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Goldman Sachs: A Bank for All Seasons (C)
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| 15 pp.
| Case
Author(s): Goldberg, Lena G.; Obenchain, Tiffany Publication Date: 12/03/2009 Revision Date: 06/08/2010 Product Type: Supplement (Field) Publisher: Harvard Business School HBS Number: 310057 Event Year Start: 2009 Subjects: Crisis management; Financial strategy Academic Discipline: General management Product Description: After posting its first-ever quarterly loss in 2008, Goldman Sachs surpassed market expectations for Q1 of 2009 but came under intensive fire for, among other things, announcing its intention to repay TARP thereby avoiding its compensation limitations.
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Goldman Sachs: A Bank for All Seasons (B)
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| 13 pp.
| Case
Author(s): Goldberg, Lena G.; Obenchain, Tiffany Publication Date: 12/03/2009 Revision Date: 06/08/2010 Product Type: Supplement (Field) Publisher: Harvard Business School HBS Number: 310056 Event Year Start: 2009 Subjects: Crisis management; Financial strategy Academic Discipline: General management Supplementary Materials: Supplement, (310057), 15p, by Lena G. Goldberg, Tiffany Obenchain Product Description: Having taken steps to shore up investor confidence, during the turbulent fourth quarter of 2008, Goldman Sachs confronts the challenge of whether its business model will continue to be viable under radically altered market conditions and a new regulatory regime.
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Goldman Sachs: A Bank for All Seasons (A)
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| 16 pp.
| Case
Author(s): Goldberg, Lena G.; Obenchain, Tiffany Publication Date: 12/03/2009 Revision Date: 06/08/2010 Product Type: Case (Field) Publisher: Harvard Business School HBS Number: 310055 Number of Employees: 30,000 Gross Revenue: $22.8 billion Event Year Start: 2008 Subjects: Crisis management; Financial strategy Academic Discipline: General management Supplementary Materials: Supplement, (310056), 13p, by Lena G. Goldberg, Tiffany Obenchain; Supplement, (310057), 15p, by Lena G. Goldberg, Tiffany Obenchain Product Description: Facing the worldwide financial crisis, Goldman Sachs' CEO Lloyd Blankfein considered his options including whether his company could avoid a forced marriage and what steps Goldman Sachs should take to try to restore confidence in financial services companies.
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Daqi
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| 31 pp.
| Case
Author(s): Pozen, Robert C.; Armbrust, Rick; Zhang, Tony Publication Date: 05/21/2009 Product Type: Case (Field) Publisher: Harvard Business School HBS Number: 309113 Geographic Setting: China Event Year Start: 2009 Subjects: Word-of-mouth marketing Academic Discipline: General management Supplementary Materials: Case Teaching Note, (310125), 7p, by Robert C. Pozen Product Description: In 2008, Daqi was one of the largest Internet portals for user-generated content and leading word-of-mouth marketing provider in China. Grace Zhou, Daqi's CEO, was contemplating the risks and benefits of expanding Daqi's services into three new content areas-news, music, and popular bloggers. Each potential area of Daqi's expansion offered extensive benefits, such as major growth opportunity, as well as risks, including private lawsuits, government censorship, and significant capital investments. The case focuses on how Zhou must weigh the pros and cons of expansion both in each of these three areas, as well as the potential of a merger.
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Compass Ventures
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| 13 pp.
| Case
Author(s): Grousbeck, H. Irving; Magat Raffaelli, Claire Publication Date: 04/16/2010 Product Type: Case Publisher: Stanford University HBS Number: E378 Subjects: Organizational culture Academic Discipline: General management Supplementary Materials: Case Teaching Note, (E378TN), 4p, by H. Irving Grousbeck, Claire Magat Raffaelli Product Description: This case follows Thomas Coughlin and Evan Stern, the new owners of Compass Ventures, through the process of 1) launching a search fund, 2) acquiring two companies in the autism services space and 3) navigating a handful of management issues as new operators. It explores several issues, including rectifying a damaged relationship with one of the sellers, supporting an employee foundering with the responsibilities of her new role, and managing a growing conflict between two employees with different professional backgrounds and working styles.
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The Evolution of the Circus Industry (A)
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| 6 pp.
| Case
Author(s): Kim, W. Chan; Mauborgne, Renee; Bensaou, Ben M.; Williamson, Matt Publication Date: 06/01/2009 Product Type: Case Publisher: Blue Ocean Strategy HBS Number: BOS007 Industry Setting: Amusement & theme parks Subjects: Boundary systems; Competition; Global economy Academic Discipline: General management Supplementary Materials: Teaching Note, (BOS009) Product Description: This is the first of a two-case series. Cirque du Soleil very successfully entered a structurally unattractive circus industry. It was able to reinvent the industry and created a new market space by challenging the conventional assumptions about how to compete. It value innovated by shifting the buyer group from children (end-users of the traditional circus) to adults (purchasers of the traditional circus), drawing upon the distinctive strengths of other alternative industries, such as the theatre, Broadway shows and the opera, to offer a totally new set of utilities to more mature and higher spending customers. **ecch European Case Awards Category Winner 2006 and ecch European Case Awards Overall Winner 2009. Learning objective: The case series is designed to serve a variety of purposes in the value innovation and creating new market space teaching module of an MBA strategy course or executive education programme. In both instances, the instructor can best use it to cover the following topics:< (1) value innovation logic (as compared to industry and competitive analysis); (2) the concept of value curve; and (3) the six paths framework for creating new market space. A teaching note is available to accompany this cases series. A video clip free for instructor download is available at www.blueoceanstrategy.com.
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| 23 pp.
| Teaching Note
HBS Number: BOS009 Product Description: For use with BOS007.
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Even a Clown Can Do It: Cirque du Soleil Recreates Live Entertainment (B)
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| 8 pp.
| Case
Author(s): Kim, W. Chan; Mauborgne, Renee; Bensaou, Ben M.; Williamson, Matt Publication Date: 05/01/2008 Product Type: Case Publisher: Blue Ocean Strategy HBS Number: BOS008 Industry Setting: Arts, entertainment, and sports Subjects: Boundary systems; Competition; Global economy Academic Discipline: General management Supplementary Materials: Teaching Note, (BOS009) Product Description: This is the second of a two-case series. Cirque du Soleil very successfully entered a structurally unattractive circus industry. It was able to reinvent the industry and created a new market space by challenging the conventional assumptions about how to compete. It value innovated by shifting the buyer group from children (end-users of the traditional circus) to adults (purchasers of the traditional circus), drawing upon the distinctive strengths of other alternative industries, such as the theatre, Broadway shows and the opera, to offer a totally new set of utilities to more mature and higher spending customers. **ecch European Case Awards Category Winner 2008** Learning objective: The case series is designed to serve a variety of purposes in the value innovation and creating new market space teaching module of an MBA strategy course or executive education programme. In both instances, the instructor can best use it to cover the following topics: (1) value innovation logic (as compared to industry and competitive analysis); (2) the concept of value curve; and (3) the six paths analysis framework for creating new market space. A teaching note is available to accompany this cases series. A video clip free for instructor download is available at www.blueoceanstrategy.com.
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| 23 pp.
| Teaching Note
HBS Number: BOS009 Product Description: For use with BOS008.
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The Impact of Illegal Peer-to-Peer File-Sharing on the Media Industry
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| 29 pp.
| Case
Author(s): Goel, Sanjay; Miesing, Paul; Chandra, Uday Publication Date: 05/01/2010 Product Type: Case Publisher: California Management Review HBS Number: CMR456 Subjects: Intellectual capital; Technology; Crime; Networking; Consumer behavior; Business models; Internet; Copyright Academic Discipline: General management Product Description: Peer-to-Peer networking technology and related innovations have had a major impact on the music and motion picture industries. While digital technology has improved the quality of audio and video recordings and decreased distribution costs, it has also made unauthorized duplication of copyrighted material and its transmission over the Internet easier. The media industry attributes an erosion of its sales after 1999 to the illegal copying and sharing of digital files and has taken steps to tighten copyright laws and prosecute violators. Others attribute the downturn to a lack of innovative products and futile efforts by the industry to retain a business model made obsolete by technological innovation. In the meantime, unauthorized file-sharing via Peer-to-Peer networks continues unabated and its real financial impact on the industry remains unclear. The market perceives illegal file-sharing to be a significant threat to the long-term profitability of the media industry and regards current legal initiatives to protect its intellectual capital as beneficial. This article discusses several strategies and business models that the media industry may consider to respond to the current threat and better cater to changing customer tastes.
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Shanzai! MediaTek and the White Box Handset Market
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| 20 pp.
| Case
Author(s): Shih, Willy; Chien, Chen-Fu; Wang, Jyun-Cheng Publication Date: 04/19/2010 Revision Date: 05/25/2010 Product Type: Case (Field) Publisher: Harvard Business School HBS Number: 610081 Geographic Setting: Asia; Taiwan Number of Employees: 4,000 Gross Revenue: US$3 billion Event Year Start: 2009 Subjects: Developing countries; Competitive advantage; Disruptive innovation; Wireless technologies; Growth strategy; Supply chain management Academic Discipline: General management Supplementary Materials: Case Teaching Note, (611007), 10p, by Willy Shih Product Description: The term White Box is often used to describe products without a brand name. Such products are assembled from standardized parts, and they became a very popular category of desktop PCs. Hsinchu, Taiwan based MediaTek is a fabless semiconductor company that unleashed a white box market in mobile phone handsets by offering an innovative complete solution for 2.5G and 2.7G handset manufacturers, dramatically lowering the barriers to entry into the business. Besides enabling many Chinese branded manufacturers to enter the business, the grey market in components unleashed a complementary market of Shanzhai makers. Together these firms captured a significant fraction of the China market, as well as exports (both legal and grey) to 102 countries. CEO Ming-Kai Tsai is faced with the question of the best growth path. While multiple tier one handset makers are dismissive of MediaTek, perhaps because of its role in enabling the Shanzhai, the company's offerings have enabled an army of ants to challenge the leaders. Can MediaTek move up-market to sell its chipsets to the likes of Nokia? Under what terms?
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Open Innovation and the Stage-Gate Process: A Revised Model for New Product Development
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| 27 pp.
| Case
Author(s): Gronlund, Johan; Sjodin, David Ronnberg; Frishammar, Johan Publication Date: 05/01/2010 Product Type: Case Publisher: California Management Review HBS Number: CMR460 Subjects: Innovation; Product development; Business models; Technology transfer Academic Discipline: General management Product Description: This article explores how firms can benefit from opening up the new product development process by integrating the principles of open innovation with the Stage-Gate process. It examines the potential opportunities of employing the principles of both inbound and outbound open innovation within new product development at a firm in the upstream oil & gas industry. A practitioner-oriented work model, named the open Stage-Gate model, can exploit the advantages of openness. This model allows explicit consideration of import and export of know-how and technology through gate evaluations and also enables firms to continuously assess their core capabilities and business model. The application of this model can assist firms in capturing value from both internal and external technology exploitation in increasingly open innovation processes.
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Global Diversity and Inclusion at Royal Dutch Shell
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| 34 pp.
| Case
Author(s): Sucher, Sandra J.; Corsi, Elena Publication Date: 03/09/2010 Revision Date: 06/21/2010 Product Type: Case (Field) Publisher: Harvard Business School HBS Number: 610056 Geographic Setting: Netherlands Number of Employees: 102,000 Gross Revenue: $458 billion Event Year Start: 2009 Subjects: Restructuring; Global business; Energy; Leadership; Change management; Managing people Academic Discipline: General management Product Description: Royal Dutch Shell has been among the early players to implement diversity and inclusion policies in the 1990s, first in the U.S. and then globally. In May 2009, Peter Voser, CFO and soon-to-be CEO, wants to adjust the company's business, headcount and cost levels to adapt to changing economic conditions after one of the worst economic downturns in decades. His all-male Executive Committee has raised eyebrows since it is a step back from that of his predecessor, and he must decide whether to continue to promote the firm's emphasis on global diversity and inclusion while it restructures its business and reduces its managerial workforce.
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Clayton Industries, Inc.: Peter Arnell, Country Manager for Italy
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| 12 pp.
| Case
Author(s): Bartlett, Christopher A.; Barlow, Benjamin H. Publication Date: 05/17/2010 Product Type: Case Publisher: Harvard Business School Publishing HBS Number: 4199 Geographic Setting: Italy Event Year Start: 2009 Subjects: Organizational behavior; International business; Subsidiaries; Leadership; Project management; Labor unions; Organizational culture; Corporate strategy; Multinational corporations; Implementing strategy Academic Discipline: General management Supplementary Materials: Case Teaching Note, (4200), 23p, by Benjamin H. Barlow, Christopher A. Bartlett; Spreadsheet Supplement, (4201), 0p, by Christopher A. Bartlett, Benjamin H. Barlow; Spreadsheet Supplement, (4202), 0p, by Christopher A. Bartlett, Benjamin H. Barlow Product Description: Clayton Industries, a sixty-year-old U.S.-based firm in the HVAC industry (heating, ventilation, and air conditioning), with nearly $1 billion in revenues, has gradually built a presence in a number of countries, including several in Europe. Peter Arnell, previously Clayton's successful country manager for the U.K., has been asked to take over the Italian subsidiary, which has recently been struggling on several fronts. Arnell must juggle the strategic objectives of his manager (the head of Clayton Europe) and of the firm's Wisconsin-based CEO while overseeing the day-to-day activities of the business in this new setting. Many of Arnell's challenges derive from his dual responsibilities of handling manufacturing as well as sales of Clayton products in his new home country.
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China Mobiles Rural Communications Strategy
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| 30 pp.
| Case
Author(s): Kirby, William C.; McFarlan, F. Warren; Manty, Tracy Yuen; Donovan, G.A. Publication Date: 01/09/2009 Revision Date: 05/21/2009 Product Type: Case (Field) Publisher: Harvard Business School HBS Number: 309034 Geographic Setting: China Gross Revenue: $49 million Event Year Start: 2008 Subjects: Technology; Business & government; Social responsibility Academic Discipline: General management Product Description: China Mobile was the world's leading mobile communications service provider with over 400 million customers. In some cities, its penetration rate was over 100%. With such huge successes, Chairman Wang Jianzhou was exploring ways to expand its customer base. Nearly saturated in the cities, China Mobile needed to broaden its base of subscribers. Wang believed that further investment in China's rural villages was a key strategy that would help the fuel growth for the future. Already deeply invested in the rural areas based on the company's participation in the government-mandated Connect Every Village project, China Mobile took advantage of this foundation and created new products and value-added services in order to make its mobile phone network more valuable to the lifestyles of China's rural population. However, the cost of connecting remote locations was high and was often not offset by subscriber fees or usage rates of these populations. Would this investment be relegated to a socially responsible project or would it pay-off for China Mobile in the future?
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Banca Regional Andino: Facing the Globalization of Microfinance
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| 28 pp.
| Case
Author(s): Chu, Michael; Steege Hazell, Jean Publication Date: 02/06/2007 Revision Date: 04/24/2007 Product Type: Case (Field) Publisher: Harvard Business School HBS Number: 307060 Geographic Setting: Latin America Number of Employees: 2,500 Gross Revenue: $185 million revenues Event Year Start: 2006 Event Year End: 2006 Subjects: International banking; Globalization; Social enterprise; Poverty; Competition; Strategy formulation; Microfinance Academic Discipline: General management Product Description: Three leading Latin American microfinance banks join forces to face the new challenges of globalization, competition, and politics while common shareholder ACCION investments considers its options. From an initial project to share costs in the revamping of their IT systems, the Banca Regional Andino develops into the possibility of a common operating platform across three separate institutions, BancoSol of Bolivia, Mibanco of Peru, and Banco Solidario of Ecuador. The Banca Regional is a response to forces that the banks perceive as potentially threatening to their long history of success. In the process, presents the evolution of the national microfinance markets of Bolivia, Ecuador, and Peru within the context of global microfinance.
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Amyris Biotechnologies
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| 21 pp.
| Case
Author(s): Chess, Robert; Magat Raffaelli, Claire Publication Date: 04/17/2009 Product Type: Case Publisher: Stanford University HBS Number: E331 Geographic Setting: Silicon Valley; Brazil Subjects: Energy; Value chains Academic Discipline: General management Supplementary Materials: Case Teaching Note, (E331TN), 4p, by Robert Chess, Claire Magat Raffaelli Product Description: Amyris Biotechnologies is a biofuels company launched in 2003 and based in Emeryville, CA. The company currently develops and is the process of scaling up technology for the production of three transportation biofuels: bio-gasoline, bio-diesel, and bio-jet. It hopes to bring its biofuels to market as early as 2010. The case explains how Amyris was started out of a University of California, Berkeley laboratory in 2002. The team used a novel approach to engineer microbes to produce specific beneficial compounds, beginning with an anti-malarial compound. They eventually turned their focus to fuel molecules. The case provides a comprehensive overview of various types of existing biofuels as well as those currently in development. It explores the pros and cons of each compared to nonrenewable fuel options.
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Taiwan Semiconductor Manufacturing Company Limited: A Global Companys China Strategy
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| 25 pp.
| Case
Author(s): Shih-Ta Chen, Michael; Kirby, William C.; Wong, Keith Publication Date: 01/30/2008 Revision Date: 06/08/2009 Product Type: Case (Field) Publisher: Harvard Business School HBS Number: 308057 Geographic Setting: China Event Year Start: 2007 Subjects: Cross cultural relations; Foreign investment; Globalization; Government policy Academic Discipline: General management Product Description: After fifty-five years in the semiconductor industry, Morris Chang, founder and Chairman of Taiwan Semiconductor Manufacturing Company (TSMC) was seeing a change. After four decades of regular double-digit growth the industry was still growing but now at a much slower pace. In 2004, TSMC entered the China market, the world's second largest for semiconductors, by building a fabrication plant in Shanghai. Was China the market opportunity in which TSMC could bet on for expansion, or should its strategy be to focus on new product development and innovation?
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Say on Pay
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| 4 pp.
| Case
Author(s): Lorsch, Jay W.; Narayanan, V.G.; Chernak, Alexis Publication Date: 06/08/2007 Revision Date: 04/17/2008 Product Type: Case (Library) Publisher: Harvard Business School HBS Number: 407129 Geographic Setting: United States Event Year Start: 2006 Event Year End: 2007 Subjects: Shareholder relations; Corporate governance; Board of directors; Executive compensation Academic Discipline: General management Supplementary Materials: Case Teaching Note, (110072), 5p, by V.G. Narayanan, Lisa Brem Product Description: Briefly describes the trend in 2006 and 2007 in the United States to give shareholders an advisory vote on executive compensation. Highlights a few examples where shareholders have successfully garnered a majority in support of an advisory vote measure on company proxy ballots, and describes discussion within Congress on the matter.
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ProntoWash: Washing the Worlds Cars to a Tango Beat
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| 15 pp.
| Case
Author(s): Martinez-Jerez, F. Asis; Miller, Katherine M. Publication Date: 01/24/2008 Product Type: Case (Field) Publisher: Harvard Business School HBS Number: 108037 Geographic Setting: Argentina; Latin America Gross Revenue: $37 million Event Year Start: 2007 Subjects: Performance management; Balanced scorecard; Incentives; Franchises; Growth strategy Academic Discipline: General management Product Description: ProntoWash management considers whether franchising and the Balanced Scorecard could be combined to help customer-facing employees provide consistent service across the world and capture relevant management information. In 2007, ProntoWash, an international car-wash company based in Argentina, was planning for rapid growth throug a combination of owned and franchised operations. CEO Sergio Kompel needed to fina a performance management system that would help the firm maintain a unified focus and operational consistency in new and existing points of sale around the world. One measure that Kompel and his team were considering was the Balanced Scorecard, a tool traditionally used by top management. The challenge for ProntoWash was to design a Balanced Scorecard that would be accessible throughout the organization, from the executives in the central office, to the franchises, to the workers at the front line.
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Columbias Final Mission
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| 33 pp.
| Case
Author(s): Bohmer, Richard; Feldman, Laura R.; Ferlins, Erika M.; Edmondson, Amy C.; Roberto, Michael A. Publication Date: 04/27/2004 Revision Date: 05/03/2010 Product Type: Case (Library) Publisher: Harvard Business School HBS Number: 304090 Geographic Setting: Texas Number of Employees: 24,000 Event Year Start: 2003 Event Year End: 2003 Subjects: Organizational behavior; Decision making; Leadership; Teams; Group dynamics; Organizational culture; Management skills Academic Discipline: General management Product Description: Describes the 16-day final mission of the space shuttle Columbia in January 2003 in which seven astronauts died. Includes background on NASA and the creation of the human space flight program, including the 1970 Apollo 13 crisis and 1986 Challenger disaster. Examines NASA's organizational culture, leadership, and the influences on the investigation of and response to foam shedding from the external fuel tank during shuttle launch.
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Codevasf
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| 23 pp.
| Case
Author(s): Bell, David E.; Neves, Marcos Fava; Thome e Castro, Luciano; Kindred, Natalie Publication Date: 11/30/2009 Revision Date: 05/06/2010 Product Type: Case (Field) Publisher: Harvard Business School HBS Number: 510042 Geographic Setting: Brazil Event Year Start: 2009 Academic Discipline: General management Supplementary Materials: Case Teaching Note, (510070), 8p, by David E. Bell, Natalie Kindred Product Description: With many countries facing scarcity of freshwater and farmable land, Brazil decided to leverage its wealth of both resources to attract global agribusiness players to the historically poor Sao Francisco Valley (SFV) in the country's northeast. To do so, Brazil was instituting its first public-private partnership (PPP) in irrigation at Pontal, a partially built irrigation project in the SFV. In exchange for partial reimbursement from the Brazilian government and free use of 30,000 hectares land for 25 years, the private-sector partner would finish constructing the irrigation infrastructure and establish agricultural operations on the project; the partner was also required to integrate some local smallholders into the production chain. In December 2009, Codevasf was almost ready to start accepting bids for Pontal. For Clementino de Souza Coelho, director of infrastructure for Codevasf, the stakes were high: if successful at Pontal, PPPs could be replicated throughout the SFV, transforming the historically poor region into an agribusiness hub, as well as be a model for the rest of the world.
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Asahi Breweries Ltd.
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| 22 pp.
| Case
Author(s): Salter, Malcolm S.; Kokuryo, Jiro Publication Date: 02/23/1989 Revision Date: 10/12/1994 Product Type: Case (Field) Publisher: Harvard Business School HBS Number: 389114 Geographic Setting: Japan Gross Revenue: $4 billion sales Event Year Start: 1989 Event Year End: 1989 Subjects: Decision making; Leadership; Business policy; Organizational management; Marketing strategy; Corporate strategy Academic Discipline: General management Supplementary Materials: Case Teaching Note, (389213), 16p, by Jiro Kokuryo; Case Teaching Note, (395194), 4p, by Hugo E.R. Uyterhoeven Product Description: Focuses on competitive repositioning, organizational renewal, and personal leadership. Describes how Asahi Breweries was faced with a major capacity expansion decision after succeeding in increasing market share dramatically in the traditionally stable Japanese beer industry. This has been done through the creation of a new product category, Dry Beer. Information on industry economics, Asahi's organizational process, and competitive interaction are provided as well as an in-depth description of top management's profile and management posture at Asahi. Designed to allow discussion on how to make a balanced decision incorporating such market strategy issues as product strategy, competitor retaliation, advertising policy, rebate policy, and distributor relations management, as well as such organizational elements as corporate goals, financial integrity, quality control, personnel policy, management philosophy, and leadership style.
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Vocera Communications
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| 32 pp.
| Case
Author(s): Leslie, Mark; Lattin, James; Earle, Jamie Publication Date: 10/23/2003 Product Type: Case Publisher: Stanford University HBS Number: E152 Number of Employees: 44 Event Year Start: 2001 Event Year End: 2010 Subjects: Technology; Product development; Pricing Academic Discipline: General management Supplementary Materials: Supplement, (E152B), 2p, by James Lattin, Mark Leslie, Brett Lang; Case Teaching Note, (E152TN), 3p, by Mark Leslie, James Lattin, Jamie Earle Product Description: The case offers an overview of a startup that has chosen to sell its solutions entirely through indirect channels-currently through value-added resellers (VARs) and, in the future, through both VARs and systems integrators (SIs). In the case, we discuss why the company chose a channel strategy, how management devised its marketing, product development, and pricing scheme for channel selling, the steps the company undertook to build its VAR network, and the costs of building such a channel. We also touch on how the company motivates, supports, and evaluates this network. We discuss issues such as pricing and bundling, dealing with under-performing VARs, and fundraising from a venture community that traditionally shuns companies that sell indirectly.
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Shanzhai (Bandit) Mobile Phone Companies: The Guerrilla Warfare of Product Development and Supply Chain Management
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| 23 pp.
| Case
Author(s): Lee, Hau; Tseng, Mitchell M.; Siu, Power; Hoyt, David W. Publication Date: 03/09/2010 Product Type: Case Publisher: Stanford University HBS Number: GS75 Geographic Setting: China Subjects: Intellectual capital; Developing countries; Manufacturing Academic Discipline: General management Supplementary Materials: Case Teaching Note, (GS75TN), 8p, by Hau Lee, Mitchell M. Tseng, Power Siu, David W. Hoyt Product Description: In 2008, more than 750 million cell phones were produced in China. A significant portion (20 percent, or about 150 million units) of these phones were produced by Shanzhai companies. These companies had rapidly taken a significant share (about 10 percent) of the worldwide market. This phenomenal growth was primarily due to nonconventional approaches to the global market in market positioning, rapid product development, and tightly coupled, responsive and efficient supply chain management. Though Shanzhai often has been perceived as a term for counterfeiting, in reality it is more than just copying. Modern cell phones contain sophisticated hardware, software and systems technology, yet Shanzhai companies of only 10 people could leverage a sophisticated (though informal) network of product designers, manufacturers, and distributors to make a successful business. This case describes the Shanzhai phenomenon, and how these companies operate. It also provides an example of one company that successfully transitioned from a Shanzhai culture to become a major mainstream force in the Chinese mobile phone industry. The case also discusses forces that challenge the future of the Shanzhai model.
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Rabobank: The Global Food and Agriculture Bank
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| 47 pp.
| Case
Author(s): Bell, David E.; Goldberg, Ray A.; Shelman, Mary; Sesia, Aldo , Jr. Publication Date: 12/18/2009 Revision Date: 04/21/2010 Product Type: Case (Field) Publisher: Harvard Business School HBS Number: 510024 Academic Discipline: General management Product Description: Rabobank decides to focus primarily on food and agriculture firms and farms on a global basis.
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Merck: Managing Vioxx (F)
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| 2 pp.
| Case
Author(s): Simons, Robert L.; Kindred, Natalie Publication Date: 04/20/2009 Revision Date: 04/14/2010 Product Type: Supplement (Library) Publisher: Harvard Business School HBS Number: 109085 Geographic Setting: United States Number of Employees: ~100000 Gross Revenue: ~24 billion Event Year Start: 2005 Subjects: Crisis management; Mission statements; Innovation; Leadership; Risk management; Ethics; Reputations Academic Discipline: General management Supplementary Materials: Supplement, (109086), 3p, by Robert L. Simons, Natalie Kindred; Case Teaching Note, (109087), 11p, by Natalie Kindred, Robert L. Simons
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Merck: Managing Vioxx (B)
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| 2 pp.
| Case
Author(s): Simons, Robert L.; Rosenberg, Kathryn; Kindred, Natalie Publication Date: 04/20/2009 Revision Date: 04/14/2010 Product Type: Supplement (Library) Publisher: Harvard Business School HBS Number: 109081 Geographic Setting: United States Number of Employees: ~100000 Gross Revenue: ~24 billion Event Year Start: 2002 Event Year End: 2004 Subjects: Crisis management; Mission statements; Innovation; Leadership; Risk management; Ethics; Reputations Academic Discipline: General management Supplementary Materials: Supplement, (109082), 3p, by Robert L. Simons, Kathryn Rosenberg, Natalie Kindred; Supplement, (109083), 2p, by Robert L. Simons, Kathryn Rosenberg, Natalie Kindred; Supplement, (109084), 7p, by Robert L. Simons, Kathryn Rosenberg, Natalie Kindred; Supplement, (109085), 2p, by Robert L. Simons, Natalie Kindred; Supplement, (109086), 3p, by Robert L. Simons, Natalie Kindred; Case Teaching Note, (109087), 11p, by Natalie Kindred, Robert L. Simons
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Greenbriar Growth Partners and Microsurgery Devices
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| 27 pp.
| Case
Author(s): El-Hage, Nabil N.; Meyer, Kristin Publication Date: 01/16/2010 Revision Date: 04/26/2010 Product Type: Case (Field) Publisher: Harvard Business School HBS Number: 310060 Geographic Setting: United States Number of Employees: 200 Gross Revenue: $150 million Event Year Start: 2009 Subjects: IPO; Board of directors; Conflicts of interest; Private equity Academic Discipline: General management Product Description: Greenbriar Growth Partners (GGP), a venture capital firm, has been an investor in Microsurgery Devices (MSD) for four-plus years, and has come into conflict with the company's founder. Should the Board's Nominating Committee re-nominate the VC investor, and should the board go along with the VC's push for a stock buy-back in the midst of the financial crisis, and so soon after the company's IPO?
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Gil Mandelzis and Traiana: Value Is in the Eye of the Beholder
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| 5 pp.
| Case
Author(s): Shefsky, Lloyd Publication Date: 04/05/2010 Product Type: Case Publisher: Kellogg School of Management, Northwestern Univ. HBS Number: KEL469 Geographic Setting: United States; New York Subjects: Finance; Valuation; International entrepreneurial finance; Technology Academic Discipline: General management Supplementary Materials: Case Teaching Note, (KEL470), 6p, by Lloyd Shefsky Product Description: The case focuses on the career of Gil Mandelzis, a former Wall Street investment banker who recognized and seized an opportunity to build his company, Traiana, into a successful services provider for financial institutions in the foreign exchange prime brokerage market. The case describes Mandelzis's history, beginning with his earliest entrepreneurial effort as a Tel Aviv bar owner and continuing through his decision to start Traiana. Time and again, Traiana achieved success only to be undone by unexpected, uncontrollable events. Each time, Mandelzis rebuilt the company from scratch. In one memorable instance-the one that enabled Traiana's ultimate success-Mandelzis abandoned a business plan that had created a $10 million company, fired 40 percent of his employees, and embarked on a brand-new direction. At the time the case is set, Traiana appears poised to grow into a major force in the foreign exchange prime brokerage business. Then Mandelzis receives an offer to buy the company for $164 million. The management team must either accept the offer or assume the risk that Traiana's growth will continue and its value will escalate in the coming years. For a company that has repeatedly seen unexpected events derail management's plans, taking the risk is not easy. The case posits three choices: accept the offer, reject the offer, or seek out other buyers.
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Genzyme: The Synvisc-One Investment Decision
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| 15 pp.
| Case
Author(s): Calkins, Tim; Deming, Ann Publication Date: 01/26/2010 Product Type: Case Publisher: Kellogg School of Management, Northwestern Univ. HBS Number: KEL439 Geographic Setting: United States Subjects: Financial analysis; Finance; Marketing strategy; Clinical trials Academic Discipline: General management Supplementary Materials: Case Teaching Note, (KEL440), 8p, by Tim Calkins Product Description: Executives at biotechnology firm Genzyme are debating funding a clinical trial for a new version of a medical device called Synvisc. The trial is expensive and the odds of success are not high, but the upside is substantial. The case presents a common business question: invest or not? The case forces students to wrestle with a number of complex issues and analyze the financials of their decisions.
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Corruption at Siemens (A)
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| 17 pp.
| Case
Author(s): Healy, Paul M.; Loumioti, Maria Publication Date: 06/13/2008 Revision Date: 05/29/2009 Product Type: Case (Library) Publisher: Harvard Business School HBS Number: 108033 Subjects: Corruption Academic Discipline: General management Supplementary Materials: Supplement, (108034), 2p, by Paul M. Healy, Maria Loumioti; Supplement, (108035), 5p, by Paul M. Healy, Maria Loumioti; Supplement, (108036), 2p, by Paul M. Healy, Maria Loumioti
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Carrot or Stick? Getting Paid for Innovation at Tessera Technologies
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| 20 pp.
| Case
Author(s): Shih, Willy Publication Date: 03/30/2010 Revision Date: 04/21/2010 Product Type: Case (Field) Publisher: Harvard Business School HBS Number: 610085 Geographic Setting: California Number of Employees: 416 Gross Revenue: $300M Event Year Start: 2009 Event Year End: 2010 Subjects: Intellectual capital; Technology; Value creation Academic Discipline: General management Supplementary Materials: Case Teaching Note, (610094), 14p, by Willy Shih Product Description: To maximize their effectiveness, color cases should be printed in color. Tessera Technologies has been very successful developing technologies for the semiconductor and mobile device industry, and then licensing them broadly to manufacturers. In addition to licensing patents, it also supplies know-how to help manufacturers move into high volume production. But the changing environment for patent enforcement, in particular the use of injunctions post eBay v. MercExchange, has brought new challenges to the company's licensing model. Patent holdouts, companies who chose to litigate rather than license, created pressure from existing licensees. Further, as the company advanced one of its newest technology developments, a cooling technology for portable devices, it had to contend with markets where there were not strong property rights regimes. Would the company be able to get paid for its innovations, or was its model doomed?
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A Tale of Two Turnarounds at EDS: The Jordan Rules
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| 24 pp.
| Case
Author(s): Shein, James; Frazzano, Rebecca; Meagher, Evan Publication Date: 03/08/2010 Product Type: Case Publisher: Kellogg School of Management, Northwestern Univ. HBS Number: KEL425 Geographic Setting: United States; Texas Subjects: Organizational behavior; Cash flow; Finance; Economics; Bankruptcy; Technology; Operations; Strategy management; Outsourcing; Turnarounds Academic Discipline: General management Supplementary Materials: Case Teaching Note, (KEL426), 7p, by James Shein, Rebecca Frazzano, Evan Meagher; Spreadsheet Supplement, (KEL427), 0p, by James Shein, Rebecca Frazzano, Evan Meagher Product Description: The case briefly describes the history of Electronic Data Systems (EDS) under Ross Perot and GM before turning to the beginning of a tumultuous decade in the late 1990s. As the turn of the century approached, EDS made critical strategic missteps such as missing opportunities in the Internet space, overlooking the onset of client-server computing, and failing to obtain major Y2K-related projects. The company attempted a turnaround by replacing the CEO with Dick Brown, whose leadership helped streamline the sprawling company. Despite initial successes, Brown's tenure ultimately ended in failure, due largely to his failure to recognize the growing Indian market and his willingness to buy business at the expense of the company's margin. The disastrous multibillion-dollar Navy & Marine Corp Intranet contract typified the type of high-profile transactions that Brown pursued, often boosting EDS's stock price in the short term while eroding its cash flow short term and its profitability over the long term. EDS management went through several stages of the turnaround process: the blinded phase, the inactive phase, and the faulty action phase, until Michael Jordan replaced Brown as CEO and enacted a three-tiered operational, strategic, and financial turnaround
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3M: Profile of an Innovating Company
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| 20 pp.
| Case
Author(s): Bartlett, Christopher A.; Mohammed, Afroze Publication Date: 01/03/1995 Product Type: Case (Field) Publisher: Harvard Business School HBS Number: 395016 Geographic Setting: United States Subjects: Innovation; Leadership; Change management; Business policy; Organizational culture; Corporate strategy Academic Discipline: General management Product Description: Traces the birth and development of 3M Corp., focusing in particular on the origins of its entrepreneurially-based ability to innovate. In particular, it highlights the role of CEO William L. McKnight in creating a unique set of values, policies, and structures to nurture and develop continuous renewal. With the changing environment of the 1980s, however, a new generation of CEOs begin to adopt new policies and change the cultural norms that helped 3M grow. The trigger issue focuses on what other changes are required.
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OptiGen
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| 15 pp.
| Case
Author(s): Bowman, Kirk; Lattin, James; Magat Raffaelli, Claire Publication Date: 02/23/2010 Product Type: Case Publisher: Stanford University HBS Number: E359 Subjects: Forecasting; Predictability; Direct sales Academic Discipline: General management Supplementary Materials: Case Teaching Note, (E359TN), 10p, by Kirk Bowman, Claire Magat Raffaelli Product Description: The case highlights the evolution of a wide-area-network (WAN) optimization company from its founding day to its potential IPO. It explores the various challenges faced by management along the way, both in terms of determining what characteristics are needed in VP of sales role as well as how to determine which go-to-market model is most appropriate. OptiGen emphasizes the risks of channel conflict and forecasting inaccuracies, particularly for a company that wants to go public. The case opens with Robert Campos, CEO of OptiGen, preparing for a series of meetings with investment banks to discuss the prospects of an IPO. His company has recently missed its operating plan for the second time in three quarters. Campos is concerned that the spotty track record will harm its chances on the public market. Campos highlights two key, interrelated problems that must be addressed immediately: a broken forecasting process and inconsistent quarter-over-quarter revenue growth. Internally, there is no connection between the forecasts provided by the sales team at the beginning of any given quarter and the operating plan set forth by management.
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Note on Entering Foreign Markets: Opportunities for Smaller U.S. Companies
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| 8 pp.
| Case
Author(s): Berg, Norman A.; Weber, James Publication Date: 08/11/1994 Product Type: Note Publisher: Harvard Business School HBS Number: 395034 Subjects: International business; International marketing; Exports; Small & medium-sized enterprises Academic Discipline: General management Product Description: Designed specifically for the smaller U.S.-based company; provides a brief overview of the various means by which such companies can enter foreign markets and the sources of information and assistance, principally on exporting, available to them.
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Kenan Systems
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| 15 pp.
| Case
Author(s): Bower, Joseph L.; Weber, James; Hout, Sonja Ellingson Publication Date: 02/15/2001 Product Type: Case (Field) Publisher: Harvard Business School HBS Number: 301101 Geographic Setting: Massachusetts Number of Employees: 1,000 Gross Revenue: $100 million revenues Event Year Start: 1985 Event Year End: 1998 Subjects: Innovation; Organizational structure; Organizational culture; Organizational management; Business models Academic Discipline: General management Supplementary Materials: Video Supplement, (302805), 0p, by Joseph L. Bower Product Description: Kenan Sahin has built a very successful company using a unique business model and a unique organization and culture. Success has brought important risks, but logical options such as sale, partnering, or going public threaten the culture and hence the business.
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TOTO: The Bottom Line
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| 23 pp.
| Case
Author(s): Tripsas, Mary; Egawa, Masako; Fukuyoshi, Jun Publication Date: 03/10/2009 Revision Date: 06/04/2010 Product Type: Case (Field) Publisher: Harvard Business School HBS Number: 809064 Geographic Setting: Japan Event Year Start: 2008 Subjects: Technology; Marketing; Product positioning; Sales strategy Academic Discipline: General management Supplementary Materials: Case Teaching Note, (810047), 13p, by Mary Tripsas Product Description: To maximize their effectiveness, color cases should be printed in color. TOTO, the leading manufacturer of toilets in Japan, is struggling to penetrate the US market with its premier bidet-toilets, which are present in 63% of homes in Japan. The case examines the behavioral, cultural, and institutional barriers that TOTO faces in gaining adoption of an innovation. It also explores the role of product categorization in driving consumer behavior - in contrast to the US, toilets in Japan are considered a high-tech consumer electronic device. Finally, the role of organizational identity and culture is examined. The creation of the bidet-toilet category in Japan was a defining accomplishment for TOTO, and this history has created a strong commitment to promoting it in the US. But given that TOTO has been highly successful selling regular high-end toilets in the US, is this commitment to the bidet-toilet appropriate?
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Suntech Power Holdings (B): The Post-IPO Years
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| 11 pp.
| Case
Author(s): Foster, George; Davila, Antonio; Jia, Ning Publication Date: 01/11/2010 Product Type: Supplement Publisher: Stanford University HBS Number: E347B Geographic Setting: China Subjects: IPO; Start-ups; Strategy Academic Discipline: General management Product Description: The (A) case follows Dr. Zhengrong Shi, Founder, Chairman and CEO of Suntech Power Holdings, on his journey to create a global solar PV company headquartered in China. It covers his background and inspiration for the idea, his dealings with the local Chinese government authorities, the company's business strategies, competitive landscape, and performance to date. The case concludes with the founder contemplating future options for his company, including the possibility of taking the company public on the New York Stock Exchange. The (B) case follows the company in the post-IPO years, providing an update on strategy, financial performance, and the competitive landscape.
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Suntech Power Holdings (A): the Pre-IPO Years
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| 28 pp.
| Case
Author(s): Foster, George; Davila, Antonio; Jia, Ning Publication Date: 01/11/2010 Product Type: Case Publisher: Stanford University HBS Number: E347A Geographic Setting: China Subjects: IPO; Start-ups; Strategy Academic Discipline: General management Supplementary Materials: Supplement, (E347B), 11p, by George Foster, Antonio Davila, Ning Jia Product Description: The (A) case follows Dr. Zhengrong Shi, Founder, Chairman and CEO of Suntech Power Holdings, on his journey to create a global solar PV company headquartered in China. It covers his background and inspiration for the idea, his dealings with the local Chinese government authorities, the company's business strategies, competitive landscape, and performance to date. The case concludes with the founder contemplating future options for his company, including the possibility of taking the company public on the New York Stock Exchange. The (B) case follows the company in the post-IPO years, providing an update on strategy, financial performance, and the competitive landscape.
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RailTex, Inc. (A)
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| 22 pp.
| Case
Author(s): Berg, Norman A.; Weber, James Publication Date: 09/16/1994 Revision Date: 03/28/1995 Product Type: Case (Field) Publisher: Harvard Business School HBS Number: 395033 Geographic Setting: Canada; Texas; Mexico Number of Employees: 500 Gross Revenue: $40 million revenues Event Year Start: 1992 Event Year End: 1992 Subjects: Organizational culture; Decentralization Academic Discipline: General management Supplementary Materials: Case Teaching Note, (397027), 5p, by Norman A. Berg, Judith Maas; Video Supplement, (897504), 0p, by Norman A. Berg Product Description: By 1992, RailTex, Inc., had acquired and was operating 23 geographically separate short-line railroads (feeder lines for larger railroads) in Mexico, Canada, and primarily in the United States. Founded in 1977 with $500,000 of capital as a railcar leasing company, the company began buying and operating short-line railroads in 1984. Since 1988, revenues have increased an average of 35% per year, up to $39 million in 1992, a growth rate far outstripping that of the old, mature railroad industry as a whole. Bruce Flohr, the founder, believed the company's success was due largely to his decentralized management system and emphasis on cost controls and marketing.
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Jive Software
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| 21 pp.
| Case
Author(s): Stevens, Mark A.; Leslie, Mark; Magat Raffaelli, Claire Publication Date: 12/16/2009 Product Type: Case Publisher: Stanford University HBS Number: E360 Subjects: Learning curves; Sales Academic Discipline: General management Supplementary Materials: Case Teaching Note, (E360TN), 9p, by Mark A. Stevens, Claire Magat Raffaelli Product Description: The case opens with Dave Hersh, CEO of Jive Software, calling an all-hands meeting. After a record revenue year in 2007, Jive grew its sales force too quickly and missed its third quarter plan for 2008. Hersh was forced to conduct a massive lay-off, during which 20 percent of the workforce was let go. The company is facing increasing competitive pressure and a difficult economic environment, as well as a venture partner that is growing frustrated.
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Institute for Healthcare Improvement: The 5 Million Lives Campaign
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| 15 pp.
| Case
Author(s): Rao, Hayagreeva; Hoyt, David W. Publication Date: 03/05/2010 Product Type: Case Publisher: Stanford University HBS Number: L16 Geographic Setting: United States Subjects: Nonprofit organizations; Leadership; Motivation; Quality management Academic Discipline: General management Product Description: The Institute for Healthcare Improvement's (IHI) 100,000 Lives Campaign ended in June 2006. This 18-month campaign sought to save 100,000 people from unnecessary death in U.S. hospitals, and is the subject of case L-13. To successfully accomplish its goals, IHI enlisted a wide range of organizations, including hospitals, regulatory agencies, insurance companies, medical associations, and other Healthcare-related groups to work together toward the common objective of increasing patient safety. In December, IHI launched a follow-up campaign intended to prevent 5 million instances of medical harm over the next two years. This case describes the 5 Million Lives Campaign, how it built upon the previous campaign, and issues faced by IHI at the end of the effort.
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Eucalyptus Sand Hill Hotel and Office Development Project
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| 23 pp.
| Case
Author(s): Gaviser Leslie, Sara; Abbey, Douglas Publication Date: 02/10/2010 Product Type: Case Publisher: Stanford University HBS Number: RE133 Geographic Setting: Silicon Valley Subjects: Leasing; Real estate investments; Valuation; Local government; Technology Academic Discipline: General management Supplementary Materials: Spreadsheet Supplement, (RE133S), 0p, by Douglas Abbey, Sara Gaviser Leslie Product Description: This case describes a development decision faced by Stanford University's Office of Land, Building, and Real Estate. In 2004, Stanford had the opportunity to develop a a 21.4 acre swath of land in one of the premier business addresses in the country. Whitney Birdwell, an associate director of real estate development at Stanford Land Buildings and Real Estate (LBRE), has been asked to evaluate Stanford's building options. Specifically, she needs to prepare a development pro forma as for Stanford's senior staff which, following the staff's approval, will be presented before the Menlo Park City Council (MPCC). The MPCC's attitude towards growth had become more favorable over the last year and the city desperately wanted more hotel space in the city. However, due to traffic and other concerns, particularly those relating to fiscal issues, the city would be reluctant to approve a project dominated by office use. Birdwell could propose a project with a hotel only. This would give the project a high likelihood of obtaining approvals from the MPCC. Alternatively, she could suggest a project with the maximum developable office space and risk seeing it rejected. If Stanford's proposed project failed to gain approvals, the bigger risk was that the land could lie vacant, as it already had, for decades. In this case, the land would generate no current income for the university.
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Petrobras in Ecuador (A)
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| 23 pp.
| Case
Author(s): Musacchio, Aldo; Goldberg, Lena G.; Reisen De Pinho, Ricardo Publication Date: 04/02/2009 Revision Date: 08/19/2009 Product Type: Case (Library) Publisher: Harvard Business School HBS Number: 309107 Geographic Setting: Bolivia; Brazil; Ecuador Gross Revenue: $123 billion Event Year Start: 2007 Subjects: Arbitration; Corporate governance Academic Discipline: General management Supplementary Materials: Supplement, (309108), 3p, by Aldo Musacchio, Lena G. Goldberg, Ricardo Reisen De Pinho; Supplement, (310029), 4p, by Aldo Musacchio, Lena G. Goldberg; Case Teaching Note, (311043), 19p, by Aldo Musacchio, Lena G. Goldberg Product Description: On October 18, 2007, Ecuador's President Rafael Correa announced his intention to migrate Petrobras' existing participation contracts to exploit oil reserves in Ecuador's Blocks 18 and 31 to servicing agreements under which Petrobras would be paid a production fee and reimbursed for investment costs but all recovered oil would belong to the government. Correa also announced a dramatic increase in corporate taxes and changes to other contracts to which Petrobras was a party. All foreign oil companies operating In Ecuador would be similarly affected and any company refusing to renegotiate its contracts would face a 100% tax on profits. How should Petrobras respond to Ecuador's riding roughshod over its contracts? Should Petrobras take the Ecuadorian government to arbitration? Or would it be better to pursue a negotiated solution similar to that reached in Bolivia a year earlier? How should Petrobras balance its fiduciary duties to and the best Interests of its shareholders with the interests of the Brazilian government? How should it communicate with its various constituencies?
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Matt Coffin
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| 12 pp.
| Case
Author(s): Bygrave, William; Hedberg, Carl Publication Date: 11/18/2006 Product Type: Case Publisher: Babson College HBS Number: BAB140
Subjects: Fund raising; Marketing; Business models; Internet; Sustainability; Strategy Academic Discipline: General management Supplementary Materials: Case Teaching Note, (BAB640), 12p, by William Bygrave, Carl Hedberg Product Description: Matt Coffin is in the money, to say the least. His company, LowerMyBills, is worth in excess of $400 million. But should he sell? Is he crazy to be thinking that life is good as is; why risk changing all that with a harvest? Ever since he began starting businesses, Matt Coffin's primary motivation was to create something big enough and exciting enough to draw in the best and the brightest. His two earlier ventures were profitable, but he tossed them aside the moment he saw they weren't amazing' opportunities. At the peak of the Internet wave in 1999, the 30 year-old entrepreneur hit upon his first big opportunity: a Web business to help consumers lower their monthly household bills. He put together a first round of investment from friends and a professional investor group and launched LowerMyBills.com. It grows rapidly, but when the Internet bubble bursts, Matt nearly goes under because his bank demands repayment of its credit line in full. Fortunately, unlike most other dot-com entrepreneurs at that time, Matt has been frugal and has focused on profitability. The company puts together a second round of financing, grows rapidly, and turns profitable in 2002. In 2005, Matt is inundated with offers to take LowerMyBills.com public, to refinance the company with a partial buyout, or to have LowerMyBills acquired by a billion dollar parent. He loves the life and work environment he's created, so what should he do?
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Zensar: The Future of Vision Communities (B)
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| 4 pp.
| Case
Author(s): Garvin, David A.; Tahilyani, Rachna Publication Date: 07/21/2010 Product Type: Supplement (Field) Publisher: Harvard Business School HBS Number: 311025 Geographic Setting: India Number of Employees: 5,000 Gross Revenue: $200 million Event Year Start: 2009 Subjects: Management philosophy; Innovation; Leadership; Human resources management; Organizational culture; Information & technology; Collaboration; Managing people Academic Discipline: General management Product Description: To maximize their effectiveness, color cases should be printed in color. Zensar is a rapidly growing, mid-sized Indian IT services company with a collaborative management philosophy and innovative HR policies. One of its practices, Vision Communities, is an inclusive forum for innovation and strategy formulation. As the company grows, managers must decide how to scale the Vision Community process so that it retains its spirit of employee involvement and engagement while encompassing a larger, more geographically dispersed group of participants.
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Zensar: The Future of Vision Communities (A)
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| 22 pp.
| Case
Author(s): Garvin, David A.; Tahilyani, Rachna Publication Date: 06/28/2010 Product Type: Case (Field) Publisher: Harvard Business School HBS Number: 311024 Geographic Setting: India Number of Employees: 5,000 Gross Revenue: $200 million Event Year Start: 2009 Subjects: Management philosophy; Innovation; Leadership; Human resources management; Organizational culture; Information & technology; Collaboration; Managing people Academic Discipline: General management Supplementary Materials: Supplement, (311025), 4p, by David A. Garvin, Rachna Tahilyani Product Description: To maximize their effectiveness, color cases should be printed in color. Zensar is a rapidly growing, mid-sized Indian IT services company with a collaborative management philosophy and innovative HR policies. One of its practices, Vision Communities, is an inclusive forum for innovation and strategy formulation. As the company grows, managers must decide how to scale the Vision Community process so that it retains its spirit of employee involvement and engagement while encompassing a larger, more geographically dispersed group of participants.
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Prediction Markets: A New Tool for Strategic Decision Making
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| 18 pp.
| Case
Author(s): Borison, Adam; Hamm, Gregory Publication Date: 08/01/2010 Product Type: Case Publisher: California Management Review HBS Number: CMR467
Subjects: Decision making; Forecasting; Corporate strategy; Tools & methodologies; Uncertainty Academic Discipline: General management Product Description: Uncertainty is at the center of many of the most important strategic decisions made by private businesses and public agencies. Many of these decisions are driven by judgmental rather than data-rich uncertainties-the rate of climate change, the impact of globalization, the prospects for regional conflicts, the extent of environmental legislation, or the advancement of technology. To help improve the way these important judgment-driven decisions are made, an emerging tool-prediction markets-can improve this practice and thereby improve the quality of strategic decision making. While it is important not to be carried away by the latest fad, prediction markets will play a major role in improving the quality of strategic decisions in the future.
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Petrobras in Ecuador (B)
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| 3 pp.
| Case
Author(s): Musacchio, Aldo; Goldberg, Lena G.; Reisen De Pinho, Ricardo Publication Date: 04/02/2009 Product Type: Supplement (Library) Publisher: Harvard Business School HBS Number: 309108 Geographic Setting: Bolivia; Brazil; Ecuador Gross Revenue: $123 billion Event Year Start: 2007 Subjects: Arbitration; Corporate governance Academic Discipline: General management Supplementary Materials: Supplement, (310029), 4p, by Aldo Musacchio, Lena G. Goldberg; Case Teaching Note, (311043), 19p, by Aldo Musacchio, Lena G. Goldberg
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Jieliang Phone Home! (B)
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| 8 pp.
| Case
Author(s): Shih, Willy; Bernstein, Ethan S.; Bilimoria, Nina Publication Date: 02/15/2009 Product Type: Supplement (Field) Publisher: Harvard Business School HBS Number: 609081 Geographic Setting: China Number of Employees: 200000 Gross Revenue: $30 B Event Year Start: 2008 Subjects: Organizational behavior; Operations; Compensation; Incentives; Work environments; Motivation; Business processes Academic Discipline: General management Supplementary Materials: Supplement, (609082), 8p, by Willy Shih, Ethan S. Bernstein, Nina Bilimoria; Case Teaching Note, (609084), 14p, by Willy Shih, Ethan S. Bernstein; Video Supplement, (609705), 9p, by Willy Shih, Ethan S. Bernstein, Nina Bilimoria Product Description: At Precision Electro-Tek's mobile phone manufacturing facility in southern China, thousands of operators - bright and capable young men and (mostly) women like Jieliang Hao are motivated to improve line productivity through small innovations for faster assembly and have discovered many ways to increase their performance. Meanwhile a globally-networked team of manufacturing experts led by Marty Cole, the case protagonist, is trying to spread best practice from other sites around the globe. Unfortunately these two processes sometimes inadvertently clash, presenting a management challenge. The case helps students examine the implicit assumptions managers make in organizing work inside a factory. These assumptions reflect theories of worker behavior and motivation in combination with managers' beliefs of what constitutes best practice. Students are offered an opportunity to dissect these lean manufacturing theories and recognize that in this particular implementation, implementation of best practice without sufficient consideration of the interplay of theories on motivation has led to unexpected outcomes. The case offers an opportunity to exp
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Jieliang Phone Home! (A)
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| 15 pp.
| Case
Author(s): Shih, Willy; Bernstein, Ethan S.; Bilimoria, Nina Publication Date: 02/15/2009 Revision Date: 05/18/2009 Product Type: Case (Field) Publisher: Harvard Business School HBS Number: 609080 Geographic Setting: China Number of Employees: 200000 Gross Revenue: $30 B Event Year Start: 2008 Subjects: Organizational behavior; Operations; Compensation; Incentives; Work environments; Motivation; Business processes Academic Discipline: General management Supplementary Materials: Supplement, (609081), 8p, by Willy Shih, Ethan S. Bernstein, Nina Bilimoria; Supplement, (609082), 8p, by Willy Shih, Ethan S. Bernstein, Nina Bilimoria; Case Teaching Note, (609084), 14p, by Willy Shih, Ethan S. Bernstein; Video Supplement, (609705), 9p, by Willy Shih, Ethan S. Bernstein, Nina Bilimoria Product Description: At Precision Electro-Tek's mobile phone manufacturing facility in southern China, thousands of operators - bright and capable young men and (mostly) women like Jieliang Hao are motivated to improve line productivity through small innovations for faster assembly and have discovered many ways to increase their performance. Meanwhile a globally-networked team of manufacturing experts led by Marty Cole, the case protagonist, is trying to spread best practice from other sites around the globe. Unfortunately these two processes sometimes inadvertently clash, presenting a management challenge. The case helps students examine the implicit assumptions managers make in organizing work inside a factory. These assumptions reflect theories of worker behavior and motivation in combination with managers' beliefs of what constitutes best practice. Students are offered an opportunity to dissect these lean manufacturing theories and recognize that in this particular implementation, implementation of best practice without sufficient consideration of the in
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Challenges in Marketing Socially Useful Goods to the Poor
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| 20 pp.
| Case
Author(s): Garrette, Bernard; Karnani, Aneel Publication Date: 08/01/2010 Product Type: Case Publisher: California Management Review HBS Number: CMR463
Subjects: Profitability analysis; Economic development; Social issues; Market analysis; Corporate strategy; Multinational corporations; Social responsibility Academic Discipline: General management Product Description: Market-based solutions to alleviate poverty have become increasingly popular in recent years. Unfortunately, there are very few examples of profitable businesses that market socially useful goods in low-income markets and operate at a large scale. This article examines three case studies of multinational firms that tried to market unquestionably useful products-clean water, eyeglasses, and nutritious yogurt-to the poor but did not succeed commercially. The article also discusses two positive examples of profitable BOP ventures: mobile phones and detergents. Developing strategies for marketing socially useful goods to the poor, far from triggering a revolution in business thinking, requires firms to get back to the basic principles and rules of economics and business.
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Bright Horizons Childrens Centers, Inc. 1987
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| 13 pp.
| Case
Author(s): Uyterhoeven, Hugo E.R.; Hart, Myra M. Publication Date: 07/28/1993 Revision Date: 03/18/1994 Product Type: Case (Field) Publisher: Harvard Business School HBS Number: 394031 Geographic Setting: Massachusetts Event Year Start: 1988 Event Year End: 1988 Subjects: Organizational development; Business growth; Small & medium-sized enterprises; Family-owned businesses; Delegation; Implementing strategy Academic Discipline: General management Supplementary Materials: Video Supplement, (395517), 0p, by Hugo E.R. Uyterhoeven Product Description: The founders of Bright Horizons have developed a distinctive strategy and raised venture capital money. Now they are ready to make their dream come true. How should they proceed in implementing their strategy?
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Alison Barnard
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| 15 pp.
| Case
Author(s): Bygrave, William; Hedberg, Carl Publication Date: 11/01/2006 Product Type: Case Publisher: Babson College HBS Number: BAB139
Subjects: Entrepreneurship; Growth strategy Academic Discipline: General management Supplementary Materials: Case Teaching Note, (BAB639), 7p, by William Bygrave, Carl Hedberg Product Description: Alison Barnard, 27, knows shopping, retail, and fashion. As an MBA, working part time in retail, she devises a business plan for a premium denim and tops boutique based on her view that women are not brand loyal, they are fit loyal. In-Jean-ius, her six-month-old corner shop in Boston's lovely North End, has been exceeding her revenue estimates since day one-largely because Alison has skill and passion to help her upscale clients find just the right' pair of jeans. As it has from the very beginning, running this hit venture consumes nearly every waking hour. Still, the creative, high-energy founder is far less concerned with burning out than with having her retail store duties usurp her ability to plan and manage for growth. While her plan is to roll out In-Jean-ius stores in major cities like New York, Chicago, LA, that will be critically dependent on her ability to attract and develop management talent with a similarly keen eye for fit. Her latest hire with management potential has just decided to quit, leaving Alison to wonder; if it's such a challenge to replicate myself at this one location, how am I supposed to scale?
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Ventro: Builder of B2B Businesses
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| 42 pp.
| Case
Author(s): Applegate, Lynda M.; Collura, Meredith Publication Date: 11/09/2000 Revision Date: 06/28/2001 Product Type: Case (Field) Publisher: Harvard Business School HBS Number: 801042 Geographic Setting: California Number of Employees: 354 Gross Revenue: $72.3 million revenues Event Year Start: 2000 Event Year End: 2000 Subjects: Organizational behavior; Entrepreneurship; Leadership; Business models; Business to business; Internet Academic Discipline: General management Supplementary Materials: Case Teaching Note, (801254), 20p, by Lynda M. Applegate, Meredith Collura Product Description: Enables a thorough analysis of Ventro (formerly known as Chemdex), which builds and operates multiple B2B marketplace companies. Examines Ventro's business model and strategy as well as the company's operating, technical, and management expertise. Part of the Building-E-Business Online series.
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The Southeast Bank of Texas in the Financial Crisis
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| 16 pp.
| Case
Author(s): Pozen, Robert C.; Schneider, Benjamin Publication Date: 06/07/2010 Product Type: Case (Gen Exp) Publisher: Harvard Business School HBS Number: 310141
Subjects: Finance; Financial crisis Academic Discipline: General management Supplementary Materials: Case Teaching Note, (310142), 10p, by Robert C. Pozen, Benjamin Schneider Product Description: The Southeast Bank of Texas, like most other financial institutions in the US, has fallen on hard times during the financial crisis of the past year. Now, in March 2009, the bank is faced with several choices as a result of the new reforms spawned from the financial crisis: The FDIC's Temporary Liquidity Guarantee Program and the US Treasury's Capital Purchase Program. Additionally, the implementation of BASEL II has left new regulations in place for capital requirements for banks. Irwin Greff, President and CEO of the Southeast Bank, faces several decisions on how to proceed with these new policies that will surely shape the future of the bank.
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The Posse Foundation: Implementing a Growth Strategy
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| 22 pp.
| Case
Author(s): Childress, Stacey; Alexander, Andrea Publication Date: 03/06/2009 Revision Date: 08/12/2010 Product Type: Case (Field) Publisher: Harvard Business School HBS Number: 309056 Geographic Setting: United States Gross Revenue: $13 million Event Year Start: 2008 Subjects: Entrepreneurship; Social enterprise; Strategy Academic Discipline: General management Product Description: To maximize their effectiveness, color cases should be printed in color. The Posse Foundation selected high-potential, non-traditional students to attend selective colleges as part of a group of 10 from the same city. The organization had developed an ambitious growth plan, but because it focused on the most selective colleges, the pool of available university partners was somewhat limited. Some members of Posse's board wondered if the organization should broaden the criteria for potential partner colleges in order to more quickly grow the number of students it served. If Posse defined its impact as helping as many non-traditional students as possible enter and graduate from college, expanding the list of acceptable partners might make sense. But CEO Deborah Bial believed that selective colleges provided posse scholars with more than just superior career opportunities - they were a gateway to influential leadership positions and powerful networks. If Posse defined its impact as changing the demographic makeup of the leadership of professions such as law, business, medicine, and education, then perhaps it should continue to target only the most selective colleges. The case provides an opportunity for readers in the CEO's shoes and weigh the consequences of each approach.
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QuickenInsurance: The Race to Click and Close (B)
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| 8 pp.
| Case
Author(s): Applegate, Lynda M. Publication Date: 11/15/2002 Revision Date: 02/06/2003 Product Type: Supplement (Library) Publisher: Harvard Business School HBS Number: 803071 Subjects: Computers; Entrepreneurial management; Business models Academic Discipline: General management Supplementary Materials: Case Teaching Note, (802138), 15p, by Lynda M. Applegate Product Description: Details events during 2000 to 2002.
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QuickenInsurance: The Race to Click and Close (A)
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| 27 pp.
| Case
Author(s): Applegate, Lynda M. Publication Date: 02/04/2000 Revision Date: 11/18/2002 Product Type: Case (Field) Publisher: Harvard Business School HBS Number: 800295 Gross Revenue: $853 million revenues Event Year Start: 1994 Event Year End: 2000 Subjects: Computers; Entrepreneurial management; Business models Academic Discipline: General management Supplementary Materials: Case Teaching Note, (802138), 15p, by Lynda M. Applegate; Supplement, (803071), 8p, by Lynda M. Applegate Product Description: ES Technologies started in 1976 as a storefront in Tempe, Arizona selling personal computer kits to hobbyists. Twenty years later, revenues exceeded $3.5 billion, and the business had evolved from a computer store to a master reseller and full-line integrator of information technology products. At the time of the case, the founder (who remains as CEO) must decide whether to reinvent the company yet again to become an online orchestrator for the information technology (IT) industry.
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Paving the Information Superhighway
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| 25 pp.
| Case
Author(s): Applegate, Lynda M.; Gogan, Janis L. Publication Date: 01/27/1995 Revision Date: 07/22/1996 Product Type: Note Publisher: Harvard Business School HBS Number: 195202 Subjects: Information & technology Academic Discipline: General management Product Description: Examines solutions to many of the information-sharing problems that limit growth of electronic commerce on the Internet. Serves as a basic primer for the use of electronic information exchange. While familiarizing the student with the basic tenets and terminology of the new technology, it also provides step-by-step guidance to navigating the World Wide Web.
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Merck: Managing Vioxx (A)
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| 11 pp.
| Case
Author(s): Simons, Robert L.; Rosenberg, Kathryn; Kindred, Natalie Publication Date: 04/20/2009 Product Type: Case (Library) Publisher: Harvard Business School HBS Number: 109080 Geographic Setting: United States Number of Employees: ~100000 Gross Revenue: ~24 billion Event Year Start: 1999 Event Year End: 2003 Subjects: Crisis management; Mission statements; Innovation; Leadership; Risk management; Ethics; Reputations Academic Discipline: General management Supplementary Materials: Supplement, (109081), 2p, by Robert L. Simons, Kathryn Rosenberg, Natalie Kindred; Supplement, (109082), 3p, by Robert L. Simons, Kathryn Rosenberg, Natalie Kindred; Supplement, (109083), 2p, by Robert L. Simons, Kathryn Rosenberg, Natalie Kindred; Supplement, (109084), 7p, by Robert L. Simons, Kathryn Rosenberg, Natalie Kindred; Supplement, (109085), 2p, by Robert L. Simons, Natalie Kindred; Supplement, (109086), 3p, by Robert L. Simons, Natalie Kindred; Case Teaching Note, (109087), 11p, by Natalie Kindred, Robert L. Simons Product Description: This two-class case series allows students to stand in the shoes of CEO Ray Gilmartin during the unfolding stages of a reputational crisis. Merck's mission statement claims to put patients first, but the company is widely criticized for putting profit before patient safety. The (A) case describes the discovery of Vioxx, a new arthritis drug, and asks students to calculate the drug's lifetime expected value. Supplements are handed out in class as the story unfolds: (B) evidence of life-threatening side effects, (C) decision options, (D) announcement to withdraw Vioxx, (E) reaction by patients, shareholders, media, and regulators, (F) Merck fights back, and (G) wrap-up. At the end of the case series, students may conclude that doing the right thing sometimes requires very hard choices.
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Last Mile of Broadband Access, Technical Note
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| 32 pp.
| Case
Author(s): Light, Jay O.; Applegate, Lynda M.; Green, Dan J. Publication Date: 09/14/1999 Revision Date: 01/25/2000 Product Type: Note Publisher: Harvard Business School HBS Number: 800076 Subjects: Technological change; Technology; Internet Academic Discipline: General management Product Description: Provides an overview of broadband access technology. Includes technical overviews of cable, DSL, fixed wireless, and satellite systems, and suggests the technical suitability of each to accommodate broadband applications.
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Internet Securities, Inc.: Building a Business in Turbulent Times (B)
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| 3 pp.
| Case
Author(s): Applegate, Lynda M.; Kohler, Kristin; Bartlett, Nancy Publication Date: 12/16/2002 Revision Date: 03/05/2003 Product Type: Supplement (Field) Publisher: Harvard Business School HBS Number: 803013 Subjects: Entrepreneurial management; Information & technology Academic Discipline: General management Product Description: Supplements the (A) case.
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Intellectual Asset Valuation
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| 23 pp.
| Case
Author(s): Applegate, Lynda M.; Clarkson, Gavin Publication Date: 12/08/2000 Product Type: Note Publisher: Harvard Business School HBS Number: 801192 Subjects: Intangible assets; Intellectual capital; Valuation Academic Discipline: General management Supplementary Materials: Spreadsheet Supplement, (801701), 0p, by Gavin Clarkson Product Description: Discusses the shortcomings of the current rules of thumb for intellectual asset valuation in the context of intellectual property licensing transactions. As an alternative to the present scheme, this note proposes quantitative methods for such valuations in order to better inform the parties negotiating the elements of an IP transaction.
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InSite Marketing Technology (B)
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| 5 pp.
| Case
Author(s): Applegate, Lynda M.; Feraud, Genevieve Publication Date: 02/03/2000 Revision Date: 04/03/2003 Product Type: Case (Field) Publisher: Harvard Business School HBS Number: 800280 Geographic Setting: Massachusetts Event Year Start: 1999 Event Year End: 1999 Subjects: Acquisitions; Entrepreneurship; Venture capital; Partnerships; Internet; Applications Academic Discipline: General management Product Description: Provides students an example of partnerships/acquisitions that allow delivery of packaged solutions to customers in the electronic commerce space.
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InSite Marketing Technology (A)
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| 17 pp.
| Case
Author(s): Applegate, Lynda M.; Marcelo, Sheila Lirio; Feraud, Genevieve Publication Date: 02/03/2000 Revision Date: 04/01/2003 Product Type: Case (Field) Publisher: Harvard Business School HBS Number: 800279 Geographic Setting: Massachusetts Event Year Start: 1999 Event Year End: 1999 Subjects: Acquisitions; Entrepreneurship; Venture capital; Internet marketing; Partnerships; Internet; Applications Academic Discipline: General management Product Description: Introduces students to products and services that improve customers' online shopping experience. Also discusses the challenges of marketing new product concepts and finding funding for start-up ventures.
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Emerging Networked Business Models: Lessons from the Field
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| 23 pp.
| Case
Author(s): Applegate, Lynda M.; Collura, Meredith Publication Date: 08/30/2000 Revision Date: 12/03/2001 Product Type: Note Publisher: Harvard Business School HBS Number: 801172 Subjects: Entrepreneurship; Entrepreneurial finance; Business models Academic Discipline: General management Product Description: Provides an overview of the networked models that are revolutionizing market industries and the organizations that compete and do business within them. Teaching Purpose: To introduce students and executives to emerging networked models and to provide a foundation for strategic decision making.
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Electronic Commerce: Trends and Opportunities
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| 16 pp.
| Case
Author(s): Applegate, Lynda M.; Gogan, Janis L. Publication Date: 07/25/1995 Revision Date: 10/06/1995 Product Type: Note Publisher: Harvard Business School HBS Number: 196006 Subjects: Organizational design; Marketing strategy; Information & technology Academic Discipline: General management Product Description: In a 1966 Harvard Business Review article, Felix Kaufman implored general managers to think beyond their own organizational boundaries to the possibilities of interorganizational systems (IOS) networked computers that enable companies to share information and information processing across organizational boundaries. His was a visionary argument that was already becoming a reality; from entrepreneurial actions at American Hospital Supply Corp. and American Airlines grew two legendary strategic IT applications that changed the face of their respective industries. In doing so, they helped change the role of IT so that it became a tool to support commerce the organizational strategies, structures, and systems through which an organization conducts business with buyers, sellers, and other industry participants. Today, many of the most dramatic and potentially powerful uses of IT involve networks that transcend company boundaries. These IOS enable firms to incorporate buyers, suppliers, and partners in the redesign of their key business processes, thereby enhancing productivity, quality, speed, and flexibility.
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eLance.com: Building a Professional Services Marketplace
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| 21 pp.
| Case
Author(s): Applegate, Lynda M.; Kohler, Kristin Publication Date: 10/28/2000 Revision Date: 03/28/2001 Product Type: Case (Field) Publisher: Harvard Business School HBS Number: 801224 Geographic Setting: California Event Year Start: 2000 Event Year End: 2000 Subjects: Technology; Internet Academic Discipline: General management Product Description: Launched as an eBay for services, eLance promises to leverage the capabilities of the Internet to not only change the way services are bought and sold, but change the fundamental dynamics of the global economy. Building on theories posited in the HBR article by Tim Malone and Robert Laubaucher, eLance enables individuals and companies to buy and sell services using an RFP-based pricing model. Will eLance be the next eBay? The case explores the challenges facing eLance as the team attempts to both create a new means of exchanging professional services in the marketplace and develop an online services model that can succeed in the increasingly competitive and profit-conscious Internet economy.
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Xerox: Outsourcing Global Information Technology Resources
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| 32 pp.
| Case
Author(s): Applegate, Lynda M.; Davis, Kevin Publication Date: 04/04/1995 Revision Date: 06/03/2002 Product Type: Case (Field) Publisher: Harvard Business School HBS Number: 195158 Geographic Setting: United States Event Year Start: 1993 Event Year End: 1993 Subjects: Innovation; Organizational change; Information & technology; Suppliers; Computer systems Academic Discipline: General management Supplementary Materials: Case Teaching Note, (196055), 13p, by Richard L. Nolan; Case Teaching Note, (196086), 4p, by F. Warren McFarlan Product Description: In order to increase revenues, develop new technologies, and manage information technology more efficiently, Xerox decided to sign a 10-year, $3.2 billion contract with Electronic Data Systems (EDS). This case describes the events that preceded Xerox's decision to outsource information technology.
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Ventro: Builder of B2B Businesses (Condensed)
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| 27 pp.
| Case
Author(s): Applegate, Lynda M.; Collura, Meredith Publication Date: 12/20/2000 Revision Date: 07/24/2001 Product Type: Case (Field) Publisher: Harvard Business School HBS Number: 801274 Geographic Setting: California Number of Employees: 354 Gross Revenue: $72.3 million revenues Event Year Start: 2000 Event Year End: 2000 Subjects: Organizational behavior; Entrepreneurship; Leadership; Business models; Business to business; Internet Academic Discipline: General management Supplementary Materials: Case Teaching Note, (801254), 20p, by Lynda M. Applegate, Meredith Collura Product Description: Enables a condensed analysis of Ventro (formerly known as Chemdex), which builds and operates multiple B2B marketplace companies. Part of the Building-E-Business Online series.
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Submarino.com (B)
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| 9 pp.
| Case
Author(s): Applegate, Lynda M.; Monteiro, Luiz Felipe Publication Date: 05/12/2003 Revision Date: 05/04/2004 Product Type: Supplement (Field) Publisher: Harvard Business School HBS Number: 803012 Subjects: Organizational behavior; International business; Entrepreneurship; Leadership; Technology; Business to consumer; Internet Academic Discipline: General management Product Description: Supplements the (A) case.
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Submarino.com (A)
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| 38 pp.
| Case
Author(s): Applegate, Lynda M.; Monteiro, Luiz Felipe; Collura, Meredith Publication Date: 05/17/2001 Revision Date: 01/20/2010 Product Type: Case (Field) Publisher: Harvard Business School HBS Number: 801350 Geographic Setting: Spain; Portugal; Latin America Number of Employees: 400 Gross Revenue: $10 million revenues Event Year Start: 2000 Event Year End: 2001 Subjects: Organizational behavior; International business; Entrepreneurship; Leadership; Technology; Business to consumer; Internet Academic Discipline: General management Supplementary Materials: Case Teaching Note, (803010), 28p, by Luiz Felipe Monteiro, Meredith Collura; Supplement, (803012), 9p, by Lynda M. Applegate, Luiz Felipe Monteiro Product Description: Enables a thorough analysis of Submarino.com, a B2C e-commerce company with a presence in Brazil, Argentina, Mexico, Spain, and Portugal. Examines the company's global operations as well as its organizational design and operating and management capabilities. Considers the company's challenge of determining its strategic and financial priorities as it launches a rapid growth plan with limited resources in 2001.
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StudyBlue
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| 18 pp.
| Case
Author(s): Morgridge, John; Holloway, Chuck; Magat Raffaelli, Claire Publication Date: 04/06/2010 Product Type: Case Publisher: Stanford University HBS Number: E373 Geographic Setting: Wisconsin Subjects: Angel financing; Technology; Business models; Internet; Start-ups Academic Discipline: General management Supplementary Materials: Case Teaching Note, (E373TN), 6p, by John P. Morgridge, Chuck Holloway, Claire Magat Raffaelli Product Description: The case opens in July of 2009 with Becky Splitt, CEO of StudyBlue, facing a series of difficult decisions. These include: determining the appropriate business model to monetize the StudyBlue site, which customer segment to target, and how much new capital to raise (and from whom). The case tells the story of how StudyBlue was begun as a side project of Chris Kl ndt and Steve Wallman in 2006 and how it evolved into a full-fledge start-up with seven employees. Over the course of three years, StudyBlue develops a healthy following of college users and adds significant new features and functionality. However, by the close of the case, there is still uncertainly around how quickly it can grow revenue in the future. Given new competitors on the horizon and the window for Series A funding round closing, Splitt must make her decisions quickly.
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Royal DSM N.V.: Information Technology Enabling Business Transformation
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| 31 pp.
| Case
Author(s): Applegate, Lynda M.; Watson, Edward; Vatz, Mara E. Publication Date: 06/29/2007 Revision Date: 08/08/2007 Product Type: Case (Field) Publisher: Harvard Business School HBS Number: 807167 Geographic Setting: Netherlands Number of Employees: 22,156 Gross Revenue: $8 billion revenues Event Year Start: 2000 Event Year End: 2006 Subjects: Corporate reorganization; Entrepreneurship; Information & technology; Growth strategy Academic Discipline: General management Supplementary Materials: Case Teaching Note, (809078), 6p, by Lynda M. Applegate, Deborah Soule Product Description: Describes how Royal DSM NV, an $8 billion dollar global corporation, leveraged information technology to enable a major corporate portfolio transformation between 2000 and 2006.
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Revolution Foods
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| 14 pp.
| Case
Author(s): Coates, Bethany; Grousbeck, H. Irving Publication Date: 11/17/2008 Product Type: Case Publisher: Stanford University HBS Number: E322 Geographic Setting: North America Academic Discipline: General management Supplementary Materials: Case Teaching Note, (E322TN), 3p, by Bethany Coates, H. Irving Grousbeck Product Description: In April 2007, Kristin Richmond laced up her sneakers and began the four mile run to Kirsten Tobey's house. It was a Saturday morning, but the two co-founders of Revolution Foods (RevFoods), a provider of healthy meals and nutrition education to schools in San Francisco and Los Angeles, felt pressure to finalize a plan for effectively managing their relationship with Maria Nunez. Nunez, a skeptical and influential food service administrator, had been undermining the RevFoods program at Green Academy, a charter school in California's Bay Area. Richmond and Tobey believed that if they did not address the issue now, their contract with the school could be revoked, an outcome that could threaten RevFoods's standing with other schools. As Richmond jogged up the last hill before reaching Tobey's residence, she wondered how best to turn their tense relationship with Nunez into a productive partnership.
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RealNetworks, Inc.: Converging Technologies/Expanding Opportunities
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| 29 pp.
| Case
Author(s): Applegate, Lynda M.; Goldman, Kirk Publication Date: 10/01/1998 Revision Date: 02/10/2000 Product Type: Case (Field) Publisher: Harvard Business School HBS Number: 399025 Geographic Setting: Washington Number of Employees: 200 Gross Revenue: $32.7 million revenues Event Year Start: 1995 Event Year End: 1998 Subjects: Entrepreneurial management; Competition; Information & technology; Internet Academic Discipline: General management Product Description: Highlights issues related to the impact of the Internet on industry and technology convergence. RealNetworks has succeeded in establishing its position as a market leader (over 90% market share) in the Internet streaming media segment. Can they maintain this position now that Microsoft has entered the market?
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Overview of E-Business Pricing Models
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| 16 pp.
| Case
Author(s): Applegate, Lynda M.; Sasser, W. Earl, Jr.; Kohler, Kristin Publication Date: 09/07/2000 Revision Date: 06/07/2002 Product Type: Supplement Publisher: Harvard Business School HBS Number: 801182 Subjects: Technology; Business models; Logistics; Internet Academic Discipline: General management Product Description: Supplements National Logistics Management.
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Open Market, Inc.: Managing in a Turbulent Environment
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| 30 pp.
| Case
Author(s): Applegate, Lynda M.; Gogan, Janis L. Publication Date: 03/22/1996 Revision Date: 08/29/1996 Product Type: Case (Field) Publisher: Harvard Business School HBS Number: 196097 Geographic Setting: Massachusetts Event Year Start: 1995 Event Year End: 1995 Subjects: Entrepreneurial management; Internet; Applications Academic Discipline: General management Supplementary Materials: Case Teaching Note, (196068), 25p, by Lynda M. Applegate, Janis L. Gogan Product Description: Presents the story of Open Market, Inc., one of numerous companies formed in 1994 to engage in electronic commerce over the Internet. This case examines the company's development its business strategy and organization evolution as the company increased in size and gained a firm foothold in the uncertain electronic commerce.
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National Logistics Management
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| 32 pp.
| Case
Author(s): Applegate, Lynda M.; Rotelli, Mary Teichert; Kohler, Kristin Publication Date: 09/22/2000 Revision Date: 10/22/2002 Product Type: Case (Field) Publisher: Harvard Business School HBS Number: 801110 Geographic Setting: Michigan Event Year Start: 2000 Event Year End: 2000 Subjects: Technology; Business models; Logistics; Internet Academic Discipline: General management Supplementary Materials: Supplement, (801182), 16p, by Kristin Kohler; Case Teaching Note, (803003), 8p, by Madlen Kadish Product Description: National Logistics Management (NLM), a third-party logistics company, is a successful, profitable business that provides a more cost-effective and efficient means to expedite premium freight. With the logistics landscape changing, NLM's market niche is threatened. Can NLM survive in the newer, faster e-business logistics world? What are NLM's options for growth?
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MicroAge, Inc.: Orchestrating the Information Technology Value Chain
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| 37 pp.
| Case
Author(s): Applegate, Lynda M.; Goldman, Kirk Publication Date: 11/19/1997 Revision Date: 05/02/2002 Product Type: Case (Field) Publisher: Harvard Business School HBS Number: 398068 Geographic Setting: Arizona Number of Employees: 2,900 Gross Revenue: $3.5 billion revenues Event Year Start: 1996 Event Year End: 1997 Subjects: Distribution; Information & technology Academic Discipline: General management Supplementary Materials: Case Teaching Note, (399115), 32p, by Lynda M. Applegate Product Description: MicroAge, Inc. started as a storefront in Tempe, AZ in 1976 selling personal computer kits to hobbyists. During their first year of operation, founders Jeff McKeever and Alan Hald sold $1.5 million worth of computer kits, priced at under $1,000 each. Twenty years later, revenues exceeded $3.5 billion dollars, while the business evolved from a computer store to a master reseller and full-line integrator of information technology products. MicroAge continually reinvented itself and its business with an entrepreneurial spirit most companies of its size cannot enjoy. MicroAge thrives on the theory that many of its fiercest competitors can also be its best clients. This case provides an excellent vehicle for helping students understand the opportunities and risks related to electronic commerce and the Internet.
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Merck: Managing Vioxx (G)
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| 3 pp.
| Case
Author(s): Simons, Robert L.; Kindred, Natalie Publication Date: 04/20/2009 Product Type: Supplement (Library) Publisher: Harvard Business School HBS Number: 109086 Geographic Setting: United States Number of Employees: ~100000 Gross Revenue: ~24 billion Event Year Start: 2007 Subjects: Crisis management; Mission statements; Innovation; Leadership; Risk management; Ethics; Reputations Academic Discipline: General management Supplementary Materials: Case Teaching Note, (109087), 11p, by Natalie Kindred, Robert L. Simons
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Merck: Managing Vioxx (E)
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| 7 pp.
| Case
Author(s): Simons, Robert L.; Rosenberg, Kathryn; Kindred, Natalie Publication Date: 04/20/2009 Product Type: Supplement (Library) Publisher: Harvard Business School HBS Number: 109084 Geographic Setting: United States Number of Employees: ~100000 Gross Revenue: ~24 billion Event Year Start: 2004 Event Year End: 2005 Subjects: Crisis management; Mission statements; Innovation; Leadership; Risk management; Ethics; Reputations Academic Discipline: General management Supplementary Materials: Supplement, (109085), 2p, by Robert L. Simons, Natalie Kindred; Supplement, (109086), 3p, by Robert L. Simons, Natalie Kindred; Case Teaching Note, (109087), 11p, by Natalie Kindred, Robert L. Simons
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Merck: Managing Vioxx (D)
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| 2 pp.
| Case
Author(s): Simons, Robert L.; Rosenberg, Kathryn; Kindred, Natalie Publication Date: 04/20/2009 Product Type: Supplement (Library) Publisher: Harvard Business School HBS Number: 109083 Geographic Setting: United States Number of Employees: ~100000 Gross Revenue: ~24 billion Event Year Start: 2004 Subjects: Crisis management; Mission statements; Innovation; Leadership; Risk management; Ethics; Reputations Academic Discipline: General management Supplementary Materials: Supplement, (109084), 7p, by Robert L. Simons, Kathryn Rosenberg, Natalie Kindred; Supplement, (109085), 2p, by Robert L. Simons, Natalie Kindred; Supplement, (109086), 3p, by Robert L. Simons, Natalie Kindred; Case Teaching Note, (109087), 11p, by Natalie Kindred, Robert L. Simons
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Merck: Managing Vioxx (C)
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| 3 pp.
| Case
Author(s): Simons, Robert L.; Rosenberg, Kathryn; Kindred, Natalie Publication Date: 04/20/2009 Product Type: Supplement (Library) Publisher: Harvard Business School HBS Number: 109082 Geographic Setting: United States Number of Employees: ~100000 Gross Revenue: ~24 billion Event Year Start: 2004 Subjects: Crisis management; Mission statements; Innovation; Leadership; Risk management; Ethics; Reputations Academic Discipline: General management Supplementary Materials: Supplement, (109083), 2p, by Robert L. Simons, Kathryn Rosenberg, Natalie Kindred; Supplement, (109084), 7p, by Robert L. Simons, Kathryn Rosenberg, Natalie Kindred; Supplement, (109085), 2p, by Robert L. Simons, Natalie Kindred; Supplement, (109086), 3p, by Robert L. Simons, Natalie Kindred; Case Teaching Note, (109087), 11p, by Natalie Kindred, Robert L. Simons
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Internet Securities, Inc.: Building a Business in Turbulent Times (A)
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| 38 pp.
| Case
Author(s): Applegate, Lynda M.; Goldman, Kirk Publication Date: 09/24/1997 Revision Date: 10/07/2004 Product Type: Case (Field) Publisher: Harvard Business School HBS Number: 398007 Subjects: Entrepreneurial management; Information & technology Academic Discipline: General management Supplementary Materials: Case Teaching Note, (399107), 25p, by Lynda M. Applegate; Supplement, (803013), 3p, by Lynda M. Applegate, Kristin Kohler, Nancy Bartlett Product Description: Examines the challenges faced by the founders of this Internet start-up as they attempt to build a successful e-business. Founded in May 1995 when the commercial Internet was still in its infancy, Internet Securities provides hard-to-find financial, business, economic, and political information on emerging markets. Information from over 600 information suppliers in more than 25 emerging markets (for example, China, Russia, Poland, Venezuela, Argentina, Chile, Turkey) is provided to over 650 insitutional clients, including J.P. Morgan, Deutsche Morgan Grenfell, KPMG, and Ing. Barings. Set in January 1999, the case describes how this early Internet pioneer defined a new business model and built an organization in Internet time. In the words of the founders, In less than four years, we built this company from a few people doing all work out of a third-floor walk-up apartment to over 200 people performing specialized roles all over the world. At the time of the case, the company had just been acquired by EuroMoney PLC for $43 million. Students use the frameworks and tools available in the Creating E-Business Value online program to assess the value of the company at the time of the sale and to determine whether or not Internet Securities and Euromoney's stakeholders (including the founders, employees, and investors) are happy with the deal that was struck first from a financial point of
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Interactive Insurance Services: Redefining Insurance Distribution
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| 20 pp.
| Case
Author(s): Applegate, Lynda M.; Malcom-Nagler, Maria Publication Date: 09/18/1998 Revision Date: 02/22/1999 Product Type: Case (Field) Publisher: Harvard Business School HBS Number: 399017 Geographic Setting: Virginia Event Year Start: 1995 Event Year End: 1998 Subjects: Entrepreneurship; Information & technology; Internet Academic Discipline: General management Product Description: Founded in July 1995, Interactive Insurance Services provided personal lines of insurance over the World Wide Web. In June 1996, the company was acquired by Intuit for $7.5 million. The case details the competitive and organizational issues faced by this rapidly growing Internet business.
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Intellectual Property Exchange (B)
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| 4 pp.
| Case
Author(s): Applegate, Lynda M.; Clarkson, Gavin Publication Date: 09/01/2000 Product Type: Supplement (Field) Publisher: Harvard Business School HBS Number: 801177 Subjects: Intellectual capital; Internet Academic Discipline: General management Product Description: Supplements the (A) case.
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Intellectual Property Exchange (A)
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| 12 pp.
| Case
Author(s): Applegate, Lynda M.; Clarkson, Gavin Publication Date: 09/01/2000 Product Type: Case (Field) Publisher: Harvard Business School HBS Number: 801176 Geographic Setting: New York Number of Employees: 10,000 Event Year Start: 1999 Event Year End: 1999 Subjects: Intellectual capital; Internet Academic Discipline: General management Supplementary Materials: Supplement, (801177), 4p, by Gavin Clarkson Product Description: As the marketplace for intellectual assets explodes, the mechanisms for liquidity and exchange have not kept pace. Bryan Benoit, partner at PricewaterhouseCoopers (PwC), believes that he has a solution. Working initially with a shoestring development budget, he has created an e-business within PwC called The Intellectual Property Exchange, which he believes will both increase the liquidity for intellectual assets, increase the number of transactions that take place worldwide, as well as increase the visibility of PwC's Intellectual Asset Management Practice. This case explores the challenges and obstacles that Benoit faces.
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Frito-Lay, Inc.: A Strategic Transition 1987-92 (Abridged)
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| 24 pp.
| Case
Author(s): Applegate, Lynda M. Publication Date: 03/03/1995 Revision Date: 09/29/1997 Product Type: Case (Field) Publisher: Harvard Business School HBS Number: 195238 Geographic Setting: United States Gross Revenue: $6 billion revenues Event Year Start: 1987 Event Year End: 1991 Subjects: Organizational change; Information systems; Information & technology; Implementing strategy Academic Discipline: General management Supplementary Materials: Case Teaching Note, (196072), 38p, by Lynda M. Applegate Product Description: A new CEO must take action to return the company to profitability, to clarify the vision, and then to build the infrastructure (human, capital, and information) needed to support the long-term change in strategy and organization. The case provides a rich description of the evolutionary nature of the vision for change and the development of the organizational and information infrastructure needed to support it. The company institutes changes in structure, management systems, people, and processes in a second round of organizational change initiatives this time more radical in nature.
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Fidelity Retires in Canada
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| 24 pp.
| Case
Author(s): Pozen, Robert C.; Scott, Edward Publication Date: 07/19/2010 Product Type: Case (Field) Publisher: Harvard Business School HBS Number: 311023 Geographic Setting: Canada Event Year Start: 1998 Event Year End: 2008 Subjects: Investment management; International business; Mutual funds Academic Discipline: General management Supplementary Materials: Case Teaching Note, (311026), 15p, by Robert C. Pozen, Edward Scott Product Description: The head of Fidelity Canada was faced with a decision about what to do with its retirement business there. Although Fidelity as a fund manager has made some headway in Canada, the competition has been very tough for the administration of retirement plans a separate business from fund management. The case discusses the similarities and differences between defined contribution plans in Canada and the US. It then focuses on three possible decisions for Fidelity Canada grow its own retirement business, find a joint venture partner or sell the business.
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FairMarket, Inc.: Where Buyers and Sellers Connect
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| 26 pp.
| Case
Author(s): Applegate, Lynda M.; Wieland, Jack; Raube, Chad Publication Date: 08/04/1998 Revision Date: 06/23/2000 Product Type: Case (Field) Publisher: Harvard Business School HBS Number: 399006 Geographic Setting: Massachusetts Number of Employees: 50 Event Year Start: 1998 Event Year End: 1998 Subjects: Auctions; Entrepreneurial management; Information systems; Information & technology; Information age Academic Discipline: General management Product Description: On February 20, 1997, FairMarket, an Internet-based business-to-business auction site, was launched. CEO, founder Scott Randall, drew on his experience building Internet businesses at NECX Direct, Yahoo, and Internet Shopping Network to build his business. This case, set in June 1998, describes the challenges he faced in launching the company and enables students to debate the best approach to penetrating the market and growing the organization.
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E-Commerce in Latin America
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| 31 pp.
| Case
Author(s): Applegate, Lynda M.; Monteiro, Luiz Felipe; Collura, Meredith Publication Date: 03/28/2001 Revision Date: 06/10/2002 Product Type: Note Publisher: Harvard Business School HBS Number: 801388 Subjects: Organizational behavior; International business; Entrepreneurship; Leadership; Technology; Internet Academic Discipline: General management Product Description: Examines the vast potential offered by e-commerce in Latin America. Addresses both B2B and B2C e-commerce, as well as the specific economic, cultural, and technological barriers for doing business online in the region.
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Doing Business in a Distributed World: Clients, Servers, and the Stuff in Between
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| 11 pp.
| Case
Author(s): Applegate, Lynda M.; Bock, Geoffrey Publication Date: 02/06/1995 Revision Date: 10/12/1995 Product Type: Note Publisher: Harvard Business School HBS Number: 195211 Subjects: Information systems Academic Discipline: General management Product Description: Examines business computing as it is evolving in the 1990s. Compares the highly centralized and tightly controlled systems of the past with today's flexible, networked, client/server technology. Serves as an introduction to client/server terminology and technology.
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Delta Electronics Hybrid Power Train
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| 18 pp.
| Case
Author(s): Shih, Willy; Wang, Jyun-Cheng Publication Date: 05/12/2010 Product Type: Case (Field) Publisher: Harvard Business School HBS Number: 610098 Geographic Setting: China; Taiwan Number of Employees: Est 10,000 Gross Revenue: $3.8B Event Year Start: 2009 Event Year End: 2010 Subjects: Industrial development; Innovation; Technology; Modularity; Industrial goods Academic Discipline: General management Product Description: Delta Electronics, the world's largest manufacturer of switching power supplies, hoped to enter the market for gasoline-electric hybrid power trains for automobiles by being a major component and subsystem supplier. While most public awareness of hybrid vehicles fell to the tier one integrated vehicle manufacturers, Delta felt it had an opportunity to enter the market via new automotive market entrants in China who had comparatively fewer capabilities and were willing to purchase major subsystems. Yet the company faced a dilemma a major customer wanted Delta to transfer ownership of key intellectual property as a condition of doing business. The case affords students an opportunity to consider whether a technological shift will enable what seems traditionally to be a highly integrated product designs to shift to a modular architecture, and consider the implications for appropriability of returns.
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Colliers International Property Consultants, Inc.: Managing a Virtual Organization
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| 20 pp.
| Case
Author(s): Applegate, Lynda M.; Knoop, Carin-Isabel Publication Date: 05/02/1996 Revision Date: 05/19/1997 Product Type: Case (Field) Publisher: Harvard Business School HBS Number: 396080 Number of Employees: 4,400 Gross Revenue: $17 billion revenues Event Year Start: 1994 Event Year End: 1995 Subjects: International business; Corporate strategy Academic Discipline: General management Supplementary Materials: Case Teaching Note, (399101), 28p, by Lynda M. Applegate Product Description: In less than 20 years, the real estate firm Colliers International expanded into a federation of 180 offices with close to 4,500 professionals in over 30 countries. Because Colliers expanded by signing up existing firms strong in their local markets, its leaders had to manage a portfolio of firms with revenues ranging from $500,000 to over $80 million. Some were over 150 years old; others less than one. Firms provided services ranging from commission-based brokerage services to advisory services more akin to consulting services involving retainer fees. Colliers leaders are considering how their organization should respond to the changing needs of real estate clients. Colliers managers need to decide what organizational structure, management practices, and IT strategy their organization requires to enter the next century.
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Campbell Soup Co.: Transforming for the 21st Century
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| 27 pp.
| Case
Author(s): Applegate, Lynda M.; Ladge, Jamie Publication Date: 03/26/2003 Revision Date: 10/22/2003 Product Type: Case (Field) Publisher: Harvard Business School HBS Number: 803119 Geographic Setting: New Jersey Number of Employees: 24,000 Gross Revenue: $5.7 billion revenues Event Year Start: 2002 Event Year End: 2002 Subjects: Organizational behavior; Leadership; Change management; Competition Academic Discipline: General management Product Description: In July 2001, Campbell Soup's newly appointed CEO, Douglas R. Conant, addressed a group of Wall Street analysts and unveiled his plan to kick-start growth. His plan called for organizational renewal and revitalization, redesign of core customer-facing processes including supply chain, order fulfillment, and customer service of Campbell's U.S. soup business. Condensed soup sales, which represented nearly 50% of the company's total operating profit, had been in decline for several years and the company was slowly losing market share in this core product group as competition intensified. Pressure had mounted from major competitor General Mills, which had recently acquired Pillsbury Co., maker of Campbell's rival soup brand Progresso. .
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Bolsa de Valores de Guayaquil (BVG): Reaching Worldwide Investors Through the Internet
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| 40 pp.
| Case
Author(s): Applegate, Lynda M.; Montealegre, Ramiro; Vera, Dusya; Barone, Karen J. Publication Date: 11/23/1998 Revision Date: 02/03/1999 Product Type: Case (Field) Publisher: Harvard Business School HBS Number: 399070 Geographic Setting: Ecuador Number of Employees: 78 Gross Revenue: $2 million revenues Event Year Start: 1993 Event Year End: 1998 Subjects: Stock exchanges; Emerging markets; Foreign investment; Information & technology; Internet Academic Discipline: General management Product Description: The Guayaquil Stock Exchange developed a Web site to provide information about the market in Ecuador. Though the system provided some dynamic information for potential investors and allowed for some transactions to occur via the Internet, it had not at the time of the case been able to support on-line trading. The case explores the usefulness of the site in the context of an emerging market.
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