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Harvard Business Review Business and Government Brief Cases
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   Trouble in Paradise
  Add   View  8 pp.  Case Study
Author(s): Xin, Katherine; Pucik, Vladimir
Publication Date: 08/01/2003
Product Type: Harvard Business Review Article
Product Description: For teaching purposes, this is the case-only version of the HBR case study. The commentary-only version is reprint R0308Z. The complete case study and commentary is reprint R0308A. Mike Graves, the general manager of a U.S. apparel company's 50/50 joint venture with a Chinese manufacturer, has made the joint venture into a big success, at least in the eyes of its Chinese executives and local officials. Zhong-Lian Knitting has turned around three money-losing businesses and has increased its payroll from 400 to 2,300 employees. But Mike's boss, the CEO of the U.S. company, Heartland Spindle, doesn't share the rosy view. He's looking for a 20% ROI, which he says will require laying off 1,200 Chinese workers. He also wants to aim at the high end of the clothing market, meaning the JV will have to meet much tougher standards of quality than it has been able to do so far. To make matters worse, the Chinese executives now want to make a fourth acquisition, which they hope will position the venture to start its own brand of apparel -- a move that could eat into profits for years. Can Mike keep the joint venture from unraveling? In R0308Z, four commentators offer expert advice in this fictional case study: Eric Jugier, the chairman of Michelin (China) Investment in Shanghai; Dieter Turowski, a managing director in mergers & acquisitions at Morgan Stanley in London; David Xu, a principal at McKinsey in Shanghai; and Paul W. Beamish, the director of the Asian Management Institute at the University of Western Ontario's Richard Ivey School of Business in Canada.
HBS Number: R0308X
Subjects: China; HBR Case Discussions; Joint ventures; Mergers & acquisitions; Multinational corporations; Return on investment
Academic Discipline: Business & government
  Add   View  12 pp.  Case Study and Commentary
Author(s): Xin, Katherine; Pucik, Vladimir
Publication Date: 08/01/2003
Product Type: Harvard Business Review Article
Product Description: Mike Graves, the general manager of a U.S. apparel company's 50/50 joint venture with a Chinese manufacturer, has made the joint venture into a big success, at least in the eyes of its Chinese executives and local officials. Zhong-Lian Knitting has turned around three money-losing businesses and has increased its payroll from 400 to 2,300 employees. But Mike's boss, the CEO of the U.S. company, Heartland Spindle, doesn't share the rosy view. He's looking for a 20% ROI, which he says will require laying off 1,200 Chinese workers. He also wants to aim at the high end of the clothing market, meaning the JV will have to meet much tougher standards of quality than it has been able to do so far. To make matters worse, the Chinese executives now want to make a fourth acquisition, which they hope will position the venture to start its own brand of apparel -- a move that could eat into profits for years. Can Mike keep the joint venture from unraveling? Four commentators offer expert advice in this fictional case study: Eric Jugier, the chairman of Michelin (China) Investment in Shanghai; Dieter Turowski, a managing director in mergers & acquisitions at Morgan Stanley in London; David Xu, a principal at McKinsey in Shanghai; and Paul W. Beamish, the director of the Asian Management Institute at the University of Western Ontario's Richard Ivey School of Business in Canada. THIS HBR CASE STUDY INCLUDES BOTH THE CASE AND THE COMMENTARY. FOR TEACHING PURPOSES, THE REPRINT IS ALSO AVAILABLE IN TWO OTHER VERSIONS: CASE STUDY ONLY, REPRINT R0308X, AND COMMENTARY ONLY, REPRINT R0308Z.
HBS Number: R0308A
Subjects: China; HBR Case Discussions; Joint ventures; Mergers & acquisitions; Multinational corporations; Return on investment
Academic Discipline: Business & go
 
 
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