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Mount Rundle Hotel Banff
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| 5 pp.
| Case Author(s): Jim Kayalar Publication Date: 7/7/2008 Product Type: Case (Library) Teaching Note: 8B08M50 Ivey ID: 9B08M050 Geographic Setting: Canada Industry Setting: Hotels, Rooming Houses, Camps Size: Medium Year of Event: 2006 Level of Difficulty: 5 - MBA/Postgraduate Subjects: Service Recovery; Service Industry; Hotel Management; Tourism; Operations Management Major Disciplines: General Management Product Description: The general manager of The Mount Rundle Hotel in Banff, Alberta, Canada, felt pressure from her boss at the Encore Hotels Group. A customer had complained to her. Later, he approached the Better Business Bureau of Southern Alberta, the Banff Lake Louise tourism development board, the mayor?s office and had posted a complaint on Tripadvisor.com. The general manager?s boss was not happy and she was frustrated. The customer did not seem to give up. The general manager wondered how to make this customer go away.
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Regal Carnation Hotel, Guam
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| 13 pp.
| Case Author(s): Jim Kayalar Publication Date: 10/20/2008 Product Type: Case (Gen Exp) Teaching Note: 8B08M70 Ivey ID: 9B08M070 Geographic Setting: Guam Industry Setting: Hotels, Rooming Houses, Camps Size: Medium Year of Event: 2007 Level of Difficulty: 4 - Undergraduate/MBA Subjects: Strategic Positioning; Strategy Development; Market Strategy; Product Life Cycle; Organizational Behaviour; Operations Management; Marketing Management; Human Resources Management Major Disciplines: General Management; International Product Description: In the spring of 2007, a vacationer is upset by the poor hotel experience he has had on the island of Guam. At the onset, the reasons for the bad experience seem to point to seemingly minor issues: bad management, poor service and old rooms. The value of the case lies in the analysis of the symptoms and arriving at the root causes of the problem, particularly the profit maximization strategy of the hotel's owners in a mature industry. The case uses a different method of analysis, starting with micro indicators and moving to macro indicators: the analysis of symptoms, arriving at root causes, determining company strategy and finally assessing the company's position using the Product Life Cycle Model.
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Guam Visitors' Bureau
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| 25 pp.
| Case Author(s): Jim Kayalar Ivey ID: 9B08M087 Publication Date: 12/15/2008 Product Type: Case (Field) Teaching Note: 8B08M87 Geographic Setting: Guam, U.S. Industry Setting: Amusement and Recreation Services Size: Large Year of Event: 2007 Level of Difficulty: 5 - MBA/Postgraduate Subjects: Competitive Strategy; International Strategy; Strategy Development; Growth Strategy Major Disciplines: General Management; International Product Description: The general manager of the Guam Visitors' Bureau, a destination marketing organization, faces the challenge of running the island's tourism industry. There are strong interest groups, who have structured the competitive field in Guam, and the island's mature industry faces ever-increasing competition from rival destinations. The general manager must formulate a realistic strategy that acknowledges the internal and external constraints his organization faces and safeguards the competitive position of Guam.
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Pro Clean, Tennessee
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| 15 pp.
| Case Author(s): Jim Kayalar Publication Date: 12/15/2008 Product Type: Case (Gen Exp) Teaching Note: 8B08M91 Ivey ID: 9B08M091 Geographic Setting: United States Industry Setting: Business Services Size: Small Year of Event: 2007 Level of Difficulty: 4 - Undergraduate/MBA Subjects: Entrepreneurial Business Growth; Competitive Strategy; Business Development; Business Process Re-Engineering; Operations Management Major Disciplines: Entrepreneurship; General Management Product Description: The owner of a carpet cleaning operation in Tennessee is urgently looking for solutions, after his business expansion project has failed. The owner has emulated the business model of a well-established competitor, hoping that what has worked for his competitor would also work for him. The business is churning cash fast as a result of the additional cost of personnel and equipment and could face bankruptcy in the near future.
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MIA, Philippines
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| 20 pp.
| Case Author(s): Jim Kayalar Publication Date: 2/9/2009 Product Type: Case (Gen Exp) Teaching Note: 8B09M16 Ivey ID: 9B09M016 Geographic Setting: Philippines Industry Setting: Non-Profit Organizations Size: Large Year of Event: 2007 Level of Difficulty: 4 - Undergraduate/MBA Subjects: Cross Cultural Management; Value Chain; Project Design/Development; Project Management Major Disciplines: General Management; International Product Description: The newly appointed country director of MIA Philippines, a non-profit organization with a mandate to alleviate poverty in developing countries, is faced with the challenge of designing and managing a development assistance project that would establish a go-to-market supply chain for a remote Filipino fishing village. The country director has to enter a new country, launch the project, deal with the constraints of a foreign culture, manage the expectations of major stakeholders whilst trying to manage a multi-cultural team and conclude the project on time. The value of the case lies in the realistic assessment of stakeholders? motivation, their capabilities and assets, and project constraints during the design and implementation stages. Value chain analysis, value added analysis and stakeholder analysis are used to assess the applicability of project design, impact and long term success.
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Otoyol Motor Company
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| 24 pp.
| Case Author(s): Jim Kayalar Ivey ID: 9B09M053 Publication Date: 8/27/2009 Product Type: Case (Library) Teaching Note: 8B09M53 Geographic Setting: Turkey Industry Setting: Transportation Equipment Size: Large Year of Event: 2007 Level of Difficulty: 4 - Undergraduate/MBA Subjects: Strategy; Competitive Strategy; Competitiveness; Market Strategy Major Disciplines: General Management; International; Marketing; Production and Operations Management Product Description: Otoyol Motor Company, a large commercial vehicle manufacturer, is on the verge of being liquidated by its shareholders. Despite all efforts to maintain its competitive position, the company has been caught in a downward spiral. Erosion of its first mover advantages, shifts in industry core competencies and changes in consumer preferences have depreciated the company's value proposition and deteriorated its market share. Utilizing empirical data, this case illustrates the evolution of the commercial vehicle industry in Turkey, changes in industry conditions, and competitive strategies employed by the incumbent and its Japanese rivals in various life cycle stages. Puppy dog ploy, market penetration, product strategy, long term market share acquisition stratagems employed by challengers, and the incumbent's counter moves are chronicled.
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Bon Star Hotel
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| 17 pp.
| Case Author(s): Jim Kayalar Ivey ID: 9B09M072 Publication Date: 11/16/2009 Product Type: Case (Gen Exp) Teaching Note: 8B09M72 Geographic Setting: Central Asia Industry Setting: Hotels, Rooming Houses, Camps Size: Medium Year of Event: 2006 Level of Difficulty: 4 - Undergraduate/MBA Subjects: Stakeholder Analysis; Strategic Balance; Operations Analysis; Consulting Major Disciplines: Entrepreneurship; General Management; International Product Description: A management consultant is dispatched to a Central Asian Republic to conduct an operational analysis of an underperforming hotel. Initially the objective of the assignment is to turn around the business. The scope of the intervention, however, changes dramatically as the consultant finds himself in the midst of a high stakes stakeholder standoff with numerous parties vying for ownership of the business. Based on an actual consulting assignment, the case will present insight into the management consulting profession, relay a realistic account of the onsite operational analysis and business audit process, and impart the challenges managers and entrepreneurs confront in international business settings.
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