case (Library)
HBS Number: 9-809-095
Geographic Setting: United Kingdom Number of Employees: 50
Event Year Start: 2008 Event Year End: 2008
Subjects: Financial management; Financial strategy; Private equity
Academic Discipline: Entrepreneurship
Product Description: Rod Calhoun, the head of the Altoona State Investment Board's private equity investment program, considered the communication he had just received. It was from Permira, the leading European buyout fund, and concerned its fourth fund, to which Altoona had made a 100 million euro commitment. The memorandum offered investors a chance to reduce their commitment to Permira IV. This potential offer was an attractive one, as it would allow the state pension to address its “over-commitment problem,” one that plagued many institutional investors. But the terms of the arrangement gave Calhoun pause.
   Amanda’s Restaurants (A)
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Author(s): Saloner, Garth; Magat Raffaelli, Claire
Publication Date: 02/24/2009
Product Type: Case
Publisher: Stanford University
HBS Number: E326A
Subjects: Leasing; Entrepreneurship; Angel financing; Fund raising; Women in business; Wellness programs; Health
Academic Discipline: Entrepreneurship
Supplementary Materials: Supplement, (E326B), 5p, by Garth Saloner, Claire Magat Raffaelli; Case Teaching Note, (E326TN), 4p, by Garth Saloner
Product Description: Amanda West is a GSB graduate who has launched a healthy fast food restaurant out of business school. She developed the business plan with her S356 team and validated the idea throughout the course. After graduation she decided to launch the business on her own. She successfully formed a board of advisors, raised angel financing and has been searching for a location for her first restaurant site. Her search has lasted eighteen months and she has yet to sign a lease.
   Amanda’s Restaurants (B)
  Add   View  5 pp.  Case
Author(s): Saloner, Garth; Magat Raffaelli, Claire
Publication Date: 02/24/2009
Product Type: Supplement
Publisher: Stanford University
HBS Number: E326B
Subjects: Leasing; Entrepreneurship; Angel financing; Fund raising; Women in business; Health
Academic Discipline: Entrepreneurship
Supplementary Materials: Case Teaching Note, (E326TN), 4p, by Garth Saloner
Product Description: Amanda West is a GSB graduate who has launched a healthy fast food restaurant out of business school. She developed the business plan with her S356 team and validated the idea throughout the course. After graduation she decided to launch the business on her own. She successfully formed a board of advisors, raised angel financing and has been searching for a location for her first restaurant site. Her search has lasted eighteen months and she has yet to sign a lease.
   Amazon.com — 2002
  Add   View  31 pp.  Case
Author(s): Leschly, Stig; Roberts, Michael J.; Sahlma
Publication Date: 11/21/2002 Revision Date: 02/13/2003
Product Type: Case (Field)
Product Description: Describes the evolution in Amazon.com and its business model since its founding. Specifically, discusses Amazon's transformation from an e-Tailer to a commerce platform and its marketplace initiative, which has driven this. Also describes the economics of various commerce models that Amazon employs and a decision confronting Jeff Bezos regarding how the company should participate in the apparel segment. Teaching Purpose: To explore the changing dynamics of the online retailing/e-commerce world and the evolution in Amazon.com's business model that has transpired. Helps students understand the organizational, financial, and leadership challenges of this dynamic marketplace and the underlying economics of various commerce models. To analyze the changes Amazon has made to date and examine the opportunity in the apparel sector that the company is exploring.
HBS Number: 9-803-098
Geographic Setting: Seattle, WAIndustry Setting: e-commerceNumber of Employees: 2,500Gross Revenues: $3.5 billion revenues
Event Year Start: 2002Event Year End: 2002
Subjects: Business models; Electronic commerce; Entrepreneurship; Retailing
Academic Discipline: Entrepreneurship
   Amazon.com: Going Public
  Add   View  32 pp.  Case
Author(s): Sahlman, William A.; Katz, Laurence E.
Publication Date: 10/22/1998 Revision Date: 08/03/1999
Product Type: Case (Field)
Product Description: Amazon.com, an early pioneer in electronic commerce, prepares its initial public offering in the face of turbulent market conditions. Joy Covey, Amazon.com's CFO and the case protagonist, discusses the risks and opportunities of going public and the nature of electronic commerce business models in comparison to traditional land-based retail models. This case presents an opportunity to discuss the public offering process and the inter-relationship between a young company's financing strategy and business strategy.
HBS Number: 9-899-003
Geographic Setting: Seattle, WA Industry Setting: retail/E-commerce Number of Employees: 250 Gross Revenues: $70 million revenues
Event Year Start: 1997 Event Year End: 1997
Subjects: Business models; Electronic commerce; Entrepreneurial finance; Internet; IPO; Retailing
Academic Discipline: Entrepreneurship
Supplementary Materials: Teaching Note, (5-802-122), 13p, by William A. Sahlman
  Add     13 pp.  Teaching Note
For use with 9-899-003
HBS Number: 5-802-122
Subjects: Business models; Electronic commerce; Entrepreneurial finance; Internet; IPO; Retailing
   Amazon.com: The Brink of Bankruptcy
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Author(s): Applegate, Lynda M.
Publication Date: 07/15/2008
Product Type: Case (Library)
HBS Number: 9-809-014
Geographic Setting: United States Industry Setting: Retail industry Number of Employees: 200
Event Year Start: 1995 Event Year End: 2001
Subjects: Entrepreneurship; Internet; Internet marketing; Leadership; Strategy
Academic Discipline: Entrepreneurship
Product Description: Enables a thorough analysis of the Amazon.com business model and its evolution from 1994 to 2001. The case ends with the company poised on the brink of bankruptcy, and enables discussion of how to turnaround the company and leverage proprietary assets.
   Amazon.com: The Brink of Bankruptcy
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Author(s): Applegate, Lynda M.
Publication Date: 07/15/2008 Revision Date: 05/10/2010
Product Type: Case (Library)
Publisher: Harvard Business School
HBS Number: 809014
Geographic Setting: United States Number of Employees: 200
Event Year Start: 1995 Event Year End: 2001
Subjects: Entrepreneurship; Leadership; Internet marketing; Internet; Strategy
Academic Discipline: Entrepreneurship
Supplementary Materials: Case Teaching Note, (809081), 27p, by Lynda M. Applegate
Product Description: Enables a thorough analysis of the Amazon.com business model and its evolution from 1994 to 2001. The case ends with the company poised on the brink of bankruptcy, and enables discussion of how to turnaround the company and leverage proprietary assets.
   Amazon.com: The Brink of Bankruptcy, Teaching Note
  Add     27 pp.  Teaching Note
Author(s): Applegate, Lynda M.
Publication Date: 12/13/2008
Product Type: Teaching Note
HBS Number: 5-809-081
Academic Discipline: Entrepreneurship
Product Description: Teaching Note for [809-014]. Must be used with: (809014) Amazon.com: The Brink of Bankruptcy.
   AMB Consolidation
  Add   View  25 pp.  Case
Author(s): Poorvu, William J.; Rudd, Daniel
Publication Date: 01/11/1999 Revision Date: 03/30/2004
Product Type: Case (Field)
HBS Number: 9-899-144
Geographic Setting: United States Industry Setting: REIT
Event Year Start: 1997 Event Year End: 1997
Subjects: Conflicts of interest; Industry structure; Investment management; Pension funds; Real estate; Real estate investment; Stockholders; Stocks
Academic Discipline: Entrepreneurship
Product Description: Anne Shea, assistant vice president at the Curators' Fund (The Fund), is responsible for investing roughly $80 million in real estate assets. Less than three years ago, Anne invested $40 million into a commingled fund run by AMB Institutional Realty Advisors, Inc., a leading pension fund advisor and asset manager. She had been pleased with The Fund's relationship with AMB; investing with AMB provided a cost-effective, value-added means for The Fund to directly own property. Recently, AMB proposed to consolidate all the properties under its management into a REIT and to take the new REIT public. Anne faces a decision: consent to the roll-up by exchanging her shares in the commingled fund for shares in the REIT, or sever ties with AMB by liquidating her position in the commingled fund at a price equal to the fair market value of the assets before the roll-up and public offering. Teaching Purpose: Provides an opportunity to expand students' understanding of the differences between investing in private and publicly held real estate. Intended to be an introductory case on REITs for students with limited or no prior exposure to REITs. Broad discussions of pension fund involvement in real estate, and the evolution of the REIT industry, can be complemented by the narrow discussion of what Anne should do. Introduces several new terms to students, many of them (such as Adjusted Funds From Operations) dealing with
  Add     11 pp.  Teaching Note
Author(s): Segel, Arthur I.
Publication Date: 04/02/2004
Product Type: Teaching Note
Product Description: Teaching Note to (9-899-144). Must be used with: (9-899-144) The AMB Consolidation.
HBS Number: 5-804-126
>Academic Discipline: Entrepreneurship
   America Latina Logistica
  Add   View  25 pp.  Case
Author(s): Sull, Donald; Silva, Andre Delben; Martins, Fernando
Publication Date: 01/14/2004
Product Type: Case (Field)
Product Description: Describes the turnaround of America Latina Logistica, a $200 million revenue, formerly state-owned, railway in Brazil that has been restored to profitability by its CEO, a recent MBA graduate. After successfully transforming the company's operations, finances, and organization, the CEO must decide whether to acquire a trucking company and offer integrated logistics solutions to customers or stay focused on its core business of rail transportation. Provides rich data describing the details of the company's turnaround and also provides sufficient industry and financial data to analyze the strategic and financial implications of the proposed merger.
HBS Number: 9-804-139
Geographic Setting: Brazil Industry Setting: railway Number of Employees: 2,000 Gross Revenues: $200 million revenues
Event Year Start: 2001 Event Year End: 2001
Subjects: Entrepreneurial finance; Entrepreneurship; Mergers & acquisitions; Railroads; Transportation services
Academic Discipline: Entrepreneurship
   American Dream in History
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Author(s): Nicholas, Tom; Chen, David
Publication Date: 04/04/2008
Product Type: Note
HBS Number: 808134
Geographic Setting: United States
Event Year Start: 1700 Event Year End: 2008
Subjects: Business & government; Entrepreneurship
Academic Discipline: Entrepreneurship
Product Description: An abstract is not available for this product.
   American Express Travel Related Services Co.
  Add   View  16 pp.  Case
Author(s): Kao, John J.
Publication Date: 04/22/1985 Revision Date: 11/05/1987
Product Type: Case (Field)
Product Description: Describes the company's new focus on entrepreneurship during the era of Lou Gerstner, chairman and CEO since 1982.
HBS Number: 9-485-174
Geographic Setting: International Industry Setting: financial services/travel
Company Size: large Number of Employees: 33,000
Event Year Start: 1985 Event Year End: 1985
Subjects: Corporate culture; Creativity; Entrepreneurial management; Financial services; Management styles; Organizational change
Academic Discipline: Entrepreneurship
   Amy Baker
  Add   View  4 pp.  Case
Author(s): Shaw, Kathryn; Kerrigan, Dani ; Newman, Joanna; Tauber, Alexander
Publication Date: 09/13/2005
Product Type: Case (Field)
Publisher: Stanford University
Product Description: Chronicles Amy Baker's quest to start her own company. Describes Baker's professional experience before deciding to pursue an entrepreneurial career as well as the factors that finally pushed her in this direction. Baker gives herself a deadline of two years to find an idea and raise money. Eighteen months later, Baker finds a product that she is passionate about: a homeopathic acne medicine targeted to teenagers. However, she does not know whether she should buy the trademark for the product outright or try to minimize risk by licensing it. In addition, she still needs to structure her start-up and raise the money to fund it. She is exhausted and wonders whether she has the energy to continue.
HBS Number: E203
Industry Setting: Consumer products
Subjects: Entrepreneurial finance; Entrepreneurs; Licensing; Risk management; Trademarks; Women in business
Academic Discipline: Entrepreneurship
   Amylin Pharmaceuticals: Diabetes and Beyond
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Author(s): Hamermesh, Richard G.; Gordon, Rachel
Publication Date: 12/09/2008 Revision Date: 03/01/2010
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 809011
Geographic Setting: California
Event Year Start: 2005 Subjects: Negotiations; Licensing; Entrepreneurship; Organizational development; Corporate ventures
Academic Discipline: Entrepreneurship
Supplementary Materials: Case Teaching Note, (809127), 6p, by Richard G. Hamermesh, Rachel Gordon
Product Description: Ginger Graham, CEO of Amylin Pharmaceuticals, joined the company with the expectation of taking the company's signature drug, Symlin, to market. However, unforeseen regulatory challenges have put the approval process in jeopardy. At the same time the company has a second drug, Byetta, in its pipeline. Graham must decide how to manage the company's limited resources while also finalizing another deal that has huge future potential. Graham knows that Amylin's immediate success depends on its ability to commercialize its products but its long-term success depends on replenishing its pipeline. Can the company do it all successfully?
   Analyzing Family Business Cases
  Add   View  3 pp.  Case
Author(s): Davis, John A.
Publication Date: 07/12/1999 Revision Date: 07/09/2007
Product Type: Note
HBS Number: 9-800-021
Subjects: Action planning; Case method; Family owned businesses
Academic Discipline: Entrepreneurship
Product Description: Advises students on how to prepare and discuss a family business case.
   Analyzing New Venture Opportunities
  Add   View  14 pp.  Case
Author(s): Roberts, Michael J.
Publication Date: 06/23/2009
Product Type: Note
Publisher: Harvard Business School
HBS Number: 809163
Subjects: Business plans; Corporate ventures
Academic Discipline: Entrepreneurship
Product Description: The note describes a systematic process for framing and researching the issues that should be analyzed in the course of considering a new venture idea.
   Anderson Steel Service, Inc.
  Add   View  7 pp.  Case
Author(s): Davis, John
Publication Date: 07/24/1998 Revision Date: 05/18/2005
Product Type: Case (Gen Exp)
Product Description: Explores the management of family and business issues and helps to identify a range of topics with which families in business wrestle. Describes a dilemma faced by sixty-eight-year-old Charles Anderson, the semi-retired founder of the company and the father of three sons who work with him. Charles's youngest son, Peter, who recently joined the company, is proposing that the company do long-term planning and is suggesting ideas that he believes will improve the company's customer service. His brothers have routinely turned down Peter's proposals, and tension among the three brothers is growing. Charles wants to resolve the growing tension among his sons.
HBS Number: 9-899-011
Geographic Setting: Unspecified Industry Setting: steel
Subjects: Entrepreneurial management; Family owned businesses; Interpersonal relations; Leadership; Managers; Organizational problems; Steel
Academic Discipline: Entrepreneurship
Supplementary Materials: Teaching Note, (5-803-016), 8p, by John Davis
  Add     8 pp.  Teaching Note
For use with 9-899-011
HBS Number: 5-803-016
Subjects: Entrepreneurial management; Family owned businesses; Interpersonal relations; Leadership; Managers; Organizational problems; Steel
   Andrew Zenoff
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Author(s): Bygrave, William D.; Alyse, Andrea
Publication Date: 01/01/2000 Revision Date: 04/26/2004
Product Type: Case (Field)
Publisher: Babson College
HBS Number: BAB090
Subjects: International finance; Entrepreneurship; Entrepreneurial finance; Venture capital; Fraud
Academic Discipline: Entrepreneurship
Supplementary Materials: Case Teaching Note, (BAB590), 8p, by William D. Bygrave
Product Description: Andrew Zenoff had a variety of jobs, none of them amounting to much, before embarking on an entrepreneurial career. Despite his lack of relevant industry experience, Zenoff was remarkably good at persuading family, friends, and angels to put money into his venture. However, he was not successful at raising funds from professional venture capital firms.
   Andrew Zenoff, Teaching Note
  Add     8 pp.  Teaching Note
Author(s): Bygrave, William
Publication Date: 01/01/2003 Revision Date: 05/26/2004
Product Type: Teaching Note
Publisher: Babson College
HBS Number: BAB590
Academic Discipline: Entrepreneurship
Product Description: Teaching Note to (BAB090).
   Angel Investing
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Author(s): Roberts, Michael J.; Stevenson, Howard H.
Publication Date: 02/24/2000
Product Type: Note
Product Description: Discusses the industry practices of angel investors, individuals who invest privately in new ventures.
HBS Number: 9-800-273
Subjects: Angel financing; Entrepreneurial finance; Entrepreneurship; Venture capital
Academic Discipline: Entrepreneurship
   Angel Investing: Innovation Within the Establishment
  Add   View  9 pp.  Case
Author(s): Glynn, John W.; Feldstein, Janet
Publication Date: 11/01/2002
Product Type: Case (Field)
Publisher: Stanford University
Product Description: Introduces angel investing as a concept and discusses recent developments in the industry. Angel investing has been a long-standing practice, dating back to Broadway play financiers at the turn of the 20th century and including wealthy benefactors of burgeoning business, like Laurance Rockefeller in the 1930s. Angel investing experienced high-profile success in the 1980s and memorably in the dot.com economy of the late 1990s. After the dot.com fallout in 1999 to 2000, Angel investing took hard punches and many angels retreated from active investing. The next generation of angels had different expectations, different experiences, and different practices. Focuses on the new generation of angel investors and the steps taken on both sides of the investing equation to mitigate the risks inherent in the relationship.
HBS Number: E127
Industry Setting: angel investing & venture capital
Event Year Start: 2002Event Year End: 2002
Subjects: Angel financing; Entrepreneurship; Innovation; Venture capital
Academic Discipline: Entrepreneurship
   Apax Partners and Xerium S.A.
  Add   View  21 pp.  Case
Author(s): Hardymon, G. Felda; Lerner, Josh; Leamon, Ann
Publication Date: 02/24/2004 Revision Date: 09/27/2006
Product Type: Case (Field)
HBS Number: 9-804-084
Geographic Setting: United States Industry Setting: Paper industry
Subjects: Decision making; Financing; Leveraged buyouts; Multinational corporations
Academic Discipline: Entrepreneurship
Supplementary Materials: Teaching Note, (5-805-046), 12p, by Josh Lerner, G. Felda Hardymon, Ann Leamon
Product Description: In 2002, Apax Partners had to decide whether to accept a less-than-perfect offer for one of its portfolio companies or to refinance it. This company, a maker of paper industry consumables with a global presence, had been purchased in 1999 and performed extremely well since then. Despite being a solid, cash-generative operation, it didn't excite a lot of interest in the market. An early exit at a good multiple would be helpful for Apax's current fund and future fund-raising efforts, whereas refinancing would allow Apax to take some money off the table and share in future upsides. Which is the better choice?
  Add     12 pp.  Teaching Note
Author(s): Lerner, Josh; Hardymon, G. Felda; Leamon, Ann
Publication Date: 09/21/2004
Product Type: Teaching Note
Product Description: Teaching Note to (9-804-084). Must be used with: (9-804-084) Apax Partners and Xerium S.A.
HBS Number: 5-805-046
Subjects: Decision making; Financing; Leveraged buyouts; Multinational corporations; Paper industry
Academic Discipline: Entrepreneurship
   Apple’s Core
  Add   View  6 pp.  Case
Author(s): Wasserman, Noam
Publication Date: 10/01/2008 Revision Date: 09/10/2009
Product Type: Case (Library)
HBS Number: 9-809-063
Event Year Start: 1975 Event Year End: 1983
Subjects: Angel financing; Career changes; Careers & career planning; Entrepreneurs; Equity capital; Teams
Academic Discipline: Entrepreneurship
Supplementary Materials: Teaching Note, (5-809-132), 17p, by Lisa Brem, Noam Wasserman
Product Description: Steve Jobs and Steve Wozniak are best friends who enjoy pulling pranks together and talking about electronics. After several small collaborations, Jobs pitches Wozniak on starting a company together to sell computers based on Wozniak's design for a personal computer. Wozniak faces decisions about whether to quit the job he loves at Hewlett-Packard to join Apple Computer, how to define his role within Apple, whether to take on Jobs as his co-founder, whether to accept a third co-founder proposed by Jobs, and how to split equity with his co-founders. Early on, they add an outside investor who changes the company's trajectory and who brings in a new chief executive. Later, tensions rise between the two founders as their strategic visions diverge and as the company grows. Wozniak has now learned some disturbing news about his co-founder and has to decide whether that news will affect his continuing collaboration with Jobs.
   Application Service Providers
  Add   View  12 pp.  Case
Author(s): Eisenmann, Thomas; Pothen, Sanjay T.
Publication Date: 01/08/2001
Product Type: Note
Product Description: Examines the Application Service Provider (ASP) business model. First, defines the ASP model and describes different ways to categorize ASPs. Next, summarizes the various ways that ASPs create value for their clients. Then, analyzes the economic model for ASPs, focusing on their revenue and cost drivers. Lastly, examines the payoff to ASPs from pursuing aggressive growth strategies. Teaching Purpose: Provides a framework for students to understand ASPs. Equipped with an understanding of the various types of ASPs and their economics, students will be able to analyze the strategic decisions that ASPs face, in particular, whether they should pursue aggressive growth strategies.
HBS Number: 9-801-310
Subjects: Business expenses; Entrepreneurship; Growth strategy; Information technology; Internet; Strategy formulation; Technology; Technology transfer; World Wide Web
Academic Discipline: Entrepreneurship
   Applied Sustainability LLC: Making a Business Case for By-Product Synergy
  Add   View  15 pp.  Case
Author(s): Anderson, Terry; Mackenzie, Susan
Publication Date: 02/04/2002 Revision Date: 08/01/2006
Product Type: Case (Field)
Publisher: Stanford University
HBS Number: E118
Geographic Setting: United States Industry Setting: Consulting Number of Employees: 4
Event Year Start: 1997 Event Year End: 2001
Subjects: Business government relations; Business models; Consulting; Entrepreneurship; Environmental protection; Pricing strategy
Academic Discipline: Entrepreneurship
Product Description: Environmental entrepreneur Andrew Mangan promoted by-product synergy (BPS) programs as a means to achieve sustainable development goals. BPS is a process that helps companies discover new ways to convert their wastes into saleable commodities. Mangan's goals were twofold: to promote wider adoption of BPS programs and to create a business out of helping companies adopt such programs. Mangan faced both business and regulatory barriers, not all of which he was able to overcome. Critical support from the EPA was granted verbally but meaningful measures were not yet implemented. Mangan also needed to develop a pricing policy and business model that would sustain Applied Sustainability. Recent developments, such as a relationship with the state of New Jersey, suggested a positive outlook, though much uncertainty remained. Mangan reflected on his decade-long struggle as he considered his options.
   Arbor Health Care Co.
  Add   View  18 pp.  Case
Hart, Myra; Dodson, Stephanie
Traces the development and strategic changes of a venture-funded start-up that runs into trouble when health care reimbursement policies change radically. With the help of its board, the company develops a new strategy, becomes profitable, and makes a public offering. The second wave of changes introduced by Clinton health care initiatives create the need for strategic reevaluation and operational changes. Teaching Purpose: Focus is on building flexibility to manage through industry structural changes, managing growth and expectations, and building a sustainable organization. Succession is a secondary issue.
HBS Number: 9-897-132 Type: Case (Field)
Publication Date: 2/12/1997 Revision Date: 12/23/1997
Geographic Setting: Lima, OH Industry Setting: health care
Company Size: start-up Number of Employees: 4,000 Gross Revenues: $192 million revenues
Event Year Start: 1996 Event Year End: 1996
Subjects: Growth management; Health services; Regulated industries; Strategy implementation; Succession planning
Supplementary Materials: Teaching Note, (5-899-054), 10p, by Myra Hart, Stephanie Dodson
  Add     10 pp.  Teaching Note
For use with 9-897-132
HBS Number: 5-899-054
Subjects: Growth management; Health services; Regulated industries; Strategy implementation; Succession planning
   Aristotle Onassis and the Greek Shipping Industry
  Add   View  20 pp.  Case
Author(s): Jones, Geoffrey G.; Gomopoulos, Paul
Publication Date: 05/23/2005 Revision Date: 10/29/2007
Product Type: Case (Library)
HBS Number: 9-805-141
Geographic Setting: Greece Industry Setting: Shipping industry
Event Year Start: 1906 Event Year End: 1973
Subjects: Business history; Competitive advantage; Family owned businesses; International business; Networks; Shipping; Succession planning
Academic Discipline: Entrepreneurship
Product Description: Examines the career of Aristotle Onassis and his creation of one of the world's largest shipping companies between 1945 and 1973. Explores the role of ethnic and family networks in Greek shipping and how Onassis was able to penetrate this system despite being an outsider. Looks at Onassis' role as a strategic innovator in flags of convenience and supertankers. Examines the dynamics of competitive advantage in shipping, as well as the strengths and weaknesses of family-owned firms. Ends with the death of Onassis' only son in 1973 and the resulting vacuum in succession.
   Aristotle Onassis and the Greek Shipping Industry
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Author(s): Jones, Geoffrey G.; Gomopoulos, Paul
Publication Date: 05/23/2005 Revision Date: 10/17/2008
Product Type: Case (Library)
HBS Number: 805141
Geographic Setting: Greece Industry Setting: Shipping industry
Event Year Start: 1906 Event Year End: 1973
Subjects: Business history; Competitive advantage; Family owned businesses; International business; Networks; Shipping; Succession planning
Academic Discipline: Entrepreneurship
Product Description: Examines the career of Aristotle Onassis and his creation of one of the world's largest shipping companies between 1945 and 1973. Explores the role of ethnic and family networks in Greek shipping and how Onassis was able to penetrate this system despite being an outsider. Looks at Onassis' role as a strategic innovator in flags of convenience and supertankers. Examines the dynamics of competitive advantage in shipping, as well as the strengths and weaknesses of family-owned firms. Ends with the death of Onassis' only son in 1973 and the resulting vacuum in succession.
   Arnold Communications
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Author(s): Amabile, Teresa M.; Weinstock, Jeremiah
Publication Date: 09/11/1998 Revision Date: 05/24/1999
Product Type: Case (Field)
HBS Number: 9-899-083
Geographic Setting: United States Industry Setting: Advertising industry Number of Employees: 890 Gross Revenues: $850 million revenues
Event Year Start: 1994 Event Year End: 1997
Subjects: Advertising; Communication strategy; Creativity; Entrepreneurship; Innovation; Marketing strategy
Academic Discipline: Entrepreneurship
Product Description: The new owner and CEO of Arnold Advertising, a relatively small regional agency, aims to build it into Arnold Communications — a much larger, stronger firm competing successfully for national accounts. As part of this growth strategy, the agency develops a process for identifying the “brand essence ” of a client's product and using the essence to guide the development of all creative work on the client's campaign. In most cases, the approach appears to be successful at winning new business. Questions arise, however, about the effectiveness of the process for guiding the ongoing creative development and implementation of advertising campaigns. May be used with: (R0208C) Creativity Under the Gun.
   ArthroCare
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Roberts, Michael J.
Focuses on a young company in the medical devices area. ArthroCare has been public for six months, and its stock--after initially performing very well--is now dropping. At the same time, the company is confronted with several tactical decisions that could impact near-term earnings and thus potentially hurt the stock price. Teaching Purpose: Understanding the impact of operating as a young public company.
HBS Number: 9-898-056 Type: Case (Field)
Publication Date: 12/1/1997 Revision Date: 12/31/1998
Geographic Setting: Sunnyvale, CA Industry Setting: medical devices
Company Size: start-up Number of Employees: 160 Gross Revenues: $6 million revenues
Subjects: California Research Center; Entrepreneurial finance; Entrepreneurial management; Entrepreneurship; Financing; Medical supplies; Silicon Valley; Stock offerings
Supplementary Materials: Teaching Note, (5-898-244), 8p, by Michael J. Roberts
  Add     8 pp.  Teaching Note
For use with 9-898-056
HBS Number: 5-898-244
Subjects: California Research Center; Entrepreneurial finance; Entrepreneurial management; Entrepreneurship; Financing; Medical supplies; Silicon Valley; Stock offerings
 
 
   Asia Property Ltd.
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Poorvu, William J.; Rudd, Daniel
On October 23, 1998, Bud Lake leafed through his files on property markets in Asia. Lake was responsible for real estate investments at an aggressive and eclectic investment fund with total assets of $1.5 billion--up from $400 million
HBS Number: 9-899-145 Type: Case (Field)
Publication Date: 1/5/1999 Revision Date: 8/19/1999
Geographic Setting: Asia, United States Industry Setting: real estate
Event Year Start: 1998 Event Year End: 1998
Subjects: China; Cross cultural relations; Government & business; Investment management; Real estate; Real estate investment; Southeast Asia
   Asia Renal Care
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Author(s): Roberts, Michael J.
Publication Date: 01/03/2000 Revision Date: 02/22/2007
Product Type: Case (Field)
HBS Number: 9-800-243
Industry Setting: Health care industry Company Size: start-up Number of Employees: 1
Event Year Start: 1996 Event Year End: 1996
Subjects: Business plans; Entrepreneurial finance; Entrepreneurship; Financing; Health care; Pro forma financial statements
Academic Discipline: Entrepreneurship
Supplementary Materials: Supplement (Spreadsheet), (9-804-702), 0p, by Michael J. Roberts
Product Description: Presents a business plan for a start-up company focused on building a network of high-quality dialysis centers in the Asia-Pacific region. Includes a detailed financial forecast. An executable spreadsheet is available by contacting HBSP Customer Service at 1-800-988-0886. Students have the opportunity to run various roll-out strategies and focus on different Asian countries. Teaching purpose: To allow students to better understand the financial and economic underpinnings of the business. May be used with: (9-806-158) The Virtual Entrepreneurial Team Exercise — VETE; Overview and Instructions for Participants; (5-806-159) The Virtual Entrepreneurial Team Exercise.
   AsiaInfo
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Author(s): Roberts, Michael J.
Publication Date: 10/18/1999
Product Type: Case (Field)
Product Description: Describes the growth of AsiaInfo, a Chinese systems integrator that is primarily responsible for building the network that runs the Internet in China. Describes the uniquely Asian issues around wealth and culture that the entrepreneur must deal with as he builds the business. Teaching Purpose: Exposes students to entrepreneurship in China.
HBS Number: 9-800-179
Geographic Setting: ChinaIndustry Setting: InternetNumber of Employees: 450Gross Revenues: $60 million revenues
Subjects: Asia Pacific Research Center; China; Cross cultural relations; Entrepreneurship; Growth management; Internet
Academic Discipline: Entrepreneurship
   AsiaMail.com: What’s in a Name?
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Hart, Myra; Peyus, Sharon I.
Three founders of an international Internet company (e-mail based marketing) struggle with naming the company. As they prepare to invest more than $10 million of first-round venture funding in advertising and marketing, they search for a name that will have power and breadth--but will be simple and functional in many different Asian countries. Teaching Purpose: Focuses on strategic branding in a B2C Internet start-up. Provides an overview of systematic design and launch of a new venture--with substantial background on the venture capital funding process.
HBS Number: 9-800-132 Type: Case (Field)
Publication Date: 1/4/2000 Revision Date: 4/19/2000
Geographic Setting: San Mateo, CA Industry Setting: Internet
Company Size: start-up
Event Year Start: 1999 Event Year End: 1999
Subjects: Brands; Entrepreneurship; Internet; Venture capital
   Aspen Aerogels
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Author(s): Sahlman, William A.; Pirmohamed, Taz
Publication Date: 10/11/2002 Revision Date: 10/01/2003
Product Type: Case (Field)
Product Description: Describes a newly formed manufacturer of insulation materials. The company has developed and patented a new insulation material that can be used in a wide range of markets. The company needs to raise capital to finance building a manufacturing facility and early market penetration. Teaching Purpose: To describe the financing challenges of a company with lots of growth options.
HBS Number: 9-803-068
Geographic Setting: MassachusettsIndustry Setting: specialty chemicalsNumber of Employees: 25Gross Revenues: $2 million revenues
Event Year Start: 2002Event Year End: 2002
Subjects: Entrepreneurial finance; Entrepreneurship; Financing; Innovation; Venture capital
Academic Discipline: Entrepreneurship
   Aspire Public Schools
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Author(s): Leschly, Stig
Publication Date: 02/23/2004
Product Type: Case (Field)
Product Description: Set in the fall of 2003, covers managerial challenges facing the CEO and COO of Aspire Public Schools, a nonprofit charter school management company. In operation since 1999 and funded by prominent national foundations and venture philanthropies, Aspire operates 10 public charter schools in northern California. The leadership team at Aspire is contemplating expanding to Los Angeles, a move rich with operational and strategic complexity. Covers in detail Aspire's financial, operating, and instructional models. Teaching Purpose: To investigate the managerial and strategic complexity of Aspire's school replication model and, generally, of charter management organizations.
HBS Number: 9-804-114
Geographic Setting: CaliforniaIndustry Setting: educationGross Revenues: $5 million revenues
Event Year Start: 2003Event Year End: 2003
Subjects: Education; Entrepreneurship; Expansion; Models; Public schools; Social enterprise
Academic Discipline: Entrepreneurship
   At Play Productions (B)
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Sahlman, William A.; Janower, Andrew
Supplements the (A) case. Must be used with: (9-396-015) At Play Productions (A).
HBS Number: 9-396-038 Type: Supplement (Field)
Publication Date: 9/21/1995
Subjects: Distribution planning; Entrepreneurial finance; Entrepreneurial management; Joint ventures
   At Play Productions (C)
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Sahlman, William A.; Janower, Andrew
Supplements the (A) case. Must be used with: (9-396-015) At Play Productions (A).
HBS Number: 9-396-039 Type: Supplement (Field)
Publication Date: 9/21/1995
Subjects: Distribution planning; Entrepreneurial finance; Entrepreneurial management; Joint ventures
   At(@)Hoc: Leveraging Israeli Technology in the United States
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Author(s): Kuemmerle, Walter; Coughlin, William J.
Publication Date: 01/14/2000 Revision Date: 10/12/2001
Product Type: Case (Field)
Product Description: Describes @Hoc, an idea for an Internet software company, developed by two HBS MBA 1999 graduates, Guy Miasnik and Ly Tran. @Hoc's software, loaded into a browser, enables instant, context-sensitive information retrieval and shopping. @Hoc's R&D team is located in Israel while the rest of the company is located in Boston. By July 1999 the entrepreneurs have developed a high-level prototype, written a business plan, and are seeking to raise approximately $1 to $1.5 billion. The entrepreneurs are trying to determine at what valuation they can raise capital and whether they should raise more capital than originally planned. A unique feature of this short case is that it contains an adapted version of the original business plan. Teaching Purpose: Starting of a software firm in the e-commerce space, financing a start-up company, and challenges of managing separate locations in a start-up.
HBS Number: 9-800-264
Geographic Setting: United States, IsraelIndustry Setting: software/e-commerceNumber of Employees: 10
Event Year Start: 1999Event Year End: 1999
Subjects: Electronic commerce; Entrepreneurial finance; International entrprnl finance; International marketing; Internet; Middle East; Software industry; Venture capital
Academic Discipline: Entrepreneurship
Supplementary Materials: Teaching Note, (5-803-064), 18p, by Walter Kuemmerle, William J. Coughlin, Alexander Berson
  Add     18 pp.  Teaching Note
For use with 9-800-264
HBS Number: 5-803-064
Subjects: Electronic commerce; Entrepreneurial finance; International entrprnl finance; International marketing; Internet; Middle East; Software industry; Venture capital
   ATH MicroTechnologies, Inc. (A): Making the Numbers
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Author(s): Simons, Robert L.
Publication Date: 05/27/2008 Revision Date: 01/14/2009
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 108092
Number of Employees: 600 Gross Revenue: $150 Million
Event Year Start: 1997 Event Year End: 2007
Subjects: Profitability analysis; Control systems; Performance measurement; Entrepreneurial management; Goal setting; Risk assessment; Incentives
Academic Discipline: Entrepreneurship
Supplementary Materials: Supplement, (108093), 2p, by Robert L. Simons; Supplement, (108094), 2p, by Robert L. Simons; Supplement, (108095), 5p, by Robert L. Simons; Supplement, (108096), 2p, by Robert L. Simons; Case Teaching Note, (108097), 14p, by Robert L. Simons
Product Description: An exercise that takes students through five stages of growth in an entrepreneurial start-up in the medical devices industry: 1.) founding, 2.) growth, 3.) push to profitability, 4.) refocusing process, and 5.) takeover by new management. At each stage, students must confront tensions in balancing profit, growth and control. Difficulties encountered in the business are due to management's attempts to design and use formal control systems to achieve profit and performance goals.
   ATH MicroTechnologies, Inc. (B)
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Author(s): Simons, Robert L.
Publication Date: 05/27/2008 Revision Date: 01/14/2009
Product Type: Supplement (Field)
Publisher: Harvard Business School
HBS Number: 108093
Gross Revenue: $150 million
Event Year Start: 1997 Event Year End: 2007
Subjects: Profitability analysis; Control systems; Performance measurement; Entrepreneurial management; Goal setting; Risk assessment; Incentives
Academic Discipline: Entrepreneurship
Supplementary Materials: Supplement, (108094), 2p, by Robert L. Simons; Supplement, (108095), 5p, by Robert L. Simons; Supplement, (108096), 2p, by Robert L. Simons; Case Teaching Note, (108097), 14p, by Robert L. Simons
Product Description: Supplements the (A) case. Designed as an in-class handout.
   ATH MicroTechnologies, Inc. (C)
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Author(s): Simons, Robert L.
Publication Date: 05/27/2008 Revision Date: 01/14/2009
Product Type: Supplement (Field)
Publisher: Harvard Business School
HBS Number: 108094
Event Year Start: 1997 Event Year End: 2007
Subjects: Profitability analysis; Control systems; Performance measurement; Entrepreneurial management; Goal setting; Risk assessment; Incentives
Academic Discipline: Entrepreneurship
Supplementary Materials: Supplement, (108095), 5p, by Robert L. Simons; Supplement, (108096), 2p, by Robert L. Simons; Case Teaching Note, (108097), 14p, by Robert L. Simons
Product Description: Supplements the (A) case. Designed as an in-class handout.
   ATH MicroTechnologies, Inc. (D)
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Author(s): Simons, Robert L.
Publication Date: 05/27/2008 Revision Date: 01/14/2009
Product Type: Supplement (Field)
Publisher: Harvard Business School
HBS Number: 108095
Gross Revenue: $150 million
Event Year Start: 1997 Event Year End: 2007
Subjects: Profitability analysis; Control systems; Performance measurement; Entrepreneurial management; Goal setting; Risk assessment; Incentives
Academic Discipline: Entrepreneurship
Supplementary Materials: Supplement, (108096), 2p, by Robert L. Simons; Case Teaching Note, (108097), 14p, by Robert L. Simons
Product Description: Supplements the (A) case. Designed as an on-class handout.
   ATH MicroTechnologies, Inc. (E)
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Author(s): Simons, Robert L.
Publication Date: 05/27/2008 Revision Date: 01/14/2009
Product Type: Supplement (Field)
Publisher: Harvard Business School
HBS Number: 108096
Gross Revenue: $150 million
Event Year Start: 1997 Event Year End: 2007
Subjects: Profitability analysis; Control systems; Performance measurement; Entrepreneurial management; Goal setting; Risk assessment; Incentives
Academic Discipline: Entrepreneurship
Supplementary Materials: Case Teaching Note, (108097), 14p, by Robert L. Simons
Product Description: Supplements the (A) case. Designed as an in-class handout.
   Atheros Communications
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Author(s): Eisenmann, Thomas; Barley, Lauren
Publication Date: 02/13/2006 Revision Date: 06/13/2007
Product Type: Case (Field)
HBS Number: 9-806-093
Geographic Setting: California Industry Setting: Semiconductor industry Number of Employees: 340 Gross Revenues: $170 million revenues
Event Year Start: 2005 Event Year End: 2005
Subjects: Alliances; Entrepreneurship; Internet; Networks; Special interest groups; Standardization; Technological change
Academic Discipline: Entrepreneurship
Product Description: Managers at Atheros, a leading provider of wireless local area network chipsets, must decide whether to join a special interest group (SIG) proposed by Intel to end an impasse over standards for the 802.11n (11n), the next generation of “Wi-Fi” technology. Two factions are supporting rival proposals for 11n standards in the IEEE, the electronics industry's chief standards-setting organization. Working outside the IEEE's formal processes, Intel's SIG would advance a compromise that could break the deadlock. Alternatively, the SIG could provoke a backlash, resulting in the IEEE's approval of a different standard for 11n. In that event, Intel and its SIG allies would suffer a severe time-to-market setback in exploiting what promises to be a large, fast-growing chip market.
   Atheros Communications, Teaching Note
  Add     22 pp.  Teaching Note
Author(s): Eisenmann, Thomas R.
Publication Date: 06/29/2007 Revision Date: 09/26/2007
Product Type: Teaching Note
HBS Number: 5-807-174
Academic Discipline: Entrepreneurship
Supplementary Materials: Module Note, Instructor's, (5-808-003), 15p, by Thomas R. Eisenmann
Product Description: An abstract is not available for this product. Must be used with: (9-806-093) Atheros Communications.
   Atherton Clothing Co. (A)
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Author(s): Davis, John; Tubman, Andrew Z.
Publication Date: 09/25/2000 Revision Date: 10/17/2006
Product Type: Case (Field)
HBS Number: 9-801-101
Geographic Setting: San Francisco, CA Industry Setting: Apparel industry; Retail industry Number of Employees: 54 Gross Revenues: $12 million revenues
Event Year Start: 2000 Event Year End: 2000
Subjects: Apparel; Family owned businesses
Academic Discipline: Entrepreneurship
Supplementary Materials: Supplement (Field), (9-801-150), 1p, by John Davis, Andrew Z. Tubman
Product Description: Zachary Cohen, who will graduate soon from business school, wants to enter his family's business under certain conditions — he wants shares in the company and wants to change a buy-sell agreement. His father and his uncle seem to want to explore his entering the family business, but do not respond to his proposal.
   Atherton Clothing Co. (B)
  Add   View  1 pp.  Case
Author(s): Davis, John; Tubman, Andrew Z.
Publication Date: 09/25/2000
Product Type: Supplement (Field)
Product Description: Supplements the (A) case. Must be used with: (9-801-101) Atherton Clothing Co. (A).
HBS Number: 9-801-150
Subjects: Clothing; Family owned businesses; Retailing
Academic Discipline: Entrepreneurship
   Athleta
  Add   View  20 pp.  Case
Author(s): Sahlman, William A.; Pirmohamed, Taz
Publication Date: 09/09/2002 Revision Date: 12/01/2005
Product Type: Case (Field)
Product Description: The management team at Athleta is attempting to raise equity capital for the company in March 2002. Athleta is a catalog and online retailer of women's athletic clothing. The company has made substantial progress, with anticipated 2002 sales over $20 million, but has been undercapitalized. Given the decline in values in the capital market in early 2002, the company has limited prospects for raising capital on attractive terms.
HBS Number: 9-803-045
Geographic Setting: California Industry Setting: Retail industry Number of Employees: 100 Gross Revenues: $20 million revenues
Event Year Start: 1998 Event Year End: 2002
Subjects: Apparel; Business models; Catalogs; Entrepreneurial finance; Entrepreneurial management; Financial planning
Academic Discipline: Entrepreneurship
   AtHoc: Dealing with Disruption
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Author(s): Applegate, Lynda M.; DeLacey, Brian J.
Publication Date: 06/20/2006
Product Type: Case (Field)
HBS Number: 9-806-073
Geographic Setting: California; Silicon Valley Industry Setting: Software industry Number of Employees: under 50 Gross Revenues: $2 million revenues
Event Year Start: 2005 Event Year End: 2005
Subjects: Disruptive technologies; Entrepreneurs; Growth; IPO; Mergers & Acquisitions; Partnerships; Venture capital
Academic Discipline: Entrepreneurship
Supplementary Materials: Reprint, (1-806-205), 4p, by Lynda M. Applegate
Product Description: Follows the growth of an entrepreneur from his early startup activities. As the company evolves from 1998 to 2005, looks at key decisions and turning points as AtHoc's strategy adapts in response to changing market environments, business opportunities, and customer needs. At the close, the company has successfully navigated several rounds of VC financing and is weighing harvest strategies and next steps.
   Au Bon Pain
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Kao, John J.; Field, Lee C.
An eight-year-old company is in the midst of growth. This case follows the company from its inception through its growth stages. Teaching objectives are to understand the problems of growth, partnership, and operations-driven companies.
HBS Number: 9-486-100 Type: Case (Field)
Publication Date: 4/15/1986 Revision Date: 1/27/1993
Geographic Setting: United States Industry Setting: bakery/food retailing
Company Size: small Gross Revenues: $20 million revenues
Event Year Start: 1977 Event Year End: 1986
Subjects: Corporate culture; Creativity; Entrepreneurship; Organization; Partnerships
Supplementary Materials: Teaching Note, (5-489-073), 5p, by John J. Kao
  Add     5 pp.  Teaching Note
For use with 9-486-100
HBS Number: 5-489-073
Subjects: Corporate culture; Creativity; Entrepreneurship; Organization; Partnerships
   Avid Radiopharmaceuticals and Lighthouse Capital Partners
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Author(s): Leamon, Ann; Rhodes-Kropf, Matthew
Publication Date: 09/23/2009
Product Type: Case (Field)
HBS Number: 9-810-054
Number of Employees: 20
Event Year Start: 2008 Event Year End: 2008
Subjects: Debt management; Financing; Private equity; Venture capital
Academic Discipline: Entrepreneurship
Product Description: In fall 2008, a venture lender must decide whether to make a loan to Avid, a small but promising venture-backed life sciences firm. In reviewing her proposal, Cristy Barnes considers the company's characteristics and how they differ from a typical investment. At the same time, the CEO and the venture capitalist are exploring the true costs and benefits of taking the loan, particularly in the uncertain economic climate of the time.
   Avid Radiopharmaceuticals: The Venture Debt Question
  Add   View  21 pp.  Case
Author(s): Leamon, Ann; Rhodes-Kropf, Matthew
Publication Date: 02/03/2009
Product Type: Case (Field)
HBS Number: 809086
Geographic Setting: Pennsylvania Industry Setting: Biotechnology industry; Pharmaceutical industry; Venture capital firms Number of Employees: 24
Event Year Start: 2008 Event Year End: 2008
Subjects: Debt management; Financial management; Private equity
Academic Discipline: Entrepreneurship
Product Description: The CEO of a promising biotech company must decide how to respond to the macro-economic slump of late 2008. He had planned to pursue an aggressive schedule moving the firm's Alzheimer's and Parkinson's disease imaging compounds through clinical trials and into the market. This involved expanding the firm's facilities and headcount and he planned to fund this by taking venture debt. Although clinical trial data is extremely encouraging, questions about raising his next venture round and the overall environment has made him question the wisdom of this plan. This case provides students an opportunity to explore the true cost of venture debt and when it is best used to achieve the goals of all parties — venture capitalists, entrepreneurs, and venture lenders.
   Balance, Inc. (A)
  Add   View  13 pp.  Case
Author(s): Hamermesh, Richard G.; Lutz, Michele
Publication Date: 02/20/2001 Revision Date: 05/04/2001
Product Type: Case (Gen Exp)
Product Description: Focuses on an entrepreneur who founded a successful health food store and seeks to expand his retail concept, and illustrates the challenges he faces as he recruits his top management team. Teaching Purpose: To help students understand the typical provisions of an employment contract, including negotiations, and the consequences of those agreements over time.
HBS Number: 9-801-169
Geographic Setting: New York, NYIndustry Setting: retailNumber of Employees: 25
Event Year Start: 1997Event Year End: 1999
Subjects: Agreements; Employee compensation; Entrepreneurship; Legal aspects of business; Negotiations; Retailing
Academic Discipline: Entrepreneurship
Supplementary Materials: Supplement (Gen Exp), (9-801-170), 2p, by Richard G. Hamermesh, Michele Lutz; Teaching Note, (5-801-372), 5p, by Richard G. Hamermesh, Michele Lutz
  Add     5 pp.  Teaching Note
For use with 9-801-169
HBS Number: 5-801-372
Subjects: Agreements; Employee compensation; Entrepreneurship; Legal aspects of business; Negotiations; Retailing
   Balance, Inc. (B)
  Add   View  2 pp.  Case
Author(s): Hamermesh, Richard G.; Lutz, Michele
Publication Date: 02/05/2001 Revision Date: 04/27/2001
Product Type: Supplement (Gen Exp)
Product Description: Supplements the (A) case. Must be used with: (9-801-169) Balance, Inc. (A).
HBS Number: 9-801-170
Subjects: Agreements; Employee compensation; Entrepreneurship; Legal aspects of business; Negotiations; Retailing
Academic Discipline: Entrepreneurship
Supplementary Materials: Teaching Note, (5-801-372), 5p, by Richard G. Hamermesh, Michele Lutz
  Add     5 pp.  Teaching Note
For use with 9-801-170
HBS Number: 5-801-372
Subjects: Agreements; Employee compensation; Entrepreneurship; Legal aspects of business; Negotiations; Retailing
   Band of Angels
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Roberts, Michael J.; Darwall, Christina
Describes the activities of "The Band of Angels," a well-organized but independent group of wealthy entrepreneurs. Details the principles and processes used by the band, as well as offering two perspectives from entrepreneurs who have been financed. Teaching Purpose: To develop an understanding of this important source of start-up financing.
HBS Number: 9-898-188 Type: Case (Field)
Publication Date: 3/11/1998 Revision Date: 8/11/1999
Geographic Setting: California Industry Setting: private equity
Event Year Start: 1996 Event Year End: 1997
Subjects: California Research Center; Entrepreneurial finance; Equity financing; Financing; Silicon Valley; Venture capital
   Bankruptcy: A Debtor’s Perspective
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Author(s): Stevenson, Howard H.; Roberts, Michael J.
Publication Date: 06/10/1998 Revision Date: 06/25/1998
Product Type: Note
Product Description: Describes the business and legal context surrounding personal and corporate bankruptcy. May be used with: (9-899-212) Eric Weston.
HBS Number: 9-898-278
Geographic Setting: Industry Setting:
Subjects: Bankruptcy; Entrepreneurship
Academic Discipline: Entrepreneurship
   Barter Industry Note
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Lange, Julian; Leleux, Benoit; Perkins, Sam
Provides an overview of the corporate barter industry, including industry trends, and traces the technical steps in barter transactions. The motivation for various barter transactions is explored, including purchase of underperforming assets, remarketing inventory, trade credit retirement, and purchasing media and other services (including bill-payer and cross-purchasing arrangements). The accounting treatment of barter transactions is illustrated. May be used with: (BAB024) Active International.
HBS Number: BAB025 Type: Case (Field)
Publication Date: 6/14/2000
Subjects: Advertising media; Barter; Cash flow; Entrepreneurial finance; Entrepreneurial management; Entrepreneurs; Financing; Information technology
Publisher: Babson College
   Battery Ventures
  Add   View  24 pp.  Case
Author(s): Lerner, Joshua; Hardymon, G. Felda; Leamon
Publication Date: 02/25/2002 Revision Date: 03/12/2002
Product Type: Case (Field)
Product Description: Todd Dagres, general partner of Battery Ventures, reflects on his firm's organization and how it has worked in one particular deal. One of the perennial challenges of venture capital is the scaling of the firm. Usually regarded as a craft industry, venture firms tend to have fewer than ten deal-makers. Battery has undertaken a particular approach to this problem, instituting a career path that begins at a very low level and can progress to general partner. Presenting Battery as it makes a deal demonstrates the advantages and disadvantages of this structure. Teaching Purpose: To present one approach to scaling the venture capital firm.
HBS Number: 9-802-159
Geographic Setting: MassachusettsIndustry Setting: venture capitalNumber of Employees: 67
Event Year Start: 2001Event Year End: 2001
Subjects: Organization; Venture capital
Academic Discipline: Entrepreneurship
  Add     13 pp.  Teaching Note
Author(s): Lerner, Josh; Hardymon, G. Felda; Leamon, Ann
Publication Date: 08/25/2004
Product Type: Teaching Note
Product Description: Teaching Note to (9-802-159). Must be used with: (9-802-159) Battery Ventures.
HBS Number: 5-805-036
Subjects: Organization; Venture capital
Academic Discipline: Entrepreneurship
   Beansprout Networks
  Add   View  15 pp.  Case
Author(s): Amabile, Teresa; Williams, Rasheea
Publication Date: 08/10/2000
Product Type: Case (Field)
Product Description: Beansprout Networks is a 3-year old Internet company designed to foster effective communication between parents and the pediatricians and child care providers who care for their children. With a significant head start in the marketplace, it has attracted considerable attention from both venture capitalists and health care analysts. Founder James Chung must now examine his internal strategy, given his desire to maintain a strong, vital, entrepreneurial culture amid rapid increases in head-count, increasing need for structure, and the continuing challenges of combining both high-tech and high-touch skills. Teaching Purpose: Leading students to consider the challenges of maintaining a high-tech/high-touch culture during rapid growth.
HBS Number: 9-801-079
Geographic Setting: Cambridge, MAIndustry Setting: electronic commerce
Event Year Start: 1999Event Year End: 2000
Subjects: Creativity; Electronic commerce; Entrepreneurship; Growth management; Human resources management; Internet
Academic Discipline: Entrepreneurship
   Beautiful Legs by Post
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Author(s): Bygrave, William D.
Publication Date: 01/01/2000 Revision Date: 02/01/2008
Product Type: Case (Field)
Publisher: Babson College
HBS Number: BAB071
Geographic Setting: United Kingdom
Subjects: Financing; Business plans; Entrepreneurship; Entrepreneurial finance; Direct marketing; Marketing strategy
Academic Discipline: Entrepreneurship
Supplementary Materials: Case Teaching Note, (BAB571), 15p, by William D. Bygrave
Product Description: Describes the start up of a mail order business selling women's tights in Britain. The principals, Elizabeth Preis and Dickon Addis, created a business plan while MBA students at INSEAD in France; upon graduation, they started the business. Presents the business plan, which was written to raise money.
   Beautiful Legs by Post, Teaching Note
  Add     15 pp.  Teaching Note
Author(s): Bygrave, William
Publication Date: 01/01/2000
Product Type: Teaching Note
Publisher: Babson College
HBS Number: BAB571
Academic Discipline: Entrepreneurship
Product Description: Teaching Note to (BAB071). Must be used with: (BAB071) Beautiful Legs by Post.
   Benchmark Capital in Europe
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Author(s): Glynn, John W.; Earle, Jamie
Publication Date: 01/16/2003
Product Type: Case (Field)
Publisher: Stanford University
Product Description: Offers an overview of Benchmark's decision to open a European operation and how that has played out. Draws upon outside research and interviews to discuss Benchmark, the venture capital industry in Europe, the entrepreneurial environment in Europe, and what the Benchmark European organization looks like.
HBS Number: E148
Industry Setting: venture capitalNumber of Employees: 15
Event Year Start: 2000Event Year End: 2003
Subjects: Entrepreneurship; Europe; International business; Venture capital
Academic Discipline: Entrepreneurship
Supplementary Materials: Teaching Note, (E148T), 3p, by Jamie Earle
  Add     3 pp.  Teaching Note
For use with E148
HBS Number: E148T
Subjects: Entrepreneurship; Europe; International business; Venture capital
   Bentington Industries
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Author(s): Ager, David L.; Davis, John A.
Publication Date: 01/17/2006 Revision Date: 09/19/2007
Product Type: Case (Gen Exp)
HBS Number: 9-806-115
Geographic Setting: London; United Kingdom Industry Setting: Consulting; Engineering Number of Employees: 12,000 Gross Revenues: $7.5 billion revenues
Event Year Start: 2005 Event Year End: 2005
Subjects: Change management; Conflict; Discrimination; Diversity; Families & family life; Leadership; Succession planning
Academic Discipline: Entrepreneurship
Product Description: Describes the situation facing Paul Bentington, the president, CEO, and member of the owning family of BIND, PLC, a large and successful family-owned engineering consulting firm in London. Bentington's sister and brother, both of whom are owners of the firm, confront him regarding family participation both in the governance and management of the firm. Third- and fourth-generation members of the family represent a diversity of backgrounds and experiences, which Bentington's siblings believe would benefit the firm. Yet Bentington has misgivings about whether it is appropriate for his siblings, their spouses, and their children to serve in any leadership role at the family company.
   Bert Twaalfhoven: The Successes and Failures of a Global Entrepreneur
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Author(s): Isenberg, Daniel; Rennella, Mark
Publication Date: 06/05/2007
Product Type: Color Case
HBS Number: 9-807-165
Geographic Setting: Europe; Netherlands; United States Industry Setting: Manufacturing industries Number of Employees: 1,000
Event Year Start: 2000 Event Year End: 2000
Subjects: Diversification; Entrepreneurial finance; Entrepreneurial management; Entrepreneurs; Entrepreneurship; Family businesses; Globalization; International entrepreneurial finance
Academic Discipline: Entrepreneurship
Product Description: Bert Twaalfhoven (70; HBS '54) is faced with two offers to acquire the manufacturing holding company he had built up over 40 years. Despite the attractive price, which would net Twaalfhoven and his family $70 million, he is reluctant to sell the company because his original vision was to create a family-owned conglomerate which would last for generations. Of his eight children, two are appropriate successors, but neither shows much interest in following in their father's footsteps.
   Bert Twaalfhoven: The Successes and Failures of a Global Entrepreneur
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Author(s): Isenberg, Daniel; Rennella, Mark
Publication Date: 06/05/2007 Revision Date: 07/26/2009
Product Type: Color Case
HBS Number: 807165
Geographic Setting: Europe; Netherlands; United States Industry Setting: Manufacturing industries Number of Employees: 1,000
Event Year Start: 2000 Event Year End: 2000
Subjects: Diversification; Entrepreneurial finance; Entrepreneurial management; Entrepreneurs; Entrepreneurship; Family businesses; Globalization; International entrepreneurial finance
Academic Discipline: Entrepreneurship
Product Description: Bert Twaalfhoven (70; HBS '54) is faced with two offers to acquire the manufacturing holding company he had built up over 40 years. Despite the attractive price, which would net Twaalfhoven and his family $70 million, he is reluctant to sell the company because his original vision was to create a family-owned conglomerate which would last for generations. Of his eight children, two are appropriate successors, but neither shows much interest in following in their father's footsteps.
   BET.com
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Eisenmann, Thomas; Fischer, Pauline
Black Entertainment Television, a leading cable programmer, is launching BET.com, an Internet portal targeted toward African-Americans. This case examines the challenges facing BET management as it defines its service offerings and target customer segments in a fast-moving, highly competitive environment. BET.com faces two decisions: 1) whether to bundle Internet access service with its ethnic portal; and 2) whether to strictly target African-Americans, or also pursue the "urban market," a young (aged 15-24), cross-racial segment with distinctive tastes in music and fashion, and part of the core audience for BET's cable programming. Teaching Purpose: To illustrate the economics and strategy issues facing an Internet content provider and to explore the tradeoff between focus and growth in launching Internet businesses.
HBS Number: 9-800-283 Type: Case (Field)
Publication Date: 2/2/2000 Revision Date: 6/19/2000
Geographic Setting: Washington, DC Industry Setting: Internet
Event Year Start: 1999 Event Year End: 2000
Subjects: African Americans; Business policy; Electronic commerce; Entertainment industry; Growth strategy; Internet; Market positioning
  Add     9 pp.  Teaching Note
For use with 9-800-283
HBS Number: 5-801-196
Subjects: African Americans; Business policy; Electronic commerce; Entertainment industry; Growth strategy; Internet; Market positioning
   Beta Golf
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Author(s): Sahlman, William A.; Roberts, Michael J.; Katz, Laurence E.
Publication Date: 03/27/1998 Revision Date: 12/14/2005
Product Type: Case (Field)
Product Description: The Beta Group is a technology incubator in Menlo Park, CA that has successfully built a portfolio of businesses in the medical, consumer products, and industrial technology sectors by systematically matching proprietary technologies to unmet market needs. Beta has developed a new golf club technology that allows golfers to reduce the dispersion of miss-hit golf balls. The case addresses questions of strategy and finance as Beta considers its options to commercialize the technology. Also presents an opportunity to discuss Beta's unique investment approach.
HBS Number: 9-898-162
Geographic Setting: Menlo Park, CA
Event Year Start: 1997 Event Year End: 1997
Subjects: Entrepreneurial finance; High technology products; Strategy formulation; Technology
Academic Discipline: Entrepreneurship
Supplementary Materials: Teaching Note, (5-202-062), 10p, by Paul A. Gompers
  Add     10 pp.  Teaching Note
For use with 9-898-162
HBS Number: 5-202-062
Subjects: California Research Center; Entrepreneurial finance; High technology products; Silicon Valley; Strategy formulation; Technology
   Big Spaceship: Ready to Go Big?
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Author(s): Groysberg, Boris; Slind, Michael
Publication Date: 02/02/2009
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 409047
Geographic Setting: New York Number of Employees: 45 (est.) Gross Revenue: $10 million (est.)
Event Year Start: 2000 Event Year End: 2008
Subjects: Entrepreneurial management; Innovation; Cross functional management; Human resources management; Advertising; Marketing; Strategy alignment; Growth strategy; Leading teams
Academic Discipline: Entrepreneurship
Supplementary Materials: Case Teaching Note, (409087), 22p, by Boris Groysberg, Michael Slind
Product Description: Big Spaceship, a digital marketing agency, faced a rather big challenge: How to scale the distinctive culture that was essential to its competitive strategy? Renowned for the cutting-edge web sites that it developed to market major Hollywood movies and leading consumer brands, the firm had won numerous awards and garnered considerable attention within the advertising industry. In mid-2008, Big Spaceship remained small (it had fewer than 50 employees) but was poised for significant growth. For founder and CEO Michael Lebowitz, the central challenge was to figure out whether and how the agency could retain its boutique culture while transcending its boutique size. The case begins by briefly outlining Lebowitz's background, along with the history of Big Spaceship since its founding in 2000. Then the case shifts to a discussion of external dynamics: the firm's value proposition, which focused on providing start-to-finish, strategy-driven digital marketing solutions; its interaction with clients; and its relationship with established players in the advertising industry. Next, the case examines the firm's internal dynamics. Here, in addition to describing the culture of Big Spaceship, the case puts special emphasis on the
   Big to Small: The Two Lives of Barry Nalls
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Author(s): Wasserman, Noam ; Galper, Rachel
Publication Date: 06/24/2008 Revision Date: 09/10/2008
Product Type: Case (Field)
HBS Number: 808167
Geographic Setting: Texas Number of Employees: 82 Gross Revenues: $12 million
Event Year Start: 2004 Event Year End: 2004
Subjects: Board of directors; Career changes; Careers & career planning; Marketing; Sales management
Academic Discipline: Entrepreneurship
Product Description: Barry Nalls describes lessons learned during his 25-year career — his rise at GTE and shorter-lived ventures — and how these prepared him to found MASERGY, a telecommunications start-up. Even as a young boy in a family of entrepreneurs, Nalls had a reputation as a hard worker, but instead of becoming an entrepreneur himself, he built a long career at “the biggest company around,” GTE. After years of working there in sales and marketing, he decided to venture out on his own. His GTE experiences armed him for some entrepreneurial challenges, but also caused additional problems as he tried to start, build, and grow MASERGY. Four years after founding the venture, he now feels that he should have “taken the entrepreneurial plunge” much earlier in life.
   Bill Gates and Steve Jobs
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Author(s): Mayo, Anthony J.; Benson, Mark
Publication Date: 12/04/2006 Revision Date: 04/20/2007
Product Type: Case (Library)
HBS Number: 9-407-028
Industry Setting: IT industry; Software industry Number of Employees: 77,820 Gross Revenues: $43.7 billion revenues
Event Year Start: 1955 Event Year End: 2006
Subjects: Antitrust laws; Business history; Entrepreneurship; Information technology; Leadership; Personal computers; Software
Academic Discipline: Entrepreneurship
Product Description: Bill Gates and Steve jobs, founders of Microsoft and Apple respectively, have revolutionized the relationship between the individual and computer technology. Once the exclusive domain of academia and research facilities, computers can now be found in every area of business, government, and personal entertainment. Gates and Jobs facilitated this revolution, introducing a generation to the practice of personal computing and laying the foundation for the Information Age. Gates and Jobs turned their curiosity about electronics into a multi-billion dollar industry. From early experiments like the Apple II and DOS to the X-box and the iPod, Gates and Jobs have been committed to pioneering all avenues of technology and distributing them to wide audiences. The journey wasn't without its trials for both CEOs. Gates' antitrust lawsuit of the mid-90s and Jobs' separation from Apple in the late 80s provided challenges to both companies. However, both leaders used these periods of uncertainty as motivation to innovate, taking digital technology into new territory. Pixar Studios, MSNBC, the Xbox, and the phenomena of “infotainment” all arose from the ashes of the corporate controversies. The stories of Bill Gates and Steve Jobs are ultimately one story — it is the story of the personal computer, its software, and its impact upon society. From two college drop-outs bas
   Bill Gates and Steve Jobs
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Author(s): Mayo, Anthony J.; Mayo, Anthony J.; Benson, Mark
Publication Date: 12/04/2006 Revision Date: 03/19/2010
Product Type: Case (Library)
Publisher: Harvard Business School
HBS Number: 407028
Number of Employees: 77,820 Gross Revenue: $43.7 billion revenues
Event Year Start: 1955 Event Year End: 2006
Subjects: Business history; Antitrust laws; Entrepreneurship; Leadership; Personal computers; Information & technology; Applications
Academic Discipline: Entrepreneurship
Supplementary Materials: Case Teaching Note, (408092), 11p, by Anthony J. Mayo, Mark Benson
Product Description: Bill Gates and Steve Jobs, founders of Microsoft and Apple respectively, have revolutionized the relationship between the individual and computer technology. Once the exclusive domain of academia and research facilities, computers can now be found in every area of business, government, and personal entertainment. Gates and Jobs facilitated this revolution, introducing a generation to the practice of personal computing and laying the foundation for the Information Age. Gates and Jobs turned their curiosity about electronics into a multi-billion dollar industry. From early experiments like the Apple II and DOS to the X-box and the iPod, Gates and Jobs have been committed to pioneering all avenues of technology and distributing them to wide audiences. The journey wasn't without its trials for both CEOs. Gates' antitrust lawsuit of the mid-90s and Jobs' separation from Apple in the late 80s provided challenges to both companies. However, both leaders used these periods of uncertainty as motivation to innovate, taking digital technology into new territory. Pixar Studios, MSNBC, the Xbox, and the phenomena of “infotainment” all arose from the ashes of the corporate controversies. The stories of Bill Gates and Steve Jobs are ultimately one story — it i
   Bill Gates and Steve Jobs, Teaching Note
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Author(s): Mayo, Anthony J.
Publication Date: 11/30/2007 Revision Date: 03/14/2008
Product Type: Teaching Note
HBS Number: 408092
Academic Discipline: Entrepreneurship
Product Description: An abstract is not available for this product. Must be used with: (407028) Bill Gates and Steve Jobs.
   BioScale
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Author(s): Bowen, H. Kent; Staats, Bradley R.
Publication Date: 06/21/2006 Revision Date: 04/05/2007
Product Type: Case (Field)
HBS Number: 9-606-100
Geographic Setting: Boston, MA; United States Industry Setting: Biotechnology industry Number of Employees: 15
Event Year Start: 2004 Event Year End: 2004
Subjects: Careers & career planning; Entrepreneurial finance; Entrepreneurship; Equity financing; Financial strategy; Uncertainty
Academic Discipline: Entrepreneurship
Product Description: In 2004, Mark Lundstrom must decide on a funding method and strategic approach for BioScale, a biotechnology company that he founded. BioScale has developed a microchip-based bioanalytical platform that can be used to detect very small concentrations of cells, viruses, proteins, or small molecules. The company has several multibillion dollar markets in its sights. Up to this point, Lundstrom has used a combination of individual and angel equity funding and government grants to meet the company's capital needs. Now he must decide whether to continue on his current “go slow to go fast strategy” or, alternatively, raise a substantial round of capital or find a strategic partner. Also explores Lundstrom's career as an entrepreneur in science-based businesses.
   Bitstream
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Author(s): Roberts, Michael J.
Publication Date: 11/18/1992 Revision Date: 11/18/1998
Product Type: Case (Field)
Product Description: Focuses on the new CEO of a growing software firm, the culture he's tried to create, and the need to hire a manager to spearhead a new product division. Includes details on how the search was conducted and presents resumes of four candidates who are being considered for the position. Designed to allow students to think through the recruitment, selection, and interview process.
HBS Number: 9-393-055
Geographic Setting: Boston, MA Industry Setting: software
Company Size: small Number of Employees: 200 Gross Revenues: $30 million revenues
Event Year Start: 1992 Event Year End: 1992
Subjects: Personnel selection; Recruitment; Software
Academic Discipline: Entrepreneurship
Supplementary Materials: Teaching Note, (5-898-255), 6p, by Michael J. Roberts
  Add     6 pp.  Teaching Note
For use with 9-393-055
HBS Number: 5-898-255
Subjects: Personnel selection; Recruitment; Software
   Black Duck Software
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Author(s): Bagley, Constance E.; Lane, David
Publication Date: 04/04/2006 Revision Date: 03/08/2007
Product Type: Case (Field)
HBS Number: 9-806-121
Geographic Setting: Boston, MA Industry Setting: Software industry Number of Employees: 35 Gross Revenues: $75 million revenues
Event Year Start: 2006 Event Year End: 2006
Subjects: Compliance; Copyright; Entrepreneurship; Growth strategy; Intellectual property; Legal aspects of business; Litigation; Product liability; Risk management; Technology
Academic Discipline: Entrepreneurship
Supplementary Materials: Teaching Note, (5-806-174), 9p, by Constance E. Bagley
Product Description: Black Duck Software involves a venture-backed start-up that converted software developers' concerns about violating copyright licensing agreements or open source protocols into an opportunity to help firms use technology to better manage their compliance efforts. Requires students to wrestle with the uncertainties of copyright compliance as they decide whether Black Duck should certify that their clients' code is noninfringing. Also raises questions about which growth opportunities Black Duck should pursue.
   Black Duck Software, Teaching Note
  Add     9 pp.  Teaching Note
Author(s): Bagley, Constance E.
Publication Date: 04/09/2006
Product Type: Teaching Note
HBS Number: 5-806-174
Academic Discipline: Entrepreneurship
Product Description: An abstract is not available for this product. Must be used with: (9-806-121) Black Duck Software.