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   ’RISE AND FALL‘: A CASE OF AN ENTREPRENEUR
  Add   View  4 pp.  Case
Aslam, Z — Air University
Rasheed, F — Air University

Distributor: ecch (www.ecch.com) Reference: 809-015-1 Language: English
Category: Entrepreneurship Data source: Field research
Product Year: 2009
Geo location: Lahore, Pakistan Industry: IT Size: 70 employees Timing: 2006
Topics: Entrepreneurship; Information technology; Merger; Managerial decision making; Self motivation
Abstract: This case describes the success story of an innovative entrepreneur Bilal, who seeks to excel in the field of information technology. After starting a job he was soon fed up and so left to start his own business, however a merger with another IT firm took him back from where he had started. This case describes the benefits of working in a foreign market for web development, the critical decisions made by the young entrepreneur to step into the business world and how Bilal flourished his business again after a big downfall. The case highlights: (1) the issues of an inability to see opportunities in the market; (2) the lack of market analysis; (3) the importance of timely managerial decision; (4) customer retention; and (5) the managerial skills required to control a small team.

Source: ecch
   ’RITZ‘
  Add   View  19 pp.  Case
O’Cinneide, B — University of Limerick
Distributor: ecch (www.ecch.com) Reference: 593-061-1 Language: English
Category: Marketing Data source: Field research
Product Year: 1993
Geo location: Clonmel, Ireland Industry: Drinks Size: 200 employees Timing: 1984-1987
Topics: New product development; Intrapreneurship; Marketing research; Advertising management; Brand management; Distribution management; Sales promotion; PR, publicity; Target marketing (females); Marketing management
Abstract: In 1984 Showerings (Ireland) Ltd attempted to find a new product opportunity in the Irish market. The case describes in detail the new product development process involved in creating a new brand, ‘Ritz', geared at the female drinker. The subject's attractiveness to female students is a feature of the 'Ritz' study. The case emphasises the priority given to marketing research, eg analysis of perceptions and preferences of the target market relating to age, socio-economic groupings and residence, ie urban vs rural. Concept development and testing was an integral part of the Showerings' project. Long before development of the physical product was attempted, clear ideas had emerged of the product formulation (perry based), branding and packaging required. The case describes the essential role played by advertising in the product launch and it identifies the close liaison developed between Showerings' marketing team and the agents, Young Advertising in Dublin. Similarly, the distribution plan, to compete with major Irish drink manufacturers like Guinness, is discussed.

Source: ecch
   ’RIVERDANCE GOES GLOBAL‘
  Add   View  27 pp.  Case
O’Cinneide, B — University of Limerick
Distributor: ecch (www.ecch.com) Reference: 397-028-1 Language: English
Category: Strategy and General Management Data source: Published sources
Product Year: 1997
Geo location: Ireland, worldwide Industry: Entertainment, arts, culture, TV, theatre, video, music Size: 100+ employees Timing: 1994-1997
Topics: New product development; Entrepreneurship; Intrapreneurship; Business policy, strategy; Marketing management; Promotion; Management; International business; Arts, entertainment, culture; Tourism, national branding; State organisations, public; Sector
Abstract: The 1994 ‘Eurovision Song Contest', held in Dublin, gave rise to a wide ranging debate in Ireland on arts innovation. Has a new culture/art form been created, or will it prove to be a transient 'show biz' phenomenon? 'Riverdance', was an intermission piece of less than seven minutes (out of Eurovision's three hour transmission, claimed to have been viewed by a worldwide audience of 300 million). The follow-through, 'Riverdance - The Show', has broken all Irish box office records and had attracted massive audiences through TV performances, video productions and live shows, worldwide. Readers can attempt to assess 'Riverdance's' long term effect on Irish culture - or was it a passing fad/fashion? They will see the 'New Product Development' process at play, and explore the potential for 'Arts and Entertainment' and the team approach to developing 'enterprise'. RTE, Ireland's only broadcasting authority, had developed a 'product' that led, subsequently, to a highly successful follow-through stage venture, so raising issues of public sector 'enterprise' and intrapreneurship as distinct from entrepreneurship. There is also the moral dilemma faced by the arts/culture sector in walking the figurative 'tight-rope', ie achieving commercial success, but not at the ex

Source: ecch
   (OP 11/2007 per Darden) RATIOS TELL A STORY: 1995
  Add   View  5 pp.  Case
Author(s): Haskins, Mark E.
Darden ID: UVA-C-2130
Published: 4/25/1996
Revised: 10/1/1996
Copyright Year: 1996
Subject Area: Accounting and Control
Keywords: financial-statement analysis
Teaching Note: UVA-C-2130TN
Abstract: The characteristics of a firm’s business are often reflected in the makeup of its financial statements. Using common-sized balance-sheet and financial-ratio data for 14 anonymous companies, students match identified industries to the data based on the story portrayed by the information.

Source: Darden
  Add   View  5 pp.  Case
Author(s): Haskins, Mark E.
Darden ID: UVA-C-2130
Published: 4/25/1996
Revised: 10/1/1996
Copyright Year: 1996
Subject Area: Accounting and Control
Keywords: financial-statement analysis
Teaching Note: UVA-C-2130TN
Abstract: The characteristics of a firm’s business are often reflected in the makeup of its financial statements. Using common-sized balance-sheet and financial-ratio data for 14 anonymous companies, students match identified industries to the data based on the story portrayed by the information.

Source: Darden
  Add   View  7 pp.  Teaching Note
Darden ID: UVA-C-2130TN

Source: Darden
  Add   View  7 pp.  Teaching Note
Darden ID: UVA-C-2130TN

Source: Darden
   (OP 11/2007 per Darden) Ratios Tell a Story: 1999
  Add   View  4 pp.  Case
Author(s): Haskins, Mark E.
Darden ID: UVA-C-2149
Published: 6/26/2000
Copyright Year: 2000
Subject Area: Accounting and Control
Keywords: accounting methods balance sheet analysis credit financial ratios statement industry structure profitability return on investment
Teaching Note: UVA-C-2149TN
Abstract: This case provides an opportunity for students to: (1) learn about the calculation of various financial ratios, (2) hypothesize how some of their basic understandings of an industry would be reflected in certain financial metrics, and (3) discuss an organizing framework for financial ratios.

Source: Darden
  Add   View  4 pp.  Case
Author(s): Haskins, Mark E.
Darden ID: UVA-C-2149
Published: 6/26/2000
Copyright Year: 2000
Subject Area: Accounting and Control
Keywords: accounting methods balance sheet analysis credit financial ratios statement industry structure profitability return on investment
Teaching Note: UVA-C-2149TN
Abstract: This case provides an opportunity for students to: (1) learn about the calculation of various financial ratios, (2) hypothesize how some of their basic understandings of an industry would be reflected in certain financial metrics, and (3) discuss an organizing framework for financial ratios.

Source: Darden
  Add   View  6 pp.  Teaching Note
Darden ID: UVA-C-2149TN

Source: Darden
  Add   View  6 pp.  Teaching Note
Darden ID: UVA-C-2149TN

Source: Darden
   (OP 11/2007 per Darden) Ratios Tell A Story: 2001
  Add   View  4 pp.  Case
Author(s): Haskins, Mark E.
Darden ID: UVA-C-2162
Published: 8/6/2002
Copyright Year: 2002
Subject Area: Accounting and Control
Keywords: accounting inflation finance introduction financial analysis
Teaching Note: UVA-C-2162TN
Abstract: Financial ratios and common-size balance sheets for 13 “mystery” companies are provided. Students then match each mystery company’s data to 1 of the 13 industries provided. In the process, students learn how to calculate a number of basic financial ratios; craft a story about the distinctive aspects of a company‘s business by interpreting balance sheets; hypothesize how some of their basic understandings of an industry would be reflected in certain financial metrics; and propose a match of a column of metrics to an industry, and present their rationale to classmates. The case also provides an opportunity to discuss an organizing framework for the focal ratios, to present the concepts of financial leverage and a DuPont ratio deconstruction, and to introduce students to some of the published sources for industry metrics. This is an appropriate single class assignment for an introductory MBA-level financial accounting course.

Source: Darden
  Add   View  4 pp.  Case
Author(s): Haskins, Mark E.
Darden ID: UVA-C-2162
Published: 8/6/2002
Copyright Year: 2002
Subject Area: Accounting and Control
Keywords: accounting inflation finance introduction financial analysis
Teaching Note: UVA-C-2162TN
Abstract: Financial ratios and common-size balance sheets for 13 “mystery” companies are provided. Students then match each mystery company’s data to 1 of the 13 industries provided. In the process, students learn how to calculate a number of basic financial ratios; craft a story about the distinctive aspects of a company‘s business by interpreting balance sheets; hypothesize how some of their basic understandings of an industry would be reflected in certain financial metrics; and propose a match of a column of metrics to an industry, and present their rationale to classmates. The case also provides an opportunity to discuss an organizing framework for the focal ratios, to present the concepts of financial leverage and a DuPont ratio deconstruction, and to introduce students to some of the published sources for industry metrics. This is an appropriate single class assignment for an introductory MBA-level financial accounting course.

Source: Darden
  Add   View  6 pp.  Teaching Note
Darden ID: UVA-C-2162TN

Source: Darden
  Add   View  6 pp.  Teaching Note
Darden ID: UVA-C-2162TN

Source: Darden
   A Radical Prescription for Hospitals
  Add   View  8 pp.  Article
Goldsmith, Jeff
In recent years hospitals have found themselves in financial trouble. Demand has plummeted because technological advances in treatment and changes in practice patterns have made most traditional institutional care unnecessary. Hospitals’ new mission is to manage the course of chronic illness - maintaining patients, in a stable condition or restoring them to adequate functional levels. This requires taking services to the patient as much as bringing the patient to the hospital.
HBS Number: 89306 Type: Harvard Business Review Article
Publication Date: 5/1/1989
Subjects: Health services; Management of change; Organizational development

Source: Harvard
   A Redesign for Engineering
  Add   View  8 pp.  Article
Putnam, Arnold O.
Integrated manufacturing, the simultaneous collaboration of specialized functions, brings manufacturing engineering, quality engineering, and test engineering in during the early stages of the design process. The work cell integrates the design, development, and procurement functions in the new type of manufacturing. To redesign manufacturing around the work cell, companies must train engineers and managers in statistical quality techniques, put engineers and managers through apprenticeships in all phases of their businesses, encourage employees to adopt attitudes that foster integration of functions, and organize integrated task forces.
HBS Number: 85310 Type: Harvard Business Review Article
Publication Date: 5/1/85
Subjects: Manufacturing strategy; Organizational structure; Product development; Quality control

Source: Harvard
   A Reorganization Examined
  Add   View  5 pp.  Case A
Shirley C. Payne, Timothy R. Hinkin In the early 1990s, demand was increasing for computer services from the three divisions of the University’s Computer Application Group (CAG). This demand, accompanied by operating inefficiencies, changing technology, and deep cuts in state funding, led CAG Director Margaret Dawson to consider a major reorganization. She understood the difficulty of implementing change, but felt it was necessary to attain CAG‘s goals.
Source: North American Case Research Association, Case Research Journal, Summer/Fall 1995, Vol. 15, Issues 3 & 4, Copyright 1995.
Courses: Accounting Information Systems; Organizational Behavior
Topics:

Source: NACRA
  Add   View  6 pp.  Case B
Source: NACRA
  Add   View  3 pp.  Case C
Source: NACRA
  Add   View  13 pp.  Teaching Note
Source: NACRA
   A Report Card on Diversity: Lessons for Business from Higher Education
  Add   View  16 pp.  Article
Bowen, William G.; Bok, Derek; Burkhart, Glenda
American institutions of higher learning have long played a disproportionate role in supplying leadership talent to the world’s business and professional organizations. New research by William Bowen and Derek Bok, former presidents of
HBS Number: 99102 Type: Harvard Business Review Article
Publication Date: 1/1/1999
Subjects: Affirmative action; African Americans; Business & society; Diversity; Higher education; Hispanic Americans; Human resources management; Mentors; Multiculturalism & pluralism; Recruitment

Source: Harvard
   A Road Map for Natural Capitalism
  Add   View  16 pp.  Article
Lovins, Amory B.; Lovins, L. Hunter; Hawken, Paul
No one would run a business without accounting for its capital outlays. Yet most companies overlook one major capital component—the value of the earth’s ecosystem services. It is a staggering omission; recent calculations place the va
HBS Number: 99309 Type: Harvard Business Review Article
Publication Date: 5/1/1999
Subjects: Automobiles; Electric power; Energy conservation; Energy resources; Environmental protection; High technology products; Manufacturing; Materials management; Natural resources; Pollution; Pollution control

Source: Harvard
   A Room with Two Views
  Add   View  7 pp.  Case
David W. Roach, Arkansas Tech University
Robert R. Edwards, Arkansas Tech University

This case consists of two quite different perspectives of the same situation, the acquisition of a small bank by a larger, national bank. The first perspective offered is that of Carol, a long time employee of the small bank in Springfield, Missouri. Carol describes the rumors and management memos about the changes implemented by the new leadership and the impact of these changes on existing employees. In general, existing employees are told little to nothing about changes until the new management team is ready to implement the changes. The second perspective is that of Susan Martin, a employee of the acquiring company (National Fidelity Bank) who is brought in to help implement a loan approval process that has been successful for National Fidelity. Susan describes the resistance to proposed changes and the ostracism she and other National Fidelity personnel experience when they moveto Springfield.
Source: The Society for Case Research, Annual Advances 1998, Publication Date: 2000

Topics: Financial Institutions; Communication; Organizational Change; Leadership; Organizational Behavior

Source: SOCCR
  Add   View  7 pp.  Teaching Note
Source: SOCCR
   Cases
  Add   View  6 pp.  1. Robin Hood
Source: Dess-Lumpkin-Eisner
  Add   View  2 pp.  1. Robin Hood
Author(s): Lampel, Joseph
Case Number: DLE5001
Publication Date: 1985 Revision Date: 1991
Event Year Start: N/A Event Year End: N/A
Geographic Setting: N/A Industry Setting: Hypothetical; Classic
Courses: Business; Management and Organization; Strategic Management
Course Sequence: Strategy Concept
Subjects: Mission & Goals; Business Policy; Asset Analysis
Supplements: Teaching Note; Power Point Notes
Description: Robin Hood and his Merrymen are in trouble as wealthy travelers are avoiding Sherwood forest. This classic case is an excellent introduction to strategy management using a non-business situation.

Source: Dess-Lumpkin-Eisner
  Add   View  14 pp.  33. Reader’s Digest: For Whom and for How Much Longer?
Source: Dess-Lumpkin-Eisner
  Added   View  12 pp.  33. Reader’s Digest: For Whom and for How Much Longer?
Author(s): Assenza, Pauline; Eisner, Alan B
Case Number: DLE5033
Publication Date: 2009 Revision Date: N/A
Event Year Start: 2002 Event Year End: 2009
Geographic Setting: International Industry Setting: Publishing
Courses: Business; Management and Organization; Strategic Management
Course Sequence: Internal Analysis; Business-level Strategy; Strategy Concept; External Environment
Subjects: Business Policy; Competitive Strategy; Industry Analysis;
Supplements: Teaching Note; PowerPoint Notes; Online Web Links;
Description: The Reader’s Digest Association‘s products were mature, but the problem was that the readership was even more mature and efforts to entice younger customers were to no avail.

Source: Dess-Lumpkin-Eisner
   R & A BAILEY AND COMPANY LTD
  Add   View  27 pp.  Case
Bradley, F — UCD Michael Smurfit School of Business
Distributor: ecch (www.ecch.com) Reference: 501-044-1 Language: English
Category: Marketing Data source: Field research
Product Year: 2001
Geo location: Global Industry: Alcoholic beverages Size: Large Timing: 1974-2000
Topics: Internationalisation; Building the global brand; Maintaining brand leadership; Life-cycle effect on brand management; Coping with large competitors; Entrepreneurial marketing; Brand positioning; Re-positioning in mature phase of life-cycle
Abstract: The focus of this case is on developing a new product category and appropriate marketing strategies for myriad international markets. In the early days the company lacked resources to promote the brand while warding off the attentions of aggressive competitors who were waiting on the sidelines for the company to falter. Later, building the brand globally became the issue - responding to different consumer tastes in Europe, US, the Far East and Oceania - all having different requirements. In the later period, the main focus of the case, the company has repositioned the brand as a main-stream spirits brand which may conflict with the originality of Baileys. The impact of the life cycle on the evolution of international marketing strategies is a primary focus of the case - within this context the debate on standardisation versus differentiation may be examined in a new light.

Source: ecch
   R&A BAILEY AND COMPANY LTD
  Add   View  20 pp.  Case
Bradley, F — UCD Michael Smurfit School of Business
Distributor: ecch (www.ecch.com) Reference: 591-002-1 Language: English
Category: Marketing Data source: Field research
Product Year: 1991
Geo location: Global, US Industry: Alcoholic beverages Size: Small Timing: 1981
Topics: Advertising; Brand management; Competition; Consumer marketing; International marketing; Market analysis; Market entry; Market position; Product design and development; Product positioning
Abstract: The management of R & A Bailey & Company Ltd was faced with the decision whether to invest heavily in new manufacturing facilities to serve the rapidly growing market for the company’s cream liqueur brand ‘Baileys Original Irish Cream' launched in 1974. The brand had already been very successful in many markets throughout the world and had been launched in the US in 1979. The major concern to the company was the attraction the new product category offered to very large, well resourced competitors who seemed to be waiting to pounce in the US market particularly. Investing heavily in production and marketing would leave the company exposed in the face of such awesome competitors while failure to invest in capacity would hand over to the latecomers a large share of a valuable market that Baileys had developed.

Source: ecch
   R&B Falcon
  Add   View  19 pp.  Case
Corts, Kenneth S.
R&B Falcon is the world’s leading offshore drilling contractor. Amid surging exploration budgets and increasing deepwater drilling activity, the company makes huge investments in several new state-of-the art $300 million ultra-deepwater drilling rigs. As dayrates and utilization fall for shallow-water rigs, the company must decide whether to idle capacity to defend pricing. It must also decide whether to scale back its commitment to deepwater rig construction projects. Finally, the firm wrestles with whether to pursue "turnkey" drilling contracts, in which it would provide a complete bundle of drilling services. Teaching Purpose: Illustrates the differences between concentrated and fragmented markets. Explores industry evolution caused by both technological change and new marketing practices. May be used with: (9-799-111) The Offshore Drilling Industry.
HBS Number: 9-799-110 Type: Case (Field)
Publication Date: 4/28/1999 Revision Date: 8/9/1999
Geographic Setting: Houston, TX Industry Setting: offshore drilling Number of Employees: 5,000 Gross Revenues: $1.5 billion revenues
Event Year Start: 1999 Event Year End: 1999
Subjects: Capital investments; Economic analysis; Industry structure; Petroleum industry; Strategy formulation; Technological change
Supplementary Materials: Teaching Note, (5-700-015), 7p, by Kenneth S. Corts

Source: Harvard
  Add     7 pp.  Teaching Note
For use with 9-799-110
HBS Number: 5-700-015
Subjects: Capital investments; Economic analysis; Industry structure; Petroleum industry; Strategy formulation; Technological change

Source: Harvard
   R&R
  Add   View  18 pp.  Case
Author(s): Stevenson, Howard H.; Mossi, Jose-Carlos
Publication Date: 11/19/1985 Revision Date: 11/15/1987
Product Type: Case (Field)
Product Description: Outlines alternative mechanisms for getting into business. Shows the means by which an experienced entrepreneur can gain control over the necessary resources in order to lower the fixed costs of business entry. Provides a mechanism for discussing the role of experience, credibility, and contacts in the development of a nonbusiness venture.
HBS Number: 9-386-019
Geographic Setting: New York Industry Setting: games
Company Size: large Gross Revenues: $3 billion sales
Event Year Start: 1984 Event Year End: 1984
Subjects: Capital costs; Development stage enterprises; Entrepreneurship; Toy industry
Academic Discipline: Entrepreneurship
Supplementary Materials: Teaching Note, (5-386-160), 5p, by Howard H. Stevenson, Jose-Carlos Jarillo Mossi; Teaching Note, (5-389-029), 6p, by Michael J. Roberts; Case Video, (9-802-802), 6 min, by Howard H. Stevenson, Amy Blitz

Source: Harvard
   R&D Comes to Services: Bank of America’s Pathbreaking Experiments
  Add   View  12 pp.  Article
Author(s): Thomke, Stefan
Publication Date: 04/01/2003
Product Type: Harvard Business Review Article
Product Description: At the heart of business today lies a dilemma: Our economy is increasingly dependent on services, yet our innovation processes remain oriented toward products. In this article, Harvard Business School professor Stefan Thomke points out the challenges of applying the discipline of formal R&D processes to services. Most service companies have not established rigorous, ongoing R&D processes, Thomke says. But the author provides an in-depth look at a five-step process that Bank of America has used to create new service concepts for retail banking. The company has turned a set of its branches into, in effect, a laboratory where a corporate research team conducts service experiments with actual customers during regular business hours, measures results precisely and compares them with those of control branches, and pinpoints attractive innovations for broader rollout. The article describes the program’s workings, its successes, and the obstacles the bank faced. The effort reveals an enormous amount about what a true R&D operation might look like inside a service business, he concludes.
HBS Number: R0304E
Subjects: Banking industry; Innovation; Management of change; Organizational change; Research & development; Service industries
Academic Discipline: General management

Source: Harvard
  Add   View  20 pp.  Article
Author(s): Thomke, Stefan
Publication Date: 04/01/2003
Product Type: HBR OnPoint Article
Product Description: This is an enhanced edition of HBR article R0304E, originally published in April 2003. HBR OnPoint articles include the full-text HBR article, plus a synopsis and annotated bibliography. At the heart of business today lies a dilemma: Our economy is increasingly dependent on services, yet our innovation processes remain oriented toward products. In this article, Harvard Business School professor Stefan Thomke points out the challenges of applying the discipline of formal R&D processes to services. Most service companies have not established rigorous, ongoing R&D processes, Thomke says. But the author provides an in-depth look at a five-step process that Bank of America has used to create new service concepts for retail banking. The company has turned a set of its branches into, in effect, a laboratory where a corporate research team conducts service experiments with actual customers during regular business hours, measures results precisely and compares them with those of control branches, and pinpoints attractive innovations for broader rollout. The article describes the program’s workings, its successes, and the obstacles the bank faced. The effort reveals an enormous amount about what a true R&D operation might look like inside a service business, he concludes.
HBS Number: 3426
Subjects: Banking industry; Innovation; Management of change; Organizational change; Research & development; Service industries
Academic Discipline: General management

Source: Harvard
   R&D MARINE
  Add   View  9 pp.  Case
Brown, R
Publisher: Cranfield School of Management
Distributor: ecch (www.ecch.com) Reference: 399-126-1 Language: English
Category: Strategy and General Management Data source: Unspecified
Product Year: 1999
Abstract: The case describes the analysis by a team of potential MBA’s following visits at the company‘s request, to a small engineering company in Hertfordshire, UK. R&D Marine manufactures lightweight couplings for marine engine manufacturers and the yachting aftermarket, following engineering inventions by three owning brothers in the 1970s. With turnover stuck at just over £ 1 million, and with patent protection ending, the highly entrepreneurial brothers are seeking to ensure future growth by appointing a distributor in the USA and developing new inventions (to stabilise supermarket trolley wheels and a revolutionary new putter for the golfing fraternity). The teaching notes presents the 'solution' suggested by the MBA team and the business strategy analysis that has led them to their conclusions.

Source: ecch
   R&D Race
  Add   View  6 pp.  Case
Author(s): Brandenburger, Adam; Krishna, Vijay
Publication Date: 01/08/1990 Revision Date: 08/13/1992
Product Type: Case (Gen Exp)
Product Description: Two firms are engaged in a race to develop a new process. Various strategic aspects of the race are analyzed. May be used with: (9-191-121) Race to Develop Human Insulin.
HBS Number: 9-190-108
Geographic Setting: Unspecified
Subjects: Competition; Game theory; Research & development
Academic Discipline: Negotiations
Supplementary Materials: Teaching Note, (5-191-165), 8p, by Vijay Krishna, Adam Brandenburger

Source: Harvard
  Add     8 pp.  Teaching Note
For use with 9-190-108
HBS Number: 5-191-165
Subjects: Competition; Game theory; Research & development

Source: Harvard
   R&R
  Add   View  18 pp.  Case
Author(s): Stevenson, Howard H.; Mossi, Jose-Carlos Jarillo
Publication Date: 11/19/1985 Revision Date: 11/15/1987
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 386019
Geographic Setting: New York Gross Revenue: $3 billion sales
Event Year Start: 1984 Event Year End: 1984
Subjects: Capital costs; Entrepreneurship; Development stage enterprises
Academic Discipline: Entrepreneurship
Supplementary Materials: Case Teaching Note, (386160), 4p, by Jose-Carlos Jarillo Mossi; Case Teaching Note, (389029), 6p, by Michael J. Roberts
Product Description: Outlines alternative mechanisms for getting into business. Shows the means by which an experienced entrepreneur can gain control over the necessary resources in order to lower the fixed costs of business entry. Provides a mechanism for discussing the role of experience, credibility, and contacts in the development of a nonbusiness venture.

Source: Harvard
  Add     4 pp.  Teaching Note
Author(s): Stevenson, Howard H.; Mossi, Jose-Carlos Jarillo
Publication Date: 04/17/1986
Product Type: Teaching Note
Product Description: Teaching Note for (9-386-019). Must be used with: (9-386-019) R&R.
HBS Number: 5-386-160
>Academic Discipline: Entrepreneurship

Source: Harvard
   R. J. Reynolds’s Dakota Cigarette (A1): Designed for Young Women
  Add   View  7 pp.  Case
Author(s): Derry, Robbin; Waikar, Sachin
Publication Date: 01/01/2006
Product Type: Case (Field)
HBS Number: KEL160
Geographic Setting: United States Industry Setting: Tobacco industry
Subjects: Corporate social responsibility; Health care policy; Management; Marketing; Nonprofits; Social awareness; Strategy; Target markets
Academic Discipline: General management
Product Description: While R. J. Reynolds prepares to launch a new cigarette designed to recapture a portion of the 18- to 24-year-old female market from Philip Morris’s rival Marlboro, a small health advocacy group receives an anonymous package exposing the marketing plans for the new brand. Poses the tactical strategies of the public health advocates against the defensive strategies of RJR as each group pursues its own goals. May be used with: (KEL161) R. J. Reynolds‘s Dakota Cigarette (A2): Designed for Young Women; (KEL162) R. J. Reynolds's Dakota Cigarette (B): Designed for Young Women; (KEL184) Stumbling Giant: R. J. Reynolds in the 1980s.

Source: Harvard
   R. J. Reynolds’s Dakota Cigarette (A2): Designed for Young Women
  Add   View  7 pp.  Case
Author(s): Derry, Robbin; Waikar, Sachin
Publication Date: 01/01/2006
Product Type: Case (Field)
HBS Number: KEL161
Geographic Setting: United States Industry Setting: Tobacco industry
Subjects: Corporate social responsibility; Health care policy; Management; Marketing; Nonprofits; Social awareness; Strategy; Target markets
Academic Discipline: General management
Product Description: While R. J. Reynolds prepares to launch a new cigarette designed to recapture a portion of the 18- to 24-year-old female market from Philip Morris’s rival Marlboro, a small health advocacy group receives an anonymous package exposing the marketing plans for the new brand. Poses the tactical strategies of the public health advocates against the defensive strategies of RJR as each group pursues its own goals. May be used with: (KEL160) R. J. Reynolds‘s Dakota Cigarette (A1): Designed for Young Women; (KEL162) R. J. Reynolds's Dakota Cigarette (B): Designed for Young Women; (KEL184) Stumbling Giant: R. J. Reynolds in the 1980s.

Source: Harvard
   R. J. Reynolds’s Dakota Cigarette (B): Designed for Young Women
  Add   View  7 pp.  Case
Author(s): Derry, Robbin; Waikar, Sachin
Publication Date: 01/01/2006
Product Type: Case (Field)
HBS Number: KEL162
Geographic Setting: United States Industry Setting: Tobacco industry
Subjects: Corporate social responsibility; Health care policy; Management; Marketing; Nonprofits; Social awareness; Strategy; Target markets
Academic Discipline: General management
Product Description: While R. J. Reynolds prepares to launch a new cigarette designed to recapture a portion of the 18- to 24-year-old female market from Philip Morris’s rival Marlboro, a small health advocacy group receives an anonymous package exposing the marketing plans for the new brand. Poses the tactical strategies of the public health advocates against the defensive strategies of RJR as each group pursues its own goals. May be used with: (KEL160) R. J. Reynolds‘s Dakota Cigarette (A1): Designed for Young Women; (KEL161) R. J. Reynolds's Dakota Cigarette (A2): Designed for Young Women; (KEL184) Stumbling Giant: R. J. Reynolds in the 1980s.

Source: Harvard
   R.J. Reynolds International Financing
  Add   View  14 pp.  Case
Author(s): Kester, W. Carl; Allen, William B.
Publication Date: 01/06/1987 Revision Date: 11/19/1991
Product Type: Case (Field)
Product Description: Reynolds must source a substantial portion of the financing of its Nabisco acquisition in offshore bond markets. Morgan Guaranty has proposed a yen/dollar dual currency Eurobond that could be hedged into dollars. This structure is compared to Eurodollar Bonds, Euroyen Bonds, and Euroyen Bonds swapped or hedged into dollars.
HBS Number: 9-287-057
Geographic Setting: United States Industry Setting: capital markets
Company Size: Fortune 500 Gross Revenues: $13 billion sales
Event Year Start: 1985 Event Year End: 1985
Subjects: Bonds; Capital markets; Currency; Hedging; International finance
Academic Discipline: Finance
Supplementary Materials: Teaching Note, (5-290-010), 17p, by W. Carl Kester

Source: Harvard
  Add     17 pp.  Teaching Note
For use with 9-287-057
HBS Number: 5-290-010
Subjects: Bonds; Capital markets; Currency; Hedging; International finance

Source: Harvard
   R.J. Reynolds Tobacco Co.
  Add   View  16 pp.  Case
Author(s): Bruns, William J., Jr.; Nichols, Charles A., III
Publication Date: 09/06/1990 Revision Date: 04/14/1993
Product Type: Case (Library)
Product Description: Following the company’s purchase as a part of a leveraged buyout, the new management team of R.J. Reynolds Tobacco Co. had to decide what to do about the build-up of excess inventory of its independent wholesale customers. The case introduces students to the problems that changing inventory levels can create in interpreting financial results. Also raises ethical issues about the effect of such practices on company management, investors, wholesalers, and ultimately customers.
HBS Number: 9-191-038
Geographic Setting: North CarolinaIndustry Setting: cigarette manufacturingCompany Size: Fortune 500Gross Revenues: $7.1 billion 1988 sales
Event Year Start: 1989Event Year End: 1989
Subjects: Accounting policies; Accounting procedures; Ethics; Financial reporting; Inventory management; Tobacco industry
Academic Discipline: Accounting & control
Supplementary Materials: Teaching Note, (5-193-064), 11p, by William J. Bruns Jr., Charles A. Nichols III

Source: Harvard
   R.J. THOMPSON DATA SYSTEMS, INC.
  Add   View  6 pp.  Case
Author(s): Laurie Schatzberg
Ivey ID: 9B05E019
Publication Date: 10/28/2005 Revision Date: 9/30/2009
Product Type: Case
Teaching Note: 8B05E19
Geographic Setting: Canada Industry Setting: Business Services Size: Small Year of Event: 2005 Level of Difficulty: 4 - Undergraduate/MBA
Subjects: Enterprise Resource Planning; Management Information Systems; Computer System Implementation; Customer Relations
Major Disciplines: Management Science and Information Systems
Product Description: R.J. Thompson Data Systems sells, implements and maintains management information systems. The president of the company receives a call from a potential client to demonstrate a system that they had rejected earlier. The company would benefit from a large sale, however, the president reflects on the experience from the last presentation to this company; R.J. Thompson Data Systems spent considerable time preparing the presentation, only to be treated poorly and to have the offer rejected. He must decide if he should rally the team again.

Source: Ivey
  Add   View  5 pp.  Teaching Note
Ivey Number: 8B05E19
For use with 9B05E019

Source: Ivey
   R.R. Donnelley & Sons: The Digital Division
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Author(s): Garvin, David A.; March, Artemis
Publication Date: 01/12/1996 Revision Date: 03/13/2000
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 396154
Geographic Setting: Tennessee; Illinois Number of Employees: 41,000 Gross Revenue: $5 billion revenues
Event Year Start: 1991 Event Year End: 1995
Subjects: Technology; Interdepartmental relations; Business models; Information systems; Disruptive innovation; Business process reengineering; Strategy
Academic Discipline: General management
Supplementary Materials: Case Teaching Note, (396377), 17p, by David A. Garvin
Product Description: In June 1995, Barbara Schetter, VP and general manager of R.R. Donnelley’s Digital Division, is struggling to gain acceptance from other groups and divisions at the printing giant. The Digital Division employs radically new technology — digital printing presses and transactions management systems — to deliver short-run, customized printing. But it is based on a completely different business model than Donnelley‘s traditional businesses and is finding it difficult to overcome informal resistance.

Source: Harvard
   R.R. Donnelley & Sons and Digital Technology — 1995-97
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Author(s): Burgelman, Robert A.; Bamford, Raymond S.
Publication Date: 04/01/1997
Product Type: Case (Library)
Publisher: Stanford University
Product Description: For R.R. Donnelley & Sons, the period between 1995 and 1997 was marked by corporate restructuring, executive turnover, and an increasingly competitive environment. The emergence of the Internet and other digital technologies created threats, challenges, and possible opportunities for Donnelley’s printing businesses. During 1995, Donnelley moved to improve its position by making technology-related acquisitions and forming the Digital Division. By early 1997, these acquired companies had been or were in the process of being spun-off or resold and the Digital Division had been shut down.
HBS Number: SM43
Geographic Setting: Illinois, Tennessee Industry Setting: printing
Company Size: Fortune 500 Number of Employees: 41,000 Gross Revenues: $5 billion revenues
Event Year Start: 1995 Event Year End: 1997
Subjects: Corporate strategy; High technology products; Implementation; Information systems; Market entry; Printing; Technological change
Academic Discipline: Competitive strategy

Source: Harvard
   R.R. Donnelley & Sons: The Digital Division
  Add   View  20 pp.  Case
Author(s): Garvin, David A.; March, Artemis
Publication Date: 01/12/1996 Revision Date: 03/13/2000
Product Type: Case (Field)
Product Description: In June 1995, Barbara Schetter, VP and general manager of R.R. Donnelley’s Digital Division, is struggling to gain acceptance from other groups and divisions at the printing giant. The Digital Division employs radically new technology—digital printing presses and transactions management systems--to deliver short-run, customized printing. But it is based in a completely different business model than Donnelley‘s traditional businesses, and is finding it difficult to overcome informal resistance. Teaching Purpose: Designed to allow students to explore a new business development process and understand the initial challenges different stages present, especially when radically new technology is involved.
HBS Number: 9-396-154
Geographic Setting: Illinois, Tennessee Industry Setting: printing Number of Employees: 41,000 Gross Revenues: $5 billion revenues
Event Year Start: 1991 Event Year End: 1995
Subjects: Business policy; Interdepartmental relations; Reengineering; Technology
Academic Discipline: General management
Supplementary Materials: Teaching Note, (5-396-377), 17p, by David A. Garvin

Source: Harvard
  Add     17 pp.  Teaching Note
For use with 9-396-154
HBS Number: 5-396-377
Subjects: Business policy; Interdepartmental relations; Reengineering; Technology

Source: Harvard
   R.R. Donnelley: Expanding into Eastern Europe
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Kennedy, Robert E.
Examines several market entry options for R.R. Donnelley’s expansion into Eastern Europe. Used as an introduction to a Harvard Business School course titled "New Opportunities in Emerging Markets." Asks students to consider the following issues: 1) the impact of macroeconomics and political instability on project profitability, 2) market research in an emerging market, 3) choice of a joint venture partner, 4) geographic versus industry diversification, and 5) capital structure.
HBS Number: 9-799-083 Type: Case (Field)
Publication Date: 12/21/1998 Revision Date: 3/13/1999
Geographic Setting: Central Europe Industry Setting: commercial printing Number of Employees: 34,000 Gross Revenues: $4.2 billion revenues
Event Year Start: 1992 Event Year End: 1993
Subjects: Corporate strategy; Eastern Europe; Emerging markets; Foreign investment; Macroeconomics

Source: Harvard
   RAASI FOODS LIMITED: SUPREME CHILLED CHICKEN DIVISION
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Rajagopalan, R — T.A. Pai Management Institute
Sharma, N — T.A. Pai Management Institute
Gopalan, P — T.A. Pai Management Institute
Ramprasad, S — T.A. Pai Management Institute
Khan, R — T.A. Pai Management Institute

Distributor: ecch (www.ecch.com) Reference: 506-134-1 Language: English
Category: Marketing Data source: Field research
Product Year: 2006
Geo location: India Industry: Poultry
Topics: Rasi Foods Limited (RFL); Supreme Chilled Chicken (SCC) Division; Indian poultry industry; Dominance of live bird market; Planning for operations; Sales forecasting; Feed supply planning; Production process; Product offering and pricing; Distribution and
Abstract: This abstract is currently unavailable.

Source: ecch
   Rabobank Group: Leadership Role in Global Agribusiness
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Author(s): Goldberg, Ray A.; Hogan, Harold F., Jr.
Publication Date: 12/03/2002 Revision Date: 06/17/2003
Product Type: Case (Field)
HBS Number: 903421
Geographic Setting: Global Industry Setting: Agribusiness; Food industry; Banking industry Gross Revenues: $8.4 billion eurodollars
Event Year Start: 2002 Event Year End: 2002
Subjects: Agribusiness; Banking; International finance; Leadership; Risk management
Academic Discipline: Business & government
Product Description: The largest global agribusiness bank has lost its triple A rating and is rethinking its global strategy as the leading global food and agribusiness bank. How does it position itself in the vertical value-added global food system?

Source: Harvard
   RABOBANK NEDERLAND
  Add   View  26 pp.  Case
Thibeault, A — Nyenrode Business Universiteit
Sprokholt, E M — Nyenrode Business Universiteit
Gouka, P — Nyenrode University

Distributor: ecch (www.ecch.com) Reference: 296-018-1 Language: English
Category: Finance, Accounting and Control Data source: Field research
Product Year: 1996
Geo location: Netherlands Industry: Banking Size: 580 local banks, 65 foreign offices Timing: 1995
Topics: Hedging strategy; Hedging translation risk; Financial instruments used for hedging; Cost, benefit trade-off of hedging; Interest rate parity, ppp; Capital account and credit rating; Accounting procedures
Abstract: The fact that Rabobank Nederland operates 65 international offices in 29 countries, as well as subsidiaries or representative offices in many major cities around the world, creates a risk when the balance sheets and income statements of these foreign offices and foreign participating interests are translated from their local currencies into Dutch guilders. Translation risk exists due to the fact that exchange rates are not fixed. As a consequence, currency fluctuations have an effect on the net worths and results of these offices abroad, as well as the participating interests: their value may well increase or decrease. Rabobank Nederland uses the closing rate method (the average between bid and ask) with regard to the translation of these foreign financial results. As a result, a gain or loss is calculated on the bank’s net investment in the foreign offices and participating interests. In order to prevent the risk of fluctuations in the net equity value and results of these foreign offices and participating interests, Rabobank Nederland hedges its translation risk. However, so-called costs are involved in using derivatives for hedging. Rabobank currently uses foreign exchange forward contracts to hedge currency risk. Taking into account th

Source: ecch
   Rabobank Nederland
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Merchant, Kenneth A.
Describes the account manager’s role and the history of one credit application. The purpose is to evaluate various methods the bank uses to influence account managers‘ behaviors. Also describes some alternatives being considered to improve the information systems used to control the account management side of the branch. A rewritten version of earlier cases.
HBS Number: 9-196-119 Type: Case (Field)
Publication Date: 1/18/1996 Revision Date: 7/8/1996
Geographic Setting: New York, NY Industry Setting: commercial banking
Company Size: small
Event Year Start: 1983 Event Year End: 1983
Subjects: Banking; Control systems; Information systems; Job satisfaction; Management performance; Managerial behavior
Supplementary Materials: Teaching Note, (5-198-074), 5p, by Kenneth A. Merchant

Source: Harvard
  Add     5 pp.  Teaching Note
For use with 9-196-119
HBS Number: 5-198-074
Subjects: Banking; Control systems; Information systems; Job satisfaction; Management performance; Managerial behavior

Source: Harvard
   Rabobank: The Global Food and Agriculture Bank
  Add   View  47 pp.  Case
Author(s): Bell, David E.; Goldberg, Ray A.; Shelman, Mary; Sesia, Aldo , Jr.
Publication Date: 12/18/2009 Revision Date: 04/21/2010
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 510024
Academic Discipline: General management
Product Description: Rabobank decides to focus primarily on food and agriculture firms and farms on a global basis.

Source: Harvard
   Race to Develop Human Insulin
  Add   View  7 pp.  Case
Author(s): Brandenburger, Adam; Krishna, Vijay; Barese, Paul
Publication Date: 01/14/1991 Revision Date: 08/13/1992
Product Type: Case (Library)
Product Description: Describes the race to develop human insulin. May be used with: (9-190-108) R&D Race.
HBS Number: 9-191-121
Geographic Setting: UnspecifiedIndustry Setting: biotechnology
Event Year Start: 1970Event Year End: 1980
Subjects: Biotechnology; Competition; Game theory; Pharmaceuticals; Research & development
Academic Discipline: Negotiations
Supplementary Materials: Teaching Note, (5-191-165), 8p, by Vijay Krishna, Adam Brandenburger

Source: Harvard
  Add     8 pp.  Teaching Note
For use with 9-191-121
HBS Number: 5-191-165
Subjects: Biotechnology; Competition; Game theory; Pharmaceuticals; Research & development

Source: Harvard
   Race, Accountability, and the Achievement Gap (A)
  Add   View  32 pp.  Case
Author(s): Mapp, Karen L.; Cheek Clayton, Tonika
Publication Date: 08/29/2006
Product Type: Case (Field)
Publisher: Public Education Leadership Project
HBS Number: PEL043
Geographic Setting: Maryland
Subjects: Organizational structure; Accountability; Diversity; Minority & ethnic groups; African Americans; Hispanic Americans
Academic Discipline: Organizational Behavior & leadership
Supplementary Materials: Supplement, (PEL044), 20p; Video Supplement, (PEL045), 11p; Case Teaching Note, (PEL046), 15p
Product Description: This is a PELP case study. In 2005, Montgomery County Public Schools (MCPS) leadership decided to take a hard look at issues of race and institutional barriers impeding the progress of African American and Hispanic students. Examines how a large, urban public school district attempts to systemically address and eliminate the district’s minority student achievement gap. The (A) case gives an overview of MCPS‘ past efforts to address the district's minority student achievement gap leading up to July 2005. It shows how a school district with a long history of dealing with racial issues and the minority achievement gap continues to grapple with many of the same issues related to access, equity and belief systems. Picking up where the (A) case ends, the (B) case examines MCPS' new approach and specific efforts to narrow the district's achievement gap through data utilization, accountability mechanisms, and professional development after July 2005. The (B) case also details the leadership team's challenges in communicating about race. It is accompanied by a video supplement of MCPS Superintendent Jerry Weast speaking explicitly about race and the achievement gap to MCPS administrators.

Source: Harvard
  Add   View  32 pp.  Case
Author(s): Mapp, Karen L.; Thomas, David A.; Cheek Clayton, Tonika
Publication Date: 08/29/2006
Product Type: Case (Field)
HBS Number: 9-PEL-043
Geographic Setting: Maryland Industry Setting: Education industry
Subjects: Accountability; African Americans; Diversity; Education; Hispanic Americans; Minority & ethnic groups; Organizational structure; Public schools; Racial segregation; Students
Academic Discipline: Organizational behavior & leadership
Supplementary Materials: Supplement (Field), (9-PEL-044), 20p, by Karen L. Mapp, David A. Thomas, Tonika Cheek Clayton; Case Video, DVD, (9-PEL-045), 11p, by Karen L. Mapp, David A. Thomas, Tonika Cheek Clayton
Product Description: In 2005, Montgomery County Public Schools (MCPS) leadership decided to take a hard look at issues of race and institutional barriers impeding the progress of African American and Hispanic students. Examines how a large, urban public school district attempts to systemically address and eliminate the district’s minority student achievement gap. The (A) case gives an overview of MCPS‘ past efforts to address the district's minority student achievement gap leading up to July 2005. It shows how a school district with a long history of dealing with racial issues and the minority achievement gap continues to grapple with many of the same issues related to access, equity and belief systems. Picking up where the (A) case ends, the (B) case examines MCPS' new approach and specific efforts to narrow the district's achievement gap through data utilization, accountability mechanisms, and professional development after July 2005. The (B) case also details the leadership team's challenges in communicating about race. It is accompanied by a video supplement of MCPS Superintendent Jerry Weast speaking explicitly about race and the achievement gap to MCPS administrators.

Source: Harvard
   Race, Accountability, and the Achievement Gap (B)
  Add   View  20 pp.  Case
Author(s): Mapp, Karen L.; Cheek Clayton, Tonika
Publication Date: 08/31/2006
Product Type: Supplement (Field)
Publisher: Public Education Leadership Project
HBS Number: PEL044
Subjects: Organizational structure; Accountability; Diversity; Minority & ethnic groups; African Americans; Hispanic Americans
Academic Discipline: Organizational Behavior & leadership
Supplementary Materials: Video Supplement, (PEL045), 11p, by Karen L. Mapp,David A. Thomas,Tonika Cheek Clayton; Case Teaching Note, (PEL046), 15p, by Karen L. Mapp,David A. Thomas,Tonika Cheek-Clayton
Product Description: This is a PELP case study. Supplements the (A) case.

Source: Harvard
  Add   View  20 pp.  Case
Author(s): Mapp, Karen L.; Thomas, David A.; Cheek Clayton, Tonika
Publication Date: 08/31/2006 Revision Date: 08/31/2006
Product Type: Supplement (Field)
HBS Number: 9-PEL-044
Industry Setting: Education industry
Subjects: Accountability; African Americans; Diversity; Education; Hispanic Americans; Minority & ethnic groups; Organizational structure; Public schools; Racial segregation; Students
Academic Discipline: Organizational behavior & leadership
Product Description: An abstract is not available for this product. Must be used with: (9-PEL-043) Race, Accountability, and the Achievement Gap (A); (9-PEL-045) Race, Accountability, and the Achievement Gap (B): Video Remarks by Dr. Jerry Weast, Adminstrative and Supervisory Staff Meeting, September 14, 2005, DVD.

Source: Harvard
   Racial Remarks in the Workplace: Humor or Harassment?
  Add   View  4 pp.  Article
Leap, Terry L.; Smeltzer, Larry R.
Increasingly, employees are bringing cases involving teasing and joking where they work before the Equal Employment Opportunity Commission and the courts. Even if they don’t break the law, repeated racial and ethnic remarks directed toward employees can put the employer in a bad light, and the authors recommend that companies issue a written policy which forbids harassment. Managers should also consider using periodic race relations awareness training programs and counseling sessions to alert offending employees to the legal ramifications of their actions.
HBS Number: 84610 Type: Harvard Business Review Article
Publication Date: 11/1/1984
Subjects: Discrimination; Employee training; Grievances; Legal aspects of business; Minority & ethnic groups; Personnel policies

Source: Harvard
   Racing for Growth: An Interview with PerkinElmer’s Greg Summe
  Add   View  8 pp.  Article
Author(s): Summe, Greg; Heimbouch, Hollis
Publication Date: 11/01/2000
Product Type: Harvard Business Review Article
Product Description: By the time Greg Summe joined EG&G in 1998, the company badly needed to shed the weight of past glories and rediscover the technological innovation that had been at its heart. First as president and COO and later as chairman and CEO, Summe applied a cool rationalism to the company’s strategy and paid close attention to preparing its people for a new competitive environment. The result, less than three years later, is PerkinElmer, a high-tech darling whose stock has more than tripled since Summe‘s arrival. The first task, he says, was establishing more ambitious performance goals, specific metrics and rewards, and more accountability. The company also consolidated its 31 businesses into four strategic business units, integrated sales forces, shifted production to the Far East, developed a corporatewide materials-purchasing program, and raised profit and growth goals. It established four rigorous, corporatewide processes: goal setting to drive strategy; a leadership and organizational review to develop talent; an annual operating plan to set performance goals; and a procurement, quality, and productivity program for continuous improvement.
HBS Number: R00607
Subjects: Corporate reorganization; Corporate strategy; Growth strategy; High technology; Interviews; Reorganization
Academic Discipline: Competitive strategy

Source: Harvard
   Rackspace Hosting in Late 2000
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Author(s): Heskett, James L.; Sasser, W. Earl, Jr.
Publication Date: 06/09/2008
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 808166
Geographic Setting: Texas Number of Employees: 100 Gross Revenue: $25 million
Event Year Start: 2000 Subjects: Change management; Organizational culture; Business to business; Service management; Strategy
Academic Discipline: Entrepreneurship
Product Description: The leadership team of Rackspace, faced with accommodation of its service offering and dwindling financial reserves, decides to make customer focus the rallying cry of its new strategy. This short case was designed as the discussion igniter for a series of short video clips describing the shift to a more customer-focused approach.

Source: Harvard
   RAD-AMER INTOURIST JOINT VENTURE, MOSCOW
  Add   View  9 pp.  Case
Dana, L P — Nanyang Business School (NTU)
Distributor: ecch (www.ecch.com) Reference: 198-036-1 Language: English
Category: Economics, Politics and Business Environment Data source: Published sources
Product Year: 1998
Geo location: Moscow Industry: Business class hotel Size: Medium Timing: Mid-1990s
Topics: Risk; Joint venture; Culture; Russia
Abstract: This case is about an American entrepreneur and his joint venture in Moscow. A bold risk-taker, he overestimates his understanding of the environment, and underestimates the power of some important players.

Source: ecch
   Radiant Cosmetics: What’s in a Pout?
  Add   View  21 pp.  Case
Author(s): Pozen, Robert C.; Hammond, Mary Ellen
Publication Date: 07/20/2009 Revision Date: 08/03/2010
Product Type: Case (Gen Exp)
Publisher: Harvard Business School
HBS Number: 310003
Event Year Start: 2008 Subjects: Intellectual capital; Patents; Trademarks; International business; Advertising; Distribution; New product marketing
Academic Discipline: General management
Supplementary Materials: Case Teaching Note, (310130), 5p, by Robert C. Pozen, Mary Ellen Hammond
Product Description: In 2006, Radiant Cosmetics president and CEO, Margaret Clark was contemplating the launch of a new, lip-plumping product called “Four Carat Pout.” Clark faced many decisions concerning the launch: marketing the product as a luxury brand or a retail item; how to position the product as a possible starting point for an expanded anti-aging line; and how to market and distribute the product internationally, particularly in France. Issues of intellectual property were also essential to the launch: in the past, Radiant had faced problems with cosmetic counterfeits. With the launch of the new product Four Carat Pout, Clark needed to decide whether to pursue patents, copyrights and/or trademarks for various aspects of the new product. The case focuses on the interplay between marketing strategies and intellectual property issues in international fashion products.

Source: Harvard
  Add   View  21 pp.  Case
Author(s): Pozen, Robert C.; Hammond, Mary Ellen
Publication Date: 07/20/2009 Revision Date: 08/03/2010
Product Type: Case (Gen Exp)
Publisher: Harvard Business School
HBS Number: 310003
Event Year Start: 2008 Subjects: Intellectual capital; Patents; Trademarks; International business; Advertising; Distribution; New product marketing
Academic Discipline: General management
Supplementary Materials: Case Teaching Note, (310130), 5p, by Robert C. Pozen, Mary Ellen Hammond
Product Description: In 2006, Radiant Cosmetics president and CEO, Margaret Clark was contemplating the launch of a new, lip-plumping product called “Four Carat Pout.” Clark faced many decisions concerning the launch: marketing the product as a luxury brand or a retail item; how to position the product as a possible starting point for an expanded anti-aging line; and how to market and distribute the product internationally, particularly in France. Issues of intellectual property were also essential to the launch: in the past, Radiant had faced problems with cosmetic counterfeits. With the launch of the new product Four Carat Pout, Clark needed to decide whether to pursue patents, copyrights and/or trademarks for various aspects of the new product. The case focuses on the interplay between marketing strategies and intellectual property issues in international fashion products.

Source: Harvard
  Add   View  21 pp.  Case
Author(s): Pozen, Robert C.; Hammond, Mary Ellen
Publication Date: 07/20/2009 Revision Date: 08/19/2009
Product Type: Case (Gen Exp)
HBS Number: 9-310-003
Industry Setting: Cosmetic
Event Year Start: 2008 Event Year End: 2008
Subjects: Advertising; Distribution; Intellectual capital; International business; New product marketing; Patents; Trademarks
Academic Discipline: General management
Product Description: In 2006, Radiant Cosmetics president and CEO Margaret Clark was contemplating the launch of a new, lip-plumping product called “Four Carat Pout.” Clark faced many decisions concerning the launch: marketing the product as a luxury brand or a retail item; how to position the product as a possible starting point for an expanded and-aging line; and how to market and distribute the product internationally, particularly in France. Issues of intellectual property ware also essential to the launch: in the past, Radiant had faced problems with cosmetic counterfeits. With the launch of the new product Four Carat Pout, Clark needed to decide whether to pursue patents, copyrights and/or trademarks for various aspects of the new product. The case focuses on the interplay between marketing strategies and intellectual property issues in the international fashion product.

Source: Harvard
   Radical Change, the Quiet Way
  Add   View  20 pp.  Article
Author(s): Meyerson, Debra
Publication Date: 10/01/2001
Product Type: Harvard Business Review Article
Publisher: Harvard Business School Publishing
HBS Number: R0109F
Subjects: Interpersonal relations; Knowledge management; Managing professionals; Managerial behavior; Affirmative action; Employee attitude; Employee retention; Job satisfaction
Academic Discipline: Organizational Behavior & leadership
Product Description: This article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. At some point, many managers yearn to confront assumptions, practices, or values in their organizations that they feel are counterproductive or even downright wrong. Yet, they can face an uncomfortable dilemma: If they speak out too loudly, resentment may build toward them; if they remain silent, resentment will build inside them. Is there any way, then, to rock the boat without falling out of it? In 15 years of research, professor Debra Meyerson has observed hundreds of professionals who have dealt with this problem by working behind the scenes, engaging in a subtle form of grassroots leadership. She calls them “tempered radicals” because they effect significant changes in moderate ways. Meyerson has identified four incremental approaches that managers can quietly use to create lasting cultural change. Most subtle is “disruptive self-expression” in dress, office decor, or behavior, which can slowly change an unproductive atmosphere as people increasingly notice and emulate it. By using “verbal jujitsu,” an individual can redirect the force of an insensitive statement or action to improve the situation. “Variable-term opportunists” spot, create, and capitalize on short- and long-term chances for change. And through “strategic alliance building,

Source: Harvard
  Add   View  20 pp.  Article
Author(s): Meyerson, Debra
Publication Date: 10/01/2001
Product Type: Harvard Business Review Article
Publisher: Harvard Business School Publishing
HBS Number: R0109F
Subjects: Interpersonal relations; Knowledge management; Managing professionals; Managerial behavior; Affirmative action; Employee attitude; Employee retention; Job satisfaction
Academic Discipline: Organizational Behavior & leadership
Product Description: This article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. At some point, many managers yearn to confront assumptions, practices, or values in their organizations that they feel are counterproductive or even downright wrong. Yet, they can face an uncomfortable dilemma: If they speak out too loudly, resentment may build toward them; if they remain silent, resentment will build inside them. Is there any way, then, to rock the boat without falling out of it? In 15 years of research, professor Debra Meyerson has observed hundreds of professionals who have dealt with this problem by working behind the scenes, engaging in a subtle form of grassroots leadership. She calls them “tempered radicals” because they effect significant changes in moderate ways. Meyerson has identified four incremental approaches that managers can quietly use to create lasting cultural change. Most subtle is “disruptive self-expression” in dress, office decor, or behavior, which can slowly change an unproductive atmosphere as people increasingly notice and emulate it. By using “verbal jujitsu,” an individual can redirect the force of an insensitive statement or action to improve the situation. “Variable-term opportunists” spot, create, and capitalize on short- and long-term chances for change. And through “strategic alliance building,

Source: Harvard
   Radical Change, the Quiet Way (HBR OnPoint Enhanced Edition)
  Add   View  20 pp.  Article
Author(s): Meyerson, Debra
Publication Date: 10/01/2001
Product Type: HBR OnPoint Article
HBS Number: 7923
Subjects: Affirmative action; Employee attitude; Employee retention; Interpersonal relations; Job satisfaction; Knowledge management; Management of professionals; Managerial behavior
Academic Discipline: Organizational behavior & leadership
Product Description: This is an enhanced edition of the HBR reprint R0109F, originally published in September 2001. HBR OnPoint articles save you time by enhancing an original Harvard Business Review article with an overview that draws out the main points and an annotated bibliography that points you to related resources. This enables you to scan, absorb, and share the management insights with others. At some point, many managers yearn to confront assumptions, practices, or values in their organizations that they feel are counterproductive or even downright wrong. Yet they can face an uncomfortable dilemma: If they speak out too loudly, resentment may build toward them; if they remain silent, resentment will build inside them. Is there any way, then, to rock the boat without falling out of it? In 15 years of research, professor Debra Meyerson has observed hundreds of professionals who have dealt with this problem by working behind the scenes, engaging in a subtle form of grassroots leadership. She calls them “tempered radicals” because they effect significant changes in moderate ways. Meyerson has identified four incremental approaches that managers can quietly use to create lasting cultural change. Most subtle is “disruptive self-expression” in dress, office decor, or behavior, which can slowly change an unproductive atmosphere as people increasingly notice and emulate it. By using “verbal jujitsu,” an individual can redirect the force of an insensitive statement or action to improve the situation. “Variable-term oppor

Source: Harvard
   Radical Collaboration: IBM Microelectronics Joint Development Alliances
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Author(s): Shih, Willy; Pisano, Gary
Publication Date: 02/15/2008 Revision Date: 11/25/2008
Product Type: Color Case
HBS Number: 608121
Event Year Start: 1990 Event Year End: 2008
Subjects: Alliances; Corporate strategy; Global business; Innovation; Market evolution; Technological change; Technological planning; Technology
Academic Discipline: General management
Supplementary Materials: Teaching Note, (5-608-122), 14p, by Willy Shih, Andrew King
Product Description: IBM’s “Radical Collaboration” model has been an innovative approach to meeting the challenges of the huge R&D and capital investments that are needed to stay competitive in the global semiconductor industry. This model has required a rethinking of what is proprietary, and what is shared, and where do the boundaries of cooperation end and competition begin. IBM and its partners have managed to stay competitive at, for example, the 45 nm mode, at a far lower cost than firms that “go it alone,” and there is a large benefit from a larger funnel of ideas and diverse points of view. It also reshapes what firms can use to build competitive advantage, or it necessitates a rethinking at least.

Source: Harvard
  Add   View  21 pp.  Case
Author(s): Shih, Willy; Pisano, Gary
Publication Date: 02/15/2008 Revision Date: 11/25/2008
Product Type: Color Case
HBS Number: 608121
Event Year Start: 1990 Event Year End: 2008
Subjects: Alliances; Corporate strategy; Global business; Innovation; Market evolution; Technological change; Technological planning; Technology
Academic Discipline: General management
Supplementary Materials: Teaching Note, (5-608-122), 14p, by Willy Shih, Andrew King
Product Description: IBM’s “Radical Collaboration” model has been an innovative approach to meeting the challenges of the huge R&D and capital investments that are needed to stay competitive in the global semiconductor industry. This model has required a rethinking of what is proprietary, and what is shared, and where do the boundaries of cooperation end and competition begin. IBM and its partners have managed to stay competitive at, for example, the 45 nm mode, at a far lower cost than firms that “go it alone,” and there is a large benefit from a larger funnel of ideas and diverse points of view. It also reshapes what firms can use to build competitive advantage, or it necessitates a rethinking at least.

Source: Harvard
  Add   View  21 pp.  Case
Author(s): Shih, Willy; Pisano, Gary
Publication Date: 02/15/2008 Revision Date: 11/25/2008
Product Type: Color Case
HBS Number: 608121
Event Year Start: 1990 Event Year End: 2008
Subjects: Alliances; Corporate strategy; Global business; Innovation; Market evolution; Technological change; Technological planning; Technology
Academic Discipline: General management
Supplementary Materials: Teaching Note, (5-608-122), 14p, by Willy Shih, Andrew King
Product Description: IBM’s “Radical Collaboration” model has been an innovative approach to meeting the challenges of the huge R&D and capital investments that are needed to stay competitive in the global semiconductor industry. This model has required a rethinking of what is proprietary, and what is shared, and where do the boundaries of cooperation end and competition begin. IBM and its partners have managed to stay competitive at, for example, the 45 nm mode, at a far lower cost than firms that “go it alone,” and there is a large benefit from a larger funnel of ideas and diverse points of view. It also reshapes what firms can use to build competitive advantage, or it necessitates a rethinking at least.

Source: Harvard
  Add   View  21 pp.  Case
Author(s): Shih, Willy; Pisano, Gary
Publication Date: 02/15/2008 Revision Date: 11/25/2008
Product Type: Color Case
HBS Number: 608121
Event Year Start: 1990 Event Year End: 2008
Subjects: Alliances; Corporate strategy; Global business; Innovation; Market evolution; Technological change; Technological planning; Technology
Academic Discipline: General management
Supplementary Materials: Teaching Note, (5-608-122), 14p, by Willy Shih, Andrew King
Product Description: IBM’s “Radical Collaboration” model has been an innovative approach to meeting the challenges of the huge R&D and capital investments that are needed to stay competitive in the global semiconductor industry. This model has required a rethinking of what is proprietary, and what is shared, and where do the boundaries of cooperation end and competition begin. IBM and its partners have managed to stay competitive at, for example, the 45 nm mode, at a far lower cost than firms that “go it alone,” and there is a large benefit from a larger funnel of ideas and diverse points of view. It also reshapes what firms can use to build competitive advantage, or it necessitates a rethinking at least.

Source: Harvard
  Add   View  22 pp.  Case
Author(s): Shih, Willy; Pisano, Gary
Publication Date: 02/15/2008
Product Type: Color Case
HBS Number: 9-608-121
Event Year Start: 1990 Event Year End: 2008
Subjects: Alliances; Corporate strategy; Global business; Innovation; Market evolution; Technological change; Technological planning; Technology
Academic Discipline: General management
Product Description: IBM’s “Radical Collaboration” model has been an innovative approach to meeting the challenges of the huge R&D and capital investments that are needed to stay competitive in the global semiconductor industry. This model has required a rethinking of what is proprietary, and what is shared, and where do the boundaries of cooperation end and competition begin. IBM and its partners have managed to stay competitive at, for example, the 45 nm mode, at a far lower cost than firms that “go it alone,” and there is a large benefit from a larger funnel of ideas and diverse points of view. It also reshapes what firms can use to build competitive advantage, or it necessitates a rethinking at least.

Source: Harvard
  Add   View  21 pp.  Case
Author(s): Shih, Willy; Pisano, Gary
Publication Date: 02/15/2008 Revision Date: 11/25/2008
Product Type: Color Case
HBS Number: 608121
Event Year Start: 1990 Event Year End: 2008
Subjects: Alliances; Corporate strategy; Global business; Innovation; Market evolution; Technological change; Technological planning; Technology
Academic Discipline: General management
Supplementary Materials: Teaching Note, (5-608-122), 14p, by Willy Shih, Andrew King
Product Description: IBM’s “Radical Collaboration” model has been an innovative approach to meeting the challenges of the huge R&D and capital investments that are needed to stay competitive in the global semiconductor industry. This model has required a rethinking of what is proprietary, and what is shared, and where do the boundaries of cooperation end and competition begin. IBM and its partners have managed to stay competitive at, for example, the 45 nm mode, at a far lower cost than firms that “go it alone,” and there is a large benefit from a larger funnel of ideas and diverse points of view. It also reshapes what firms can use to build competitive advantage, or it necessitates a rethinking at least.

Source: Harvard
  Add   View  21 pp.  Case
Author(s): Shih, Willy; Pisano, Gary
Publication Date: 02/15/2008 Revision Date: 11/25/2008
Product Type: Color Case
HBS Number: 608121
Event Year Start: 1990 Event Year End: 2008
Subjects: Alliances; Corporate strategy; Global business; Innovation; Market evolution; Technological change; Technological planning; Technology
Academic Discipline: General management
Supplementary Materials: Teaching Note, (5-608-122), 14p, by Willy Shih, Andrew King
Product Description: IBM’s “Radical Collaboration” model has been an innovative approach to meeting the challenges of the huge R&D and capital investments that are needed to stay competitive in the global semiconductor industry. This model has required a rethinking of what is proprietary, and what is shared, and where do the boundaries of cooperation end and competition begin. IBM and its partners have managed to stay competitive at, for example, the 45 nm mode, at a far lower cost than firms that “go it alone,” and there is a large benefit from a larger funnel of ideas and diverse points of view. It also reshapes what firms can use to build competitive advantage, or it necessitates a rethinking at least.

Source: Harvard
  Add   View  21 pp.  Case
Author(s): Shih, Willy; Pisano, Gary
Publication Date: 02/15/2008 Revision Date: 11/25/2008
Product Type: Color Case
HBS Number: 608121
Event Year Start: 1990 Event Year End: 2008
Subjects: Alliances; Corporate strategy; Global business; Innovation; Market evolution; Technological change; Technological planning; Technology
Academic Discipline: General management
Supplementary Materials: Teaching Note, (5-608-122), 14p, by Willy Shih, Andrew King
Product Description: IBM’s “Radical Collaboration” model has been an innovative approach to meeting the challenges of the huge R&D and capital investments that are needed to stay competitive in the global semiconductor industry. This model has required a rethinking of what is proprietary, and what is shared, and where do the boundaries of cooperation end and competition begin. IBM and its partners have managed to stay competitive at, for example, the 45 nm mode, at a far lower cost than firms that “go it alone,” and there is a large benefit from a larger funnel of ideas and diverse points of view. It also reshapes what firms can use to build competitive advantage, or it necessitates a rethinking at least.

Source: Harvard
   Radically Simple IT
  Add   View  12 pp.  Article
Author(s): Upton, David; Staats, Bradley R.
Publication Date: 03/01/2008
Product Type: Harvard Business Review Article
HBS Number: R0803J
Geographic Setting: Japan Industry Setting: Banking industry
Subjects: Enterprise systems; Information management; Modularity; Standardization; Technology management
Academic Discipline: Management of information systems
Product Description: Many managers think that developing and rolling out a major IT system is like putting up a warehouse: You build it and you’re done. But that does not work for IT anymore. Taking that approach results in rigid, costly systems that are outdated from the day they are turned on. What‘s needed for today's businesses is IT that serves not only as a platform for existing operations but also as a launchpad for new functions and businesses. In this article, the authors present a path-based approach that addresses the primary challenges of IT: the difficulty and expense of mapping out all requirements before a project starts because people often cannot specify everything that they need beforehand; the other unanticipated needs that almost always arise once a system is in operation; and the tricky task of persuading people to use and “own” it. Japan's Shinsei Bank emerged during the authors' research as a standout among the companies applying the path-based method. The firm designed, built, and rolled out its system by forging together, not just aligning, business and IT strategies; employing the simplest possible technology; making the system truly modular; letting it sell itself to users; and ensuring that users influence future improvements. Some of the principles are variations on old themes, while others turn the conventional wisdom on its head.

Source: Harvard
   RADIO CASTLEAIR
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Walker, E A — Leeds Trinity & All Saints
Distributor: ecch (www.ecch.com) Reference: 493-007-1 Language: English
Category: Human Resource Management and Organisational Behaviour Data source: Generalised experience
Product Year: 1993
Geo location: UK, South West Industry: Radio station Size: Small Timing: 1980-1992
Topics: Organisational structure; Organisational communication; Motivation; Leadership; Interpersonal conflict; Internal, external interaction; Group, individual decision making; Aims and objectives; Staff deployment; Management of change
Abstract: This case study deals with the operation of a local radio station over a period of several years. After its peaceful inception the organisation becomes static and less aware of external changes. There are also internal problems both over staffing and objectives. The reason for presenting this case study is to give students and managers the opportunity to discuss - either in seminar or by way of written work - the problems which have arisen and how they might best be solved. Students need to be aware of problems in personnel management, motivation, sorting out priorities, etc.

Source: ecch
   RADIO MIRCHI: A SUCCESS STORY
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Dhar, S; Agrawal, R; Johri, S; Parashar, S; Jangalwa, R
Publisher: Prestige Institute of Management & Research
Distributor: ecch (www.ecch.com) Reference: 506-008-1 Language: English
Category: Marketing Data source: Field research
Product Year: 2006
Geo location: Central India Industry: Service Size: Medium Timing: 2001
Topics: Service quality; Innovation; Niche market; Media mix; Brand building; Marketing strategy; Maintaining hype
Abstract: The case evaluates the performance of Radio Mirchi, a leading FM private channel owned by Entertainment Network Ltd, a subsidiary of Times of India Group, which had rapidly diversified over the past few years into music and retail. The channel was launched in Indore with an aim to draw an audience from TV viewers, as radio is supposed to be more of a background entertainment media. The channel catered for the age group of 15-35 years, and to keep content crisp, lively, energetic and highly innovative, it banked on a mixture of predominantly musical programmes with popular Hindi and English numbers, which were appreciated by the student segment. At the time of the launch, there were only 10-12 advertisers but by the end of the eighth month it rose to 108. The promotional campaigns concentrated more on creating awareness through reinforcement advertisement and event marketing. With state-of-the-art technology, the channel was able to draw a tremendous response, yet the station head was concerned about the response for radio as a medium. He was not sure whether radio would attain international standards and carve a niche for a media mix as there were discriminating regulations for the private players. However, the station head was optimistic and believed that the radical side of radio had not been truly explored, and as it is an instant medium, the time taken from approval of an idea to the execution and airing is

Source: ecch
   Radio One, Inc.
  Added   View  15 pp.  Case
Author(s): Ruback, Richard S.; Fischer, Pauline
Publication Date: 09/26/2000 Revision Date: 05/29/2003
Product Type: Case (Field)
Product Description: Radio One (NYSE: ROIA and RIOAK), the largest radio group targeting African-Americans in the country, had the opportunity to acquire 12 urban stations in the top 50 markets from Clear Channel Communications, Inc. (NYSE: CCU) in the winter of 2000. The stations were being sold by Clear Channel Communications, Inc. to obtain Federal Communications Commission (FCC) approval for its acquisition of AMFM, Inc. (NYSE: AFM). Radio One was also negotiating the acquisition of nine stations in Charlotte, NC; Augusta, GA; and Indianapolis, ID. The proposed acquisitions would double the size of Radio One. The case focuses on the strategic and financial evaluation of the proposed acquisitions. Teaching Purpose: Provides students the opportunity to forecast the cash flows associated with the proposed acquisitions and to value those projections using discounted cash flows as well as transaction and trading multiples.
HBS Number: 9-201-025
Geographic Setting: Washington, DCIndustry Setting: radioGross Revenues: $81.7 million revenues
Event Year Start: 1999Event Year End: 1999
Subjects: Acquisitions; Broadcasting industry; Mergers; Present value; Valuation
Academic Discipline: Finance
Supplementary Materials: Teaching Note, (5-201-027), 14p, by Richard S. Ruback

Source: Harvard
  Added     14 pp.  Teaching Note
For use with 9-201-025
HBS Number: 5-201-027
Subjects: Acquisitions; Broadcasting industry; Mergers; Present value; Valuation

Source: Harvard
   RADIOFOCUS: A FM WITH A DIFFERENCE
  Add   View  3 pp.  Case
Dhar, S — Nirma University
Negi, D — Nirma University
Kasundra, V — Nirma University
Patel, R — Nirma University
Khan, A M — Nirma University

Distributor: ecch (www.ecch.com) Reference: 509-034-1 Language: English
Category: Marketing Data source: Field research
Product Year: 2009
Geo location: Western India Industry: Service Size: Middle Timing: 2007
Topics: Brand positioning; Target segment; Mental mapping
Abstract: This case is about RadioFocus, a private FM radio station. In 2005, with the government of India announcing a new FM policy, 338 licences were awarded in 91 cities. These licences were on a revenue sharing basis. The companies were eligible only if they were having a net worth of Rs100 million. As a result many big houses entered the industry. Manning of too many stations for a fairly new industry, retention and escalating costs became the baffling questions. In such a scenario, content differentiation and positioning in the minds of the listener was a challenge for the FM players. Moreover, the role of Broadcasting Engineering Consulting of India Ltd was very important, since in the capacity of an intermediate body it intervened, right from allocating the frequency until it got to air, thereby not giving much autonomy to the FM channels. In October 2007, RadioFocus after having successful launches in all metros at Mumbai, Delhi, Bangalore, Calcutta, Chennai and Pune decided to enter Hyderabad amidst five big players that had already made their presence felt in the city. One of them, Radio Hot, had been in existence for 6 years with a huge listenership base, since it catered to all segments. In fact, people were identifying FM with Radio Hot. So creating a niche for itself was not an easy job for RadioFocus. The case highlights the various strategies RadioFocus adopted for launching the channel.

Source: ecch
   Radiohead: Music at Your Own Price (A)
  Add   View  7 pp.  Case
Author(s): Elberse, Anita; Bergsman, Jason
Publication Date: 05/01/2008 Revision Date: 09/14/2009
Product Type: Case (Library)
HBS Number: 9-508-110
Industry Setting: Media; Music industry; Telecommunications industry Number of Employees: 5
Event Year Start: 2007 Event Year End: 2007
Subjects: Distribution; Innovation; Marketing; Pricing; Product introduction
Academic Discipline: Marketing
Supplementary Materials: Supplement (Field), (508111), 2p, by Anita Elberse, Jason Bergsman; Teaching Note, (5-509-070), 23p, by Anita Elberse
Product Description: In October 2007, the British band Radiohead caused a stir when it announced it would allow customers to decide how much to pay for its new album, released exclusively as a digital download and available only from the band’s own web site. The pricing plan represented a significant break from the industry standard of fixed prices for music, typically 99 cents for individual songs and upward of $9.99 for complete albums. How viable is such a “name-your-own-pricing” plan? And what does Radiohead‘s move say about the future of the music industry?

Source: Harvard
   Radiohead: Music at Your Own Price (B)
  Add   View  2 pp.  Case
Author(s): Elberse, Anita; Bergsman, Jason
Publication Date: 05/01/2008 Revision Date: 06/24/2009
Product Type: Supplement (Field)
HBS Number: 508111
Subjects: Distribution; Innovation; Marketing; Pricing; Product introduction
Academic Discipline: Marketing
Product Description: An abstract is not available for this product. Must be used with: (9-508-110) Radiohead: Music at Your Own Price (A).

Source: Harvard
   Radiology Management Sciences
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Corts, Kenneth S.; Clouse, Grady
Radiology Management Sciences (RMS) analyzes diagnostic imaging claims to help HMOs and insurers control utilization. As industry changes threaten RMS’s profitability, the company‘s founders contemplate two alternative business models. Teaching Purpose: Illustrates how reorganization of an industry alters the most appropriate business model.
HBS Number: 9-798-009 Type: Case (Field)
Publication Date: 9/17/1997
Geographic Setting: Cambridge, MA Industry Setting: health care Gross Revenues: $20-$50 million revenues
Event Year Start: 1996 Event Year End: 1996
Subjects: Business models; Corporate strategy; Health services; Industry structure
Supplementary Materials: Teaching Note, (5-798-071), 8p, by Kenneth S. Corts

Source: Harvard
  Add     8 pp.  Teaching Note
For use with 9-798-009
HBS Number: 5-798-071
Subjects: Business models; Corporate strategy; Health services; Industry structure

Source: Harvard
   RadioShack
  Add   View  24 pp.  Case
Author(s): Rangan, V. Kasturi; Rangan, V. Kasturi; Moon, Youngme ; Moon, Youngme ; Bell, Marie
Publication Date: 02/04/2000 Revision Date: 04/11/2000
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 500081
Geographic Setting: United States Gross Revenue: $3.6 billion revenues
Event Year Start: 2000 Event Year End: 2000
Subjects: Change management; Business models; Internet
Academic Discipline: Marketing
Supplementary Materials: Case Teaching Note, (500106), 8p, by V. Kasturi Rangan, Marie Bell
Product Description: Outlines the transformation of RadioShack stores from a parts and accessories business to a provider of high bandwidth Internet access.

Source: Harvard
  Add   View  24 pp.  Case
Rangan, V. Kasturi; Moon, Youngme; Bell, Marie
Outlines the transformation of RadioShack stores from a parts and accessories business to a provider of high bandwidth Internet access. The control issue for class discussion is the viability of the current strategy. Is it a tremendously visionary thing or is it fraught with danger? Teaching Purpose: Retail strategy and change.
HBS Number: 9-500-081 Type: Case (Field)
Publication Date: 02/04/2000 Revision Date: 04/11/2000
Geographic Setting: United States Industry Setting: consumer electronics retailing
Company Size: large Gross Revenues: $3.6 billion revenues
Event Year Start: 2000 Event Year End: 2000
Subjects: Business models; Consumer electronics; Information services; Internet; Management of change; Retailing
Supplementary Materials: Teaching Note, (5-500-106), 8p, by V. Kasturi Rangan, Marie Bell

Source: Harvard
  Add     8 pp.  Teaching Note
For use with 9-500-081
HBS Number: 5-500-106
Subjects: Business models; Consumer electronics; Information services; Internet; Management of change; Retailing

Source: Harvard
   Rae and Jerry’s Steak House
  Add   View  17 pp.  Case (Field)
Author(s): John S. Haywood-Farmer; Heather Hrousalas
Ivey ID: 9B02D015
Publication Date: 10/29/2002
Product Type: Case (Field)
Geographic Setting: Canada Industry Setting: Eating and Drinking Places Size: Small Year of Event: 2002 Level of Difficulty: 4 - Undergraduate/MBA
Subjects: Family-Work Interaction; Succession Planning; Valuation; Management Style
Major Disciplines: Entrepreneurship; Production and Operations Management
Product Description: During a short vacation, the owner of Rae and Jerry’s Steak House read a book on family businesses that prompted him to think of succession planning for his own company. His daughters, ages 21 and 17, were not yet ready to take over the business and he was not sure that they would be interested in doing so. He would also like to reduce the number of hours he spends at the restaurant to spend more time with his wife. He must assess his options and develop a reasonable plan of action.

Source: Ivey
   Rafael Development Corp.: Converting Military Technology to Civilian Technology
  Add   View  20 pp.  Case
Author(s): Chesbrough, Henry W.; Massaro, Anthony
Publication Date: 02/04/2002
Product Type: Case (Field)
Product Description: Describes an Israeli joint venture company, created to convert military technology to civilian uses. Also documents the explosive growth of the Israeli high-technology sector in the 1990s. Teaching Purpose: Shows commercialization of military technology in a non-U.S. setting. Also shows the role of the military sector in the emergence of Israel’s economy.
HBS Number: 9-602-011
Geographic Setting: IsraelIndustry Setting: electronicsNumber of Employees: 100Gross Revenues: $100 million revenues
Event Year Start: 1993Event Year End: 2000
Subjects: Defense industry; Electronics; Innovation; Middle East; Product development; Spinoffs; Technology
Academic Discipline: Operations management

Source: Harvard
   RAFFLES HOTEL
  Add   View  9 pp.  Case
Henderson, J C — Nanyang Business School (NTU)
Distributor: ecch (www.ecch.com) Reference: 598-016-1 Language: English
Category: Marketing Data source: Published sources
Product Year: 1998
Version Date: Dec 2001
Geo location: Singapore Industry: Tourism Size: 800 staff Timing: Late-1980s to mid-1990s
Topics: Hotel management; Hotel marketing; Tourism trends; Heritage products
Abstract: The case is concerned with Singapore’s Raffles Hotel and the hotel management group responsible for its redevelopment. It summarises the history of the hotel and its changing fortunes, noting how Raffles was facing an uncertain future by the late 1980s. The decision to close, undertake extensive restoration and re-open in response to these difficulties is outlined. The founding of a hotel management group to oversee the project is explained and its subsequent growth and involvement in other ventures is described. The material is suitable for students on undergraduate tourism and hospitality courses, offering an insight into hotel management in general and the operation of heritage hotels in particular. The case is intended to be used in seminars as a basis for class discussion.

Source: ecch
   RAFFLES INTERNATIONAL: POSITIONING THE ACQUIRED SWISSOTEL BRAND
  Add   View  8 pp.  Case
Smith, R A; Goodwin, N; O’Neil, E
Publisher: Asian Business Case Centre
Distributor: ecch (www.ecch.com) Reference: 505-037-1 Language: English
Category: Marketing Data source: Field research
Product Year: 2005
Version Date: 5 November 2004
Geo location: Worldwide Industry: Hospitality, hotels Size: 39 hotels Timing: 2001
Topics: Brand strategy; Product offering; Sales promotion; Marketing strategy; Cross promotion; Integration; Positioning; Segmentation; International markets; Hospitality; Business strategy; International strategy
Abstract: This case, set in May 2001, finds Diana Ee-Tan, Senior Vice President of Marketing for Singapore-based Raffles International Limited, considering how to position a recently acquired brand within the Raffles International family. Over the preceding decade, Raffles International had built its Raffles Hotels and Resorts brand into one of the world?s premier purveyors of luxury accommodations and lifestyles with particular strength in Southeast Asia. In April 2001, Raffles International acquired the international deluxe business chain Swissotel Hotels and Resorts, which appealed to business travellers and had a broader geographic reach. Ee-Tan now faced the challenges of positioning these two brands relative to one another, deciding what degree of brand integration was appropriate and communicating the branding message to customers, the industry and the general public.

Source: ecch
   RAFFLES: BRANDING A HISTORIC HOTEL
  Add   View  18 pp.  Case
Henderson, J C; Goodwin, N
Publisher: Asian Business Case Centre
Distributor: ecch (www.ecch.com) Reference: 505-036-1 Language: English
Category: Marketing Data source: Published sources
Product Year: 2005
Version Date: 21 December 2004
Geo location: Singapore Industry: Hospitality Size: Single hotel Timing: 1991
Topics: Marketing strategy; Segmentation; Positioning; International markets; Local market; Hospitality; Tourism; Branding; Sales promotion; Retailing; Historic conservation; Heritage tourism
Abstract: This case, set in 1991, illustrates the challenges of branding and management for a hotel that was both a commercial enterprise and a historical and cultural landmark. The world renowned Raffles Hotel Singapore, founded in 1887, was famous for its history and its British colonial style. Faced with more modern competition, Raffles suffered alarmingly low occupancy rates and fell into disrepair in the 1970s and 1980s. Seeking to recapture its former grandeur and recreate the atmosphere of its 1920s heyday, the hotel closed its doors in 1989 for a 30-month, S$160 million restoration and redevelopment project. This project would also add new facilities, including restaurants, a theatre and a shopping arcade, adjoining the hotel and built in the same style. As the reopening approached, the hotel?s management had to ensure the project?s financial success while managing the hotel as a national monument and public interest site.

Source: ecch
   Railroads and the Beginnings of Modern Management
  Add   View  24 pp.  Case
Author(s): Chandler, Alfred D., Jr.
Publication Date: 06/01/1977 Revision Date: 05/09/1995
Product Type: Case (Pub Mat)
Product Description: Consists of three selections by the most innovative of the early American railroad managers which describe the organizational structures and control systems they created. Questions to be asked are: why and how such managerial techniques were created, how well they worked, and how they differ from present-day techniques.
HBS Number: 9-377-231
Geographic Setting: United StatesIndustry Setting: railroads
Event Year Start: 1850Event Year End: 1880
Subjects: Control systems; Cost accounting; Managerial selection; Organizational structure; Railroads; Transportation; Transportation industry
Academic Discipline: Business & government
Supplementary Materials: Teaching Note, (5-384-202), 14p, by Richard S. Tedlow

Source: Harvard
   Railroads and the Beginnings of Modern Management (Abridged)
  Add   View  19 pp.  Case
Author(s): McCraw, Thomas K.
Publication Date: 06/11/1991 Revision Date: 06/17/1993
Product Type: Case (Pub Mat)
Product Description: Consists of three selections by the most innovative of the early American railroad managers describing the organizational structures and control systems they created. Questions to be asked are: why and how such managerial techniques were created, how well they worked, and how they differ from present-day techniques.
HBS Number: 9-391-131
Geographic Setting: United StatesIndustry Setting: railroads
Event Year Start: 1850Event Year End: 1880
Subjects: Control systems; Cost accounting; Managerial selection; Organizational structure; Railroads; Transportation; Transportation industry
Academic Discipline: Business & government

Source: Harvard
   RailTex, Inc. (A)
  Add   View  22 pp.  Case
Author(s): Berg, Norman A.; Weber, James
Publication Date: 09/16/1994 Revision Date: 03/28/1995
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 395033
Geographic Setting: Canada; Texas; Mexico Number of Employees: 500 Gross Revenue: $40 million revenues
Event Year Start: 1992 Event Year End: 1992
Subjects: Organizational culture; Decentralization
Academic Discipline: General management
Supplementary Materials: Case Teaching Note, (397027), 5p, by Norman A. Berg, Judith Maas; Video Supplement, (897504), 0p, by Norman A. Berg
Product Description: By 1992, RailTex, Inc., had acquired and was operating 23 geographically separate short-line railroads (feeder lines for larger railroads) in Mexico, Canada, and primarily in the United States. Founded in 1977 with $500,000 of capital as a railcar leasing company, the company began buying and operating short-line railroads in 1984. Since 1988, revenues have increased an average of 35% per year, up to $39 million in 1992, a growth rate far outstripping that of the old, mature railroad industry as a whole. Bruce Flohr, the founder, believed the company’s success was due largely to his decentralized management system and emphasis on cost controls and marketing.

Source: Harvard
  Add   View  22 pp.  Case
Author(s): Berg, Norman A.; Weber, James B.
Publication Date: 09/16/1994 Revision Date: 03/28/1995
Product Type: Case (Field)
Product Description: By 1992, RailTex, Inc., had acquired and was operating 23 geographically separate short-line railroads (feeder lines for larger railroads) in Mexico, Canada, and primarily in the United States. Founded in 1977 with $500,000 of capital as a railcar leasing company, the company began buying and operating short-line railroads in 1984. Since 1988, revenues have increased an average of 35% per year, up to $39 million in 1992, a growth rate far outstripping that of the old, mature railroad industry as a whole. Bruce Flohr, the founder, believed the company’s success was due largely to his decentralized management system and emphasis on cost controls and marketing.
HBS Number: 9-395-033
Geographic Setting: Texas, Canada, and Mexico Industry Setting: short-line railroads Number of Employees: 500 Gross Revenues: $40 million revenues
Event Year Start: 1992 Event Year End: 1992
Subjects: Corporate culture; Decentralization; Growth strategy; Railroads
Academic Discipline: General management
Supplementary Materials: Case Video, (9-897-504), 12 min, by Norman A. Berg; Teaching Note, (5-397-027), 5p, by Norman A. Berg, Judith Maas

Source: Harvard
  Add     5 pp.  Teaching Note
For use with 9-395-033
HBS Number: 5-397-027
Subjects: Corporate culture; Decentralization; Growth strategy; Railroads

Source: Harvard
   RAINBOW PAINTS INDIA LIMITED
  Add   View  4 pp.  Case
George, S — T.A. Pai Management Institute
Kalyan, V — T.A. Pai Management Institute
Talwar, R — T.A. Pai Management Institute

Distributor: ecch (www.ecch.com) Reference: 506-135-1 Language: English
Category: Marketing Data source: Field research
Product Year: 2006
Geo location: India Industry: Paints
Topics: Rainbow Paints India Limited; Indian paint industry; Industrial and decorative paints; Major competitors; Dealers; Quality perceptions; Customer requirements; Premium products; Market size; Awareness level of brand; Product size
Abstract: This abstract is currently unavailable.

Source: ecch
   Rainy Day Books
  Add   View  15 pp.  Case
Source: SOCCR
  Add   View  10 pp.  Teaching Note
Source: SOCCR
   Raiser Organization
  Add   View  24 pp.  Case
Author(s): Davis, John A.; Wagonfeld, Alison Berkley
Publication Date: 09/03/2003 Revision Date: 11/07/2003
Product Type: Case (Field)
Product Description: Jennifer and Philip Raiser, a sibling partnership who inherited a real estate management and ownership company from their father, ponder the strategic and financial challenges facing their family business. Reviews the history of the business and asks what the best strategic direction is for the business. Considers implications for the business and family and what role tradition should play. Teaching Purpose: To discuss the personal and professional challenges of setting a new direction for a family business and the role of traditions.
HBS Number: 9-804-028
Geographic Setting: CaliforniaIndustry Setting: real estate portfolioNumber of Employees: 220Gross Revenues: $500,000 dollars revenues
Event Year Start: 2003Event Year End: 2003
Subjects: Entrepreneurship; Family owned businesses; Leadership; Market analysis; Real estate; Strategy formulation
Academic Discipline: Entrepreneurship

Source: Harvard
   Raiser Senior Services — The Stratford (A)
  Add   View  28 pp.  Case
Author(s): Bowen, H. Kent; Wagonfeld, Alison Berkley
Publication Date: 08/30/2002
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 603013
Geographic Setting: California Number of Employees: 80 Gross Revenue: $4 million revenues
Event Year Start: 2002 Event Year End: 2002
Subjects: Costs; Operations; Liability; Ethics; Service management; Age groups; Small & medium-sized enterprises; Family-owned businesses
Academic Discipline: Operations management
Supplementary Materials: Supplement, (603014), 1p, by Alison Berkley Wagonfeld
Product Description: Focuses on modifying operations to increase profitability at an upscale senior care facility in California. Jennifer Raiser, president of Raiser Senior Services, opened the Stratford in 1992 as a high-end, continuing-care retirement community. Ten years later, the Stratford was known as one of the most prestigious senior care communities in the Bay Area, but management struggled to keep the facility from losing money each year. Raiser and her management team were finding it difficult to raise the monthly fees each year to match the increasing costs of providing services to the aging residents. As a result, the team needed to find ways to take costs out of running the business. Contains an in-depth review of the operations associated with the primary expense categories — health care and dining services — allowing students to find specific opportunities for savings.

Source: Harvard
  Add   View  28 pp.  Case
Author(s): Bowen, H. Kent; Wagonfeld, Alison Berkley
Publication Date: 08/30/2002
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 603013
Geographic Setting: California Number of Employees: 80 Gross Revenue: $4 million revenues
Event Year Start: 2002 Event Year End: 2002
Subjects: Costs; Operations; Liability; Ethics; Service management; Age groups; Small & medium-sized enterprises; Family-owned businesses
Academic Discipline: Operations management
Supplementary Materials: Supplement, (603014), 1p, by Alison Berkley Wagonfeld
Product Description: Focuses on modifying operations to increase profitability at an upscale senior care facility in California. Jennifer Raiser, president of Raiser Senior Services, opened the Stratford in 1992 as a high-end, continuing-care retirement community. Ten years later, the Stratford was known as one of the most prestigious senior care communities in the Bay Area, but management struggled to keep the facility from losing money each year. Raiser and her management team were finding it difficult to raise the monthly fees each year to match the increasing costs of providing services to the aging residents. As a result, the team needed to find ways to take costs out of running the business. Contains an in-depth review of the operations associated with the primary expense categories — health care and dining services — allowing students to find specific opportunities for savings.

Source: Harvard
  Add   View  28 pp.  Case
Author(s): Bowen, H. Kent; Wagonfeld, Alison Berkley
Publication Date: 08/30/2002
Product Type: Case (Field)
Product Description: Focuses on modifying operations to increase profitability at an upscale senior care facility in California. Jennifer Raiser, president of Raiser Senior Services, opened The Stratford in 1992 as a high-end, continuing-care retirement community. Ten years later, The Stratford was known as one of the most prestigious senior care communities in the Bay Area, but management struggled to keep the facility from losing money each year. Raiser and her management team were finding it difficult to raise the monthly fees each year to match the increasing costs of providing services to the aging residents. As a result, the team needed to find ways to take costs out of running the business. Contains an in-depth review of the operations associated with the primary expense categories — health care and dining services — allowing students to find specific opportunities for savings. Students are also asked to think about the ethical tradeoffs and potential liability issues associated with cutting costs at a senior care facility. Teaching Purpose: Explores methods of improving operations in a high-end service business. Invites students to think about the unique challenges of providing care to aging seniors.
HBS Number: 9-603-013
Geographic Setting: San Mateo, CA Industry Setting: health services Number of Employees: 80 Gross Revenues: $4 million revenues
Event Year Start: 2002 Event Year End: 2002
Subjects: Age; Costs; Ethics; Family owned businesses; Health care; Health services; Liability; Operations management; Service management; Small business
Academic Discipline: Operations management
Supplementary Materials: Supplement (Field), (9-603-014), 1p, by H. Kent Bowen, Alison Berkley Wagonfeld

Source: Harvard
  Add   View  28 pp.  Case
Author(s): Bowen, H. Kent; Wagonfeld, Alison Berkley
Publication Date: 08/30/2002
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 603013
Geographic Setting: California Number of Employees: 80 Gross Revenue: $4 million revenues
Event Year Start: 2002 Event Year End: 2002
Subjects: Costs; Operations; Liability; Ethics; Service management; Age groups; Small & medium-sized enterprises; Family-owned businesses
Academic Discipline: Operations management
Supplementary Materials: Supplement, (603014), 1p, by Alison Berkley Wagonfeld
Product Description: Focuses on modifying operations to increase profitability at an upscale senior care facility in California. Jennifer Raiser, president of Raiser Senior Services, opened the Stratford in 1992 as a high-end, continuing-care retirement community. Ten years later, the Stratford was known as one of the most prestigious senior care communities in the Bay Area, but management struggled to keep the facility from losing money each year. Raiser and her management team were finding it difficult to raise the monthly fees each year to match the increasing costs of providing services to the aging residents. As a result, the team needed to find ways to take costs out of running the business. Contains an in-depth review of the operations associated with the primary expense categories — health care and dining services — allowing students to find specific opportunities for savings.

Source: Harvard
   Raiser Senior Services — The Stratford (B)
  Add   View  1 pp.  Case
Author(s): Bowen, H. Kent; Wagonfeld, Alison Berkley
Publication Date: 08/30/2002
Product Type: Supplement (Field)
Publisher: Harvard Business School
HBS Number: 603014
Subjects: Costs; Operations; Liability; Ethics; Service management; Age groups; Small & medium-sized enterprises; Family-owned businesses
Academic Discipline: Operations management
Product Description: Supplements the (A) case.

Source: Harvard
  Add   View  1 pp.  Case
Author(s): Bowen, H. Kent; Wagonfeld, Alison Berkley
Publication Date: 08/30/2002
Product Type: Supplement (Field)
Product Description: Supplements the (A) case. Must be used with: (9-603-013) Raiser Senior Services—The Stratford (A).
HBS Number: 9-603-014
Subjects: Age; Costs; Ethics; Family owned businesses; Health care; Health services; Liability; Operations management; Service management; Small business
Academic Discipline: Operations management

Source: Harvard
  Add   View  1 pp.  Case
Author(s): Bowen, H. Kent; Wagonfeld, Alison Berkley
Publication Date: 08/30/2002
Product Type: Supplement (Field)
Publisher: Harvard Business School
HBS Number: 603014
Subjects: Costs; Operations; Liability; Ethics; Service management; Age groups; Small & medium-sized enterprises; Family-owned businesses
Academic Discipline: Operations management
Product Description: Supplements the (A) case.

Source: Harvard
   Raising Haier
  Add   View  12 pp.  Article
Author(s): Ruimin, Zhang
Publication Date: 02/01/2007
Product Type: Harvard Business Review Article
HBS Number: R0702J
Subjects: Morale; Operations management; Organizational behavior & leadership; Organizational structure; Supervision; Work ethic; Work force optimization
Academic Discipline: Organizational behavior & leadership
Product Description: Zhang Ruimin’s leadership of the renowned Haier Group began before the Chinese company even carried that name. More than 20 years ago, Zhang was appointed director of the Qingdao Refrigerator Factory, which faced enormous debt and didn‘t seem likely to survive, let alone prosper. The main challenge in those early days was boosting the morale of his workers, who had gone unpaid for months and grown deeply dispirited. Zhang borrowed money so he could catch up on payroll and make other improvements — and his employees took heart. Once he had won their goodwill, Zhang explains in this first-person account, he started demanding good work. There was very little discipline in the factory at that point. Rules and regulations existed in writing but had never been seriously upheld. Zhang guaranteed the payment of salaries, but only on the condition that people obeyed the policies he established — some as simple as “Stealing company property is prohibited.” Those who violated factory rules could be given demerits or even deprived of factory membership (that is, no longer allowed to be part of the company's collective ownership). Far from intimidating employees, this boost in discipline gave people a sense of security and hope. Now that Haier is a world-class operation competing in global markets, Zhang's focus as chief executive has shifted from setting a strong example to giving employees room to make their own decisions and realize their goals. To that end, he is striving to create an organizational structure that is as flat and has as few bou

Source: Harvard
   Raising Williams Arizona: Al’s Railroad Museum
  Add   View  15 pp.  Case
Kathryn S. Savage
Williams, Arizona is an economically troubled small town in Northern Arizona, located 59 miles south of the Grand Canyon. Much of the economic activity in the community is directly or indirectly related to tourism from the Grand Canyon visitors. As a civic-minded local historian and entrepreneur, Al Richmond saw both the problems and opportunities facing the community. Al believed that a museum that featured railroads and their history would compliment the existing tourist infrastructure. Although the costs were significant, the idea seemed feasible. Al and other backers of the project, including the Williams-Grand Canyon Chamber of Commerce believed that a 100,000 square-foot railroad museum would not only attract additional visitors to Williams, but those visitors would remain in the area for longer periods of time. Al knew his charisma and personal commitment alone would not generate the necessary support to fund the museum. He needed financial information including pro-forma financial statements to establish initial cash flows for the project and prove its sustainability over the long run.

Source: NACRA
  Add   View  26 pp.  Teaching Note
Source: NACRA
   Rakuten
  Add   View  22 pp.  Case
Author(s): McFarlan, F. Warren; McAfee, Andrew P.; Eisenmann, Thomas R.; Egawa, Masako
Publication Date: 10/05/2004 Revision Date: 12/14/2005
Product Type: Case (Field)
Product Description: Rakuten, a native Japanese, e-commerce start-up and highly successful company, is expanding into new categories and new countries. It must figure out how to continue its trajectory of growth and profitability. A rewritten version of an earlier case.
HBS Number: 9-305-050
Geographic Setting: Japan Industry Setting: Internet & online services industries; E-commerce Number of Employees: 200 Gross Revenues: $1.5 billion revenues
Event Year Start: 2004 Event Year End: 2004
Subjects: Electronic commerce; Financial services; Information technology; International business; Profitability; Travel
Academic Discipline: Competitive strategy
Supplementary Materials: Teaching Note, (5-306-011), 4p, by F. Warren McFarlan

Source: Harvard
   RALIES MARITA
  Add   View  10 pp.  Case
Doraiswamy, M — T.A. Pai Management Institute
George, S — T.A. Pai Management Institute
Sivan, S — T.A. Pai Management Institute
Agarwal, S — T.A. Pai Management Institute
Panwar, D S — T.A. Pai Management Institute

Distributor: ecch (www.ecch.com) Reference: 506-112-1 Language: English
Category: Marketing Data source: Field research
Product Year: 2006
Geo location: India Industry: Electronic machines
Topics: Ralies India; Electronic weighing scales / machines; Competition; Distribution network; Dealers; Delivery; Annual maintenance contract; Incentive structure; Promotion; Customer survey; Retail sales; Segmentation plan
Abstract: Prayag Saxena, the Executive Director of Ralies Marita was on his way to a premier hotel. He was late for an informal meeting with other top executives of the company. The informal meeting had a very serious agenda - the company’s performance in the retail market segment. The problem facing the company and on Prayag‘s mind was unique. The issue was not the declining sales of the electronic weighing scales, but that the top management of the company felt that the potential offered by the retail market was far above what had been tapped by all the players put together. The company felt that the market was big enough to ensure that RALLY (the brand name under which all the company machines were sold) alone could capture sales equivalent to the total achieved currently by all players in the market.

Source: ecch
   Ralph Nader: When Purpose and Legacy Collide
  Add   View  21 pp.  Case
Author(s): Nohria, Nitin ; Mendhro, Umaimah
Publication Date: 05/13/2009 Revision Date: 11/24/2009
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 409117
Geographic Setting: United States
Event Year Start: 1960 Event Year End: 2009
Subjects: Consumerism; Politics; Activists; Leadership; Values; Social responsibility
Academic Discipline: Organizational Behavior & leadership
Product Description: This case tells the story of Ralph Nader’s leadership, from his success as a crusader for consumer interests and active public participation in the political process to his controversial campaigns for the US presidency.

Source: Harvard
   RAMA INTERNATIONAL - DEFEATING BUREAUCRACY IN A HIGH GROWTH COMPANY
  Add   View  4 pp.  Case
Stoiber, T — Independent Author
Distributor: ecch (www.ecch.com) Reference: 394-105-1 Language: English
Category: Strategy and General Management Data source: Generalised experience
Product Year: 1994
Geo location: Silicon Valley Industry: Electronics Size: Revenue of US$75m, 375 employees Timing: 1991-1993
Topics: Obtaining employee buy-in; Leveraging program successes; Learning from failure; Program launch techniques; Team building; Goal setting; Outsourcing; Activity based management
Abstract: This case study presents some of the issues in launching a morale building program in a company that has experienced substantial growth and now has begun to feel the negative impact of becoming bureaucratic. Morale building programs are critical as companies must be able to quickly react to the changing dynamics of world-wide competition. A high morale organisation is the underpinning required to react quickly to a changing marketplace. Rama International revenues grew to $75 million over a 6 year period and morale had always been high. Executive management had noticed a decline in morale over the last year. Rama International launched three different types of programs over an 18 month period. Each failed for different reasons that are presented in the case study. The reasons are subtle and much can be learned from the experiences of Rama’s management. The teaching objective is to show students how to launch a successful program.

Source: ecch
   RAMAKRISHNA MOTORS: A CASE OF AGRA FEEDER PLANT
  Add   View  3 pp.  Case
Phatak, Y; Singh, M C; Krishnadu, C H; Chauhan Singh, P L
Publisher: Prestige Institute of Management & Research
Distributor: ecch (www.ecch.com) Reference: 105-026-1 Language: English
Category: Finance, Accounting and Control Data source: Field research
Product Year: 2005
Geo location: Central India Industry: Automobile industry Size: Medium Timing: 1998
Topics: Financial analysis; Investment decisions; Investment strategies
Abstract: Ramakrishna Motors Ltd was one of India?s pioneers in vehicle manufacturing. It engaged in the manufacture of a wide range of products from general purpose engines to specialised multi-purpose vehicles. The company had established a plant at Agra with an investment of Rs 150 crores. The project was an ambitious venture to convert Agra into the Detroit of India. The project, however, failed to take off, due to the inability of the company to secure a licence for the manufacture of the proposed passenger car. The Agra plant, therefore, was converted into a feeder plant supplying parts for the company’s main plant at Bangalore. The liberalisation policy meant the company faced stiff competition to its existing product line, it suffered losses and the Agra plant was severely under-utilised. The case provides an in-depth view of the company strategy, its financial aspects and implications. It also provides scope for analysis of the future plans of the plant. The objectives of the case are: (1) to throw light on the company‘s strategies and investment decisions; (2) to evaluate the financial repercussions of the company?s strategies; and (3) to help the students to evaluate the cost benefit equation of future proposals. The issues in the case are the investment decisions, the coping strategies and the future financial implications of proposed plans. The conceptual framework behind the issues needs to be discussed with t

Source: ecch
   Rambus Inc., 2004
  Add   View  23 pp.  Case
Author(s): Yoffie, David B.; Freier, Debbie
Publication Date: 06/03/2004 Revision Date: 01/12/2005
Product Type: Case (Library)
Product Description: Examines the role of technology licensing in strategies for high-technology companies. In the 1990s, Rambus developed a revolutionary memory technology that would improve the ability of DRAMs to keep pace with ever-faster microprocessors. To commercialize the technology, Rambus licensed the technology to several DRAM vendors, who had to agree to allow Rambus to cross-license any improvements a licensee made to all other licensees. In its attempt to set the standard for the industry, Rambus faced competition from higher frequency versions of standard DRAMs; a consortium of DRAM manufacturers and systems companies, known as the SyncLink Consortium; and an alternative DRAM technology known as Double Data Rate SDRAM. Rambus’ relationship with Intel, the dominant producer of microprocessors, didn‘t prove as successful as either party would have liked. Even more devastating to Rambus was its litigation with several of its customers, the DRAM vendors, and a suit by the Federal Trade Commission. Although most of the lawsuits against Rambus had been dropped in 2004, Rambus needed a new strategy to rebuild its business for the future. Teaching Purpose: To discuss value capture strategies for new technologies (licensing, in particular).
HBS Number: 9-704-500
Geographic Setting: GlobalIndustry Setting: semiconductorNumber of Employees: 221Gross Revenues: $118 million revenues
Event Year Start: 2004Event Year End: 2004
Subjects: Competitive advantage; Intellectual property; Licensing; Litigation; Semiconductors; Standardization; Technology
Academic Discipline: Competitive strategy

Source: Harvard
   Rambus Inc., 2005
  Add   View  24 pp.  Case
Author(s): Yoffie, David B.
Publication Date: 08/11/2005 Revision Date: 04/04/2006
Product Type: Case (Pub Mat)
Product Description: Rambus is grappling with the ever-changing dynamics of the DRAM/semiconductor industry. The company is actively defending its patent portfolio through litigation and exploring both partnerships and industry standards for keys to future profitability and growth. How can Rambus best shape the direction of the DRAM market? Should it partner with Intel and, if so, how?
HBS Number: 9-706-416
Geographic Setting: California; Global Industry Setting: Semiconductor industry Number of Employees: 254 Gross Revenues: $145 million revenues
Event Year Start: 2004 Event Year End: 2005
Subjects: Competition; Growth strategy; Intellectual property; Litigation; Partnerships; Patents
Academic Discipline: Competitive strategy

Source: Harvard
   Rambus, Inc.
  Add   View  21 pp.  Case
Author(s): Burgelman, Robert A.; Murthy, Vik; Staelin
Publication Date: 03/01/2001 Revision Date: 04/13/2001
Product Type: Case (Field)
Publisher: Stanford University
Product Description: Examines the strategic position of Rambus, Inc. The company designs, develops, and licenses high-speed chip connection technology to enhance the performance and cost-effectiveness of computers, consumer electronics, and communication systems. The company’s technology is integrated into dynamic random access memory (DRAM) chips and the logic devices that control them. Because Rambus did not manufacture chips, it was directly influenced by chip suppliers (such as Intel), who controlled the price and supply of DRAM chips and stood between Rambus and the OEMs that used these chips. A further complication for Rambus stemmed from the company‘s involvement in several costly legal battles with much larger competitors over the ownership of prevailing DRAM standards. Looks at the challenges facing Rambus in 2001 as it seeks to balance its interests with those of its business partners (including an increasingly strained relationship with its major partner, Intel) while maintaining a technological lead over its competitors and defending its intellectual property from legal attacks.
HBS Number: SM82
Geographic Setting: Los Altos, CAIndustry Setting: electronics, semiconductors, memory chipsNumber of Employees: 166Gross Revenues: $72.3 million revenues
Event Year Start: 2001Event Year End: 2001
Subjects: Competitive advantage; Computer industry; Consumer electronics; Intellectual property; Litigation
Academic Discipline: Competitive strategy

Source: Harvard
   Rambus, Inc.: Commercializing the Billion Dollar Idea
  Add   View  18 pp.  Case
Author(s): Silverman, Brian S.; Huntsberger, Briana
Publication Date: 01/24/2001 Revision Date: 02/14/2002
Product Type: Case (Library)
Product Description: Rambus, Inc. was founded to develop a new type of high-speed memory chip technology to enable DRAMs to keep up with ever-faster microprocessors. After developing the technology, Rambus chose an unusual licensing approach to commercialize it. This case focuses on the challenges facing Rambus as it attempts to make its technology a new, dominant standard in PCs, video game consoles, and devices that use DRAMs. Teaching Purpose: To raise issues of commercialization of innovation, licensing, and the benefits and costs of industry consortia and standards bodies. Explores conflicting impulses toward cooperation and competition in relationships among rival firms.
HBS Number: 9-701-056
Geographic Setting: CaliforniaIndustry Setting: semiconductorsNumber of Employees: 110Gross Revenues: $70 million revenues
Event Year Start: 1997Event Year End: 2001
Subjects: Competition; Innovation; Licensing; Semiconductors; Standardization; Technology
Academic Discipline: Competitive strategy

Source: Harvard
   Rambus, Inc.: Commercializing the Billion Dollar Idea (A)
  Add   View  15 pp.  Case
Author(s): Silverman, Brian S.; Huntsberger, Briana
Publication Date: 06/22/2001 Revision Date: 02/14/2002
Product Type: Case (Library)
Product Description: Rambus, Inc. was founded to develop a new type of high-speed memory chip technology to enable DRAMs to keep up with ever-faster microprocessors. After developing the technology, Rambus chose an unusual licensing approach to commercialize it. This case series describes the challenges facing Rambus as it attempts to make its technology a new, dominant standard in PCs, video game consoles, and devices that use DRAMs. Subsequent moves and countermoves are described. Teaching Purpose: To explore various issues, including commercialization of innovation, licensing, conflicting impulses toward cooperation and competition in relationships among rival firms. A rewritten version of an earlier case.
HBS Number: 9-701-124
Geographic Setting: CaliforniaIndustry Setting: semiconductorsNumber of Employees: 110Gross Revenues: $70 million revenues
Event Year Start: 1997Event Year End: 2001
Subjects: Competition; Innovation; Licensing; Semiconductors; Standardization; Technology
Academic Discipline: Competitive strategy
Supplementary Materials: Supplement (Library), (9-701-125), 5p, by Brian S. Silverman, Briana Huntsberger; Supplement (Library), (9-701-126), 7p, by Brian S. Silverman, Briana Huntsberger

Source: Harvard
   Rambus, Inc.: Commercializing the Billion Dollar Idea (B)
  Add   View  5 pp.  Case
Author(s): Silverman, Brian S.; Huntsberger, Briana
Publication Date: 06/22/2001 Revision Date: 02/14/2002
Product Type: Supplement (Library)
Publisher: Harvard Business School
HBS Number: 701125
Industry Setting: Semiconductors
Subjects: Licensing; Innovation; Technology; Standardization; Competition
Academic Discipline: Competitive strategy
Product Description: Supplements the (A) case. A rewritten version of an earlier case.

Source: Harvard
  Add   View  5 pp.  Case
Author(s): Silverman, Brian S.; Huntsberger, Briana
Publication Date: 06/22/2001 Revision Date: 02/14/2002
Product Type: Supplement (Library)
Product Description: Supplements the (A) case. A rewritten version of an earlier case. Must be used with: (9-701-124) Rambus, Inc.: Commercializing the Billion Dollar Idea (A).
HBS Number: 9-701-125
Subjects: Competition; Innovation; Licensing; Semiconductors; Standardization; Technology
Academic Discipline: Competitive strategy

Source: Harvard
   Rambus, Inc.: Commercializing the Billion Dollar Idea (C)
  Add   View  7 pp.  Case
Author(s): Silverman, Brian S.; Huntsberger, Briana
Publication Date: 06/22/2001 Revision Date: 02/14/2002
Product Type: Supplement (Library)
Product Description: Supplements the (A) case. A rewritten version of an earlier case. Must be used with: (9-701-124) Rambus, Inc.: Commercializing the Billion Dollar Idea (A).
HBS Number: 9-701-126
Subjects: Competition; Innovation; Licensing; Semiconductors; Standardization; Technology
Academic Discipline: Competitive strategy

Source: Harvard
   RAMDEV FOODS
  Add   View  5 pp.  Case
Dhar, U — Nirma University
Chugan, P K — Nirma University
Jha, D — Nirma University
Keswani, M — Nirma University
Sapovadia, V — Nirma University

Distributor: ecch (www.ecch.com) Reference: 509-032-1 Language: English
Category: Marketing Data source: Field research
Product Year: 2009
Geo location: Western India Industry: Retail Size: Middle Timing: 2007
Topics: Marketing strategies; Supply chain management; Retailing; Corporate social responsibility
Abstract: Ramdev Food Products Pvt Ltd was amongst the first few companies to venture into branded spices. The spices market in India was largely an organised sector. The company grew from a small flour mill to a big concern with a decent product mix within a short span. The turnover of the company grew from Rs1 crore in 1989 to Rs82 crores in 2007-2008. The company had also made its presence felt in the international market. It had been following a duel branding strategy for catering in the global market. Within the country, it had been competing with big time players like MDH, Badshah and Eastern through continuous innovations in packaging, excellent quality and a strong distribution network. The company had also gone for diversification, thereby enriching its product portfolio.

Source: ecch
   RAMPAC DISTRIBUTORS
  Add   View  16 pp.  Case
Author(s): Pearce MR; Wexler M; Luinenburg L
Description: An entrepreneur and university student, found himself contemplating several decisions that could drastically alter the operations of his summer business distributing household paper products and cleaning supplies in Montreal. These decisionsincluded three ways to expand (enlarge the salesforce, target a new market and pursue a franchise program), and three ways to change the nature of the venture (launch an environmental line, distribute non-perishable foods and reduce deliveryquantities). Underlying all of these was the possibility of selling the business and pursuing an opportunity with a multi-national corporation. Students have to evaluate the current strategy and operations and assess the viability of the proposedalternatives.
Ivey Number: 9A94J001
Publication Date: 6/21/1994 Revision Date: 2/3/2004
Geographic Setting: Canada
Industry Setting: Miscellaneous Services
Company Size: Small organization
Event Year Start: 1993
Subjects: Entrepreneurship; Sales Management; Market Strategy; Services
Level of Difficulty: Introductory
Functional Area: Marketing

Source: Ivey
  Add   View  13 pp.  Teaching Note
Ivey Number: 8A94J01
For use with 9A94J001.

Source: Ivey
   RAMSYNC BRIEF
  Add   View  5 pp.  Case
Author(s): Walid Busaba; Zeigham Khokher; Elliott Weinstein
Publication Date: 8/12/2005 Revision Date: 3/24/2009
Product Type: Case
Teaching Note: 8B05N12
Ivey ID: 9B05N012
Geographic Setting: United States Industry Setting: Holdings and other Investment Companies Year of Event: 2005 Level of Difficulty: 4 - Undergraduate/MBA
Subjects: Growth Option; Options; Options Pricing
Major Disciplines: Finance
Product Description: The manager of a billion dollar hedge fund had just been approached by a syndicate of funds to gauge her interest in a bid to purchase RamSync Incorporated, a Silicon-Valley manufacturer of memory chips. Using a traditional discounted cash flow analysis (the APV method), the manager quickly determines that at a purchase price of $900 million, RamSync has a negative NPV of $33 million. However, purchasing RamSync, which currently produces SDRAM, would allow the owner to enter the much-anticipated MRAM market at a future period in time. The manager is now forced to reconsider how to value RamSync considering the hidden call option it has on the MRAM market.

Source: Ivey
  Add   View  5 pp.  Case
Author(s): Walid Busaba; Zeigham Khokher; Elliott Weinstein
Publication Date: 8/12/2005 Revision Date: 3/24/2009
Product Type: Case
Teaching Note: 8B05N12
Ivey ID: 9B05N012
Geographic Setting: United States Industry Setting: Holdings and other Investment Companies Year of Event: 2005 Level of Difficulty: 4 - Undergraduate/MBA
Subjects: Growth Option; Options; Options Pricing
Major Disciplines: Finance
Product Description: The manager of a billion dollar hedge fund had just been approached by a syndicate of funds to gauge her interest in a bid to purchase RamSync Incorporated, a Silicon-Valley manufacturer of memory chips. Using a traditional discounted cash flow analysis (the APV method), the manager quickly determines that at a purchase price of $900 million, RamSync has a negative NPV of $33 million. However, purchasing RamSync, which currently produces SDRAM, would allow the owner to enter the much-anticipated MRAM market at a future period in time. The manager is now forced to reconsider how to value RamSync considering the hidden call option it has on the MRAM market.

Source: Ivey
  Add   View  4 pp.  Teaching Note
Author(s): Walid Busaba; Zeigham Khokher; Elliott Weinstein
Publication Date: 8/12/2005 Revision Date: 3/24/2009
Product Type: Teaching Note
Ivey ID: 8B05N12
Product Description: Teaching note for product 9B05N012.

Source: Ivey
  Add   View  4 pp.  Teaching Note
Author(s): Walid Busaba; Zeigham Khokher; Elliott Weinstein
Publication Date: 8/12/2005 Revision Date: 3/24/2009
Product Type: Teaching Note
Ivey ID: 8B05N12
Product Description: Teaching note for product 9B05N012.

Source: Ivey
   Rancho Cucamonga
  Add   View  22 pp.  Case
Author(s): Segel, Arthur I.; Cotterman, David
Publication Date: 09/28/2005 Revision Date: 07/10/2008
Product Type: Case (Gen Exp)
HBS Number: 206033
Geographic Setting: Southern California Industry Setting: Health services
Event Year Start: 2005 Event Year End: 2005
Subjects: Financing; Managed care; Real estate; Real estate investment
Academic Discipline: Finance
Product Description: Mikey Jones must decide what type of senior housing to develop, whether he should operate the facility himself, and what financing option he should pursue.

Source: Harvard
  Add   View  21 pp.  Case
Author(s): Segel, Arthur I.; Cotterman, David
Publication Date: 09/28/2005 Revision Date: 05/10/2007
Product Type: Case (Gen Exp)
HBS Number: 2-206-033
Geographic Setting: Southern California Industry Setting: Health services
Event Year Start: 2005 Event Year End: 2005
Subjects: Financing; Managed care; Real estate; Real estate investment
Academic Discipline: Finance
Product Description: Mikey Jones must decide what type of senior housing to develop, whether he should operate the facility himself, and what financing option he should pursue.

Source: Harvard
   Randall’s Department Stores
  Add   View  24 pp.  Case
Salmon, Walter J.; Ortmeyer, Gwendolyn K.
Discusses a well-known traditional department store that confronts a very difficult issue of whether to change its pricing policy from a high-low to an everyday pricing approach. Demands that the student formulate a plan of execution for changing the pricing, if needed.
HBS Number: 9-593-032 Type: Case (Field)
Publication Date: 10/05/1992 Revision Date: 10/17/1994
Geographic Setting: United States Industry Setting: retailing
Company Size: mid-size Gross Revenues: $500 million revenues
Event Year Start: 1990 Event Year End: 1990
Subjects: Advertising; Department stores; Pricing; Pricing strategy; Retailing
Supplementary Materials: Teaching Note, (5-593-092), 5p, by David E. Bell

Source: Harvard
   Randall’s Department Stores
  Add     5 pp.  Teaching Note
For use with 9-593-032
HBS Number: 5-593-092
Subjects: Advertising; Department stores; Pricing; Pricing strategy; Retailing

Source: Harvard
   Randolph Mining Company
  Add   View  10 pp.  Case
Joseph M. Sulock
The Randolph Mining Company (RMC) had to decide whether to develop a Colombian site containing coal or sell its rights to a competitor for $5 million. The site’s value depended on a number of variables, including how long the Colombian government could be expected to honor its agreement and the future price of bituminous coal. The CFO in charge of compiling the financials estimated not only the project‘s net present value, but also its internal rate of return, payback, and return on equity, because the “major players” at RMC had different preferred capital budgeting methods. The choice was complicated by the fact that the owners has different instincts about the desirability of the project and different reasons for wanting to see the results of a scenario analysis. Side issues included financing offers from Colombian investors that, although relatively expensive, might be appropriate to accept in order to reduce the project's political risk.
Source: North American Case Research Association, Case Research Journal, Volume 19, Issue 4
Subjects: Capital Budgeting, Strategic Management, International Finance, Valuation

Source: NACRA
  Add   View  25 pp.  Teaching Note
Source: NACRA
   Random House
  Add   View  26 pp.  Case
Author(s): Anand, Bharat N.; Barnett, Kyle; Carpenter, Elizabeth
Publication Date: 02/17/2004 Revision Date: 04/12/2007
Product Type: Case (Field)
HBS Number: 9-704-438
Industry Setting: Book publishing Gross Revenues: $2 billion revenues
Event Year Start: 2003 Event Year End: 2003
Subjects: Competition; Strategy formulation
Academic Discipline: Competitive strategy
Supplementary Materials: Teaching Note, (5-705-415), 11p, by Bharat N. Anand
Product Description: On June 12, 2003, the proposed merger of Random House and Time Warner Book Group was called off by the CEO of Random House’s parent company, Bertelsmann. The announcement was welcomed by several critics who had questioned the logic of further consolidation in the book publishing industry, citing the power of the major publishing houses — Random House was already the world‘s largest book publishing company — and the accompanying commercialization of literature. Peter Olson, CEO of Random House, had to decide how to proceed and confront several other challenges facing the publishing industry: most notably, backward integration by Barnes and Noble into book publishing and the potential for digital devices such as e-books to undermine the traditional value chain of book publishing. Describes each of these tensions. May be used with: (9-703-405) Bertelsmann AG.

Source: Harvard
   Randy Haykin: The Making of an Entrepreneur (A)
  Add   View  13 pp.  Case
Hill, Linda A.; Suesse, Jennifer M.
An MBA graduate, 10 years out, reflects on his career path. Randy Haykin is currently running his own venture catalyst organization in the Silicon Valley.
HBS Number: 9-498-044 Type: Case (Field)
Publication Date: 12/8/1997 Revision Date: 8/5/1998
Geographic Setting: California Industry Setting: multimedia/high technology
Subjects: Careers & career planning; Entrepreneurship; High technology; Leadership; Silicon Valley; Venture capital

Source: Harvard
   Randy Komisar: Virtual CEO
  Add   View  15 pp.  Case
Roberts, Michael J.; Tempest, Nicole
Describes the activities of Randy Komisar, who serves as "virtual CEO" to numerous hi-tech start-ups in Silicon Valley. Explores Randy’s role, his perspective on general management, and a choice between two opportunities in which he is considering investing his time. Teaching Purpose: Explores the nature of the CEO role, especially in the start-up setting.
HBS Number: 9-898-078 Type: Case (Field)
Publication Date: 4/13/98 Revision Date: 7/6/99
Geographic Setting: California
Event Year Start: 1998 Event Year End: 1998
Subjects: California Research Center; CEO; Entrepreneurial management; High technology; Leadership; Silicon Valley

Source: Harvard
   RANPRO INC.
  Add   View  5 pp.  Case
Author(s): Shaw DC; Harris J
Publication Date: 1/1/1985 Revision Date: 4/11/2003
Industry: Textile Mill Products
Abstract: A manufacturer is considering mechanizing a highly labour-intensive system. He has received proposals with the related cost savings from two different manufacturers for different parts of the process. The president must analyze the information anddetermine whether the various proposals are financially feasible.
Ivey Number: 9A85B027
Geographic Location: Canada Company Size: Large organization Level of Difficulty: Undergraduate/MBA Functional Area: Finance
Subjects: Capital Budgeting

Source: Ivey
  Add   View  11 pp.  Teaching Note
For use with 9A85B027
Ivey Number: 8A85B27

Source: Ivey
   RAPHAEL DAVIES AND ARTHUR BARKE (A): CONFIDENTIAL INFORMATION FOR RAPHAEL DAVIES
  Add   View  8 pp.  Case
Udoji, U — Lagos Business School
Distributor: ecch (www.ecch.com) Reference: 406-010-1 Language: English
Category: Human Resource Management and Organisational Behaviour Data source: Generalised experience
Product Year: 2006
Geo location: Nigeria Industry: Banking
Topics: Interpersonal negotiation; Power and politics in organisations
Abstract: This is the first of a two-case series (406-010-1 and 406-011-1). Raphael Davies has worked in YANGO Bank for nine years and has been a principal manager for six. He has desired, for at least four years, to become an assistant general manager. For what appears to be good reasons, he has not got the promotion even though he has always had very good appraisal ratings. The assistant general manager position is now vacant and Raphael is qualified to fill the position but the decision on who fills the position is to be made by YANGO Bank’s Managing Director, Arthur Barke. Arthur knows that if Raphael is denied this position, Raphael may leave the company. Arthur does not want to lose Raphael since Raphael is very valuable. But there are other issues Arthur has to put into consideration in making a decision. Raphael‘s task is to negotiate a position he desires. He has other job offers so he can quit. Arthur will make Raphael an offer; the offer may not necessarily be Raphael's first choice but Arthur's task is to persuade Raphael to accept it. The case is in two parts. Each part represents the experiences of one party.

Source: ecch
   RAPHAEL DAVIES AND ARTHUR BARKE (B): CONFIDENTIAL INFORMATION FOR ARTHUR BARKE
  Add   View  8 pp.  Case
Udoji, U — Lagos Business School
Distributor: ecch (www.ecch.com) Reference: 406-011-1 Language: English
Category: Human Resource Management and Organisational Behaviour Data source: Generalised experience
Product Year: 2006
Geo location: Nigeria Industry: Banking
Topics: Interpersonal negotiation; Power and politics in organisations
Abstract: This is the second of a two-case series (406-010-1 and 406-011-1). Raphael Davies has worked in YANGO Bank for nine years and has been a principal manager for six. He has desired, for at least four years, to become an assistant general manager. For what appears to be good reasons, he has not got the promotion even though he has always had very good appraisal ratings. The assistant general manager position is now vacant and Raphael is qualified to fill the position but the decision on who fills the position is to be made by YANGO Bank’s Managing Director, Arthur Barke. Arthur knows that if Raphael is denied this position, Raphael may leave the company. Arthur does not want to lose Raphael since Raphael is very valuable. But there are other issues Arthur has to put into consideration in making a decision. Raphael‘s task is to negotiate a position he desires. He has other job offers so he can quit. Arthur will make Raphael an offer; the offer may not necessarily be Raphael's first choice but Arthur's task is to persuade Raphael to accept it. The case is in two parts. Each part represents the experiences of one party.

Source: ecch
   Rapid Growth Firms: The Challenge of Managing Information Technology
  Add   View  7 pp.  Article
Author(s): Chad Saunders; Yolande E. Chan
Publication Date: 01/01/2002
Product Type: Article
Ivey ID: 9B02TA13
Subjects: Growth; Management of technology
Major Disciplines: General Management
Product Description: The CEO of a rapid-growth firm has a particular set of challenges, and as these authors point out, how a CEO manages each challenge will have an impact on a critical component of their firm’s growth, information technology. The authors identify 12 challenges, from managing cash flow and choosing partners for alliances to fostering an open work environment and obtaining employee buy in. They also recommend tactics that will help managers meet each of the challenges.

Source: Ivey
   Rapid Growth Through Internationalization: Applus+
  Add   View  43 pp.  Case
Author(s): Kodercka, Isabella; Ricart, Joan Enric
Publication Date: 09/01/2005 Revision Date: 11/02/2005
Product Type: Case (Field)
Publisher: IESE University of Navarra
HBS Number: IES127
Geographic Setting: Europe; Spain
Subjects: Competition; Diversification; General management; Industry analysis; Internationalization; Strategy
Academic Discipline: General management
Supplementary Materials: Teaching Note, (IES128), 17p, by Isabella Kodercka, Joan Enric Ricart
Product Description: Outlines the development of Applus+, a Grupo Agbar business unit, from its beginnings to 2004, by which time the company was in a strong position at both the national and international levels and was facing an important decision regarding future investments.

Source: Harvard
   Rapid Onboarding at Capital One
  Add   View  4 pp.  Article
Author(s): Johnson, Lauren Keller
Publication Date: 09/01/2006
Product Type: Harvard Management Update Article
HBS Number: U0609C
Industry Setting: Financial services
Subjects: Career changes; Coaching; Employee development; Employee orientation; Employee retention; Leadership; Mentors; New hires
Academic Discipline: General management
Product Description: Companies need new leaders to hit the ground running. Unfortunately, they often don’t. A few years ago, McLean, Va.-based financial services company Capital One had to recognize that its onboarding process wasn‘t as effective as it could be. The lessons Capital One learned and the ideas its leaders generated to get new executives quickly up to speed have value to organizations of all shapes and sizes. In this article, Harvard Management Update's Lauren Keller Johnson interviews Steve Arneson, Capital One's senior vice-president of learning and development, and outlines the company's New Leader Assimilation Program.

Source: Harvard
   Rapid Rewards at Southwest Airlines
  Add   View  21 pp.  Case
Author(s): Frei, Frances X.; Hajim, Corey
Publication Date: 09/11/2001 Revision Date: 08/23/2004
Product Type: Case (Library)
Product Description: Southwest is a highly profitable airline in a very difficult industry. Two key drivers of Southwest’s success are its relentless focus on a low-cost strategy and its ability to set customer expectations appropriately. This case is told through the lens of a frequent flier who has made two requests of the airline for differentiated service. Although Southwest is known for offering bare bones service, these requests are intriguing as they require no additional cost. In addition, satisfying the frequent flier (and others like her) could potentially provide economic insulation to the declining airline market. Should Southwest yield to this request? Teaching Purpose: 1) To illustrate the economics of the airline industry and the critical economic role of the last few passengers on the plane, 2) to force students to consider the operational implications of changes in its service concept and the implications of denying "free" service to its most frequent fliers, and 3) to explore a range of low-cost strategies that firms use across industries and the operational design necessary to support these strategies.
HBS Number: 9-602-065
Industry Setting: airlineNumber of Employees: 29,274Gross Revenues: $5,650 million revenues
Event Year Start: 2001Event Year End: 2001
Subjects: Airlines; Customer service; Service management
Academic Discipline: Operations management
Supplementary Materials: Teaching Note, (5-605-028), 21p, by Frances X. Frei

Source: Harvard
  Add     21 pp.  Teaching Note
For use with 9-602-065
HBS Number: 5-605-028
Subjects: Airlines; Customer service; Service management

Source: Harvard
   RAPID TRANSFORMATION IN TURBULENT TIMES AT TELETAS
  Add   View  19 pp.  Case
Alpay, G — Bogazici University
Kural, M — Bogazici University

Distributor: ecch (www.ecch.com) Reference: 304-391-1 Language: English
Category: Strategy and General Management Data source: Field research
Product Year: 2004
Geo location: Turkey Industry: Electronics Size: Large Timing: 1983-2002
Topics: Teletas; Turkey; Research and development; Strategic management; Telecommunications; Electronics; Equipment; Privatisation; Productivity; Competition
Abstract: This case is based on the experience of Teletas, a large Turkish telecommunications equipment manufacturer, and a nationwide leader in research and development efforts. This company was founded by the initiative of the Turkish government and was later privatised as a large corporation. The aim of the case study is to follow the evolution of a small research and development division into a large business by highlighting the strategic moves of its management. In the process of growth, the company has fended off challenges ranging from government intervention in business decisions to steering the company through tech-sector downturns. The first two sections describe the establishment of Teletas. Then a detailed explanation of its business moves bringing the company to its post-privatisation position is presented. The developments are then associated with productivity and profitability. Finally, the company’s products, its competitive environment and research and development efforts are detailed to shed light on how these factors affected the business model. The teaching note was written by Murat Kural.

Source: ecch
   Rapid Transformation: A 90-Day Plan for Fast and Effective Change
  Add   View  38 pp.  Cross-Functional Rapid Response Teams: Harnessing the Power—Rapid Transformation
Author(s): Tabrizi, Behnam
Publication Date: 02/19/2008
Product Type: HBS Press Chapter
HBS Number: 8195BC
Subjects: Change management;
Academic Discipline: Organizational behavior & leadership
Product Description: Cross-functional rapid response teams are often considered the heart of the transformation effort. This chapter introduces the concept of these teams and explains their crucial role in the overall transformation effort, highlighting some important advantages to implementing rapid response teams.

Source: Harvard
  Add   View  38 pp.  Cross-Functional Rapid Response Teams: Harnessing the Power—Rapid Transformation
Author(s): Tabrizi, Behnam
Publication Date: 02/19/2008
Product Type: HBS Press Chapter
HBS Number: 8195BC
Subjects: Change management;
Academic Discipline: Organizational behavior & leadership
Product Description: Cross-functional rapid response teams are often considered the heart of the transformation effort. This chapter introduces the concept of these teams and explains their crucial role in the overall transformation effort, highlighting some important advantages to implementing rapid response teams.

Source: Harvard
  Add   View  23 pp.  Model Overview: The 90 Days Transformation Model
Author(s): Tabrizi, Behnam
Publication Date: 02/19/2008
Product Type: HBS Press Chapter
HBS Number: 8191BC
Subjects: Change management;
Academic Discipline: Organizational behavior & leadership
Product Description: Companies need to constantly reinvent themselves to remain competitive in today’s world. The 90 days transformation model presented in this chapter provides companies with a framework for transforming themselves in order to stay ahead of the curve. May be used with: (8193BC) Pretransformation: Planting the Seeds; (8195BC) Cross-Functional Rapid Response Teams: Harnessing the Power — Rapid Transformation; (8197BC) Phase 1: Diagnosing the Patient — Rapid Transformation; (8199BC) Phase 2: Envisioning the Future — Rapid Transformation; (8201BC) Phase 3: Paving the Road — Rapid Transformation; (8203BC) Transformation Implementation: Execution.

Source: Harvard
  Add   View  23 pp.  Model Overview: The 90 Days Transformation Model
Author(s): Tabrizi, Behnam
Publication Date: 02/19/2008
Product Type: HBS Press Chapter
HBS Number: 8191BC
Subjects: Change management;
Academic Discipline: Organizational behavior & leadership
Product Description: Companies need to constantly reinvent themselves to remain competitive in today’s world. The 90 days transformation model presented in this chapter provides companies with a framework for transforming themselves in order to stay ahead of the curve. May be used with: (8193BC) Pretransformation: Planting the Seeds; (8195BC) Cross-Functional Rapid Response Teams: Harnessing the Power — Rapid Transformation; (8197BC) Phase 1: Diagnosing the Patient — Rapid Transformation; (8199BC) Phase 2: Envisioning the Future — Rapid Transformation; (8201BC) Phase 3: Paving the Road — Rapid Transformation; (8203BC) Transformation Implementation: Execution.

Source: Harvard
  Add   View  55 pp.  Phase 1: Diagnosing the Patient—Rapid Transformation
Author(s): Tabrizi, Behnam
Publication Date: 02/19/2008
Product Type: HBS Press Chapter
HBS Number: 8197BC
Subjects: Change management;
Academic Discipline: Organizational behavior & leadership
Product Description: Diagnosis of an organization’s underlying issues is the most important phase in the transformation process. This chapter outlines the process and methodology for a successful diagnosis, providing rapid response teams with tools and examples of key areas to analyze. May be used with: (8191BC) Model Overview: The 90 Days Transformation Model; (8193BC) Pretransformation: Planting the Seeds; (8195BC) Cross-Functional Rapid Response Teams: Harnessing the Power — Rapid Transformation; (8201BC) Phase 3: Paving the Road — Rapid Transformation; (8203BC) Transformation Implementation: Execution.

Source: Harvard
  Add   View  55 pp.  Phase 1: Diagnosing the Patient—Rapid Transformation
Author(s): Tabrizi, Behnam
Publication Date: 02/19/2008
Product Type: HBS Press Chapter
HBS Number: 8197BC
Subjects: Change management;
Academic Discipline: Organizational behavior & leadership
Product Description: Diagnosis of an organization’s underlying issues is the most important phase in the transformation process. This chapter outlines the process and methodology for a successful diagnosis, providing rapid response teams with tools and examples of key areas to analyze. May be used with: (8191BC) Model Overview: The 90 Days Transformation Model; (8193BC) Pretransformation: Planting the Seeds; (8195BC) Cross-Functional Rapid Response Teams: Harnessing the Power — Rapid Transformation; (8201BC) Phase 3: Paving the Road — Rapid Transformation; (8203BC) Transformation Implementation: Execution.

Source: Harvard
  Add   View  34 pp.  Phase 2: Envisioning the Future—Rapid Transformation
Author(s): Tabrizi, Behnam
Publication Date: 02/19/2008
Product Type: HBS Press Chapter
HBS Number: 8199BC
Subjects: Change management;
Academic Discipline: Organizational behavior & leadership
Product Description: Once rapid response teams have identified the major pain points for the organization, it is time for the teams to shift their focus and start looking at solutions for these problems. This chapter lays out this part of the transformation process, looking at how teams work to identify various alternatives for treatment and remedy. May be used with: (8191BC) Model Overview: The 90 Days Transformation Model; (8193BC) Pretransformation: Planting the Seeds; (8195BC) Cross-Functional Rapid Response Teams: Harnessing the Power — Rapid Transformation; (8197BC) Phase 1: Diagnosing the Patient — Rapid Transformation; (8201BC) Phase 3: Paving the Road — Rapid Transformation; (8203BC) Transformation Implementation: Execution.

Source: Harvard
  Add   View  34 pp.  Phase 2: Envisioning the Future—Rapid Transformation
Author(s): Tabrizi, Behnam
Publication Date: 02/19/2008
Product Type: HBS Press Chapter
HBS Number: 8199BC
Subjects: Change management;
Academic Discipline: Organizational behavior & leadership
Product Description: Once rapid response teams have identified the major pain points for the organization, it is time for the teams to shift their focus and start looking at solutions for these problems. This chapter lays out this part of the transformation process, looking at how teams work to identify various alternatives for treatment and remedy. May be used with: (8191BC) Model Overview: The 90 Days Transformation Model; (8193BC) Pretransformation: Planting the Seeds; (8195BC) Cross-Functional Rapid Response Teams: Harnessing the Power — Rapid Transformation; (8197BC) Phase 1: Diagnosing the Patient — Rapid Transformation; (8201BC) Phase 3: Paving the Road — Rapid Transformation; (8203BC) Transformation Implementation: Execution.

Source: Harvard
  Add   View  36 pp.  Phase 3: Paving the Road—Rapid Transformation
Author(s): Tabrizi, Behnam
Publication Date: 02/19/2008
Product Type: HBS Press Chapter
HBS Number: 8201BC
Subjects: Change management;
Academic Discipline: Organizational behavior & leadership
Product Description: In the final planning stage of a transformation effort, rapid response teams must plant the seeds and pave the road for a successful implementation. This chapter discusses how these teams, who have diagnosed the organization’s major pain points and generated creative solutions, must now develop a transformation implementation plan. May be used with: (8191BC) Model Overview: The 90 Days Transformation Model; (8193BC) Pretransformation: Planting the Seeds; (8195BC) Cross-Functional Rapid Response Teams: Harnessing the Power — Rapid Transformation; (8197BC) Phase 1: Diagnosing the Patient — Rapid Transformation; (8199BC) Phase 2: Envisioning the Future — Rapid Transformation; (8203BC) Transformation Implementation: Execution.

Source: Harvard
  Add   View  36 pp.  Phase 3: Paving the Road—Rapid Transformation
Author(s): Tabrizi, Behnam
Publication Date: 02/19/2008
Product Type: HBS Press Chapter
HBS Number: 8201BC
Subjects: Change management;
Academic Discipline: Organizational behavior & leadership
Product Description: In the final planning stage of a transformation effort, rapid response teams must plant the seeds and pave the road for a successful implementation. This chapter discusses how these teams, who have diagnosed the organization’s major pain points and generated creative solutions, must now develop a transformation implementation plan. May be used with: (8191BC) Model Overview: The 90 Days Transformation Model; (8193BC) Pretransformation: Planting the Seeds; (8195BC) Cross-Functional Rapid Response Teams: Harnessing the Power — Rapid Transformation; (8197BC) Phase 1: Diagnosing the Patient — Rapid Transformation; (8199BC) Phase 2: Envisioning the Future — Rapid Transformation; (8203BC) Transformation Implementation: Execution.

Source: Harvard
  Add   View  47 pp.  Pretransformation: Planting the Seeds
Author(s): Tabrizi, Behnam
Publication Date: 02/19/2008
Product Type: HBS Press Chapter
HBS Number: 8193BC
Subjects: Change management;
Academic Discipline: Organizational behavior & leadership
Product Description: Pretransformation is the first stage of a transformation effort and holds special importance in setting the tone for the effort. This chapter examines the general steps you must take to plant the seeds for a successful transformation effort, from how to select a transformation leader to how to gain buy-in and momentum. May be used with: (8191BC) Model Overview: The 90 Days Transformation Model; (8195BC) Cross-Functional Rapid Response Teams: Harnessing the Power — Rapid Transformation; (8197BC) Phase 1: Diagnosing the Patient — Rapid Transformation; (8199BC) Phase 2: Envisioning the Future — Rapid Transformation; (8201BC) Phase 3: Paving the Road — Rapid Transformation; (8203BC) Transformation Implementation: Execution.

Source: Harvard
  Add   View  47 pp.  Pretransformation: Planting the Seeds
Author(s): Tabrizi, Behnam
Publication Date: 02/19/2008
Product Type: HBS Press Chapter
HBS Number: 8193BC
Subjects: Change management;
Academic Discipline: Organizational behavior & leadership
Product Description: Pretransformation is the first stage of a transformation effort and holds special importance in setting the tone for the effort. This chapter examines the general steps you must take to plant the seeds for a successful transformation effort, from how to select a transformation leader to how to gain buy-in and momentum. May be used with: (8191BC) Model Overview: The 90 Days Transformation Model; (8195BC) Cross-Functional Rapid Response Teams: Harnessing the Power — Rapid Transformation; (8197BC) Phase 1: Diagnosing the Patient — Rapid Transformation; (8199BC) Phase 2: Envisioning the Future — Rapid Transformation; (8201BC) Phase 3: Paving the Road — Rapid Transformation; (8203BC) Transformation Implementation: Execution.

Source: Harvard
  Add   View  41 pp.  Transformation Implementation: Execution
Author(s): Tabrizi, Behnam
Publication Date: 02/19/2008
Product Type: HBS Press Chapter
HBS Number: 8203BC
Subjects: Change management;
Academic Discipline: Organizational behavior & leadership
Product Description: On completion of a 90 days transformation planning effort, the company stands ready to embark on the most critical phase of the process: the execution phase. This chapter highlights several best practices for transformation implementation and describes some of the more common barriers to implementation. May be used with: (8191BC) Model Overview: The 90 Days Transformation Model; (8195BC) Cross-Functional Rapid Response Teams: Harnessing the Power — Rapid Transformation; (8197BC) Phase 1: Diagnosing the Patient — Rapid Transformation; (8199BC) Phase 2: Envisioning the Future — Rapid Transformation; (8201BC) Phase 3: Paving the Road — Rapid Transformation.

Source: Harvard
  Add   View  41 pp.  Transformation Implementation: Execution
Author(s): Tabrizi, Behnam
Publication Date: 02/19/2008
Product Type: HBS Press Chapter
HBS Number: 8203BC
Subjects: Change management;
Academic Discipline: Organizational behavior & leadership
Product Description: On completion of a 90 days transformation planning effort, the company stands ready to embark on the most critical phase of the process: the execution phase. This chapter highlights several best practices for transformation implementation and describes some of the more common barriers to implementation. May be used with: (8191BC) Model Overview: The 90 Days Transformation Model; (8195BC) Cross-Functional Rapid Response Teams: Harnessing the Power — Rapid Transformation; (8197BC) Phase 1: Diagnosing the Patient — Rapid Transformation; (8199BC) Phase 2: Envisioning the Future — Rapid Transformation; (8201BC) Phase 3: Paving the Road — Rapid Transformation.

Source: Harvard
   Rapid-Fire Fulfillment
  Add   View  12 pp.  Article
Author(s): Ferdows, Kasra; Lewis, Michael A.; Machuca, Jose A.D.
Publication Date: 11/01/2004
Product Type: Harvard Business Review Article
HBS Number: R0411G
Subjects: Clothing industry; Competitive advantage; Outsourcing; Partnerships; Spain; Suppliers; Supply & demand; Supply chain
Academic Discipline: Operations management
Product Description: Would you send a half-empty truck across Europe or pay to airfreight coats to Japan twice a week? Would you move unsold items out of your shop after only two weeks? Would you run your factories just during the day shift? Is this any way to run an efficient supply chain? For Spanish clothier Zara it is. Not that any one of these tactics is especially effective in itself. Rather, they stem from a holistic approach to supply chain management that optimizes the entire chain instead of focusing on individual parts. In the process, Zara defies most of the current conventional wisdom about how supply chains should be run. Unlike so many of its peers, which rush to outsource, Zara keeps almost half of its production in-house. Far from pushing its factories to maximize output, the company focuses capital on building extra capacity. Rather than chase economies of scale, Zara manufactures and distributes products in small batches. Instead of outside partners, the company manages all design, warehousing, distribution, and logistics functions itself. The result is a superresponsive supply chain exquisitely tailored to Zara’s business model. Zara can design, produce, and deliver a new garment to its 600-plus stores worldwide in a mere 15 days. So in Zara‘s shops, customers can always find new products — but in limited supply. Customers think, “This green shirt fits me, and there is one on the rack. If I don't buy it now, I'll lose my chance.” That urgency translates into high profit margins and steady 20% yearly growth in a tough economic climate. Some of

Source: Harvard
   RapidStar
  Add   View  5 pp.  Case
Author(s): Rachleff, Andrew
Publication Date: 08/17/2006
Product Type: Case (Field)
Publisher: Stanford University
HBS Number: E226
Industry Setting: High technology
Subjects: Management performance; Performance appraisals
Academic Discipline: Organizational behavior & leadership
Product Description: Rapid Star is a fictitious company that faces the challenge of one of its co-founders not scaling with the rapid growth of his company.

Source: Harvard
   RAS LAFFAN: A GLOBAL ENERGY STRATEGY
  Add   View  18 pp.  Case
Sarathy R
An investment analyst has been asked to evaluate an investment in the project financing for Ras Laffan, a liquefied natural gas venture in the Middle East between Qatar and Mobil Corp. In order to make a suitable recommendation to the investmentboard, she must present, the potential returns, the various risks and their possible resolutions. Her analysis must address the political risks amid an atmosphere of instability of the Middle East, commodity price risks in an industry with a historyof price volatility, possible foreign exchange risks of dealing in two currencies with historic fluctuations and the commercial risks of the reliance on a single customer who will account for 90 per cent of sales. Medium-term non-recourse financingis one option available for financing the project. She also knows that the quality of her analysis may influence whether or not the investment board will consider her capable of running her own fund in the future.
Ivey Number: 9B02N007
Publication Date: 30/05/2002
Geographic Setting: Qatar/United States Industry Setting: Electric, Gas and Sanitary Services
Company Size: Large organization
Event Year Start: 1996
Subjects: Joint Ventures, International Finance, Project Management, Bonds

Source: Ivey
  Add   View  13 pp.  Teaching Note
Ivey ID: 8B02N07
For use with 9B02N007

Source: Ivey
   RASHOMON: DAVID PUTTNAM VERSUS COLUMBIA PICTURES
  Add   View  26 pp.  Case
Hadida, A L — Cambridge Judge Business School
Distributor: ecch (www.ecch.com) Reference: 303-259-1 Language: English
Category: Strategy and General Management Data source: Field research
Product Year: 2003
Version Date: November 2007
Geo location: USA Industry: Entertainment, film Size: 200 employees Timing: 1986-1987
Topics: Change management; Power and politics; Network, formal and informal; Leadership; Institutional settings; Entertainment industry; Hollywood; Film
Abstract: This case recounts the appointment in October 1986 of British producer David Puttnam as Vice-President and CEO of Columbia Pictures and his subsequent resignation only eleven months later. To this day, his mandate remains one of the shortest in the history of American cinema. Yet, it is arguably the most debated. The case aims at expounding its main controversies and at pointing towards several frames of interpretation of what occurred inside the studio from October 1986 till September 1987. It accordingly reports key events in the career of David Puttnam and the corporate history of Columbia Pictures. Similar to Akira Kurosawa’s eponymous movie (Japan, 1950), the Rashomon case relates the events that made David Puttnam leave the studio from diverging viewpoints. Around the central themes of the relevant locus of change management in a network-based industry and of the confrontation of an individual to a system, it deals with the structural and institutional challenges of change and with the relationship between changing strategy, changing organisation and changing formal and informal rules in a given sector.

Source: ecch
   RASHTRIYA ISPAT NIGAM LIMITED
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Mitra, S K — Institute of Rural Management, Anand (IRMA)
Sinha, D K — Indian Institute of Management Bangalore (IIMB)
Tambe, H — COSMODE, Banjara Hills

Distributor: ecch (www.ecch.com) Reference: 397-107-1 Language: English
Category: Strategy and General Management Data source: Field research
Product Year: 1997
Geo location: Visakhapatnam, South East India Industry: Steel Size: Over 15,000 employees, turnover US$800m Timing: 1993-1996
Topics: Organisation development; Leadership; Strategy management; Restructuring; Management of change; Culture building; Financial management; Marketing, product management
Abstract: This case describes the herculean efforts made by the 15,000-odd employees to revive this steel giant. It begins by presenting the background under which India’s most modern steel plant was established, the economic and political hurdles it had to overcome, and the steps involved in completing the project. The case then focuses on how RINL management under the leadership of their CMD, J Mehra, devised strategies that helped the company survive. In particular, the case focusses on his commitment to the company in the face of apparently insurmountable obstacles, his constant communication and search for new ideas, and his frequent exhortations to executives to stretch - attributes that have by now been internalized as the dominant management style in RINL.This is a good case to illustrate how changes in the external environment of business severely affect strategies developed by incumbent firms. It traces the attempts at turning around a new company in a mature industry that was exposed to the vicissitudes of a changed economic environment. It goes on to examine the strategies and tactics that were devised in response to this environment, in contravention of established industry practice. It presents a good example of how Indian

Source: ecch
   Rate Yourself as a Client
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Jay, Anthony
The talent for making good use of professional advisors ranks as one of the most necessary skills for an executive. Certain types of client attitude and behavior lead to success while other behaviors lead to failure. Twenty-five rules for the successful use of professional consultants and advisors examine the problems of hiring and fees, and the common grievances of consultants and clients. Advisors and clients both commit a set of "seven deadly sins" which need to be eliminated as soon as they occur.
HBS Number: 77408 Type: Harvard Business Review Article
Publication Date: 7/1/1977
Subjects: Consulting; Executives; Managerial skills; Professionals; Services

Source: Harvard
   Rates and Ratios Tell a Story
  Add   View  7 pp.  Case
Author(s): Li, Wei
Darden ID: UVA-BP-0510
Published: 2/27/2006
Copyright Year: 2007
Subject Area: Business Policy
Keywords: National income accounts, economic statistics, economic performance
Student Spreadsheet: UVA-S-BP-0510
Abstract: For a variety of reasons, economic performance varies both across economies around the world in any given year and over time for any given economy. The level of economic development, political and economic institutions, government policies, political stability, and other social and perhaps cultural factors may all contribute to these variations. These differences in economic performance and their underlying causes are often reflected in published economic statistics and can be highlighted through the use of rates and ratios. This case sets up an exercise for students to examine economic statistics by (1) analyzing some key rates and ratios and (2) matching the data to country profiles published in the CIA World Factbook. The countries included in this case are the United States, Germany, Japan, Brazil, Russia, India, and China.

Source: Darden
   Ratios Tell A Story — 1993
  Add   View  4 pp.  Case
Author(s): Haskins, Mark E.; Sack, Robert J.
Darden ID: UVA-C-2079
Published: 7/15/1992
Revised: 8/1/1994
Copyright Year: 1992
Subject Area: Accounting and Control
Keywords: financial statement analysis
Teaching Note: UVA-C-2079TN
Abstract: The characteristics of a firm’s business are often reflected in the makeup of its financial statements. Using common-sized balance sheet and financial ratio data for 14 anonymous companies, students match identified industries to the data based on the story portrayed by the information.

Source: Darden
  Add   View  7 pp.  Teaching Note
Darden ID: UVA-C-2079TN

Source: Darden
   Ratios Tell A Story — 2007
  Add   View  4 pp.  Case
Author(s): Haskins, Mark E.
Darden ID: UVA-C-2285
Published: 6/4/2008
Copyright Year: 2008
Subject Area: Accounting and Control
Keywords: analysis financial performance ratio
Teaching Note: UVA-C-2285TN
Abstract: This short case challenges students to review a series of corporate financial metrics and to match them to one of the thirteen industries listed for them.

Source: Darden
   RATIOS TELL A STORY — INTERNATIONAL (B): 1992
  Add   View  8 pp.  Case
Author(s): Conroy, Robert M.
Darden ID: UVA-F-0903
Published: 3/29/1991
Revised: 8/1/1992
Copyright Year: 1989
Subject Area: Finance
Keywords: financial-statement analysis; international case; diversity
Teaching Note: UVA-F-0903TN
Abstract: This case presents summaries of financial statements for three companies in the same industry, but in different countries. The objective for the students is to focus on the impact of national differences on companies in the same industry. This case is most effective in conjunction with F-0902.

Source: Darden
  Add   View  8 pp.  Case
Author(s): Conroy, Robert M.
Darden ID: UVA-F-0903
Published: 3/29/1991
Revised: 8/1/1992
Copyright Year: 1989
Subject Area: Finance
Keywords: financial-statement analysis; international case; diversity
Teaching Note: UVA-F-0903TN
Abstract: This case presents summaries of financial statements for three companies in the same industry, but in different countries. The objective for the students is to focus on the impact of national differences on companies in the same industry. This case is most effective in conjunction with F-0902.

Source: Darden
  Add   View  2 pp.  Teaching Note
Darden ID: UVA-F-0903TN

Source: Darden
  Add   View  2 pp.  Teaching Note
Darden ID: UVA-F-0903TN

Source: Darden
   Rattling SABRE — New Ways to Compete on Information
  Add     19 pp.  Teaching Note
For use with 90307
HBS Number: 5-196-009
Subjects: Competition; Computer systems; Distribution planning; Information services; Information systems

Source: Harvard
   RAUTAKESKO: HAMMERING INTERNATIONAL PATH FOR A FINNISH RETAILER TO THE BALTIC SEA AREA
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Seristo, H; Gasiorowska, A; Kolehmainen, K; Ritvala, T
Publisher: Helsinki School of Economics
Distributor: ecch (www.ecch.com) Reference: 308-390-1 Language: English
Category: Strategy and General Management Data source: Field research
Product Year: 2008
Geo location: Finland, Baltic countries Industry: Retail Timing: 2000-2006
Topics: Retail; Finland; International business; Growth; Expansion; Russia expansion; Efficiency; Share price; Hardware; Baltic countries; Uncertain environment; Risks
Abstract: This case study addresses managerial difficulties induced by a rapid internationalisation process. The case portrays the internationalisation path of Rautakesko, a business division of a Finnish retailer Group Kesko, responsible for the hardware and builders’ supplies trade, and its struggle to expand beyond the small domestic market of five million inhabitants to become the leading hardware and builders‘ supplies operator in the Baltic Sea area. The case depicts how Rautakesko had at the end of 2006 expanded into seven home improvement markets that represent different stages of development. The case illustrates how further complexity was caused by economically and culturally highly divergent operating environments. Since Rautakesko had been a pioneer as a western type retailer in the Baltics and Russia, the case portrays challenges involved when operating in highly uncertain and unchartered waters with relatively scarce resources. The managerial challenge centres on the capability to continue profitable international expansion in the future. Decisions related to geographical markets, operation modes, and ways to increase efficiency in the operations are needed.

Source: ecch
   Ravenna Technologies, Inc.
  Add   View  21 pp.  Case
Author(s): William W. Sihler; Richard D. Crawford
Description: A high-risk lender, who has participated in a loan to a biotech start up secured by the partner and established property, has to decide whether to approach an extension of a loan bridging the company until it can issue equity.
Subjects: risk analysis
Darden ID: F-1404
Teaching Note: N/A

Source: Darden
   RAY HAGEN (A)
  Add   View  7 pp.  Case
Author(s): Clawson, James G.
Darden ID: UVA-OB-0262
Published: 4/3/1991
Revised: 6/1/1992
Copyright Year: 1983
Subject Area: Accounting and Control
Keywords: entrepreneurship; ethical issues; human resources, management of; individual behavior; legal issues; discrimination; new-venture management; diversity case
Teaching Note: UVA-OB-0262TN
Abstract: In the A case, Ray Hagen describes buying a company, building it, and then facing a serious problem with one of his early employees, an abrasive man who does not get along well with other employees but who has generated considerable business. This employee has a heart attack and then wants to come back to work. While he has been away, however, the company has run more smoothly. In the B case (UVA-OB-0263), Hagen postpones the decision of whether or not to allow the employee to return to work after having a heart attack by leaving it up to a subordinate. In the C case (UVA-OB-0264), Hagen fires the man, who then sues for age discrimination. In the D case (UVA-OB-0265), Hagen settles the federal, state, and civil suits out of court and then observes that one of his young accountants wants to fire an older woman who does not seem to be doing her job.

Source: Darden
  Add   View  7 pp.  Case
Author(s): Clawson, James G.
Darden ID: UVA-OB-0262
Published: 4/3/1991
Revised: 6/1/1992
Copyright Year: 1983
Subject Area: Accounting and Control
Keywords: entrepreneurship; ethical issues; human resources, management of; individual behavior; legal issues; discrimination; new-venture management; diversity case
Teaching Note: UVA-OB-0262TN
Abstract: In the A case, Ray Hagen describes buying a company, building it, and then facing a serious problem with one of his early employees, an abrasive man who does not get along well with other employees but who has generated considerable business. This employee has a heart attack and then wants to come back to work. While he has been away, however, the company has run more smoothly. In the B case (UVA-OB-0263), Hagen postpones the decision of whether or not to allow the employee to return to work after having a heart attack by leaving it up to a subordinate. In the C case (UVA-OB-0264), Hagen fires the man, who then sues for age discrimination. In the D case (UVA-OB-0265), Hagen settles the federal, state, and civil suits out of court and then observes that one of his young accountants wants to fire an older woman who does not seem to be doing her job.

Source: Darden
  Add   View  7 pp.  Teaching Note
Darden ID: UVA-OB-0262TN

Source: Darden
  Add   View  7 pp.  Teaching Note
Darden ID: UVA-OB-0262TN

Source: Darden
   RAY HAGEN (B)
  Add   View  1 pp.  Case
Author(s): Clawson, James G.
Darden ID: UVA-OB-0263
Published: 4/3/1991
Revised: 6/1/1992
Copyright Year: 1983
Subject Area: Accounting and Control
Keywords: entrepreneurship: ethical issues; human resources, management of; individual behavior; legal issues; discrimination; new-venture management; diversity case
Teaching Note: UVA-OB-0262TN
Abstract: In the A case, Ray Hagen describes buying a company, building it, and then facing a serious problem with one of his early employees, an abrasive man who does not get along well with other employees but who has generated considerable business. This employee has a heart attack and then wants to come back to work. While he has been away, however, the company has run more smoothly. In the B case (UVA-OB-0263), Hagen postpones the decision of whether or not to allow the employee to return to work after having a heart attack by leaving it up to a subordinate. In the C case (UVA-OB-0264), Hagen fires the man, who then sues for age discrimination. In the D case (UVA-OB-0265), Hagen settles the federal, state, and civil suits out of court and then observes that one of his young accountants wants to fire an older woman who does not seem to be doing her job.

Source: Darden
  Add   View  1 pp.  Case
Author(s): Clawson, James G.
Darden ID: UVA-OB-0263
Published: 4/3/1991
Revised: 6/1/1992
Copyright Year: 1983
Subject Area: Accounting and Control
Keywords: entrepreneurship: ethical issues; human resources, management of; individual behavior; legal issues; discrimination; new-venture management; diversity case
Teaching Note: UVA-OB-0262TN
Abstract: In the A case, Ray Hagen describes buying a company, building it, and then facing a serious problem with one of his early employees, an abrasive man who does not get along well with other employees but who has generated considerable business. This employee has a heart attack and then wants to come back to work. While he has been away, however, the company has run more smoothly. In the B case (UVA-OB-0263), Hagen postpones the decision of whether or not to allow the employee to return to work after having a heart attack by leaving it up to a subordinate. In the C case (UVA-OB-0264), Hagen fires the man, who then sues for age discrimination. In the D case (UVA-OB-0265), Hagen settles the federal, state, and civil suits out of court and then observes that one of his young accountants wants to fire an older woman who does not seem to be doing her job.

Source: Darden
  Add   View  7 pp.  Teaching Note
Darden ID: UVA-OB-0262TN

Source: Darden
  Add   View  7 pp.  Teaching Note
Darden ID: UVA-OB-0262TN

Source: Darden
   RAY HAGEN (C)
  Add   View  2 pp.  Case
Author(s): Clawson, James G.
Darden ID: UVA-OB-0264
Published: 4/3/1991
Revised: 6/1/1992
Copyright Year: 1983
Subject Area: Accounting and Control
Keywords: entrepreneurship; ethical issues; human resources, management of; individual behavior; legal issues; discrimination; new-venture management; diversity case
Teaching Note: UVA-OB-0262TN
Abstract: In the A case, Ray Hagen describes buying a company, building it, and then facing a serious problem with one of his early employees, an abrasive man who does not get along well with other employees but who has generated considerable business. This employee has a heart attack and then wants to come back to work. While he has been away, however, the company has run more smoothly. In the B case (UVA-OB-0263), Hagen postpones the decision of whether or not to allow the employee to return to work after having a heart attack by leaving it up to a subordinate. In the C case (UVA-OB-0264), Hagen fires the man, who then sues for age discrimination. In the D case (UVA-OB-0265), Hagen settles the federal, state, and civil suits out of court and then observes that one of his young accountants wants to fire an older woman who does not seem to be doing her job.

Source: Darden
  Add   View  2 pp.  Case
Author(s): Clawson, James G.
Darden ID: UVA-OB-0264
Published: 4/3/1991
Revised: 6/1/1992
Copyright Year: 1983
Subject Area: Accounting and Control
Keywords: entrepreneurship; ethical issues; human resources, management of; individual behavior; legal issues; discrimination; new-venture management; diversity case
Teaching Note: UVA-OB-0262TN
Abstract: In the A case, Ray Hagen describes buying a company, building it, and then facing a serious problem with one of his early employees, an abrasive man who does not get along well with other employees but who has generated considerable business. This employee has a heart attack and then wants to come back to work. While he has been away, however, the company has run more smoothly. In the B case (UVA-OB-0263), Hagen postpones the decision of whether or not to allow the employee to return to work after having a heart attack by leaving it up to a subordinate. In the C case (UVA-OB-0264), Hagen fires the man, who then sues for age discrimination. In the D case (UVA-OB-0265), Hagen settles the federal, state, and civil suits out of court and then observes that one of his young accountants wants to fire an older woman who does not seem to be doing her job.

Source: Darden
  Add   View  7 pp.  Teaching Note
Darden ID: UVA-OB-0262TN

Source: Darden
  Add   View  7 pp.  Teaching Note
Darden ID: UVA-OB-0262TN

Source: Darden
   RAY HAGEN (D)
  Add   View  2 pp.  Case
Author(s): Clawson, James G.
Darden ID: UVA-OB-0265
Published: 4/3/1991
Revised: 6/1/1992
Copyright Year: 1983
Subject Area: Accounting and Control
Keywords: entrepreneurship; ethical issues; human resources, management of; discrimination; new-venture management; organizational development; diversity case
Teaching Note: UVA-OB-0262TN
Abstract: In the A case, Ray Hagen describes buying a company, building it, and then facing a serious problem with one of his early employees, an abrasive man who does not get along well with other employees but who has generated considerable business. This employee has a heart attack and then wants to come back to work. While he has been away, however, the company has run more smoothly. In the B case (UVA-OB-0263), Hagen postpones the decision of whether or not to allow the employee to return to work after having a heart attack by leaving it up to a subordinate. In the C case (UVA-OB-0264), Hagen fires the man, who then sues for age discrimination. In the D case (UVA-OB-0265), Hagen settles the federal, state, and civil suits out of court and then observes that one of his young accountants wants to fire an older woman who does not seem to be doing her job.

Source: Darden
  Add   View  2 pp.  Case
Author(s): Clawson, James G.
Darden ID: UVA-OB-0265
Published: 4/3/1991
Revised: 6/1/1992
Copyright Year: 1983
Subject Area: Accounting and Control
Keywords: entrepreneurship; ethical issues; human resources, management of; discrimination; new-venture management; organizational development; diversity case
Teaching Note: UVA-OB-0262TN
Abstract: In the A case, Ray Hagen describes buying a company, building it, and then facing a serious problem with one of his early employees, an abrasive man who does not get along well with other employees but who has generated considerable business. This employee has a heart attack and then wants to come back to work. While he has been away, however, the company has run more smoothly. In the B case (UVA-OB-0263), Hagen postpones the decision of whether or not to allow the employee to return to work after having a heart attack by leaving it up to a subordinate. In the C case (UVA-OB-0264), Hagen fires the man, who then sues for age discrimination. In the D case (UVA-OB-0265), Hagen settles the federal, state, and civil suits out of court and then observes that one of his young accountants wants to fire an older woman who does not seem to be doing her job.

Source: Darden
  Add   View  7 pp.  Teaching Note
Darden ID: UVA-OB-0262TN

Source: Darden
  Add   View  7 pp.  Teaching Note
Darden ID: UVA-OB-0262TN

Source: Darden
   Ray Rogers and the Corporate Campaign (B)
  Add   View  6 pp.  Case
Author(s): Sebenius, James K.; Wheeler, Michael
Publication Date: 01/18/2005
Product Type: Supplement (Library)
Product Description: Supplements the (A) case. A rewritten version of an earlier case. Must be used with: (9-905-054) Ray Rogers and the Corporate Campaign (A).
HBS Number: 9-905-055
Subjects: Boycotts; Collective bargaining; Labor negotiations; Labor relations; Negotiations; Textiles; Unionization
Academic Discipline: Negotiations

Source: Harvard
   Raychem Corp.: Interconnection Systems Division
  Add   View  17 pp.  Case
Christensen, Clayton M.
Describes the highly successful efforts of a management team to turn around the performance of a $30 million Raychem division that manufactures electronic connectors. The original manufacturing system was a batch operation, with a broad product line, high inventories, and slow throughput time. Describes the process of converting the operation to a low-inventory, just-in-time plant, organized by manufacturing cells. Shows how it was done, and the impact it had on different categories of overhead cost. Teaching Purpose: Can be used for two purposes: 1) explains how to manage the transition of an organization to one based upon just-in-time manufacturing, and 2) can be used to show in detail the cost structure of a manufacturing organization, describing how costs change when just-in-time principles are adopted.
HBS Number: 9-694-063 Type: Case (Field)
Publication Date: 3/29/1994 Revision Date: 8/21/1997
Geographic Setting: California Industry Setting: microelectronics
Company Size: Fortune 500 Number of Employees: 100 Gross Revenues: $30 million revenues
Event Year Start: 1988 Event Year End: 1992
Subjects: Electronics; Inventory management; Manufacturing; Manufacturing strategy; Operations management; Silicon Valley
Supplementary Materials: Teaching Note, (5-695-012), 9p, by Clayton M. Christensen

Source: Harvard
  Add     9 pp.  Teaching Note
For use with 9-694-063
HBS Number: 5-695-012
Subjects: Electronics; Inventory management; Manufacturing; Manufacturing strategy; Operations management; Silicon Valley

Source: Harvard
   RAYMARK TECHNOLOGIES
  Add   View  9 pp.  Case
Source: Thunderbird
  Add   View  8 pp.  Teaching Note
Source: Thunderbird
   Raymond James Financial
  Add   View  24 pp.  Case
Author(s): Godes, David B.
Publication Date: 01/14/2004 Revision Date: 02/02/2006
Product Type: Case (Field)
Product Description: Raymond James Financial (RJF) currently sells financial services through two channels. It is considering adding a third in the “middle” of the other two. The current strategy has one channel with employees and another with independent contractors. These attract very different financial advisers with various interests. The new proposal would create a “quasi” employee who would have some of the benefits of being an employee, but enjoy a lot more freedom than a traditional employee in running his or her own business. Raises many important issues at a general level as well as those specific to service industries. First, students must decide how many different services the firm should offer. How targeted should the firm be? How does the firm ensure that the right people select the right offering? Which salespeople should sell in which model? Given the competitive dynamic, the class is able to discuss why an adviser comes to work at RJF as compared with another firm and what this means for his or her business. Offers an opportunity to apply marketing principles to a human resources problem and discuss how test markets differ between business and consumer marketing and between products and services.
HBS Number: 9-504-027
Geographic Setting: United States Industry Setting: Financial services Number of Employees: 7,000 Gross Revenues: $1.5 billion revenues
Event Year Start: 2002 Event Year End: 2002
Subjects: Distribution channels; Financial services; Human resources management; Market segmentation; New product marketing; Sales management; Sales organization
Academic Discipline: Marketing
Supplementary Materials: Teaching Note, (5-504-083), 14p, by David B. Godes

Source: Harvard
   Raymond Mushroom Corp.
  Add   View  14 pp.  Case
Shapiro, Benson P.; Stiffler, Julia
In April 1984 Deborah Raymond, president of Raymond Mushrooms was deciding whether or not to raise prices on Raymond canned mushrooms in conjunction with an advertising promotional program to build consumer preference.
HBS Number: 9-584-093 Type: Case (Gen Exp)
Publication Date: 05/24/1984 Revision Date: 08/01/1987
Geographic Setting: United States Industry Setting: canned mushrooms
Company Size: small Gross Revenues: $5 million sales
Event Year Start: 1984 Event Year End: 1984
Subjects: Advertising; Consumer marketing; Food; Marketing management; Marketing mixes; Pricing
Supplementary Materials: Teaching Note, (5-584-094), 23p, by Benson P. Shapiro

Source: Harvard
  Add     17 pp.  Teaching Note
For use with 9-584-093
HBS Number: 5-584-094
Subjects: Advertising; Consumer marketing; Food; Marketing management; Marketing mixes; Pricing

Source: Harvard
   Rayovac Corporation
  Add   View  26 pp.  Case
Jeff W. Totten; Walter Greene
Rayovac Corporation, headquartered in Madison, Wisconsin, produces disposable and rechargeable household-use batteries, hearing aid batteries, and battery-operated products like lanterns and flashlights. The case opens with an interview with David A. Jones, Chief Executive Officer of Rayovac. Students then read about the history of the company, different aspects of its internal environment, and the heavily competitive environment. Rayovac faces stiff competition from Duracell and Energizer brand batteries and must determine how to compete effectively in the twenty-first century. Students must also assess the impact of basketball star Michael Jordan’s retirement in 1999 and decision to reduce endorsements in 2000.
Source: North American Case Research Association, Case Research Journal, Volume 21, Issue 2
Subjects: Marketing Strategy, Promotional Strategy, Distribution Strategy, Use of Celebrity Endorsements

Source: NACRA
  Add   View  9 pp.  Teaching Note
Source: NACRA
   Rayovac Corporation — The Rechargeable Battery Opportunity
  Add   View  18 pp.  Case
Author(s): Donald W. Barclay; Joe Falconi
Publication Date: 2/26/2007 Revision Date: 4/11/2007
Product Type: Case
Ivey ID: 9B06A036
Geographic Setting: Canada Industry Setting: Electric & Electronic Equipment Supplies Size: Medium
Year of Event: 2005 Level of Difficulty: 4 — Undergraduate/MBA
Subjects: Consumer marketing; Brand management; Growth strategy; Market strategy
Major Disciplines: Marketing
Product Description: The vice-president of sales and marketing was contemplating how to grow the Rayovac Battery Division of Spectrum Brands Canada Inc. (Spectrum). Spectrum, a global consumer products company, owned a variety of brand name products. The vice-president of sales and marketing knew that, with effective marketing, the rechargeable battery market was one that would likely grow within North America as it had in Europe. Major competitors were not focusing on this product category, fearful that it would cannibalize sales of their non-rechargeable products. Rayovac could use this opportunity to increase its presence and brand name recognition by entering the “back door” instead of competing head-to-head against the well-established market leaders — Duracell and Energizer. The vice-president wondered whether this was a business worth pursuing and, if so, how he would market the Rayovac line within Canada. Students will assess opportunities and develop marketing strategies to pursue these opportunities. The case also shows students how building one segment of the market might lead to building other related segments.

Source: Ivey
  Add   View  18 pp.  Case
Author(s): Donald W. Barclay; Joe Falconi
Publication Date: 2/26/2007 Revision Date: 4/11/2007
Product Type: Case
Ivey ID: 9B06A036
Geographic Setting: Canada Industry Setting: Electric & Electronic Equipment Supplies Size: Medium
Year of Event: 2005 Level of Difficulty: 4 — Undergraduate/MBA
Subjects: Consumer marketing; Brand management; Growth strategy; Market strategy
Major Disciplines: Marketing
Product Description: The vice-president of sales and marketing was contemplating how to grow the Rayovac Battery Division of Spectrum Brands Canada Inc. (Spectrum). Spectrum, a global consumer products company, owned a variety of brand name products. The vice-president of sales and marketing knew that, with effective marketing, the rechargeable battery market was one that would likely grow within North America as it had in Europe. Major competitors were not focusing on this product category, fearful that it would cannibalize sales of their non-rechargeable products. Rayovac could use this opportunity to increase its presence and brand name recognition by entering the “back door” instead of competing head-to-head against the well-established market leaders — Duracell and Energizer. The vice-president wondered whether this was a business worth pursuing and, if so, how he would market the Rayovac line within Canada. Students will assess opportunities and develop marketing strategies to pursue these opportunities. The case also shows students how building one segment of the market might lead to building other related segments.

Source: Ivey
   RAYOVAC CORPORATION: INTERNATIONAL GROWTH AND DIVERSIFICATION THROUGH ACQUISITIONS
  Add   View  21 pp.  Case
Author(s): Sarathy R; Wesley DTA
Publication Date: 2/16/2006
Product Type: Case
Ivey ID: 9B06M025
Geographic Setting: United States Industry Setting: Miscellaneous Manufacturing Industries Size: Large organization
Year of Event: 2005 Level of Difficulty: Undergraduate/MBA
Subjects: Acquisition Strategy, Diversification, Risk Analysis, Globalization
Functional Area: General Management
Product Description: The Rayovac case discusses the company’s bold and risky acquisitions strategy as it diversifies into personal care and grooming, lawn and garden care, insecticides and pet foods. The company assumes it can successfully manage diverse productcategories across diverse geographic markets in which it has limited experience. Success will depend on how well the acquired companies are integrated and managed under Rayovac‘s supervision. Increasingly, it will also depend on external conditionsbeyond Rayovac's control, such as macroeconomic conditions and foreign exchange fluctuations. Students should be able to analyze the case from the point of view of international business and strategy and perform a financial analysis of potentialfuture returns using different assumptions for sales growth and margins of the various businesses acquired.

Source: Ivey
   Raytech, Inc.
  Add   View  4 pp.  Case
Herbert Brown, Nabil Hassan, Paula Saunders This case illustrates the use of financial data as a tool for management planning and decision making. It specifically demonstrates how to use financial information for making a production capacity decision and analyzes the effect that changes in nonmanufacturing and manufacturing costs will have on profitability.
Source: The Society for Case Research, Annual Advances in Business Cases, Fall 1993, Vol. 1, Issue 1. Copyright 1993.
Courses: Accounting; Finance
Topics:

Source: SOCCR
  Add   View  5 pp.  Teaching Note
Source: SOCCR
   Raytheon Co.: Diversification
  Add   View  9 pp.  Case
Author(s): Porter, Michael E.
Publication Date: 10/01/1976 Revision Date: 05/20/1985
Product Type: Case (Field)
Product Description: Centers on the question of whether Raytheon should enter the electronic component distribution industry in the context of its broad diversification approach and acquisition criteria. This industry represents a vertical integration area for Raytheon, so the analytical issues raised by vertical integration decisions can be explored as well. Used in a section of a business policy course on diversification strategy, or to motivate the comprehensive analysis of the electronic component distribution industry earlier in a policy course. Designed for use with Note on the Electronic Component Distribution Industry.
HBS Number: 9-377-055
Geographic Setting: United States Industry Setting: electronics Company Size: Fortune 500 Gross Revenues: $2 billion annual sales
Event Year Start: 1976 Event Year End: 1976
Subjects: Acquisitions; Decision analysis; Diversification; Electronics; Industry analysis; Market entry; Vertical integration
Academic Discipline: General management

Source: Harvard
   RBC - Financing Oil Sands (A)
  Add   View  16 pp.  Case
Author(s): Michael Sider; Jana Seijts; Ramasastry Chandrasekhar
Ivey ID: 9B10M015
Publication Date: 1/27/2010 Revision Date: 4/27/2010
Product Type: Case
Geographic Setting: Canada Size: Large Year of Event: 2010 Level of Difficulty: 5 - MBA/Postgraduate
Subjects: None specified
Major Disciplines: Finance; General Management
Product Description: Under pressure from the Rainforest Action Network to make their lending policies more sustainable, executives at the Royal Bank of Canada who deal with issues of corporate citizenship and sustainability must decide whether to continue financing companies involved in extracting oil from the tar sands of Alberta, Canada. The case asks students to consider the following questions: 1) Should banks lend to any business or industry the government deems to be sustainable? 2) What are the risks of lending to businesses some stakeholders deem unsustainable? 3) How should banks respond when pressured by an interest group? 4) How does a bank decide what is sustainable lending practice? The supplement B case RBC-Financing Oil Sands (B), product number 9B10M016, is also available.

Source: Ivey
  Add   View  16 pp.  Case
Author(s): Michael Sider; Jana Seijts; Ramasastry Chandrasekhar
Ivey ID: 9B10M015
Publication Date: 1/27/2010 Revision Date: 4/27/2010
Product Type: Case
Geographic Setting: Canada Size: Large Year of Event: 2010 Level of Difficulty: 5 - MBA/Postgraduate
Subjects: None specified
Major Disciplines: Finance; General Management
Product Description: Under pressure from the Rainforest Action Network to make their lending policies more sustainable, executives at the Royal Bank of Canada who deal with issues of corporate citizenship and sustainability must decide whether to continue financing companies involved in extracting oil from the tar sands of Alberta, Canada. The case asks students to consider the following questions: 1) Should banks lend to any business or industry the government deems to be sustainable? 2) What are the risks of lending to businesses some stakeholders deem unsustainable? 3) How should banks respond when pressured by an interest group? 4) How does a bank decide what is sustainable lending practice? The supplement B case RBC-Financing Oil Sands (B), product number 9B10M016, is also available.

Source: Ivey
   RBC - Financing Oil Sands (B)
  Add   View  5 pp.  Supplement
Author(s): Michael Sider; Jana Seijts; Ramasastry Chandrasekhar
Ivey ID: 9B10M016
Publication Date: 1/27/2010
Product Type: Supplement
Geographic Setting: Canada Industry Setting: Banking Size: Large Year of Event: 2010 Level of Difficulty: 5 - MBA/Postgraduate
Subjects: Sustainable development; Environment
Major Disciplines: Finance; General Management
Product Description: Under pressure from the Rainforest Action Network to make their lending policies more sustainable, executives at the Royal Bank of Canada who deal with issues of corporate citizenship and sustainability must decide whether to continue financing companies involved in extracting oil from the tar sands of Alberta, Canada. The case asks students to consider the following questions: 1) Should banks lend to any business or industry the government deems to be sustainable? 2) What are the risks of lending to businesses some stakeholders deem unsustainable? 3) How should banks respond when pressured by an interest group? 4) How does a bank decide what is sustainable lending practice? This is a supplement to RBC-Financing Oil Sands (A), product number 9B10M015.

Source: Ivey
   RBC Financial Group — The Equator Principles in Qatargas II LNG Project
  Add   View  17 pp.  Case
Author(s): Robert Klassen; Matias Gancberg
Ivey ID: 9B06M055
Publication Date: 10/12/2006 Revision Date: 9/21/2009
Product Type: Case
Teaching Note: 8B06M55
Geographic Setting: Canada/Qatar Industry Setting: Banking Size: Large Year of Event: 2005 Level of Difficulty: 4 - Undergraduate/MBA
Subjects: Financing; International Finance; Environment; Sustainable Development
Major Disciplines: Entrepreneurship; General Management; International
Product Description: The environmental manager at the Royal Bank of Canada (RBC) has finally received the detailed environmental and social risk assessment of Qatargas II LNG Project. RBC was a potential participant in a syndicated loan for a project financing venture in Qatar. The project would extract and process liquid natural gas there and transport it to the United Kingdom market. RBC was among the first banks to use an environmental and social risk assessment process based on the Equator Principles that supported the principles underlying sustainable development. However, environmental non-government organizations further complicated any financing decision; they were only too quick to point out publicly any shortcomings. Moreover, it was not clear if problems might occur in monitoring and enforcing any loan covenants. Two basic questions remained: first, does the Qatargas II Project make sense to RBC as it attempts to balance economic, environmental and social performance (i.e. the triple-bottom line); and second, do the Equator Principles provide a competitive advantage?

Source: Ivey
   RBC INVESTMENTS: PORTFOLIO PLANNING INITIATIVE
  Add   View  11 pp.  Case
Author(s): Derrick Neufeld
Ivey ID: 9B05E005
Publication Date: 4/11/2005 Revision Date: 2/18/2010
Product Type: Case
Teaching Note: 8B05E05
Geographic Setting: Canada Industry Setting: Banking Size: Large Year of Event: 2005 Level of Difficulty: 4 - Undergraduate/MBA
Subjects: Planning; Portfolio management; Information systems; Cost control
Major Disciplines: Management Science and Information Systems
Product Description: The newly hired head of Strategic Resources Planning and Management at Royal Bank of Canada Investments (RBCI) must develop a "dashboard" mechanism for strategically assessing and managing RBCI’s non-interest expenses, excluding brokerage fees associated with providing value-added service to clients. After a week of analysis, two things became apparent; first, the four major business units within RBCI were operating independently, neither collaborating on projects nor sharing information. Second, most of the non-interest expenses spent was related to information technology projects. Consider that RBCI was spending nearly $700,000 per day on service delivery, the senior management team was extremely eager to see what the head of Strategic Resources Planning and Management would propose. This case presents information technology portfolio management challenges facing large organizations, and challenges students to develop performance metrics that will be useful at the most senior levels of the organization.

Source: Ivey
  Add   View  7 pp.  Teaching Note
Ivey Number: 8B05E05
For use with 9B05E005

Source: Ivey
   RBC MORTGAGE CAPPER
  Add   View  23 pp.  Case
White RW; Rabovsky N
The treasurer of Royal Bank Mortgage Corporation proposes a new residential mortgage product whereby the Royal Bank would use its derivative technology expertise to marry an interest rate cap with a variable rate mortgage. Key issues to be addressedare the design and the demand of the product and the cost to hedge the capped mortgage. As well, the risks and exposures to Royal Bank would require careful consideration before any decision is made.
Ivey Number: 9A96B010
Publication Date: 14/05/1996 Revision Date: 13/03/2002
Geographic Setting: Canada Industry Setting: Banking
Company Size: Large organization
Event Year Start: 1993
Subjects: Derivatives, Financial Institutions, Innovation, Risk Management
Functional Area: Finance

Source: Ivey
   RBC ROYAL BANK: SERVICE PLATFORM IMPLEMENTATION
  Add   View  16 pp.  Case
Author(s): Deborah Compeau; Phoebe Tsai
Ivey ID: 9B05E001
Publication Date: 1/31/2005 Revision Date: 9/28/2009
Product Type: Case
Teaching Note: 8B05E01
Geographic Setting: Canada Industry Setting: Banking Size: Large Year of Event: 2003 Level of Difficulty: 4 - Undergraduate/MBA
Subjects: Management Information Systems; Computer System Implementation
Major Disciplines: Management Science and Information Systems
Product Description: The vice-president - RBC Banking business & information solutions must develop an implementation plan for the bank’s new paperless transaction system. The new system will reduce costs in proof processing and will facilitate the role of the customer service representatives, allowing the CSRs to shift from transactional to sales oriented roles. The system must be implemented across the company within 12 months. Challenges concerning the timing of installation, sequence of rollout, scope management and prioritization must be addressed.

Source: Ivey
  Add   View  16 pp.  Case
Author(s): Deborah Compeau; Phoebe Tsai
Ivey ID: 9B05E001
Publication Date: 1/31/2005 Revision Date: 9/28/2009
Product Type: Case
Teaching Note: 8B05E01
Geographic Setting: Canada Industry Setting: Banking Size: Large Year of Event: 2003 Level of Difficulty: 4 - Undergraduate/MBA
Subjects: Management Information Systems; Computer System Implementation
Major Disciplines: Management Science and Information Systems
Product Description: The vice-president - RBC Banking business & information solutions must develop an implementation plan for the bank’s new paperless transaction system. The new system will reduce costs in proof processing and will facilitate the role of the customer service representatives, allowing the CSRs to shift from transactional to sales oriented roles. The system must be implemented across the company within 12 months. Challenges concerning the timing of installation, sequence of rollout, scope management and prioritization must be addressed.

Source: Ivey
  Add   View  8 pp.  Teaching Note
For use with 9B05E001
Ivey Number: 8B05E01

Source: Ivey
   RCA Records: The Digital Revolution
  Add   View  22 pp.  Case
Rayport, Jeffrey F.; Knoop, Carin-Isabel; Reavis, Cate
In 1995, Bertelsmann-owned RCA Records was considered a "tired and old" record label. By 1999, the company represented a number of the "hottest" acts in the music industry. Nevertheless, the company’s position (as well as that of the entire music industry) was under attack. Retail and radio consolidation, an escalating number of product releases, increasing marketing costs, and new technology (that enabled musicians to market and sell music direct to consumers via the Internet) were reducing margins generated by physical product. With the new technology came new competitors that appeared to offer artists more creative and financial freedom. While this case highlights the turnaround of RCA Records, it focuses more on the challenges CEO Bob Jamieson and general manager Jack Rovner faced amidst these industry threats. They needed to decide whether their current business model would provide them with continued growth or if the company needed to change its strategy.
HBS Number: 9-800-014 Type: Case (Field)
Publication Date: 8/20/1999 Revision Date: 10/25/1999
Geographic Setting: New York, NY Industry Setting: music/entertainment Number of Employees: 148 Gross Revenues: $200 million revenues
Event Year Start: 1999 Event Year End: 1999
Subjects: Brands; Business models; Competition; Corporate strategy; Entertainment industry; Internet; Marketing management
Supplementary Materials: Teaching Note, (5-800-112), 10p, by Jeffrey F. Rayport, Carin-Isabel Knoop, Cate Reavis

Source: Harvard
  Add   View  22 pp.  Case
Author(s): Rayport, Jeffrey F.; Knoop, Carin-Isabel;
Publication Date: 08/20/1999 Revision Date: 10/25/1999
Product Type: Case (Field)
Product Description: In 1995, Bertelsmann-owned RCA Records was considered a “tired and old” record label. By 1999, the company represented a number of the ‘’hottest’‘ acts in the music industry. Nevertheless, the company's position (as well as that of the entire music industry) was under attack. Retail and radio consolidation, an escalating number of product releases, increasing marketing costs, and new technology (that enabled musicians to market and sell music direct to consumers via the Internet) were reducing margins generated by physical product. With the new technology came new competitors that appeared to offer artists more creative and financial freedom. While this case highlights the turnaround of RCA Records, it focuses more on the challenges CEO Bob Jamieson and general manager Jack Rovner faced amidst these industry threats. They needed to decide whether their current business model would provide them with continued growth or if the company needed to change its strategy.
HBS Number: 9-800-014
Geographic Setting: New York, NY Industry Setting: music/entertainment Number of Employees: 148 Gross Revenues: $200 million revenues
Event Year Start: 1999 Event Year End: 1999
Subjects: Brands; Business models; Competition; Corporate strategy; Entertainment industry; Global Research Group; Internet; Marketing management
Academic Discipline: Competitive strategy
Supplementary Materials: Teaching Note, (5-800-112), 10p, by Jeffrey F. Rayport, Carin-Isabel Knoop, Cate Reavis

Source: Harvard
  Add     10 pp.  Teaching Note
For use with 9-800-014
HBS Number: 5-800-112
Subjects: Brands; Business models; Competition; Corporate strategy; Entertainment industry; Global Research Group; Internet; Marketing management

Source: Harvard
  Add     10 pp.  Teaching Note
HBS Number: 5-800-112 — for use with 9-800-014

Source: Harvard
  Add     10 pp.  Teaching Note
HBS Number: 5-800-112 — for use with 9-800-014

Source: Harvard
   RCI Master Distributor: Evolution of Supplier Relationships
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Rangan, V. Kasturi
Traces the evolution of RCI as a master distributor from the time it was founded in 1946 until 1994. The second-generation owner of the distribution company faces several challenges unique to the 1990s environment that his father did not face. As Danny Schwartz attempts to grapple with those issues, he has to answer the long-term strategic question of the viability of his distribution business. Teaching Purpose: To understand supplier-distributor relationship management and to view channel issues from the distributor’s point of view.
HBS Number: 9-595-001 Type: Case (Field)
Publication Date: 10/07/1994 Revision Date: 07/10/1995
Geographic Setting: United States Industry Setting: electrical distribution Number of Employees: 200 Gross Revenues: $35 million revenues
Event Year Start: 1993 Event Year End: 1993
Subjects: Distribution; Distribution channels; Industrial markets; Suppliers
Supplementary Materials: Teaching Note, (5-598-149), 8p, by V. Kasturi Rangan

Source: Harvard
  Add     8 pp.  Teaching Note
For use with 9-595-001
HBS Number: 5-598-149
Subjects: Distribution; Distribution channels; Industrial markets; Suppliers

Source: Harvard
   RE-ENGINEERING BUSINESS PROCESSES
  Add   View  27 pp.  Case
Kamauff J; Copeland DG; deGruyther N; Simpson J
In new, fast paced, highly competitive industries, companies are faced with the decision of either radically changing how business is done or surrendering market share and profits to more aggressive competitors. Exhaustive business processes withexcessive checks and balances, once needed to ensure order and control within the corporation, are now preventing companies from seizing new opportunities and growing.This gives students an opportunity to analyze business processes, with a goal of developing radical new processes to complete the same objectives. As members of a group, students examine the critical processes of an industry (pharmaceutical, retailsales, colour TV manufacturing or airlines) and then prepare a re-engineered process model for this industry. The teams are then given the opportunity to present and defend their new processes, highlighting their potential benefits and drawbacks.
Ivey Number: 9A94D021
Publication Date: 1/9/1995 Revision Date: 26/02/2002
Subjects: Operations Management, Process Analysis, Information Systems, Reorganization
Functional Area: Production/Operations Management

Source: Ivey
   RE-INVENTING GOVERNANCE: A STUDY ON DEVOLUTION
  Add   View  15 pp.  Note
Rais, R B
Publisher: Lahore University of Management Sciences (SEDC)
Distributor: ecch (www.ecch.com) Reference: 20-005-2005-2 Language: English
Category: Economics, Politics and Business Environment Data source: Published sources
Product Year: 2005
Geo location: Lahore, Pakistan Industry: Politics Timing: 2005
Topics: Devolution; Civilian governments; District co-ordination officer (DCO); 1973 Constitution; Re-inventing; Military; Reconstruction Bureau
Abstract: The devolution plan, fully operative at the district level throughout the country since 14 August 2001, is part of the political reform process and restructuring of the entire political system instituted by the military regime in Pakistan. In October 1999, General Pervez Musharraf outlined a seven point agenda for reform, a major emphasis being that he had ousted a ’sham‘ democracy, and that he would work to establish a true and genuine democracy at the grass roots level by rewriting the fundamental principles of the country's political system. The military has taken direct control of the polity four times, since independence in 1947. It has ruled the country for about 28 of its 58 years of existence. Even during the decade of transitional democracy (1988-1999), the military pulled levers from behind the scene to support one political group or another, managed political transitions, and put in place interim governments after three different presidents dismissed elected governments four times. The power that was vested in the president, under the Eighth Amendment in the 1973 Constitution to bring stability and balance in the system, did exactly the opposite. It could have been effective, but the president misused this power on the advice of the military, or with its tacit consent. In all cases, the Supreme Court of Pakistan validated military coups under the controversial 'doctrine of necessity'. W

Source: ecch
   RE-STRUCTURING TO WIN: BHARAT PETROLEUM CORPORATION LIMITED
  Add   View  25 pp.  Case
Sar, A — IBAT School of Management
Distributor: ecch (www.ecch.com) Reference: 408-117-1 Language: English
Category: Human Resource Management and Organisational Behaviour Data source: Generalised experience
Product Year: 2008
Geo location: India Industry: Oil and gas Size: $24,980 million in turnover, $393 million in PAT (profit after tax), all India operations Timing: 2000-2006
Topics: Organisation structure; Organisation design; Organisation theory; Structure and processes
Abstract: This case study describes and discusses the practical steps taken by a leading company in the oil and gas sector in India, ie, Bharat Petroleum Corporation Limited, to restructure with a view to addressing the fit of the organisation structure to the situational factors. The concept of organisation structure and design is defined, and the applicability of this concept to Bharat Petroleum Corporation Limited is explored through two distinct steps in the organisational design process. The first step is the definition of a basic organisation structure. This basic structure represents the major segmentation of the businesses the firm is engaged in, through a hierarchical order that reveals the priorities managers assign to the firm’s central activities. Only the primary echelons of the organisational chart, which are intimately linked to the strategic positioning of the firm, are recognised in this step. The second step in the organisational design process is the definition of a detailed organisation structure. At this stage, the basic organisational structure is fleshed out with the numerous specific details that pertain to the operational domain of the firm.

Source: ecch
   Re-THINK-ing THINK: The Electric Car Company
  Add   View  23 pp.  Case
Author(s): Lassiter, Joseph B.; Kiron, David
Publication Date: 02/24/2010 Revision Date: 05/10/2010
Product Type: Case (Field)
Publisher: Harvard Business School
HBS Number: 810105
Geographic Setting: United States; Norway Number of Employees: 100 Gross Revenue: < 5 Million
Event Year Start: 2010 Subjects: Global business; Entrepreneurial finance; Entrepreneurial management; Marketing strategy; Product development; New product marketing; Partnerships
Academic Discipline: Entrepreneurship
Supplementary Materials: Case Teaching Note, (810133), 13p, by Joseph B. Lassiter
Product Description: To maximize their effectiveness, color cases should be printed in color. On January 5, 2010, 48-year-old Richard Canny was on his way to meet the Governor of Indiana. He was reading his newly issued press release, announcing that THINK planned to start automobile production in Elkhart County, Indiana and to launch its THINK City battery-operated electric vehicle (EV) in the North American market. The announcement boldly outlined plans to invest $43.5 million in a factory that could begin assembling vehicles in early 2011 and that was sized for a manufacturing capacity for more than 20,000 vehicles per year. A proven automotive industry executive, but a first-time entrepreneur, Canny was CEO of Think Global AS (THINK), a privately held Norwegian maker of battery-operated electric vehicles (EVs) that were rechargeable through residential electrical power outlets. With this announcement, Canny was committing the company to support the broad North American launch of its line of EVs, among the very first commercially available, highway-approved safe cars in the world that produced zero greenhouse gas tailpipe emissions.

Source: Harvard
   RE-VISITING METAX
  Add   View  11 pp.  Case
Verity, J — Independent Author
Distributor: ecch (www.ecch.com) Reference: 300-151-1 Language: English
Category: Strategy and General Management Data source: Field research
Product Year: 2000
Version Date: October 2002
Topics: Competitive strategy; Delivering success in a competitive market; Competencies for success; Internal alignment to deliver; Leadership in market and marketing; Leadership in people
Abstract: This is the second of a two-case series (300-123-1 and 300-151-1). This case provides an example of an extraordinarily successful Danish petrol retailing company. At the time it was written (late 1997), no other fuel retailing company in Europe could match the level of profit this organisation was delivering in the highly competitive context of a mature industry with new entrants playing to different rules. The case can be used to discuss many aspects of management, including marketing, leadership and competitive strategy. The teaching note illustrates its use in presenting techniques useful for competitive strategy analysis. Specifically, concepts of customer value, competitive position, core competences (Resource Based Theory - RBT) and sustainability are explored. The second in the series, ’Re-Visiting Metax‘, describes market developments since 1997 up to early 2002, and the changes that have happened at Metax. The teaching objectives are to: (1) demonstrate two approaches to competitive strategy analysis (competitive positioning and identifying strategic assets) in the context of a fiercely competitive market and using an organisation which has developed significant competitive advantage; (2) discuss sources of sustained competitive advantage; and (3) apply the thinking about sustaining competitive advantage to the future of this market and company. This case contains colour exhibits.

Source: ecch
   Reach Audience Members Where They Learn
  Add   View  3 pp.  Article
Author(s): Morgan, Nick
Publication Date: 05/01/2002
Product Type: Harvard Management Communication Letter Article
Product Description: We’ve all heard of the three kinds of learners: visual, auditory, and kinesthetic. Chances are, if you‘re giving a presentation, you've got them all in your audience. So how can you craft a presentation that appeals to them all? This article highlights the tactics to use.
HBS Number: C0205D
Subjects: Learning; Management communication; Presentations
Academic Discipline: General management

Source: Harvard
   Reaching and Changing Frontline Employees
  Add   View  12 pp.  Article
Larkin, T.J.; Larkin, Sandar
Planning a major change in your organization? If so, chances are you have arranged a huge rally, rousing speeches, videos, and special editions of the company paper. Stop. This sort of communication is not working. If you want people to change the way they do their jobs, you must change the way you communicate with them. Drawing on their own research and the research of other communication experts from the past two decades, the authors argue that senior managers—and most communication consultants--have refused to hear what frontline workers have been trying to tell them: When you need to communicate a major change, stop communicating values, communicate face-to-face, and spend most of your time, money, and effort on frontline supervisors.
HBS Number: 96304 Type: Harvard Business Review Article
Publication Date: 5/1/1996
Subjects: Communication; Line & staff management; Management of change; Organizational change; Supervision

Source: Harvard