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Taking the Cake
	Add	View	8 pp.	Case Study Author(s): Gerson, Ben Publication Date: 03/01/2004 Product Type: Harvard Business Review Article Product Description: For teaching purposes, this is the case-only version of the HBR case study. The commentary-only version is Reprint R0403Z. The complete case study and commentary is Reprint R0403A. The land of fried chicken and hush puppies likes its snacks steeped in fat, and Southland Baking Co. has always been happy to oblige. Its Chizzlewits are crumbly, full of saturated fat, and delicious. As a result, Southland has a solid foothold in its market. But to Peter Schmidt, Southland's vice-president and general counsel, every day seems to bring more evidence that products like Chizzlewits are becoming the new tobacco. A New York lawyer has just sued a company like Southland for supposedly making his client fat. A House subcommittee is holding hearings on the fat content of baked goods. And Mothers Opposed to Obesity in Kids is lobbying for warning labels on all foods containing sugars and saturated fats. Southland is trying to come up with a leaner version of Chizzlewits, but the results haven't been encouraging. As Arthur, a little boy in a test group, says with a scowl after taking a bite and spitting it out: ``It looks like a Chizzlewit, but it doesn't taste like one!'' Should Schmidt tell his CEO that Southland needs to recast its product lines? In R0403Z, commenting on this fictional case study are Kenneth B. McClain, a trial lawyer based in Independence, Missouri; Laurian J. Unnevehr, a professor at the University of Illinois at Urbana-Champaign; Pam Murtaugh, a consultant in Madison, Wisconsin; and Richard Berman, the executive director of the Center for Consumer Freedom in Washington, D.C. HBS Number: R0403X Subjects: Business government relations; Corporate responsibility; Corporate strategy; Ethics; Food; HBR Case Discussions; Market positioning; Product lines Academic Disciplin
	Add	View	12 pp.	Case Study and Commentary Author(s): Gerson, Ben Publication Date: 03/01/2004 Product Type: Harvard Business Review Article Product Description: The land of fried chicken and hush puppies likes its snacks steeped in fat, and Southland Baking Co. has always been happy to oblige. Its Chizzlewits are crumbly, full of saturated fat, and delicious. As a result, Southland has a solid foothold in its market. But to Peter Schmidt, Southland's vice-president and general counsel, every day seems to bring more evidence that products like Chizzlewits are becoming the new tobacco. A New York lawyer has just sued a company like Southland for supposedly making his client fat. A House subcommittee is holding hearings on the fat content of baked goods. And Mothers Opposed to Obesity in Kids is lobbying for warning labels on all foods containing sugars and saturated fats. Southland is trying to come up with a leaner version of Chizzlewits, but the results haven't been encouraging. As Arthur, a little boy in a test group, says with a scowl after taking a bite and spitting it out: ``It looks like a Chizzlewit, but it doesn't taste like one!'' Should Schmidt tell his CEO that Southland needs to recast its product lines? Commenting on this fictional case study are Kenneth B. McClain, a trial lawyer based in Independence, Missouri; Laurian J. Unnevehr, a professor at the University of Illinois at Urbana-Champaign; Pam Murtaugh, a consultant in Madison, Wisconsin; and Richard Berman, the executive director of the Center for Consumer Freedom in Washington, D.C. THIS HBR CASE STUDY INCLUDES BOTH THE CASE AND THE COMMENTARY. FOR TEACHING PURPOSES, THE REPRINT IS ALSO AVAILABLE IN TWO OTHER VERSIONS: CASE STUDY ONLY, REPRINT R0403X, AND COMMENTARY ONLY, REPRINT R0403Z. HBS Number: R0403A Subjects: Business government relations; Corporate responsibility; Corporate strategy; Ethics; Food; HBR Case Discussions; Market positioning; Product lines


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