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Alphabetically : R
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RITZ
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| 19 pp.
| Case
OCinneide, B University of Limerick Distributor: ecch (www.ecch.com) Reference: 593-061-1 Language: English Category: Marketing Data source: Field research Product Year: 1993 Geo location: Clonmel, Ireland Industry: Drinks Size: 200 employees Timing: 1984-1987 Topics: New product development; Intrapreneurship; Marketing research; Advertising management; Brand management; Distribution management; Sales promotion; PR, publicity; Target marketing (females); Marketing management Abstract: In 1984 Showerings (Ireland) Ltd attempted to find a new product opportunity in the Irish market. The case describes in detail the new product development process involved in creating a new brand, Ritz', geared at the female drinker. The subject's attractiveness to female students is a feature of the 'Ritz' study. The case emphasises the priority given to marketing research, eg analysis of perceptions and preferences of the target market relating to age, socio-economic groupings and residence, ie urban vs rural. Concept development and testing was an integral part of the Showerings' project. Long before development of the physical product was attempted, clear ideas had emerged of the product formulation (perry based), branding and packaging required. The case describes the essential role played by advertising in the product launch and it identifies the close liaison developed between Showerings' marketing team and the agents, Young Advertising in Dublin. Similarly, the distribution plan, to compete with major Irish drink manufacturers like Guinness, is discussed.
Source: ecch
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RIVERDANCE GOES GLOBAL
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| 27 pp.
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OCinneide, B University of Limerick Distributor: ecch (www.ecch.com) Reference: 397-028-1 Language: English Category: Strategy and General Management Data source: Published sources Product Year: 1997 Geo location: Ireland, worldwide Industry: Entertainment, arts, culture, TV, theatre, video, music Size: 100+ employees Timing: 1994-1997 Topics: New product development; Entrepreneurship; Intrapreneurship; Business policy, strategy; Marketing management; Promotion; Management; International business; Arts, entertainment, culture; Tourism, national branding; State organisations, public; Sector Abstract: The 1994 Eurovision Song Contest', held in Dublin, gave rise to a wide ranging debate in Ireland on arts innovation. Has a new culture/art form been created, or will it prove to be a transient 'show biz' phenomenon? 'Riverdance', was an intermission piece of less than seven minutes (out of Eurovision's three hour transmission, claimed to have been viewed by a worldwide audience of 300 million). The follow-through, 'Riverdance - The Show', has broken all Irish box office records and had attracted massive audiences through TV performances, video productions and live shows, worldwide. Readers can attempt to assess 'Riverdance's' long term effect on Irish culture - or was it a passing fad/fashion? They will see the 'New Product Development' process at play, and explore the potential for 'Arts and Entertainment' and the team approach to developing 'enterprise'. RTE, Ireland's only broadcasting authority, had developed a 'product' that led, subsequently, to a highly successful follow-through stage venture, so raising issues of public sector 'enterprise' and intrapreneurship as distinct from entrepreneurship. There is also the moral dilemma faced by the arts/culture sector in walking the figurative 'tight-rope', ie achieving commercial success, but not at the ex
Source: ecch
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A Redesign for Engineering
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| 8 pp.
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Putnam, Arnold O. Integrated manufacturing, the simultaneous collaboration of specialized functions, brings manufacturing engineering, quality engineering, and test engineering in during the early stages of the design process. The work cell integrates the design, development, and procurement functions in the new type of manufacturing. To redesign manufacturing around the work cell, companies must train engineers and managers in statistical quality techniques, put engineers and managers through apprenticeships in all phases of their businesses, encourage employees to adopt attitudes that foster integration of functions, and organize integrated task forces. HBS Number: 85310 Type: Harvard Business Review Article Publication Date: 5/1/85 Subjects: Manufacturing strategy; Organizational structure; Product development; Quality control
Source: Harvard
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A Reorganization Examined
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| 5 pp.
| Case A
Shirley C. Payne, Timothy R. Hinkin In the early 1990s, demand was increasing for computer services from the three divisions of the Universitys Computer Application Group (CAG). This demand, accompanied by operating inefficiencies, changing technology, and deep cuts in state funding, led CAG Director Margaret Dawson to consider a major reorganization. She understood the difficulty of implementing change, but felt it was necessary to attain CAGs goals. Source: North American Case Research Association, Case Research Journal, Summer/Fall 1995, Vol. 15, Issues 3 & 4, Copyright 1995. Courses: Accounting Information Systems; Organizational Behavior Topics:
Source: NACRA
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A Room with Two Views
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| 7 pp.
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David W. Roach, Arkansas Tech University Robert R. Edwards, Arkansas Tech University This case consists of two quite different perspectives of the same situation, the acquisition of a small bank by a larger, national bank. The first perspective offered is that of Carol, a long time employee of the small bank in Springfield, Missouri. Carol describes the rumors and management memos about the changes implemented by the new leadership and the impact of these changes on existing employees. In general, existing employees are told little to nothing about changes until the new management team is ready to implement the changes. The second perspective is that of Susan Martin, a employee of the acquiring company (National Fidelity Bank) who is brought in to help implement a loan approval process that has been successful for National Fidelity. Susan describes the resistance to proposed changes and the ostracism she and other National Fidelity personnel experience when they moveto Springfield. Source: The Society for Case Research, Annual Advances 1998, Publication Date: 2000
Topics: Financial Institutions; Communication; Organizational Change; Leadership; Organizational Behavior
Source: SOCCR
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R&B Falcon
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| 19 pp.
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Corts, Kenneth S. R&B Falcon is the worlds leading offshore drilling contractor. Amid surging exploration budgets and increasing deepwater drilling activity, the company makes huge investments in several new state-of-the art $300 million ultra-deepwater drilling rigs. As dayrates and utilization fall for shallow-water rigs, the company must decide whether to idle capacity to defend pricing. It must also decide whether to scale back its commitment to deepwater rig construction projects. Finally, the firm wrestles with whether to pursue "turnkey" drilling contracts, in which it would provide a complete bundle of drilling services. Teaching Purpose: Illustrates the differences between concentrated and fragmented markets. Explores industry evolution caused by both technological change and new marketing practices. May be used with: (9-799-111) The Offshore Drilling Industry. HBS Number: 9-799-110 Type: Case (Field) Publication Date: 4/28/1999 Revision Date: 8/9/1999 Geographic Setting: Houston, TX Industry Setting: offshore drilling Number of Employees: 5,000 Gross Revenues: $1.5 billion revenues Event Year Start: 1999 Event Year End: 1999 Subjects: Capital investments; Economic analysis; Industry structure; Petroleum industry; Strategy formulation; Technological change Supplementary Materials: Teaching Note, (5-700-015), 7p, by Kenneth S. Corts
Source: Harvard
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R&R
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| 18 pp.
| Case
Author(s): Stevenson, Howard H.; Mossi, Jose-Carlos Publication Date: 11/19/1985 Revision Date: 11/15/1987 Product Type: Case (Field) Product Description: Outlines alternative mechanisms for getting into business. Shows the means by which an experienced entrepreneur can gain control over the necessary resources in order to lower the fixed costs of business entry. Provides a mechanism for discussing the role of experience, credibility, and contacts in the development of a nonbusiness venture. HBS Number: 9-386-019 Geographic Setting: New York Industry Setting: games Company Size: large Gross Revenues: $3 billion sales Event Year Start: 1984 Event Year End: 1984 Subjects: Capital costs; Development stage enterprises; Entrepreneurship; Toy industry Academic Discipline: Entrepreneurship Supplementary Materials: Teaching Note, (5-386-160), 5p, by Howard H. Stevenson, Jose-Carlos Jarillo Mossi; Teaching Note, (5-389-029), 6p, by Michael J. Roberts; Case Video, (9-802-802), 6 min, by Howard H. Stevenson, Amy Blitz
Source: Harvard
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R&D Comes to Services: Bank of Americas Pathbreaking Experiments
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| 12 pp.
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Author(s): Thomke, Stefan Publication Date: 04/01/2003 Product Type: Harvard Business Review Article Product Description: At the heart of business today lies a dilemma: Our economy is increasingly dependent on services, yet our innovation processes remain oriented toward products. In this article, Harvard Business School professor Stefan Thomke points out the challenges of applying the discipline of formal R&D processes to services. Most service companies have not established rigorous, ongoing R&D processes, Thomke says. But the author provides an in-depth look at a five-step process that Bank of America has used to create new service concepts for retail banking. The company has turned a set of its branches into, in effect, a laboratory where a corporate research team conducts service experiments with actual customers during regular business hours, measures results precisely and compares them with those of control branches, and pinpoints attractive innovations for broader rollout. The article describes the programs workings, its successes, and the obstacles the bank faced. The effort reveals an enormous amount about what a true R&D operation might look like inside a service business, he concludes. HBS Number: R0304E Subjects: Banking industry; Innovation; Management of change; Organizational change; Research & development; Service industries Academic Discipline: General management
Source: Harvard
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| 20 pp.
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Author(s): Thomke, Stefan Publication Date: 04/01/2003 Product Type: HBR OnPoint Article Product Description: This is an enhanced edition of HBR article R0304E, originally published in April 2003. HBR OnPoint articles include the full-text HBR article, plus a synopsis and annotated bibliography. At the heart of business today lies a dilemma: Our economy is increasingly dependent on services, yet our innovation processes remain oriented toward products. In this article, Harvard Business School professor Stefan Thomke points out the challenges of applying the discipline of formal R&D processes to services. Most service companies have not established rigorous, ongoing R&D processes, Thomke says. But the author provides an in-depth look at a five-step process that Bank of America has used to create new service concepts for retail banking. The company has turned a set of its branches into, in effect, a laboratory where a corporate research team conducts service experiments with actual customers during regular business hours, measures results precisely and compares them with those of control branches, and pinpoints attractive innovations for broader rollout. The article describes the programs workings, its successes, and the obstacles the bank faced. The effort reveals an enormous amount about what a true R&D operation might look like inside a service business, he concludes. HBS Number: 3426 Subjects: Banking industry; Innovation; Management of change; Organizational change; Research & development; Service industries Academic Discipline: General management
Source: Harvard
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R&R
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| 18 pp.
| Case
Author(s): Stevenson, Howard H.; Mossi, Jose-Carlos Jarillo Publication Date: 11/19/1985 Revision Date: 11/15/1987 Product Type: Case (Field) Publisher: Harvard Business School HBS Number: 386019 Geographic Setting: New York Gross Revenue: $3 billion sales Event Year Start: 1984 Event Year End: 1984 Subjects: Capital costs; Entrepreneurship; Development stage enterprises Academic Discipline: Entrepreneurship Supplementary Materials: Case Teaching Note, (386160), 4p, by Jose-Carlos Jarillo Mossi; Case Teaching Note, (389029), 6p, by Michael J. Roberts Product Description: Outlines alternative mechanisms for getting into business. Shows the means by which an experienced entrepreneur can gain control over the necessary resources in order to lower the fixed costs of business entry. Provides a mechanism for discussing the role of experience, credibility, and contacts in the development of a nonbusiness venture.
Source: Harvard
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R.J. Reynolds Tobacco Co.
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| 16 pp.
| Case
Author(s): Bruns, William J., Jr.; Nichols, Charles A., III Publication Date: 09/06/1990 Revision Date: 04/14/1993 Product Type: Case (Library) Product Description: Following the companys purchase as a part of a leveraged buyout, the new management team of R.J. Reynolds Tobacco Co. had to decide what to do about the build-up of excess inventory of its independent wholesale customers. The case introduces students to the problems that changing inventory levels can create in interpreting financial results. Also raises ethical issues about the effect of such practices on company management, investors, wholesalers, and ultimately customers. HBS Number: 9-191-038 Geographic Setting: North CarolinaIndustry Setting: cigarette manufacturingCompany Size: Fortune 500Gross Revenues: $7.1 billion 1988 sales Event Year Start: 1989Event Year End: 1989 Subjects: Accounting policies; Accounting procedures; Ethics; Financial reporting; Inventory management; Tobacco industry Academic Discipline: Accounting & control Supplementary Materials: Teaching Note, (5-193-064), 11p, by William J. Bruns Jr., Charles A. Nichols III
Source: Harvard
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R.R. Donnelley & Sons: The Digital Division
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| 20 pp.
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Author(s): Garvin, David A.; March, Artemis Publication Date: 01/12/1996 Revision Date: 03/13/2000 Product Type: Case (Field) Publisher: Harvard Business School HBS Number: 396154 Geographic Setting: Tennessee; Illinois Number of Employees: 41,000 Gross Revenue: $5 billion revenues Event Year Start: 1991 Event Year End: 1995 Subjects: Technology; Interdepartmental relations; Business models; Information systems; Disruptive innovation; Business process reengineering; Strategy Academic Discipline: General management Supplementary Materials: Case Teaching Note, (396377), 17p, by David A. Garvin Product Description: In June 1995, Barbara Schetter, VP and general manager of R.R. Donnelleys Digital Division, is struggling to gain acceptance from other groups and divisions at the printing giant. The Digital Division employs radically new technology digital printing presses and transactions management systems to deliver short-run, customized printing. But it is based on a completely different business model than Donnelleys traditional businesses and is finding it difficult to overcome informal resistance.
Source: Harvard
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R.R. Donnelley & Sons and Digital Technology 1995-97
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| 4 pp.
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Author(s): Burgelman, Robert A.; Bamford, Raymond S. Publication Date: 04/01/1997 Product Type: Case (Library) Publisher: Stanford University Product Description: For R.R. Donnelley & Sons, the period between 1995 and 1997 was marked by corporate restructuring, executive turnover, and an increasingly competitive environment. The emergence of the Internet and other digital technologies created threats, challenges, and possible opportunities for Donnelleys printing businesses. During 1995, Donnelley moved to improve its position by making technology-related acquisitions and forming the Digital Division. By early 1997, these acquired companies had been or were in the process of being spun-off or resold and the Digital Division had been shut down. HBS Number: SM43 Geographic Setting: Illinois, Tennessee Industry Setting: printing Company Size: Fortune 500 Number of Employees: 41,000 Gross Revenues: $5 billion revenues Event Year Start: 1995 Event Year End: 1997 Subjects: Corporate strategy; High technology products; Implementation; Information systems; Market entry; Printing; Technological change Academic Discipline: Competitive strategy
Source: Harvard
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R.R. Donnelley & Sons: The Digital Division
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| 20 pp.
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Author(s): Garvin, David A.; March, Artemis Publication Date: 01/12/1996 Revision Date: 03/13/2000 Product Type: Case (Field) Product Description: In June 1995, Barbara Schetter, VP and general manager of R.R. Donnelleys Digital Division, is struggling to gain acceptance from other groups and divisions at the printing giant. The Digital Division employs radically new technologydigital printing presses and transactions management systems--to deliver short-run, customized printing. But it is based in a completely different business model than Donnelleys traditional businesses, and is finding it difficult to overcome informal resistance. Teaching Purpose: Designed to allow students to explore a new business development process and understand the initial challenges different stages present, especially when radically new technology is involved. HBS Number: 9-396-154 Geographic Setting: Illinois, Tennessee Industry Setting: printing Number of Employees: 41,000 Gross Revenues: $5 billion revenues Event Year Start: 1991 Event Year End: 1995 Subjects: Business policy; Interdepartmental relations; Reengineering; Technology Academic Discipline: General management Supplementary Materials: Teaching Note, (5-396-377), 17p, by David A. Garvin
Source: Harvard
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RABOBANK NEDERLAND
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| 26 pp.
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Thibeault, A Nyenrode Business Universiteit Sprokholt, E M Nyenrode Business Universiteit Gouka, P Nyenrode University Distributor: ecch (www.ecch.com) Reference: 296-018-1 Language: English Category: Finance, Accounting and Control Data source: Field research Product Year: 1996 Geo location: Netherlands Industry: Banking Size: 580 local banks, 65 foreign offices Timing: 1995 Topics: Hedging strategy; Hedging translation risk; Financial instruments used for hedging; Cost, benefit trade-off of hedging; Interest rate parity, ppp; Capital account and credit rating; Accounting procedures Abstract: The fact that Rabobank Nederland operates 65 international offices in 29 countries, as well as subsidiaries or representative offices in many major cities around the world, creates a risk when the balance sheets and income statements of these foreign offices and foreign participating interests are translated from their local currencies into Dutch guilders. Translation risk exists due to the fact that exchange rates are not fixed. As a consequence, currency fluctuations have an effect on the net worths and results of these offices abroad, as well as the participating interests: their value may well increase or decrease. Rabobank Nederland uses the closing rate method (the average between bid and ask) with regard to the translation of these foreign financial results. As a result, a gain or loss is calculated on the banks net investment in the foreign offices and participating interests. In order to prevent the risk of fluctuations in the net equity value and results of these foreign offices and participating interests, Rabobank Nederland hedges its translation risk. However, so-called costs are involved in using derivatives for hedging. Rabobank currently uses foreign exchange forward contracts to hedge currency risk. Taking into account th
Source: ecch
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Race, Accountability, and the Achievement Gap (A)
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| 32 pp.
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Author(s): Mapp, Karen L.; Cheek Clayton, Tonika Publication Date: 08/29/2006 Product Type: Case (Field) Publisher: Public Education Leadership Project HBS Number: PEL043 Geographic Setting: Maryland Subjects: Organizational structure; Accountability; Diversity; Minority & ethnic groups; African Americans; Hispanic Americans Academic Discipline: Organizational Behavior & leadership Supplementary Materials: Supplement, (PEL044), 20p; Video Supplement, (PEL045), 11p; Case Teaching Note, (PEL046), 15p Product Description: This is a PELP case study. In 2005, Montgomery County Public Schools (MCPS) leadership decided to take a hard look at issues of race and institutional barriers impeding the progress of African American and Hispanic students. Examines how a large, urban public school district attempts to systemically address and eliminate the districts minority student achievement gap. The (A) case gives an overview of MCPS past efforts to address the district's minority student achievement gap leading up to July 2005. It shows how a school district with a long history of dealing with racial issues and the minority achievement gap continues to grapple with many of the same issues related to access, equity and belief systems. Picking up where the (A) case ends, the (B) case examines MCPS' new approach and specific efforts to narrow the district's achievement gap through data utilization, accountability mechanisms, and professional development after July 2005. The (B) case also details the leadership team's challenges in communicating about race. It is accompanied by a video supplement of MCPS Superintendent Jerry Weast speaking explicitly about race and the achievement gap to MCPS administrators.
Source: Harvard
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| 32 pp.
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Author(s): Mapp, Karen L.; Thomas, David A.; Cheek Clayton, Tonika Publication Date: 08/29/2006 Product Type: Case (Field) HBS Number: 9-PEL-043 Geographic Setting: Maryland Industry Setting: Education industry Subjects: Accountability; African Americans; Diversity; Education; Hispanic Americans; Minority & ethnic groups; Organizational structure; Public schools; Racial segregation; Students Academic Discipline: Organizational behavior & leadership Supplementary Materials: Supplement (Field), (9-PEL-044), 20p, by Karen L. Mapp, David A. Thomas, Tonika Cheek Clayton; Case Video, DVD, (9-PEL-045), 11p, by Karen L. Mapp, David A. Thomas, Tonika Cheek Clayton Product Description: In 2005, Montgomery County Public Schools (MCPS) leadership decided to take a hard look at issues of race and institutional barriers impeding the progress of African American and Hispanic students. Examines how a large, urban public school district attempts to systemically address and eliminate the districts minority student achievement gap. The (A) case gives an overview of MCPS past efforts to address the district's minority student achievement gap leading up to July 2005. It shows how a school district with a long history of dealing with racial issues and the minority achievement gap continues to grapple with many of the same issues related to access, equity and belief systems. Picking up where the (A) case ends, the (B) case examines MCPS' new approach and specific efforts to narrow the district's achievement gap through data utilization, accountability mechanisms, and professional development after July 2005. The (B) case also details the leadership team's challenges in communicating about race. It is accompanied by a video supplement of MCPS Superintendent Jerry Weast speaking explicitly about race and the achievement gap to MCPS administrators.
Source: Harvard
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Race, Accountability, and the Achievement Gap (B)
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| 20 pp.
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Author(s): Mapp, Karen L.; Cheek Clayton, Tonika Publication Date: 08/31/2006 Product Type: Supplement (Field) Publisher: Public Education Leadership Project HBS Number: PEL044 Subjects: Organizational structure; Accountability; Diversity; Minority & ethnic groups; African Americans; Hispanic Americans Academic Discipline: Organizational Behavior & leadership Supplementary Materials: Video Supplement, (PEL045), 11p, by Karen L. Mapp,David A. Thomas,Tonika Cheek Clayton; Case Teaching Note, (PEL046), 15p, by Karen L. Mapp,David A. Thomas,Tonika Cheek-Clayton Product Description: This is a PELP case study. Supplements the (A) case.
Source: Harvard
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| 20 pp.
| Case
Author(s): Mapp, Karen L.; Thomas, David A.; Cheek Clayton, Tonika Publication Date: 08/31/2006 Revision Date: 08/31/2006 Product Type: Supplement (Field) HBS Number: 9-PEL-044 Industry Setting: Education industry Subjects: Accountability; African Americans; Diversity; Education; Hispanic Americans; Minority & ethnic groups; Organizational structure; Public schools; Racial segregation; Students Academic Discipline: Organizational behavior & leadership Product Description: An abstract is not available for this product. Must be used with: (9-PEL-043) Race, Accountability, and the Achievement Gap (A); (9-PEL-045) Race, Accountability, and the Achievement Gap (B): Video Remarks by Dr. Jerry Weast, Adminstrative and Supervisory Staff Meeting, September 14, 2005, DVD.
Source: Harvard
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Racing for Growth: An Interview with PerkinElmers Greg Summe
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| 8 pp.
| Article
Author(s): Summe, Greg; Heimbouch, Hollis Publication Date: 11/01/2000 Product Type: Harvard Business Review Article Product Description: By the time Greg Summe joined EG&G in 1998, the company badly needed to shed the weight of past glories and rediscover the technological innovation that had been at its heart. First as president and COO and later as chairman and CEO, Summe applied a cool rationalism to the companys strategy and paid close attention to preparing its people for a new competitive environment. The result, less than three years later, is PerkinElmer, a high-tech darling whose stock has more than tripled since Summes arrival. The first task, he says, was establishing more ambitious performance goals, specific metrics and rewards, and more accountability. The company also consolidated its 31 businesses into four strategic business units, integrated sales forces, shifted production to the Far East, developed a corporatewide materials-purchasing program, and raised profit and growth goals. It established four rigorous, corporatewide processes: goal setting to drive strategy; a leadership and organizational review to develop talent; an annual operating plan to set performance goals; and a procurement, quality, and productivity program for continuous improvement. HBS Number: R00607 Subjects: Corporate reorganization; Corporate strategy; Growth strategy; High technology; Interviews; Reorganization Academic Discipline: Competitive strategy
Source: Harvard
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Radiant Cosmetics: Whats in a Pout?
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| 21 pp.
| Case
Author(s): Pozen, Robert C.; Hammond, Mary Ellen Publication Date: 07/20/2009 Revision Date: 08/03/2010 Product Type: Case (Gen Exp) Publisher: Harvard Business School HBS Number: 310003 Event Year Start: 2008 Subjects: Intellectual capital; Patents; Trademarks; International business; Advertising; Distribution; New product marketing Academic Discipline: General management Supplementary Materials: Case Teaching Note, (310130), 5p, by Robert C. Pozen, Mary Ellen Hammond Product Description: In 2006, Radiant Cosmetics president and CEO, Margaret Clark was contemplating the launch of a new, lip-plumping product called Four Carat Pout. Clark faced many decisions concerning the launch: marketing the product as a luxury brand or a retail item; how to position the product as a possible starting point for an expanded anti-aging line; and how to market and distribute the product internationally, particularly in France. Issues of intellectual property were also essential to the launch: in the past, Radiant had faced problems with cosmetic counterfeits. With the launch of the new product Four Carat Pout, Clark needed to decide whether to pursue patents, copyrights and/or trademarks for various aspects of the new product. The case focuses on the interplay between marketing strategies and intellectual property issues in international fashion products.
Source: Harvard
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| 21 pp.
| Case
Author(s): Pozen, Robert C.; Hammond, Mary Ellen Publication Date: 07/20/2009 Revision Date: 08/03/2010 Product Type: Case (Gen Exp) Publisher: Harvard Business School HBS Number: 310003 Event Year Start: 2008 Subjects: Intellectual capital; Patents; Trademarks; International business; Advertising; Distribution; New product marketing Academic Discipline: General management Supplementary Materials: Case Teaching Note, (310130), 5p, by Robert C. Pozen, Mary Ellen Hammond Product Description: In 2006, Radiant Cosmetics president and CEO, Margaret Clark was contemplating the launch of a new, lip-plumping product called Four Carat Pout. Clark faced many decisions concerning the launch: marketing the product as a luxury brand or a retail item; how to position the product as a possible starting point for an expanded anti-aging line; and how to market and distribute the product internationally, particularly in France. Issues of intellectual property were also essential to the launch: in the past, Radiant had faced problems with cosmetic counterfeits. With the launch of the new product Four Carat Pout, Clark needed to decide whether to pursue patents, copyrights and/or trademarks for various aspects of the new product. The case focuses on the interplay between marketing strategies and intellectual property issues in international fashion products.
Source: Harvard
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Radical Change, the Quiet Way
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| 20 pp.
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Author(s): Meyerson, Debra Publication Date: 10/01/2001 Product Type: Harvard Business Review Article Publisher: Harvard Business School Publishing HBS Number: R0109F Subjects: Interpersonal relations; Knowledge management; Managing professionals; Managerial behavior; Affirmative action; Employee attitude; Employee retention; Job satisfaction Academic Discipline: Organizational Behavior & leadership Product Description: This article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. At some point, many managers yearn to confront assumptions, practices, or values in their organizations that they feel are counterproductive or even downright wrong. Yet, they can face an uncomfortable dilemma: If they speak out too loudly, resentment may build toward them; if they remain silent, resentment will build inside them. Is there any way, then, to rock the boat without falling out of it? In 15 years of research, professor Debra Meyerson has observed hundreds of professionals who have dealt with this problem by working behind the scenes, engaging in a subtle form of grassroots leadership. She calls them tempered radicals because they effect significant changes in moderate ways. Meyerson has identified four incremental approaches that managers can quietly use to create lasting cultural change. Most subtle is disruptive self-expression in dress, office decor, or behavior, which can slowly change an unproductive atmosphere as people increasingly notice and emulate it. By using verbal jujitsu, an individual can redirect the force of an insensitive statement or action to improve the situation. Variable-term opportunists spot, create, and capitalize on short- and long-term chances for change. And through strategic alliance building,
Source: Harvard
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| 20 pp.
| Article
Author(s): Meyerson, Debra Publication Date: 10/01/2001 Product Type: Harvard Business Review Article Publisher: Harvard Business School Publishing HBS Number: R0109F Subjects: Interpersonal relations; Knowledge management; Managing professionals; Managerial behavior; Affirmative action; Employee attitude; Employee retention; Job satisfaction Academic Discipline: Organizational Behavior & leadership Product Description: This article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. At some point, many managers yearn to confront assumptions, practices, or values in their organizations that they feel are counterproductive or even downright wrong. Yet, they can face an uncomfortable dilemma: If they speak out too loudly, resentment may build toward them; if they remain silent, resentment will build inside them. Is there any way, then, to rock the boat without falling out of it? In 15 years of research, professor Debra Meyerson has observed hundreds of professionals who have dealt with this problem by working behind the scenes, engaging in a subtle form of grassroots leadership. She calls them tempered radicals because they effect significant changes in moderate ways. Meyerson has identified four incremental approaches that managers can quietly use to create lasting cultural change. Most subtle is disruptive self-expression in dress, office decor, or behavior, which can slowly change an unproductive atmosphere as people increasingly notice and emulate it. By using verbal jujitsu, an individual can redirect the force of an insensitive statement or action to improve the situation. Variable-term opportunists spot, create, and capitalize on short- and long-term chances for change. And through strategic alliance building,
Source: Harvard
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Radical Change, the Quiet Way (HBR OnPoint Enhanced Edition)
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| 20 pp.
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Author(s): Meyerson, Debra Publication Date: 10/01/2001 Product Type: HBR OnPoint Article HBS Number: 7923 Subjects: Affirmative action; Employee attitude; Employee retention; Interpersonal relations; Job satisfaction; Knowledge management; Management of professionals; Managerial behavior Academic Discipline: Organizational behavior & leadership Product Description: This is an enhanced edition of the HBR reprint R0109F, originally published in September 2001. HBR OnPoint articles save you time by enhancing an original Harvard Business Review article with an overview that draws out the main points and an annotated bibliography that points you to related resources. This enables you to scan, absorb, and share the management insights with others. At some point, many managers yearn to confront assumptions, practices, or values in their organizations that they feel are counterproductive or even downright wrong. Yet they can face an uncomfortable dilemma: If they speak out too loudly, resentment may build toward them; if they remain silent, resentment will build inside them. Is there any way, then, to rock the boat without falling out of it? In 15 years of research, professor Debra Meyerson has observed hundreds of professionals who have dealt with this problem by working behind the scenes, engaging in a subtle form of grassroots leadership. She calls them tempered radicals because they effect significant changes in moderate ways. Meyerson has identified four incremental approaches that managers can quietly use to create lasting cultural change. Most subtle is disruptive self-expression in dress, office decor, or behavior, which can slowly change an unproductive atmosphere as people increasingly notice and emulate it. By using verbal jujitsu, an individual can redirect the force of an insensitive statement or action to improve the situation. Variable-term oppor
Source: Harvard
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Radical Collaboration: IBM Microelectronics Joint Development Alliances
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| 21 pp.
| Case
Author(s): Shih, Willy; Pisano, Gary Publication Date: 02/15/2008 Revision Date: 11/25/2008 Product Type: Color Case HBS Number: 608121 Event Year Start: 1990 Event Year End: 2008 Subjects: Alliances; Corporate strategy; Global business; Innovation; Market evolution; Technological change; Technological planning; Technology Academic Discipline: General management Supplementary Materials: Teaching Note, (5-608-122), 14p, by Willy Shih, Andrew King Product Description: IBMs Radical Collaboration model has been an innovative approach to meeting the challenges of the huge R&D and capital investments that are needed to stay competitive in the global semiconductor industry. This model has required a rethinking of what is proprietary, and what is shared, and where do the boundaries of cooperation end and competition begin. IBM and its partners have managed to stay competitive at, for example, the 45 nm mode, at a far lower cost than firms that go it alone, and there is a large benefit from a larger funnel of ideas and diverse points of view. It also reshapes what firms can use to build competitive advantage, or it necessitates a rethinking at least.
Source: Harvard
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| 21 pp.
| Case
Author(s): Shih, Willy; Pisano, Gary Publication Date: 02/15/2008 Revision Date: 11/25/2008 Product Type: Color Case HBS Number: 608121 Event Year Start: 1990 Event Year End: 2008 Subjects: Alliances; Corporate strategy; Global business; Innovation; Market evolution; Technological change; Technological planning; Technology Academic Discipline: General management Supplementary Materials: Teaching Note, (5-608-122), 14p, by Willy Shih, Andrew King Product Description: IBMs Radical Collaboration model has been an innovative approach to meeting the challenges of the huge R&D and capital investments that are needed to stay competitive in the global semiconductor industry. This model has required a rethinking of what is proprietary, and what is shared, and where do the boundaries of cooperation end and competition begin. IBM and its partners have managed to stay competitive at, for example, the 45 nm mode, at a far lower cost than firms that go it alone, and there is a large benefit from a larger funnel of ideas and diverse points of view. It also reshapes what firms can use to build competitive advantage, or it necessitates a rethinking at least.
Source: Harvard
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| 21 pp.
| Case
Author(s): Shih, Willy; Pisano, Gary Publication Date: 02/15/2008 Revision Date: 11/25/2008 Product Type: Color Case HBS Number: 608121 Event Year Start: 1990 Event Year End: 2008 Subjects: Alliances; Corporate strategy; Global business; Innovation; Market evolution; Technological change; Technological planning; Technology Academic Discipline: General management Supplementary Materials: Teaching Note, (5-608-122), 14p, by Willy Shih, Andrew King Product Description: IBMs Radical Collaboration model has been an innovative approach to meeting the challenges of the huge R&D and capital investments that are needed to stay competitive in the global semiconductor industry. This model has required a rethinking of what is proprietary, and what is shared, and where do the boundaries of cooperation end and competition begin. IBM and its partners have managed to stay competitive at, for example, the 45 nm mode, at a far lower cost than firms that go it alone, and there is a large benefit from a larger funnel of ideas and diverse points of view. It also reshapes what firms can use to build competitive advantage, or it necessitates a rethinking at least.
Source: Harvard
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| 21 pp.
| Case
Author(s): Shih, Willy; Pisano, Gary Publication Date: 02/15/2008 Revision Date: 11/25/2008 Product Type: Color Case HBS Number: 608121 Event Year Start: 1990 Event Year End: 2008 Subjects: Alliances; Corporate strategy; Global business; Innovation; Market evolution; Technological change; Technological planning; Technology Academic Discipline: General management Supplementary Materials: Teaching Note, (5-608-122), 14p, by Willy Shih, Andrew King Product Description: IBMs Radical Collaboration model has been an innovative approach to meeting the challenges of the huge R&D and capital investments that are needed to stay competitive in the global semiconductor industry. This model has required a rethinking of what is proprietary, and what is shared, and where do the boundaries of cooperation end and competition begin. IBM and its partners have managed to stay competitive at, for example, the 45 nm mode, at a far lower cost than firms that go it alone, and there is a large benefit from a larger funnel of ideas and diverse points of view. It also reshapes what firms can use to build competitive advantage, or it necessitates a rethinking at least.
Source: Harvard
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| 21 pp.
| Case
Author(s): Shih, Willy; Pisano, Gary Publication Date: 02/15/2008 Revision Date: 11/25/2008 Product Type: Color Case HBS Number: 608121 Event Year Start: 1990 Event Year End: 2008 Subjects: Alliances; Corporate strategy; Global business; Innovation; Market evolution; Technological change; Technological planning; Technology Academic Discipline: General management Supplementary Materials: Teaching Note, (5-608-122), 14p, by Willy Shih, Andrew King Product Description: IBMs Radical Collaboration model has been an innovative approach to meeting the challenges of the huge R&D and capital investments that are needed to stay competitive in the global semiconductor industry. This model has required a rethinking of what is proprietary, and what is shared, and where do the boundaries of cooperation end and competition begin. IBM and its partners have managed to stay competitive at, for example, the 45 nm mode, at a far lower cost than firms that go it alone, and there is a large benefit from a larger funnel of ideas and diverse points of view. It also reshapes what firms can use to build competitive advantage, or it necessitates a rethinking at least.
Source: Harvard
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| 21 pp.
| Case
Author(s): Shih, Willy; Pisano, Gary Publication Date: 02/15/2008 Revision Date: 11/25/2008 Product Type: Color Case HBS Number: 608121 Event Year Start: 1990 Event Year End: 2008 Subjects: Alliances; Corporate strategy; Global business; Innovation; Market evolution; Technological change; Technological planning; Technology Academic Discipline: General management Supplementary Materials: Teaching Note, (5-608-122), 14p, by Willy Shih, Andrew King Product Description: IBMs Radical Collaboration model has been an innovative approach to meeting the challenges of the huge R&D and capital investments that are needed to stay competitive in the global semiconductor industry. This model has required a rethinking of what is proprietary, and what is shared, and where do the boundaries of cooperation end and competition begin. IBM and its partners have managed to stay competitive at, for example, the 45 nm mode, at a far lower cost than firms that go it alone, and there is a large benefit from a larger funnel of ideas and diverse points of view. It also reshapes what firms can use to build competitive advantage, or it necessitates a rethinking at least.
Source: Harvard
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| 21 pp.
| Case
Author(s): Shih, Willy; Pisano, Gary Publication Date: 02/15/2008 Revision Date: 11/25/2008 Product Type: Color Case HBS Number: 608121 Event Year Start: 1990 Event Year End: 2008 Subjects: Alliances; Corporate strategy; Global business; Innovation; Market evolution; Technological change; Technological planning; Technology Academic Discipline: General management Supplementary Materials: Teaching Note, (5-608-122), 14p, by Willy Shih, Andrew King Product Description: IBMs Radical Collaboration model has been an innovative approach to meeting the challenges of the huge R&D and capital investments that are needed to stay competitive in the global semiconductor industry. This model has required a rethinking of what is proprietary, and what is shared, and where do the boundaries of cooperation end and competition begin. IBM and its partners have managed to stay competitive at, for example, the 45 nm mode, at a far lower cost than firms that go it alone, and there is a large benefit from a larger funnel of ideas and diverse points of view. It also reshapes what firms can use to build competitive advantage, or it necessitates a rethinking at least.
Source: Harvard
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RADIO MIRCHI: A SUCCESS STORY
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| 4 pp.
| Case
Dhar, S; Agrawal, R; Johri, S; Parashar, S; Jangalwa, R Publisher: Prestige Institute of Management & Research Distributor: ecch (www.ecch.com) Reference: 506-008-1 Language: English Category: Marketing Data source: Field research Product Year: 2006 Geo location: Central India Industry: Service Size: Medium Timing: 2001 Topics: Service quality; Innovation; Niche market; Media mix; Brand building; Marketing strategy; Maintaining hype Abstract: The case evaluates the performance of Radio Mirchi, a leading FM private channel owned by Entertainment Network Ltd, a subsidiary of Times of India Group, which had rapidly diversified over the past few years into music and retail. The channel was launched in Indore with an aim to draw an audience from TV viewers, as radio is supposed to be more of a background entertainment media. The channel catered for the age group of 15-35 years, and to keep content crisp, lively, energetic and highly innovative, it banked on a mixture of predominantly musical programmes with popular Hindi and English numbers, which were appreciated by the student segment. At the time of the launch, there were only 10-12 advertisers but by the end of the eighth month it rose to 108. The promotional campaigns concentrated more on creating awareness through reinforcement advertisement and event marketing. With state-of-the-art technology, the channel was able to draw a tremendous response, yet the station head was concerned about the response for radio as a medium. He was not sure whether radio would attain international standards and carve a niche for a media mix as there were discriminating regulations for the private players. However, the station head was optimistic and believed that the radical side of radio had not been truly explored, and as it is an instant medium, the time taken from approval of an idea to the execution and airing is
Source: ecch
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Radio One, Inc.
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| 15 pp.
| Case
Author(s): Ruback, Richard S.; Fischer, Pauline Publication Date: 09/26/2000 Revision Date: 05/29/2003 Product Type: Case (Field) Product Description: Radio One (NYSE: ROIA and RIOAK), the largest radio group targeting African-Americans in the country, had the opportunity to acquire 12 urban stations in the top 50 markets from Clear Channel Communications, Inc. (NYSE: CCU) in the winter of 2000. The stations were being sold by Clear Channel Communications, Inc. to obtain Federal Communications Commission (FCC) approval for its acquisition of AMFM, Inc. (NYSE: AFM). Radio One was also negotiating the acquisition of nine stations in Charlotte, NC; Augusta, GA; and Indianapolis, ID. The proposed acquisitions would double the size of Radio One. The case focuses on the strategic and financial evaluation of the proposed acquisitions. Teaching Purpose: Provides students the opportunity to forecast the cash flows associated with the proposed acquisitions and to value those projections using discounted cash flows as well as transaction and trading multiples. HBS Number: 9-201-025 Geographic Setting: Washington, DCIndustry Setting: radioGross Revenues: $81.7 million revenues Event Year Start: 1999Event Year End: 1999 Subjects: Acquisitions; Broadcasting industry; Mergers; Present value; Valuation Academic Discipline: Finance Supplementary Materials: Teaching Note, (5-201-027), 14p, by Richard S. Ruback
Source: Harvard
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RADIOFOCUS: A FM WITH A DIFFERENCE
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| 3 pp.
| Case
Dhar, S Nirma University Negi, D Nirma University Kasundra, V Nirma University Patel, R Nirma University Khan, A M Nirma University Distributor: ecch (www.ecch.com) Reference: 509-034-1 Language: English Category: Marketing Data source: Field research Product Year: 2009 Geo location: Western India Industry: Service Size: Middle Timing: 2007 Topics: Brand positioning; Target segment; Mental mapping Abstract: This case is about RadioFocus, a private FM radio station. In 2005, with the government of India announcing a new FM policy, 338 licences were awarded in 91 cities. These licences were on a revenue sharing basis. The companies were eligible only if they were having a net worth of Rs100 million. As a result many big houses entered the industry. Manning of too many stations for a fairly new industry, retention and escalating costs became the baffling questions. In such a scenario, content differentiation and positioning in the minds of the listener was a challenge for the FM players. Moreover, the role of Broadcasting Engineering Consulting of India Ltd was very important, since in the capacity of an intermediate body it intervened, right from allocating the frequency until it got to air, thereby not giving much autonomy to the FM channels. In October 2007, RadioFocus after having successful launches in all metros at Mumbai, Delhi, Bangalore, Calcutta, Chennai and Pune decided to enter Hyderabad amidst five big players that had already made their presence felt in the city. One of them, Radio Hot, had been in existence for 6 years with a huge listenership base, since it catered to all segments. In fact, people were identifying FM with Radio Hot. So creating a niche for itself was not an easy job for RadioFocus. The case highlights the various strategies RadioFocus adopted for launching the channel.
Source: ecch
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Radiohead: Music at Your Own Price (A)
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| 7 pp.
| Case
Author(s): Elberse, Anita; Bergsman, Jason Publication Date: 05/01/2008 Revision Date: 09/14/2009 Product Type: Case (Library) HBS Number: 9-508-110 Industry Setting: Media; Music industry; Telecommunications industry Number of Employees: 5 Event Year Start: 2007 Event Year End: 2007 Subjects: Distribution; Innovation; Marketing; Pricing; Product introduction Academic Discipline: Marketing Supplementary Materials: Supplement (Field), (508111), 2p, by Anita Elberse, Jason Bergsman; Teaching Note, (5-509-070), 23p, by Anita Elberse Product Description: In October 2007, the British band Radiohead caused a stir when it announced it would allow customers to decide how much to pay for its new album, released exclusively as a digital download and available only from the bands own web site. The pricing plan represented a significant break from the industry standard of fixed prices for music, typically 99 cents for individual songs and upward of $9.99 for complete albums. How viable is such a name-your-own-pricing plan? And what does Radioheads move say about the future of the music industry?
Source: Harvard
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RAFFLES INTERNATIONAL: POSITIONING THE ACQUIRED SWISSOTEL BRAND
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| 8 pp.
| Case
Smith, R A; Goodwin, N; ONeil, E Publisher: Asian Business Case Centre Distributor: ecch (www.ecch.com) Reference: 505-037-1 Language: English Category: Marketing Data source: Field research Product Year: 2005 Version Date: 5 November 2004 Geo location: Worldwide Industry: Hospitality, hotels Size: 39 hotels Timing: 2001 Topics: Brand strategy; Product offering; Sales promotion; Marketing strategy; Cross promotion; Integration; Positioning; Segmentation; International markets; Hospitality; Business strategy; International strategy Abstract: This case, set in May 2001, finds Diana Ee-Tan, Senior Vice President of Marketing for Singapore-based Raffles International Limited, considering how to position a recently acquired brand within the Raffles International family. Over the preceding decade, Raffles International had built its Raffles Hotels and Resorts brand into one of the world?s premier purveyors of luxury accommodations and lifestyles with particular strength in Southeast Asia. In April 2001, Raffles International acquired the international deluxe business chain Swissotel Hotels and Resorts, which appealed to business travellers and had a broader geographic reach. Ee-Tan now faced the challenges of positioning these two brands relative to one another, deciding what degree of brand integration was appropriate and communicating the branding message to customers, the industry and the general public.
Source: ecch
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RAFFLES: BRANDING A HISTORIC HOTEL
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| 18 pp.
| Case
Henderson, J C; Goodwin, N Publisher: Asian Business Case Centre Distributor: ecch (www.ecch.com) Reference: 505-036-1 Language: English Category: Marketing Data source: Published sources Product Year: 2005 Version Date: 21 December 2004 Geo location: Singapore Industry: Hospitality Size: Single hotel Timing: 1991 Topics: Marketing strategy; Segmentation; Positioning; International markets; Local market; Hospitality; Tourism; Branding; Sales promotion; Retailing; Historic conservation; Heritage tourism Abstract: This case, set in 1991, illustrates the challenges of branding and management for a hotel that was both a commercial enterprise and a historical and cultural landmark. The world renowned Raffles Hotel Singapore, founded in 1887, was famous for its history and its British colonial style. Faced with more modern competition, Raffles suffered alarmingly low occupancy rates and fell into disrepair in the 1970s and 1980s. Seeking to recapture its former grandeur and recreate the atmosphere of its 1920s heyday, the hotel closed its doors in 1989 for a 30-month, S$160 million restoration and redevelopment project. This project would also add new facilities, including restaurants, a theatre and a shopping arcade, adjoining the hotel and built in the same style. As the reopening approached, the hotel?s management had to ensure the project?s financial success while managing the hotel as a national monument and public interest site.
Source: ecch
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RailTex, Inc. (A)
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| 22 pp.
| Case
Author(s): Berg, Norman A.; Weber, James Publication Date: 09/16/1994 Revision Date: 03/28/1995 Product Type: Case (Field) Publisher: Harvard Business School HBS Number: 395033 Geographic Setting: Canada; Texas; Mexico Number of Employees: 500 Gross Revenue: $40 million revenues Event Year Start: 1992 Event Year End: 1992 Subjects: Organizational culture; Decentralization Academic Discipline: General management Supplementary Materials: Case Teaching Note, (397027), 5p, by Norman A. Berg, Judith Maas; Video Supplement, (897504), 0p, by Norman A. Berg Product Description: By 1992, RailTex, Inc., had acquired and was operating 23 geographically separate short-line railroads (feeder lines for larger railroads) in Mexico, Canada, and primarily in the United States. Founded in 1977 with $500,000 of capital as a railcar leasing company, the company began buying and operating short-line railroads in 1984. Since 1988, revenues have increased an average of 35% per year, up to $39 million in 1992, a growth rate far outstripping that of the old, mature railroad industry as a whole. Bruce Flohr, the founder, believed the companys success was due largely to his decentralized management system and emphasis on cost controls and marketing.
Source: Harvard
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| 22 pp.
| Case
Author(s): Berg, Norman A.; Weber, James B. Publication Date: 09/16/1994 Revision Date: 03/28/1995 Product Type: Case (Field) Product Description: By 1992, RailTex, Inc., had acquired and was operating 23 geographically separate short-line railroads (feeder lines for larger railroads) in Mexico, Canada, and primarily in the United States. Founded in 1977 with $500,000 of capital as a railcar leasing company, the company began buying and operating short-line railroads in 1984. Since 1988, revenues have increased an average of 35% per year, up to $39 million in 1992, a growth rate far outstripping that of the old, mature railroad industry as a whole. Bruce Flohr, the founder, believed the companys success was due largely to his decentralized management system and emphasis on cost controls and marketing. HBS Number: 9-395-033 Geographic Setting: Texas, Canada, and Mexico Industry Setting: short-line railroads Number of Employees: 500 Gross Revenues: $40 million revenues Event Year Start: 1992 Event Year End: 1992 Subjects: Corporate culture; Decentralization; Growth strategy; Railroads Academic Discipline: General management Supplementary Materials: Case Video, (9-897-504), 12 min, by Norman A. Berg; Teaching Note, (5-397-027), 5p, by Norman A. Berg, Judith Maas
Source: Harvard
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Raiser Senior Services The Stratford (A)
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| 28 pp.
| Case
Author(s): Bowen, H. Kent; Wagonfeld, Alison Berkley Publication Date: 08/30/2002 Product Type: Case (Field) Publisher: Harvard Business School HBS Number: 603013 Geographic Setting: California Number of Employees: 80 Gross Revenue: $4 million revenues Event Year Start: 2002 Event Year End: 2002 Subjects: Costs; Operations; Liability; Ethics; Service management; Age groups; Small & medium-sized enterprises; Family-owned businesses Academic Discipline: Operations management Supplementary Materials: Supplement, (603014), 1p, by Alison Berkley Wagonfeld Product Description: Focuses on modifying operations to increase profitability at an upscale senior care facility in California. Jennifer Raiser, president of Raiser Senior Services, opened the Stratford in 1992 as a high-end, continuing-care retirement community. Ten years later, the Stratford was known as one of the most prestigious senior care communities in the Bay Area, but management struggled to keep the facility from losing money each year. Raiser and her management team were finding it difficult to raise the monthly fees each year to match the increasing costs of providing services to the aging residents. As a result, the team needed to find ways to take costs out of running the business. Contains an in-depth review of the operations associated with the primary expense categories health care and dining services allowing students to find specific opportunities for savings.
Source: Harvard
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| 28 pp.
| Case
Author(s): Bowen, H. Kent; Wagonfeld, Alison Berkley Publication Date: 08/30/2002 Product Type: Case (Field) Publisher: Harvard Business School HBS Number: 603013 Geographic Setting: California Number of Employees: 80 Gross Revenue: $4 million revenues Event Year Start: 2002 Event Year End: 2002 Subjects: Costs; Operations; Liability; Ethics; Service management; Age groups; Small & medium-sized enterprises; Family-owned businesses Academic Discipline: Operations management Supplementary Materials: Supplement, (603014), 1p, by Alison Berkley Wagonfeld Product Description: Focuses on modifying operations to increase profitability at an upscale senior care facility in California. Jennifer Raiser, president of Raiser Senior Services, opened the Stratford in 1992 as a high-end, continuing-care retirement community. Ten years later, the Stratford was known as one of the most prestigious senior care communities in the Bay Area, but management struggled to keep the facility from losing money each year. Raiser and her management team were finding it difficult to raise the monthly fees each year to match the increasing costs of providing services to the aging residents. As a result, the team needed to find ways to take costs out of running the business. Contains an in-depth review of the operations associated with the primary expense categories health care and dining services allowing students to find specific opportunities for savings.
Source: Harvard
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| 28 pp.
| Case
Author(s): Bowen, H. Kent; Wagonfeld, Alison Berkley Publication Date: 08/30/2002 Product Type: Case (Field) Product Description: Focuses on modifying operations to increase profitability at an upscale senior care facility in California. Jennifer Raiser, president of Raiser Senior Services, opened The Stratford in 1992 as a high-end, continuing-care retirement community. Ten years later, The Stratford was known as one of the most prestigious senior care communities in the Bay Area, but management struggled to keep the facility from losing money each year. Raiser and her management team were finding it difficult to raise the monthly fees each year to match the increasing costs of providing services to the aging residents. As a result, the team needed to find ways to take costs out of running the business. Contains an in-depth review of the operations associated with the primary expense categories health care and dining services allowing students to find specific opportunities for savings. Students are also asked to think about the ethical tradeoffs and potential liability issues associated with cutting costs at a senior care facility. Teaching Purpose: Explores methods of improving operations in a high-end service business. Invites students to think about the unique challenges of providing care to aging seniors. HBS Number: 9-603-013 Geographic Setting: San Mateo, CA Industry Setting: health services Number of Employees: 80 Gross Revenues: $4 million revenues Event Year Start: 2002 Event Year End: 2002 Subjects: Age; Costs; Ethics; Family owned businesses; Health care; Health services; Liability; Operations management; Service management; Small business Academic Discipline: Operations management Supplementary Materials: Supplement (Field), (9-603-014), 1p, by H. Kent Bowen, Alison Berkley Wagonfeld
Source: Harvard
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| 28 pp.
| Case
Author(s): Bowen, H. Kent; Wagonfeld, Alison Berkley Publication Date: 08/30/2002 Product Type: Case (Field) Publisher: Harvard Business School HBS Number: 603013 Geographic Setting: California Number of Employees: 80 Gross Revenue: $4 million revenues Event Year Start: 2002 Event Year End: 2002 Subjects: Costs; Operations; Liability; Ethics; Service management; Age groups; Small & medium-sized enterprises; Family-owned businesses Academic Discipline: Operations management Supplementary Materials: Supplement, (603014), 1p, by Alison Berkley Wagonfeld Product Description: Focuses on modifying operations to increase profitability at an upscale senior care facility in California. Jennifer Raiser, president of Raiser Senior Services, opened the Stratford in 1992 as a high-end, continuing-care retirement community. Ten years later, the Stratford was known as one of the most prestigious senior care communities in the Bay Area, but management struggled to keep the facility from losing money each year. Raiser and her management team were finding it difficult to raise the monthly fees each year to match the increasing costs of providing services to the aging residents. As a result, the team needed to find ways to take costs out of running the business. Contains an in-depth review of the operations associated with the primary expense categories health care and dining services allowing students to find specific opportunities for savings.
Source: Harvard
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Raising Haier
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| 12 pp.
| Article
Author(s): Ruimin, Zhang Publication Date: 02/01/2007 Product Type: Harvard Business Review Article HBS Number: R0702J Subjects: Morale; Operations management; Organizational behavior & leadership; Organizational structure; Supervision; Work ethic; Work force optimization Academic Discipline: Organizational behavior & leadership Product Description: Zhang Ruimins leadership of the renowned Haier Group began before the Chinese company even carried that name. More than 20 years ago, Zhang was appointed director of the Qingdao Refrigerator Factory, which faced enormous debt and didnt seem likely to survive, let alone prosper. The main challenge in those early days was boosting the morale of his workers, who had gone unpaid for months and grown deeply dispirited. Zhang borrowed money so he could catch up on payroll and make other improvements and his employees took heart. Once he had won their goodwill, Zhang explains in this first-person account, he started demanding good work. There was very little discipline in the factory at that point. Rules and regulations existed in writing but had never been seriously upheld. Zhang guaranteed the payment of salaries, but only on the condition that people obeyed the policies he established some as simple as Stealing company property is prohibited. Those who violated factory rules could be given demerits or even deprived of factory membership (that is, no longer allowed to be part of the company's collective ownership). Far from intimidating employees, this boost in discipline gave people a sense of security and hope. Now that Haier is a world-class operation competing in global markets, Zhang's focus as chief executive has shifted from setting a strong example to giving employees room to make their own decisions and realize their goals. To that end, he is striving to create an organizational structure that is as flat and has as few bou
Source: Harvard
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Rakuten
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| 22 pp.
| Case
Author(s): McFarlan, F. Warren; McAfee, Andrew P.; Eisenmann, Thomas R.; Egawa, Masako Publication Date: 10/05/2004 Revision Date: 12/14/2005 Product Type: Case (Field) Product Description: Rakuten, a native Japanese, e-commerce start-up and highly successful company, is expanding into new categories and new countries. It must figure out how to continue its trajectory of growth and profitability. A rewritten version of an earlier case. HBS Number: 9-305-050 Geographic Setting: Japan Industry Setting: Internet & online services industries; E-commerce Number of Employees: 200 Gross Revenues: $1.5 billion revenues Event Year Start: 2004 Event Year End: 2004 Subjects: Electronic commerce; Financial services; Information technology; International business; Profitability; Travel Academic Discipline: Competitive strategy Supplementary Materials: Teaching Note, (5-306-011), 4p, by F. Warren McFarlan
Source: Harvard
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RAMAKRISHNA MOTORS: A CASE OF AGRA FEEDER PLANT
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| 3 pp.
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Phatak, Y; Singh, M C; Krishnadu, C H; Chauhan Singh, P L Publisher: Prestige Institute of Management & Research Distributor: ecch (www.ecch.com) Reference: 105-026-1 Language: English Category: Finance, Accounting and Control Data source: Field research Product Year: 2005 Geo location: Central India Industry: Automobile industry Size: Medium Timing: 1998 Topics: Financial analysis; Investment decisions; Investment strategies Abstract: Ramakrishna Motors Ltd was one of India?s pioneers in vehicle manufacturing. It engaged in the manufacture of a wide range of products from general purpose engines to specialised multi-purpose vehicles. The company had established a plant at Agra with an investment of Rs 150 crores. The project was an ambitious venture to convert Agra into the Detroit of India. The project, however, failed to take off, due to the inability of the company to secure a licence for the manufacture of the proposed passenger car. The Agra plant, therefore, was converted into a feeder plant supplying parts for the companys main plant at Bangalore. The liberalisation policy meant the company faced stiff competition to its existing product line, it suffered losses and the Agra plant was severely under-utilised. The case provides an in-depth view of the company strategy, its financial aspects and implications. It also provides scope for analysis of the future plans of the plant. The objectives of the case are: (1) to throw light on the companys strategies and investment decisions; (2) to evaluate the financial repercussions of the company?s strategies; and (3) to help the students to evaluate the cost benefit equation of future proposals. The issues in the case are the investment decisions, the coping strategies and the future financial implications of proposed plans. The conceptual framework behind the issues needs to be discussed with t
Source: ecch
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Rambus Inc., 2004
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| 23 pp.
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Author(s): Yoffie, David B.; Freier, Debbie Publication Date: 06/03/2004 Revision Date: 01/12/2005 Product Type: Case (Library) Product Description: Examines the role of technology licensing in strategies for high-technology companies. In the 1990s, Rambus developed a revolutionary memory technology that would improve the ability of DRAMs to keep pace with ever-faster microprocessors. To commercialize the technology, Rambus licensed the technology to several DRAM vendors, who had to agree to allow Rambus to cross-license any improvements a licensee made to all other licensees. In its attempt to set the standard for the industry, Rambus faced competition from higher frequency versions of standard DRAMs; a consortium of DRAM manufacturers and systems companies, known as the SyncLink Consortium; and an alternative DRAM technology known as Double Data Rate SDRAM. Rambus relationship with Intel, the dominant producer of microprocessors, didnt prove as successful as either party would have liked. Even more devastating to Rambus was its litigation with several of its customers, the DRAM vendors, and a suit by the Federal Trade Commission. Although most of the lawsuits against Rambus had been dropped in 2004, Rambus needed a new strategy to rebuild its business for the future. Teaching Purpose: To discuss value capture strategies for new technologies (licensing, in particular). HBS Number: 9-704-500 Geographic Setting: GlobalIndustry Setting: semiconductorNumber of Employees: 221Gross Revenues: $118 million revenues Event Year Start: 2004Event Year End: 2004 Subjects: Competitive advantage; Intellectual property; Licensing; Litigation; Semiconductors; Standardization; Technology Academic Discipline: Competitive strategy
Source: Harvard
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Rambus, Inc.
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| 21 pp.
| Case
Author(s): Burgelman, Robert A.; Murthy, Vik; Staelin Publication Date: 03/01/2001 Revision Date: 04/13/2001 Product Type: Case (Field) Publisher: Stanford University Product Description: Examines the strategic position of Rambus, Inc. The company designs, develops, and licenses high-speed chip connection technology to enhance the performance and cost-effectiveness of computers, consumer electronics, and communication systems. The companys technology is integrated into dynamic random access memory (DRAM) chips and the logic devices that control them. Because Rambus did not manufacture chips, it was directly influenced by chip suppliers (such as Intel), who controlled the price and supply of DRAM chips and stood between Rambus and the OEMs that used these chips. A further complication for Rambus stemmed from the companys involvement in several costly legal battles with much larger competitors over the ownership of prevailing DRAM standards. Looks at the challenges facing Rambus in 2001 as it seeks to balance its interests with those of its business partners (including an increasingly strained relationship with its major partner, Intel) while maintaining a technological lead over its competitors and defending its intellectual property from legal attacks. HBS Number: SM82 Geographic Setting: Los Altos, CAIndustry Setting: electronics, semiconductors, memory chipsNumber of Employees: 166Gross Revenues: $72.3 million revenues Event Year Start: 2001Event Year End: 2001 Subjects: Competitive advantage; Computer industry; Consumer electronics; Intellectual property; Litigation Academic Discipline: Competitive strategy
Source: Harvard
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Rambus, Inc.: Commercializing the Billion Dollar Idea
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| 18 pp.
| Case
Author(s): Silverman, Brian S.; Huntsberger, Briana Publication Date: 01/24/2001 Revision Date: 02/14/2002 Product Type: Case (Library) Product Description: Rambus, Inc. was founded to develop a new type of high-speed memory chip technology to enable DRAMs to keep up with ever-faster microprocessors. After developing the technology, Rambus chose an unusual licensing approach to commercialize it. This case focuses on the challenges facing Rambus as it attempts to make its technology a new, dominant standard in PCs, video game consoles, and devices that use DRAMs. Teaching Purpose: To raise issues of commercialization of innovation, licensing, and the benefits and costs of industry consortia and standards bodies. Explores conflicting impulses toward cooperation and competition in relationships among rival firms. HBS Number: 9-701-056 Geographic Setting: CaliforniaIndustry Setting: semiconductorsNumber of Employees: 110Gross Revenues: $70 million revenues Event Year Start: 1997Event Year End: 2001 Subjects: Competition; Innovation; Licensing; Semiconductors; Standardization; Technology Academic Discipline: Competitive strategy
Source: Harvard
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Rambus, Inc.: Commercializing the Billion Dollar Idea (A)
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| 15 pp.
| Case
Author(s): Silverman, Brian S.; Huntsberger, Briana Publication Date: 06/22/2001 Revision Date: 02/14/2002 Product Type: Case (Library) Product Description: Rambus, Inc. was founded to develop a new type of high-speed memory chip technology to enable DRAMs to keep up with ever-faster microprocessors. After developing the technology, Rambus chose an unusual licensing approach to commercialize it. This case series describes the challenges facing Rambus as it attempts to make its technology a new, dominant standard in PCs, video game consoles, and devices that use DRAMs. Subsequent moves and countermoves are described. Teaching Purpose: To explore various issues, including commercialization of innovation, licensing, conflicting impulses toward cooperation and competition in relationships among rival firms. A rewritten version of an earlier case. HBS Number: 9-701-124 Geographic Setting: CaliforniaIndustry Setting: semiconductorsNumber of Employees: 110Gross Revenues: $70 million revenues Event Year Start: 1997Event Year End: 2001 Subjects: Competition; Innovation; Licensing; Semiconductors; Standardization; Technology Academic Discipline: Competitive strategy Supplementary Materials: Supplement (Library), (9-701-125), 5p, by Brian S. Silverman, Briana Huntsberger; Supplement (Library), (9-701-126), 7p, by Brian S. Silverman, Briana Huntsberger
Source: Harvard
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Randolph Mining Company
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| 10 pp.
| Case
Joseph M. Sulock The Randolph Mining Company (RMC) had to decide whether to develop a Colombian site containing coal or sell its rights to a competitor for $5 million. The sites value depended on a number of variables, including how long the Colombian government could be expected to honor its agreement and the future price of bituminous coal. The CFO in charge of compiling the financials estimated not only the projects net present value, but also its internal rate of return, payback, and return on equity, because the major players at RMC had different preferred capital budgeting methods. The choice was complicated by the fact that the owners has different instincts about the desirability of the project and different reasons for wanting to see the results of a scenario analysis. Side issues included financing offers from Colombian investors that, although relatively expensive, might be appropriate to accept in order to reduce the project's political risk. Source: North American Case Research Association, Case Research Journal, Volume 19, Issue 4 Subjects: Capital Budgeting, Strategic Management, International Finance, Valuation
Source: NACRA
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Random House
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| 26 pp.
| Case
Author(s): Anand, Bharat N.; Barnett, Kyle; Carpenter, Elizabeth Publication Date: 02/17/2004 Revision Date: 04/12/2007 Product Type: Case (Field) HBS Number: 9-704-438 Industry Setting: Book publishing Gross Revenues: $2 billion revenues Event Year Start: 2003 Event Year End: 2003 Subjects: Competition; Strategy formulation Academic Discipline: Competitive strategy Supplementary Materials: Teaching Note, (5-705-415), 11p, by Bharat N. Anand Product Description: On June 12, 2003, the proposed merger of Random House and Time Warner Book Group was called off by the CEO of Random Houses parent company, Bertelsmann. The announcement was welcomed by several critics who had questioned the logic of further consolidation in the book publishing industry, citing the power of the major publishing houses Random House was already the worlds largest book publishing company and the accompanying commercialization of literature. Peter Olson, CEO of Random House, had to decide how to proceed and confront several other challenges facing the publishing industry: most notably, backward integration by Barnes and Noble into book publishing and the potential for digital devices such as e-books to undermine the traditional value chain of book publishing. Describes each of these tensions. May be used with: (9-703-405) Bertelsmann AG.
Source: Harvard
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Rapid Rewards at Southwest Airlines
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| 21 pp.
| Case
Author(s): Frei, Frances X.; Hajim, Corey Publication Date: 09/11/2001 Revision Date: 08/23/2004 Product Type: Case (Library) Product Description: Southwest is a highly profitable airline in a very difficult industry. Two key drivers of Southwests success are its relentless focus on a low-cost strategy and its ability to set customer expectations appropriately. This case is told through the lens of a frequent flier who has made two requests of the airline for differentiated service. Although Southwest is known for offering bare bones service, these requests are intriguing as they require no additional cost. In addition, satisfying the frequent flier (and others like her) could potentially provide economic insulation to the declining airline market. Should Southwest yield to this request? Teaching Purpose: 1) To illustrate the economics of the airline industry and the critical economic role of the last few passengers on the plane, 2) to force students to consider the operational implications of changes in its service concept and the implications of denying "free" service to its most frequent fliers, and 3) to explore a range of low-cost strategies that firms use across industries and the operational design necessary to support these strategies. HBS Number: 9-602-065 Industry Setting: airlineNumber of Employees: 29,274Gross Revenues: $5,650 million revenues Event Year Start: 2001Event Year End: 2001 Subjects: Airlines; Customer service; Service management Academic Discipline: Operations management Supplementary Materials: Teaching Note, (5-605-028), 21p, by Frances X. Frei
Source: Harvard
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Rapid-Fire Fulfillment
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| 12 pp.
| Article
Author(s): Ferdows, Kasra; Lewis, Michael A.; Machuca, Jose A.D. Publication Date: 11/01/2004 Product Type: Harvard Business Review Article HBS Number: R0411G Subjects: Clothing industry; Competitive advantage; Outsourcing; Partnerships; Spain; Suppliers; Supply & demand; Supply chain Academic Discipline: Operations management Product Description: Would you send a half-empty truck across Europe or pay to airfreight coats to Japan twice a week? Would you move unsold items out of your shop after only two weeks? Would you run your factories just during the day shift? Is this any way to run an efficient supply chain? For Spanish clothier Zara it is. Not that any one of these tactics is especially effective in itself. Rather, they stem from a holistic approach to supply chain management that optimizes the entire chain instead of focusing on individual parts. In the process, Zara defies most of the current conventional wisdom about how supply chains should be run. Unlike so many of its peers, which rush to outsource, Zara keeps almost half of its production in-house. Far from pushing its factories to maximize output, the company focuses capital on building extra capacity. Rather than chase economies of scale, Zara manufactures and distributes products in small batches. Instead of outside partners, the company manages all design, warehousing, distribution, and logistics functions itself. The result is a superresponsive supply chain exquisitely tailored to Zaras business model. Zara can design, produce, and deliver a new garment to its 600-plus stores worldwide in a mere 15 days. So in Zaras shops, customers can always find new products but in limited supply. Customers think, This green shirt fits me, and there is one on the rack. If I don't buy it now, I'll lose my chance. That urgency translates into high profit margins and steady 20% yearly growth in a tough economic climate. Some of
Source: Harvard
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RAS LAFFAN: A GLOBAL ENERGY STRATEGY
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| 18 pp.
| Case
Sarathy R An investment analyst has been asked to evaluate an investment in the project financing for Ras Laffan, a liquefied natural gas venture in the Middle East between Qatar and Mobil Corp. In order to make a suitable recommendation to the investmentboard, she must present, the potential returns, the various risks and their possible resolutions. Her analysis must address the political risks amid an atmosphere of instability of the Middle East, commodity price risks in an industry with a historyof price volatility, possible foreign exchange risks of dealing in two currencies with historic fluctuations and the commercial risks of the reliance on a single customer who will account for 90 per cent of sales. Medium-term non-recourse financingis one option available for financing the project. She also knows that the quality of her analysis may influence whether or not the investment board will consider her capable of running her own fund in the future. Ivey Number: 9B02N007 Publication Date: 30/05/2002 Geographic Setting: Qatar/United States Industry Setting: Electric, Gas and Sanitary Services Company Size: Large organization Event Year Start: 1996 Subjects: Joint Ventures, International Finance, Project Management, Bonds
Source: Ivey
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RASHTRIYA ISPAT NIGAM LIMITED
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| 34 pp.
| Case
Mitra, S K Institute of Rural Management, Anand (IRMA) Sinha, D K Indian Institute of Management Bangalore (IIMB) Tambe, H COSMODE, Banjara Hills Distributor: ecch (www.ecch.com) Reference: 397-107-1 Language: English Category: Strategy and General Management Data source: Field research Product Year: 1997 Geo location: Visakhapatnam, South East India Industry: Steel Size: Over 15,000 employees, turnover US$800m Timing: 1993-1996 Topics: Organisation development; Leadership; Strategy management; Restructuring; Management of change; Culture building; Financial management; Marketing, product management Abstract: This case describes the herculean efforts made by the 15,000-odd employees to revive this steel giant. It begins by presenting the background under which Indias most modern steel plant was established, the economic and political hurdles it had to overcome, and the steps involved in completing the project. The case then focuses on how RINL management under the leadership of their CMD, J Mehra, devised strategies that helped the company survive. In particular, the case focusses on his commitment to the company in the face of apparently insurmountable obstacles, his constant communication and search for new ideas, and his frequent exhortations to executives to stretch - attributes that have by now been internalized as the dominant management style in RINL.This is a good case to illustrate how changes in the external environment of business severely affect strategies developed by incumbent firms. It traces the attempts at turning around a new company in a mature industry that was exposed to the vicissitudes of a changed economic environment. It goes on to examine the strategies and tactics that were devised in response to this environment, in contravention of established industry practice. It presents a good example of how Indian
Source: ecch
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Rates and Ratios Tell a Story
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| 7 pp.
| Case
Author(s): Li, Wei Darden ID: UVA-BP-0510 Published: 2/27/2006 Copyright Year: 2007 Subject Area: Business Policy Keywords: National income accounts, economic statistics, economic performance Student Spreadsheet: UVA-S-BP-0510 Abstract: For a variety of reasons, economic performance varies both across economies around the world in any given year and over time for any given economy. The level of economic development, political and economic institutions, government policies, political stability, and other social and perhaps cultural factors may all contribute to these variations. These differences in economic performance and their underlying causes are often reflected in published economic statistics and can be highlighted through the use of rates and ratios. This case sets up an exercise for students to examine economic statistics by (1) analyzing some key rates and ratios and (2) matching the data to country profiles published in the CIA World Factbook. The countries included in this case are the United States, Germany, Japan, Brazil, Russia, India, and China.
Source: Darden
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RAUTAKESKO: HAMMERING INTERNATIONAL PATH FOR A FINNISH RETAILER TO THE BALTIC SEA AREA
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| 35 pp.
| Case
Seristo, H; Gasiorowska, A; Kolehmainen, K; Ritvala, T Publisher: Helsinki School of Economics Distributor: ecch (www.ecch.com) Reference: 308-390-1 Language: English Category: Strategy and General Management Data source: Field research Product Year: 2008 Geo location: Finland, Baltic countries Industry: Retail Timing: 2000-2006 Topics: Retail; Finland; International business; Growth; Expansion; Russia expansion; Efficiency; Share price; Hardware; Baltic countries; Uncertain environment; Risks Abstract: This case study addresses managerial difficulties induced by a rapid internationalisation process. The case portrays the internationalisation path of Rautakesko, a business division of a Finnish retailer Group Kesko, responsible for the hardware and builders supplies trade, and its struggle to expand beyond the small domestic market of five million inhabitants to become the leading hardware and builders supplies operator in the Baltic Sea area. The case depicts how Rautakesko had at the end of 2006 expanded into seven home improvement markets that represent different stages of development. The case illustrates how further complexity was caused by economically and culturally highly divergent operating environments. Since Rautakesko had been a pioneer as a western type retailer in the Baltics and Russia, the case portrays challenges involved when operating in highly uncertain and unchartered waters with relatively scarce resources. The managerial challenge centres on the capability to continue profitable international expansion in the future. Decisions related to geographical markets, operation modes, and ways to increase efficiency in the operations are needed.
Source: ecch
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RAY HAGEN (A)
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| 7 pp.
| Case
Author(s): Clawson, James G. Darden ID: UVA-OB-0262 Published: 4/3/1991 Revised: 6/1/1992 Copyright Year: 1983 Subject Area: Accounting and Control Keywords: entrepreneurship; ethical issues; human resources, management of; individual behavior; legal issues; discrimination; new-venture management; diversity case Teaching Note: UVA-OB-0262TN Abstract: In the A case, Ray Hagen describes buying a company, building it, and then facing a serious problem with one of his early employees, an abrasive man who does not get along well with other employees but who has generated considerable business. This employee has a heart attack and then wants to come back to work. While he has been away, however, the company has run more smoothly. In the B case (UVA-OB-0263), Hagen postpones the decision of whether or not to allow the employee to return to work after having a heart attack by leaving it up to a subordinate. In the C case (UVA-OB-0264), Hagen fires the man, who then sues for age discrimination. In the D case (UVA-OB-0265), Hagen settles the federal, state, and civil suits out of court and then observes that one of his young accountants wants to fire an older woman who does not seem to be doing her job.
Source: Darden
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| 7 pp.
| Case
Author(s): Clawson, James G. Darden ID: UVA-OB-0262 Published: 4/3/1991 Revised: 6/1/1992 Copyright Year: 1983 Subject Area: Accounting and Control Keywords: entrepreneurship; ethical issues; human resources, management of; individual behavior; legal issues; discrimination; new-venture management; diversity case Teaching Note: UVA-OB-0262TN Abstract: In the A case, Ray Hagen describes buying a company, building it, and then facing a serious problem with one of his early employees, an abrasive man who does not get along well with other employees but who has generated considerable business. This employee has a heart attack and then wants to come back to work. While he has been away, however, the company has run more smoothly. In the B case (UVA-OB-0263), Hagen postpones the decision of whether or not to allow the employee to return to work after having a heart attack by leaving it up to a subordinate. In the C case (UVA-OB-0264), Hagen fires the man, who then sues for age discrimination. In the D case (UVA-OB-0265), Hagen settles the federal, state, and civil suits out of court and then observes that one of his young accountants wants to fire an older woman who does not seem to be doing her job.
Source: Darden
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RAY HAGEN (B)
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| 1 pp.
| Case
Author(s): Clawson, James G. Darden ID: UVA-OB-0263 Published: 4/3/1991 Revised: 6/1/1992 Copyright Year: 1983 Subject Area: Accounting and Control Keywords: entrepreneurship: ethical issues; human resources, management of; individual behavior; legal issues; discrimination; new-venture management; diversity case Teaching Note: UVA-OB-0262TN Abstract: In the A case, Ray Hagen describes buying a company, building it, and then facing a serious problem with one of his early employees, an abrasive man who does not get along well with other employees but who has generated considerable business. This employee has a heart attack and then wants to come back to work. While he has been away, however, the company has run more smoothly. In the B case (UVA-OB-0263), Hagen postpones the decision of whether or not to allow the employee to return to work after having a heart attack by leaving it up to a subordinate. In the C case (UVA-OB-0264), Hagen fires the man, who then sues for age discrimination. In the D case (UVA-OB-0265), Hagen settles the federal, state, and civil suits out of court and then observes that one of his young accountants wants to fire an older woman who does not seem to be doing her job.
Source: Darden
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| 1 pp.
| Case
Author(s): Clawson, James G. Darden ID: UVA-OB-0263 Published: 4/3/1991 Revised: 6/1/1992 Copyright Year: 1983 Subject Area: Accounting and Control Keywords: entrepreneurship: ethical issues; human resources, management of; individual behavior; legal issues; discrimination; new-venture management; diversity case Teaching Note: UVA-OB-0262TN Abstract: In the A case, Ray Hagen describes buying a company, building it, and then facing a serious problem with one of his early employees, an abrasive man who does not get along well with other employees but who has generated considerable business. This employee has a heart attack and then wants to come back to work. While he has been away, however, the company has run more smoothly. In the B case (UVA-OB-0263), Hagen postpones the decision of whether or not to allow the employee to return to work after having a heart attack by leaving it up to a subordinate. In the C case (UVA-OB-0264), Hagen fires the man, who then sues for age discrimination. In the D case (UVA-OB-0265), Hagen settles the federal, state, and civil suits out of court and then observes that one of his young accountants wants to fire an older woman who does not seem to be doing her job.
Source: Darden
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RAY HAGEN (C)
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| 2 pp.
| Case
Author(s): Clawson, James G. Darden ID: UVA-OB-0264 Published: 4/3/1991 Revised: 6/1/1992 Copyright Year: 1983 Subject Area: Accounting and Control Keywords: entrepreneurship; ethical issues; human resources, management of; individual behavior; legal issues; discrimination; new-venture management; diversity case Teaching Note: UVA-OB-0262TN Abstract: In the A case, Ray Hagen describes buying a company, building it, and then facing a serious problem with one of his early employees, an abrasive man who does not get along well with other employees but who has generated considerable business. This employee has a heart attack and then wants to come back to work. While he has been away, however, the company has run more smoothly. In the B case (UVA-OB-0263), Hagen postpones the decision of whether or not to allow the employee to return to work after having a heart attack by leaving it up to a subordinate. In the C case (UVA-OB-0264), Hagen fires the man, who then sues for age discrimination. In the D case (UVA-OB-0265), Hagen settles the federal, state, and civil suits out of court and then observes that one of his young accountants wants to fire an older woman who does not seem to be doing her job.
Source: Darden
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| 2 pp.
| Case
Author(s): Clawson, James G. Darden ID: UVA-OB-0264 Published: 4/3/1991 Revised: 6/1/1992 Copyright Year: 1983 Subject Area: Accounting and Control Keywords: entrepreneurship; ethical issues; human resources, management of; individual behavior; legal issues; discrimination; new-venture management; diversity case Teaching Note: UVA-OB-0262TN Abstract: In the A case, Ray Hagen describes buying a company, building it, and then facing a serious problem with one of his early employees, an abrasive man who does not get along well with other employees but who has generated considerable business. This employee has a heart attack and then wants to come back to work. While he has been away, however, the company has run more smoothly. In the B case (UVA-OB-0263), Hagen postpones the decision of whether or not to allow the employee to return to work after having a heart attack by leaving it up to a subordinate. In the C case (UVA-OB-0264), Hagen fires the man, who then sues for age discrimination. In the D case (UVA-OB-0265), Hagen settles the federal, state, and civil suits out of court and then observes that one of his young accountants wants to fire an older woman who does not seem to be doing her job.
Source: Darden
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RAY HAGEN (D)
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| 2 pp.
| Case
Author(s): Clawson, James G. Darden ID: UVA-OB-0265 Published: 4/3/1991 Revised: 6/1/1992 Copyright Year: 1983 Subject Area: Accounting and Control Keywords: entrepreneurship; ethical issues; human resources, management of; discrimination; new-venture management; organizational development; diversity case Teaching Note: UVA-OB-0262TN Abstract: In the A case, Ray Hagen describes buying a company, building it, and then facing a serious problem with one of his early employees, an abrasive man who does not get along well with other employees but who has generated considerable business. This employee has a heart attack and then wants to come back to work. While he has been away, however, the company has run more smoothly. In the B case (UVA-OB-0263), Hagen postpones the decision of whether or not to allow the employee to return to work after having a heart attack by leaving it up to a subordinate. In the C case (UVA-OB-0264), Hagen fires the man, who then sues for age discrimination. In the D case (UVA-OB-0265), Hagen settles the federal, state, and civil suits out of court and then observes that one of his young accountants wants to fire an older woman who does not seem to be doing her job.
Source: Darden
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| 2 pp.
| Case
Author(s): Clawson, James G. Darden ID: UVA-OB-0265 Published: 4/3/1991 Revised: 6/1/1992 Copyright Year: 1983 Subject Area: Accounting and Control Keywords: entrepreneurship; ethical issues; human resources, management of; discrimination; new-venture management; organizational development; diversity case Teaching Note: UVA-OB-0262TN Abstract: In the A case, Ray Hagen describes buying a company, building it, and then facing a serious problem with one of his early employees, an abrasive man who does not get along well with other employees but who has generated considerable business. This employee has a heart attack and then wants to come back to work. While he has been away, however, the company has run more smoothly. In the B case (UVA-OB-0263), Hagen postpones the decision of whether or not to allow the employee to return to work after having a heart attack by leaving it up to a subordinate. In the C case (UVA-OB-0264), Hagen fires the man, who then sues for age discrimination. In the D case (UVA-OB-0265), Hagen settles the federal, state, and civil suits out of court and then observes that one of his young accountants wants to fire an older woman who does not seem to be doing her job.
Source: Darden
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Raychem Corp.: Interconnection Systems Division
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| 17 pp.
| Case
Christensen, Clayton M. Describes the highly successful efforts of a management team to turn around the performance of a $30 million Raychem division that manufactures electronic connectors. The original manufacturing system was a batch operation, with a broad product line, high inventories, and slow throughput time. Describes the process of converting the operation to a low-inventory, just-in-time plant, organized by manufacturing cells. Shows how it was done, and the impact it had on different categories of overhead cost. Teaching Purpose: Can be used for two purposes: 1) explains how to manage the transition of an organization to one based upon just-in-time manufacturing, and 2) can be used to show in detail the cost structure of a manufacturing organization, describing how costs change when just-in-time principles are adopted. HBS Number: 9-694-063 Type: Case (Field) Publication Date: 3/29/1994 Revision Date: 8/21/1997 Geographic Setting: California Industry Setting: microelectronics Company Size: Fortune 500 Number of Employees: 100 Gross Revenues: $30 million revenues Event Year Start: 1988 Event Year End: 1992 Subjects: Electronics; Inventory management; Manufacturing; Manufacturing strategy; Operations management; Silicon Valley Supplementary Materials: Teaching Note, (5-695-012), 9p, by Clayton M. Christensen
Source: Harvard
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Rayovac Corporation
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| 26 pp.
| Case
Jeff W. Totten; Walter Greene Rayovac Corporation, headquartered in Madison, Wisconsin, produces disposable and rechargeable household-use batteries, hearing aid batteries, and battery-operated products like lanterns and flashlights. The case opens with an interview with David A. Jones, Chief Executive Officer of Rayovac. Students then read about the history of the company, different aspects of its internal environment, and the heavily competitive environment. Rayovac faces stiff competition from Duracell and Energizer brand batteries and must determine how to compete effectively in the twenty-first century. Students must also assess the impact of basketball star Michael Jordans retirement in 1999 and decision to reduce endorsements in 2000. Source: North American Case Research Association, Case Research Journal, Volume 21, Issue 2 Subjects: Marketing Strategy, Promotional Strategy, Distribution Strategy, Use of Celebrity Endorsements
Source: NACRA
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RCA Records: The Digital Revolution
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| 22 pp.
| Case
Rayport, Jeffrey F.; Knoop, Carin-Isabel; Reavis, Cate In 1995, Bertelsmann-owned RCA Records was considered a "tired and old" record label. By 1999, the company represented a number of the "hottest" acts in the music industry. Nevertheless, the companys position (as well as that of the entire music industry) was under attack. Retail and radio consolidation, an escalating number of product releases, increasing marketing costs, and new technology (that enabled musicians to market and sell music direct to consumers via the Internet) were reducing margins generated by physical product. With the new technology came new competitors that appeared to offer artists more creative and financial freedom. While this case highlights the turnaround of RCA Records, it focuses more on the challenges CEO Bob Jamieson and general manager Jack Rovner faced amidst these industry threats. They needed to decide whether their current business model would provide them with continued growth or if the company needed to change its strategy. HBS Number: 9-800-014 Type: Case (Field) Publication Date: 8/20/1999 Revision Date: 10/25/1999 Geographic Setting: New York, NY Industry Setting: music/entertainment Number of Employees: 148 Gross Revenues: $200 million revenues Event Year Start: 1999 Event Year End: 1999 Subjects: Brands; Business models; Competition; Corporate strategy; Entertainment industry; Internet; Marketing management Supplementary Materials: Teaching Note, (5-800-112), 10p, by Jeffrey F. Rayport, Carin-Isabel Knoop, Cate Reavis
Source: Harvard
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| 22 pp.
| Case
Author(s): Rayport, Jeffrey F.; Knoop, Carin-Isabel; Publication Date: 08/20/1999 Revision Date: 10/25/1999 Product Type: Case (Field) Product Description: In 1995, Bertelsmann-owned RCA Records was considered a tired and old record label. By 1999, the company represented a number of the hottest acts in the music industry. Nevertheless, the company's position (as well as that of the entire music industry) was under attack. Retail and radio consolidation, an escalating number of product releases, increasing marketing costs, and new technology (that enabled musicians to market and sell music direct to consumers via the Internet) were reducing margins generated by physical product. With the new technology came new competitors that appeared to offer artists more creative and financial freedom. While this case highlights the turnaround of RCA Records, it focuses more on the challenges CEO Bob Jamieson and general manager Jack Rovner faced amidst these industry threats. They needed to decide whether their current business model would provide them with continued growth or if the company needed to change its strategy. HBS Number: 9-800-014 Geographic Setting: New York, NY Industry Setting: music/entertainment Number of Employees: 148 Gross Revenues: $200 million revenues Event Year Start: 1999 Event Year End: 1999 Subjects: Brands; Business models; Competition; Corporate strategy; Entertainment industry; Global Research Group; Internet; Marketing management Academic Discipline: Competitive strategy Supplementary Materials: Teaching Note, (5-800-112), 10p, by Jeffrey F. Rayport, Carin-Isabel Knoop, Cate Reavis
Source: Harvard
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RE-ENGINEERING BUSINESS PROCESSES
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| 27 pp.
| Case
Kamauff J; Copeland DG; deGruyther N; Simpson J In new, fast paced, highly competitive industries, companies are faced with the decision of either radically changing how business is done or surrendering market share and profits to more aggressive competitors. Exhaustive business processes withexcessive checks and balances, once needed to ensure order and control within the corporation, are now preventing companies from seizing new opportunities and growing.This gives students an opportunity to analyze business processes, with a goal of developing radical new processes to complete the same objectives. As members of a group, students examine the critical processes of an industry (pharmaceutical, retailsales, colour TV manufacturing or airlines) and then prepare a re-engineered process model for this industry. The teams are then given the opportunity to present and defend their new processes, highlighting their potential benefits and drawbacks. Ivey Number: 9A94D021 Publication Date: 1/9/1995 Revision Date: 26/02/2002 Subjects: Operations Management, Process Analysis, Information Systems, Reorganization Functional Area: Production/Operations Management
Source: Ivey
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RE-INVENTING GOVERNANCE: A STUDY ON DEVOLUTION
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| 15 pp.
| Note
Rais, R B Publisher: Lahore University of Management Sciences (SEDC) Distributor: ecch (www.ecch.com) Reference: 20-005-2005-2 Language: English Category: Economics, Politics and Business Environment Data source: Published sources Product Year: 2005 Geo location: Lahore, Pakistan Industry: Politics Timing: 2005 Topics: Devolution; Civilian governments; District co-ordination officer (DCO); 1973 Constitution; Re-inventing; Military; Reconstruction Bureau Abstract: The devolution plan, fully operative at the district level throughout the country since 14 August 2001, is part of the political reform process and restructuring of the entire political system instituted by the military regime in Pakistan. In October 1999, General Pervez Musharraf outlined a seven point agenda for reform, a major emphasis being that he had ousted a sham democracy, and that he would work to establish a true and genuine democracy at the grass roots level by rewriting the fundamental principles of the country's political system. The military has taken direct control of the polity four times, since independence in 1947. It has ruled the country for about 28 of its 58 years of existence. Even during the decade of transitional democracy (1988-1999), the military pulled levers from behind the scene to support one political group or another, managed political transitions, and put in place interim governments after three different presidents dismissed elected governments four times. The power that was vested in the president, under the Eighth Amendment in the 1973 Constitution to bring stability and balance in the system, did exactly the opposite. It could have been effective, but the president misused this power on the advice of the military, or with its tacit consent. In all cases, the Supreme Court of Pakistan validated military coups under the controversial 'doctrine of necessity'. W
Source: ecch
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RE-STRUCTURING TO WIN: BHARAT PETROLEUM CORPORATION LIMITED
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| 25 pp.
| Case
Sar, A IBAT School of Management Distributor: ecch (www.ecch.com) Reference: 408-117-1 Language: English Category: Human Resource Management and Organisational Behaviour Data source: Generalised experience Product Year: 2008 Geo location: India Industry: Oil and gas Size: $24,980 million in turnover, $393 million in PAT (profit after tax), all India operations Timing: 2000-2006 Topics: Organisation structure; Organisation design; Organisation theory; Structure and processes Abstract: This case study describes and discusses the practical steps taken by a leading company in the oil and gas sector in India, ie, Bharat Petroleum Corporation Limited, to restructure with a view to addressing the fit of the organisation structure to the situational factors. The concept of organisation structure and design is defined, and the applicability of this concept to Bharat Petroleum Corporation Limited is explored through two distinct steps in the organisational design process. The first step is the definition of a basic organisation structure. This basic structure represents the major segmentation of the businesses the firm is engaged in, through a hierarchical order that reveals the priorities managers assign to the firms central activities. Only the primary echelons of the organisational chart, which are intimately linked to the strategic positioning of the firm, are recognised in this step. The second step in the organisational design process is the definition of a detailed organisation structure. At this stage, the basic organisational structure is fleshed out with the numerous specific details that pertain to the operational domain of the firm.
Source: ecch
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Re-THINK-ing THINK: The Electric Car Company
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| 23 pp.
| Case
Author(s): Lassiter, Joseph B.; Kiron, David Publication Date: 02/24/2010 Revision Date: 05/10/2010 Product Type: Case (Field) Publisher: Harvard Business School HBS Number: 810105 Geographic Setting: United States; Norway Number of Employees: 100 Gross Revenue: < 5 Million Event Year Start: 2010 Subjects: Global business; Entrepreneurial finance; Entrepreneurial management; Marketing strategy; Product development; New product marketing; Partnerships Academic Discipline: Entrepreneurship Supplementary Materials: Case Teaching Note, (810133), 13p, by Joseph B. Lassiter Product Description: To maximize their effectiveness, color cases should be printed in color. On January 5, 2010, 48-year-old Richard Canny was on his way to meet the Governor of Indiana. He was reading his newly issued press release, announcing that THINK planned to start automobile production in Elkhart County, Indiana and to launch its THINK City battery-operated electric vehicle (EV) in the North American market. The announcement boldly outlined plans to invest $43.5 million in a factory that could begin assembling vehicles in early 2011 and that was sized for a manufacturing capacity for more than 20,000 vehicles per year. A proven automotive industry executive, but a first-time entrepreneur, Canny was CEO of Think Global AS (THINK), a privately held Norwegian maker of battery-operated electric vehicles (EVs) that were rechargeable through residential electrical power outlets. With this announcement, Canny was committing the company to support the broad North American launch of its line of EVs, among the very first commercially available, highway-approved safe cars in the world that produced zero greenhouse gas tailpipe emissions.
Source: Harvard
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RE-VISITING METAX
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| 11 pp.
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Verity, J Independent Author Distributor: ecch (www.ecch.com) Reference: 300-151-1 Language: English Category: Strategy and General Management Data source: Field research Product Year: 2000 Version Date: October 2002 Topics: Competitive strategy; Delivering success in a competitive market; Competencies for success; Internal alignment to deliver; Leadership in market and marketing; Leadership in people Abstract: This is the second of a two-case series (300-123-1 and 300-151-1). This case provides an example of an extraordinarily successful Danish petrol retailing company. At the time it was written (late 1997), no other fuel retailing company in Europe could match the level of profit this organisation was delivering in the highly competitive context of a mature industry with new entrants playing to different rules. The case can be used to discuss many aspects of management, including marketing, leadership and competitive strategy. The teaching note illustrates its use in presenting techniques useful for competitive strategy analysis. Specifically, concepts of customer value, competitive position, core competences (Resource Based Theory - RBT) and sustainability are explored. The second in the series, Re-Visiting Metax, describes market developments since 1997 up to early 2002, and the changes that have happened at Metax. The teaching objectives are to: (1) demonstrate two approaches to competitive strategy analysis (competitive positioning and identifying strategic assets) in the context of a fiercely competitive market and using an organisation which has developed significant competitive advantage; (2) discuss sources of sustained competitive advantage; and (3) apply the thinking about sustaining competitive advantage to the future of this market and company. This case contains colour exhibits.
Source: ecch
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Reaching and Changing Frontline Employees
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| 12 pp.
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Larkin, T.J.; Larkin, Sandar Planning a major change in your organization? If so, chances are you have arranged a huge rally, rousing speeches, videos, and special editions of the company paper. Stop. This sort of communication is not working. If you want people to change the way they do their jobs, you must change the way you communicate with them. Drawing on their own research and the research of other communication experts from the past two decades, the authors argue that senior managersand most communication consultants--have refused to hear what frontline workers have been trying to tell them: When you need to communicate a major change, stop communicating values, communicate face-to-face, and spend most of your time, money, and effort on frontline supervisors. HBS Number: 96304 Type: Harvard Business Review Article Publication Date: 5/1/1996 Subjects: Communication; Line & staff management; Management of change; Organizational change; Supervision
Source: Harvard
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